Leadership Overview
Outform has 6 executives leading key functions including strategy, financial oversight, information technology, and global sales.
Driven by a commitment to retail innovation, Outform delivers comprehensive shopper insights and manufacturing solutions that bridge the gap between creative design and large-scale global deployment for brands worldwide.
Driven by a commitment to retail innovation, Outform delivers comprehensive shopper insights and manufacturing solutions that bridge the gap between creative design and large-scale global deployment for brands worldwide.
Leadership Roles at Outform
David Abramson - President and Chief Executive Officer, Rapid Displays
David Abramson, the President and Chief Executive Officer, Rapid Displays at Outform, directs the overarching strategic vision for retail manufacturing operations. Overseeing the integration of innovative design with mass production capabilities, the President and Chief Executive Officer, Rapid Displays ensures that all retail solutions meet rigorous quality standards. David Abramson manages the alignment of manufacturing output with global deployment requirements, facilitating seamless execution across diverse international markets. By prioritizing the intersection of strategic thinking and state-of-the-art technology, the President and Chief Executive Officer, Rapid Displays drives operational excellence and market expansion. This leadership role involves constant collaboration with the broader executive team to refine the agency's approach to shopper insights. Through the optimization of production workflows, Abramson secures the company's competitive position as a premier retail agency, consistently delivering high-impact displays that enhance consumer engagement and brand visibility on a global scale.
Batia Shaham - Chief Financial Officer
Batia Shaham, the Chief Financial Officer at Outform, manages the fiscal health and long-term financial planning for the organization. Overseeing capital allocation and budgetary discipline, the Chief Financial Officer ensures that resources support the agency's mission of combining strategic design with innovative technology. Batia Shaham directs financial reporting and risk management initiatives, providing the necessary data to inform high-level business decisions. By monitoring global market trends, the Chief Financial Officer maintains the financial agility required for large-scale retail deployments. This role involves close coordination with other executive leaders to ensure that investment in new manufacturing capabilities aligns with revenue growth targets. Through the implementation of robust financial controls, Shaham supports the company's ability to scale operations efficiently. Ultimately, the Chief Financial Officer secures the fiscal stability needed to sustain the agency's reputation for delivering cutting-edge retail solutions to a diverse, international client base.
Jacinta Moore - Chief Financial Officer (The Outform Group)
Jacinta Moore, the Chief Financial Officer (The Outform Group) at Outform, oversees the corporate financial strategy and treasury functions for the entire group. Managing the complex financial requirements of a global manufacturing and retail agency, the Chief Financial Officer (The Outform Group) ensures that liquidity and investment strategies support long-term growth. Jacinta Moore directs the consolidation of financial performance across various international business units, providing transparency to stakeholders. By analyzing cost structures and operational efficiencies, the Chief Financial Officer (The Outform Group) optimizes the profitability of retail solution deployments. This role involves working with the Board to align financial objectives with the company's broader mission of innovation. Through the rigorous oversight of financial compliance and reporting, Moore maintains the integrity of the group's fiscal operations. Ultimately, the Chief Financial Officer (The Outform Group) provides the financial foundation necessary for the agency to continue delivering high-quality, technology-driven retail experiences.
Mike Doody - President, Sales
Mike Doody, the President, Sales at Outform, leads the global business development and client acquisition strategy. Overseeing the expansion of the agency's market presence, the President, Sales ensures that the company's retail solutions reach major brands across diverse industries. Mike Doody directs the sales teams in identifying new opportunities for shopper insights and creative manufacturing projects. By fostering strong relationships with key retail partners, the President, Sales drives revenue growth and secures long-term contracts. This leadership role involves collaborating with the creative and production teams to tailor service offerings to specific client needs. Through the execution of targeted sales initiatives, Doody expands the agency's footprint in international markets. Ultimately, the President, Sales maintains the commercial momentum required to support the company's mission, ensuring that the agency's innovative retail designs and technology-driven solutions remain the preferred choice for global retailers seeking to enhance the consumer experience.
Joseph Pekala - Group Chief Information Officer
Joseph Pekala, the Group Chief Information Officer at Outform, architects the digital infrastructure that powers the agency's retail technology solutions. Overseeing the integration of advanced software and data analytics, the Group Chief Information Officer ensures that all retail displays incorporate state-of-the-art connectivity. Joseph Pekala directs the development of secure, scalable systems that support global deployment and real-time shopper insights. By managing the technological roadmap, the Group Chief Information Officer enables the company to remain at the forefront of retail innovation. This leadership role involves collaborating with creative teams to embed digital functionality into physical retail environments. Through the continuous improvement of internal and external IT frameworks, Pekala drives operational efficiency and enhances the value proposition for clients. Ultimately, the Group Chief Information Officer maintains the technological backbone required to execute complex, data-driven retail projects across multiple geographic regions, ensuring consistent performance and reliability.
David Keltner - Director, Information Technology
David Keltner, the Director, Information Technology at Outform, manages the day-to-day technical operations and network security for the organization. Overseeing the maintenance of critical hardware and software systems, the Director, Information Technology ensures that the agency's global teams remain connected and productive. David Keltner directs the implementation of internal IT policies and cybersecurity protocols to protect sensitive client data and proprietary design information. By supporting the technical needs of the manufacturing and creative departments, the Director, Information Technology facilitates the smooth execution of retail projects. This role involves troubleshooting complex infrastructure issues and upgrading systems to keep pace with the company's evolving technological requirements. Through the proactive management of IT resources, Keltner ensures that the agency's digital tools are always available for high-stakes retail deployments. Ultimately, the Director, Information Technology provides the essential technical support that allows the company to maintain its status as a leader in retail innovation.
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