Outform Executive and Leadership Team

May, 2026

Leadership Overview

Outform has 5 executives leading key functions including strategy, finance, information technology, sales, and technology operations.

Driven by a commitment to retail excellence, Outform combines strategic thinking with innovative design and state-of-the-art technology to deliver comprehensive retail solutions globally.

Leadership Roles at Outform

  • President & Chief Executive Officer - David Abramson
  • Chief Financial Officer - Batia Shaham
  • President, Sales - Michael Doody
  • Group Chief Information Officer - Joseph Pekala
  • Director, Information Technology - David Keltner
  • David Abramson - President & Chief Executive Officer

    David Abramson, the President & Chief Executive Officer at Outform, directs the company's overarching strategy and operational execution. Abramson guides the integration of strategic thinking, innovative design, and advanced technology that defines Outform's retail solutions. Overseeing global deployment and mass production, the President & Chief Executive Officer ensures alignment with market demands and client objectives. This leadership role involves fostering a culture of innovation and driving the company's expansion within the retail agency and manufacturing sectors. By championing state-of-the-art technology, David Abramson solidifies Outform's position as a leader in creating impactful retail experiences.

    Batia Shaham - Chief Financial Officer

    Batia Shaham, the Chief Financial Officer at Outform, manages all financial operations and fiscal strategy. Shaham oversees budgeting, financial planning, and resource allocation to support the company's growth and operational efficiency. Directing financial reporting and compliance, the Chief Financial Officer ensures fiscal integrity across all departments. This critical role involves analyzing financial performance, identifying investment opportunities, and mitigating financial risks to safeguard the company's assets. By providing strategic financial guidance, Batia Shaham enables Outform to execute its innovative design and technology-driven retail solutions effectively.

    Michael Doody - President, Sales

    Michael Doody, the President, Sales at Outform, directs all global sales initiatives and revenue generation strategies. Doody oversees the expansion of Outform's market presence, driving client acquisition and fostering long-term partnerships. Leading the sales teams, the President, Sales ensures the effective communication of the company's value proposition in combining strategic thinking with innovative design and technology. This role is pivotal in translating client needs into successful retail solutions and managing the sales pipeline from ideation to deployment. Through strategic sales leadership, Michael Doody significantly contributes to Outform's growth and market impact.
    Michael Doody

    Joseph Pekala - Group Chief Information Officer

    Joseph Pekala, the Group Chief Information Officer at Outform, leads the company's information technology strategy and infrastructure. Pekala oversees the development and implementation of technology solutions that enhance operational capabilities and support innovative retail designs. Managing global IT operations, the Group Chief Information Officer ensures the security, reliability, and scalability of Outform's digital systems. This position involves driving technological advancements that align with the company's mission of combining strategic thinking with state-of-the-art technology. Through effective IT leadership, Joseph Pekala empowers Outform to deliver cutting-edge retail solutions and maintain a competitive edge.

    David Keltner - Director, Information Technology

    David Keltner, the Director, Information Technology at Outform, supports the Group Chief Information Officer in managing and enhancing the company's technological infrastructure. Keltner focuses on the operational aspects of IT, ensuring the seamless integration of hardware and software solutions that underpin Outform's retail manufacturing and deployment services. Overseeing day-to-day IT operations, the Director, Information Technology ensures system stability and supports the implementation of new technologies. This role is crucial for maintaining the efficiency of internal systems and supporting the innovative design and production processes. David Keltner's contributions are vital to the reliable execution of Outform's technology-driven retail solutions.

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    Frequently Asked Questions Regarding Outform Top Executives and Leadership Team

    Who leads Outform?
    Outform is led by David Abramson (President & Chief Executive Officer), along with executives such as Batia Shaham (Chief Financial Officer) and Michael Doody (President, Sales).
    Who is part of Outform’s executive team?
    The executive team of Outform includes leaders such as David Abramson (President & Chief Executive Officer), Batia Shaham (Chief Financial Officer), Michael Doody (President, Sales) and other senior executives.
    How many executives does Outform have?
    Outform has 5 executives leading key business areas.
    What roles are included in Outform’s leadership team?
    The leadership team of Outform includes roles such as President & Chief Executive Officer, Chief Financial Officer, President, Sales, Group Chief Information Officer, Director, Information Technology.