Leadership Overview
Outform has 5 executives leading key functions including financial strategy, information technology, and global sales operations.
Focused on delivering high-impact retail solutions, Outform integrates strategic design with advanced manufacturing to transform the shopper experience across global markets through innovative technology and creative ideation.
Focused on delivering high-impact retail solutions, Outform integrates strategic design with advanced manufacturing to transform the shopper experience across global markets through innovative technology and creative ideation.
Leadership Roles at Outform
Brian Greenburg - Chief Financial Officer
Brian Greenburg, the Chief Financial Officer at Outform, directs all fiscal planning and capital allocation strategies. Overseeing the financial health of the organization, the Chief Financial Officer ensures that manufacturing investments align with long-term profitability goals. This leadership role involves managing complex budgetary requirements for global retail deployment projects. By optimizing cost structures across the supply chain, Brian Greenburg directly impacts the company's ability to scale production capabilities. The Chief Financial Officer maintains rigorous oversight of financial reporting, providing the necessary data for executive decision-making. Through careful management of assets and liabilities, Greenburg secures the financial stability required to support the agency's innovative design initiatives. This position requires constant collaboration with other C-suite leaders to balance creative ambition with fiscal responsibility, ultimately driving sustainable growth for the entire enterprise while maintaining a competitive edge in the retail manufacturing sector.
Jacinta Moore - Chief Financial Officer (The Outform Group)
Jacinta Moore, the Chief Financial Officer (The Outform Group) at Outform, manages corporate governance and international financial compliance. Overseeing the fiscal expansion of the group, the Chief Financial Officer (The Outform Group) ensures that regional operations adhere to strict budgetary standards. This leadership role involves evaluating investment opportunities in new manufacturing technologies and retail design tools. By streamlining financial processes, Jacinta Moore directly impacts the group's ability to execute large-scale global projects. The Chief Financial Officer (The Outform Group) collaborates with the board to define long-term financial objectives and risk management strategies. Through meticulous oversight of international accounts, Moore maintains the liquidity necessary for rapid market deployment. This position requires deep engagement with cross-functional teams to ensure that financial resources support the agency's mission of combining strategic thinking with innovative design, ultimately strengthening the group's market position through disciplined financial stewardship and strategic resource allocation.
Mike Doody - President, Sales
Mike Doody, the President, Sales at Outform, drives the global revenue strategy and client acquisition efforts. Overseeing the sales teams, the President, Sales ensures that the agency's retail solutions reach key markets across North America and beyond. This leadership role involves building long-term partnerships with major retailers and brands seeking innovative design and manufacturing services. By identifying emerging market trends, Mike Doody directly impacts the company's growth trajectory and service expansion. The President, Sales collaborates with the creative and technology departments to tailor proposals that meet specific client needs. Through the development of high-level sales initiatives, Doody secures the contracts necessary to sustain the agency's manufacturing output. This position requires constant engagement with the market to understand evolving shopper behaviors, ultimately ensuring that the company remains a preferred partner for brands looking to integrate strategic thinking with state-of-the-art retail technology and global deployment capabilities.

Joseph Pekala - Group Chief Information Officer
Joseph Pekala, the Group Chief Information Officer at Outform, architects the digital infrastructure supporting global retail technology deployments. Overseeing the integration of state-of-the-art systems, the Group Chief Information Officer ensures that data-driven shopper insights inform every design phase. This leadership role involves managing the cybersecurity framework and enterprise software platforms that connect manufacturing facilities with client-facing retail solutions. By modernizing internal workflows, Joseph Pekala directly impacts operational efficiency across international regions. The Group Chief Information Officer coordinates with the technology team to implement scalable cloud solutions that facilitate seamless communication between global offices. Through the deployment of advanced analytics tools, Pekala enables the agency to provide superior retail experiences. This position requires constant alignment with strategic business objectives to ensure that technological advancements remain at the forefront of the company's service offerings, ultimately fostering innovation in the competitive retail landscape.
David Keltner - Director, Information Technology
David Keltner, the Director, Information Technology at Outform, manages the daily technical operations and hardware maintenance for the agency. Overseeing the internal network and support systems, the Director, Information Technology ensures that all staff members possess the tools required for creative ideation and design. This leadership role involves troubleshooting complex technical issues and maintaining the stability of the company's digital assets. By optimizing local server performance, David Keltner directly impacts the speed and reliability of project delivery. The Director, Information Technology coordinates with the Group Chief Information Officer to implement security protocols that protect sensitive client data. Through the management of hardware procurement and software licensing, Keltner ensures that the agency remains equipped with the latest technology. This position requires constant attention to detail to prevent operational downtime, ultimately supporting the seamless execution of retail manufacturing projects and maintaining high productivity levels across all departments.
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