Outform Executive and Leadership Team

July, 2026

Leadership Overview

Outform has 5 executives leading key functions including finance, information technology, and sales.

Driven by a commitment to retail excellence, Outform combines strategic thinking with innovative design and state-of-the-art technology to deliver comprehensive retail solutions globally.

Leadership Roles at Outform

  • Chief Financial Officer - Batia Shaham
  • Chief Financial Officer (The Outform Group) - Jacinta Moore
  • President, Sales - Michael Doody
  • Group Chief Information Officer - Joseph Pekala
  • Director, Information Technology - David Keltner
  • Batia Shaham - Chief Financial Officer

    Batia Shaham, the Chief Financial Officer at Outform, directs the company's financial strategy and operations. Overseeing all fiscal activities, Shaham ensures robust financial planning, accurate reporting, and effective resource allocation to support Outform's growth objectives. This leadership position involves managing budgets, analyzing financial performance, and identifying opportunities for cost optimization and revenue enhancement. By maintaining strong relationships with financial institutions and stakeholders, Batia Shaham safeguards the company's financial health and drives sustainable profitability. The financial oversight extends to all aspects of the retail agency and manufacturer's operations, ensuring alignment with strategic goals and market demands.

    Jacinta Moore - Chief Financial Officer (The Outform Group)

    Jacinta Moore, the Chief Financial Officer (The Outform Group) at Outform, manages the financial architecture for the broader Outform Group. Moore's responsibilities encompass strategic financial planning, investment analysis, and the oversight of financial operations across various divisions. This role requires a deep understanding of global financial markets and regulatory environments to ensure compliance and optimize financial performance. By developing and implementing financial policies, Jacinta Moore supports the group's expansion initiatives and enhances shareholder value. The financial direction provided by Moore is critical for integrating acquisitions and fostering synergistic growth within the diverse portfolio of the Outform Group.

    Michael Doody - President, Sales

    Michael Doody, the President, Sales at Outform, drives the company's revenue generation and market expansion strategies. Doody leads the global sales force, cultivating client relationships and identifying new business opportunities within the retail sector. This executive position involves developing and executing sales plans, setting performance targets, and ensuring the sales team effectively communicates Outform's value proposition. By fostering a high-performance sales culture, Michael Doody directly contributes to the company's growth and market leadership in retail solutions. The strategic direction provided by Doody is essential for achieving sales objectives and expanding Outform's footprint in key markets.
    Michael Doody

    Joseph Pekala - Group Chief Information Officer

    Joseph Pekala, the Group Chief Information Officer at Outform, architects the overarching technology strategy and digital infrastructure for the organization. Pekala directs the integration of innovative technologies across all business units, ensuring seamless operations and enhanced client experiences. This critical role involves overseeing cybersecurity, data management, and the development of scalable IT solutions that support Outform's retail agency and manufacturing services. By driving digital transformation initiatives, Joseph Pekala ensures the company remains at the forefront of technological advancement in the retail sector. The strategic deployment of IT resources under Pekala's guidance directly impacts the efficiency of global deployment and the effectiveness of state-of-the-art technology integration.

    David Keltner - Director, Information Technology

    David Keltner, the Director, Information Technology at Outform, executes the day-to-day management and enhancement of the company's IT systems. Keltner focuses on maintaining robust operational technology, supporting end-user needs, and implementing IT projects that align with the Group Chief Information Officer's strategic vision. This position involves troubleshooting technical issues, managing IT assets, and ensuring the reliability and security of the company's digital environment. By providing essential IT support, David Keltner contributes to the smooth functioning of Outform's retail solutions and manufacturing processes. The diligent management of information technology infrastructure by Keltner is fundamental to the agency's operational efficiency and technological innovation.

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    Frequently Asked Questions Regarding Outform Top Executives and Leadership Team

    Who leads Outform?
    Outform is led by Batia Shaham (Chief Financial Officer), along with executives such as Jacinta Moore (Chief Financial Officer (The Outform Group)) and Michael Doody (President, Sales).
    Who is part of Outform’s executive team?
    The executive team of Outform includes leaders such as Batia Shaham (Chief Financial Officer), Jacinta Moore (Chief Financial Officer (The Outform Group)), Michael Doody (President, Sales) and other senior executives.
    How many executives does Outform have?
    Outform has 5 executives leading key business areas.
    What roles are included in Outform’s leadership team?
    The leadership team of Outform includes roles such as Chief Financial Officer, Chief Financial Officer (The Outform Group), President, Sales, Group Chief Information Officer, Director, Information Technology.