Outform Executive and Leadership Team

Batia Shaham, the Chief Financial Officer at Outform, directs all fiscal planning and capital allocation strategies. Managing the financial health of the agency, Shaham oversees budgeting processes and long-term investment initiatives that support the production of retail solutions. This leadership role requires constant collaboration with the executive board to ensure that financial resources align with the company's mission of combining strategic thinking with innovative design. By monitoring global market trends, Shaham optimizes cost structures across manufacturing operations. Batia Shaham also maintains rigorous compliance standards to protect the firm's assets during international deployment projects. Through precise financial forecasting, the Chief Financial Officer enables the organization to scale effectively while maintaining profitability. This focus on fiscal discipline ensures that the agency remains a leader in the competitive retail manufacturing sector, providing the necessary stability for continued creative ideation and technological advancement.

Jacinta Moore, the Chief Financial Officer (The Outform Group) at Outform, manages the complex financial architecture required for large-scale retail manufacturing and global deployment. Overseeing the group's consolidated financial reporting, Moore ensures that all regional operations adhere to strict performance metrics. This role involves analyzing shopper insights to determine the return on investment for various retail technology projects. By coordinating with the broader leadership team, Jacinta Moore drives the financial strategy necessary to support the agency's expansion into new markets. The Chief Financial Officer (The Outform Group) also evaluates the economic viability of new manufacturing processes, ensuring that innovation remains profitable. Through meticulous oversight of cash flow and risk management, Moore secures the financial foundation of the group. This strategic approach allows the company to maintain its reputation for delivering high-quality retail solutions while navigating the complexities of a global supply chain and diverse international business environments.

Mike Doody, the President, Sales at Outform, drives the global revenue strategy by connecting retail brands with innovative manufacturing and design services. Overseeing the sales teams, Doody ensures that the agency's value proposition reaches key markets across the globe. This leadership role involves building long-term partnerships with major retailers, translating shopper insights into actionable retail solutions. By coordinating with the creative and production departments, Mike Doody ensures that client needs are met with precision and speed. The President, Sales also monitors market shifts to identify new growth opportunities for the firm's technology-driven products. Through strategic account management and business development, Doody expands the company's footprint in the competitive retail landscape. This focus on revenue growth and client satisfaction supports the agency's mission to provide comprehensive, high-impact retail solutions that enhance the consumer experience while driving measurable results for partners worldwide.

Joseph Pekala, the Group Chief Information Officer at Outform, architects the digital infrastructure that powers the agency's retail technology and manufacturing services. Directing the integration of state-of-the-art software, Pekala ensures that all creative ideation platforms remain secure and scalable. This leadership role involves overseeing the technological backbone that supports global deployment, allowing the firm to deliver seamless retail experiences. By aligning IT initiatives with the company's core mission, Joseph Pekala drives digital transformation across all departments. The Group Chief Information Officer also manages cybersecurity protocols to protect proprietary shopper insights and manufacturing data. Through constant evaluation of emerging technologies, Pekala maintains the agency's competitive edge in the retail sector. This focus on robust systems architecture enables the organization to execute complex projects efficiently, ensuring that technology remains a primary driver of value for clients seeking innovative, data-driven retail solutions on a global scale.

David Keltner, the Director, Information Technology at Outform, manages the daily operational efficiency of the firm's internal network and hardware systems. Overseeing the technical support teams, Keltner ensures that all employees have the tools necessary to execute complex design and manufacturing tasks. This role involves maintaining the stability of the infrastructure that supports global communication and project management. By optimizing internal workflows, David Keltner directly impacts the speed and accuracy of the agency's retail solution delivery. The Director, Information Technology also implements hardware upgrades that facilitate the use of advanced design software and data analytics tools. Through proactive maintenance and system monitoring, Keltner minimizes downtime and enhances productivity across the organization. This focus on operational excellence ensures that the company's technological capabilities remain aligned with its mission to provide innovative, high-quality retail solutions, ultimately supporting the firm's ability to meet the demands of a fast-paced, technology-driven retail market.