Leadership Overview
Outform has 6 executives leading key functions including strategy, finance, information technology, and sales.
Driven by a commitment to retail excellence, Outform combines strategic thinking with innovative design and state-of-the-art technology to deliver comprehensive retail solutions globally.
Driven by a commitment to retail excellence, Outform combines strategic thinking with innovative design and state-of-the-art technology to deliver comprehensive retail solutions globally.
Leadership Roles at Outform
David Abramson - President & Chief Executive Officer
David Abramson, the President & Chief Executive Officer at Outform, directs the overarching corporate strategy and operational execution. Abramson guides the company's vision, ensuring alignment between innovative design, advanced technology, and the core business of retail solutions. This leadership role involves setting the direction for shopper insights, creative ideation, and mass production processes. By focusing on global deployment, David Abramson ensures Outform's market presence and client satisfaction across diverse regions. The Chief Executive Officer's mandate includes fostering a culture of innovation and driving sustainable growth within the competitive retail agency landscape. Abramson's strategic oversight guarantees the seamless integration of all services, from initial concept to final product delivery, reinforcing Outform's position as a leading manufacturer and agency.
Brian Greenburg - Chief Financial Officer
Brian Greenburg, the Chief Financial Officer at Outform, manages all financial operations and strategic financial planning. Greenburg oversees budgeting, forecasting, and financial reporting, ensuring fiscal health and stability across the organization. This critical role involves optimizing financial performance and resource allocation to support Outform's extensive service offerings, which span shopper insights, creative ideation, and mass production. By meticulously managing capital and investments, Brian Greenburg supports the company's global deployment initiatives and technological advancements. The Chief Financial Officer's responsibilities extend to risk management and ensuring compliance with financial regulations. Greenburg's financial acumen is vital for sustaining the company's growth trajectory and maximizing profitability in the retail solutions sector.
Jacinta Moore - Chief Financial Officer (The Outform Group)
Jacinta Moore, the Chief Financial Officer (The Outform Group) at Outform, directs the financial strategy and management for the broader Outform Group. Moore is responsible for the financial health and performance of the entire group, encompassing all subsidiaries and international operations. This leadership position involves overseeing financial planning, investment strategies, and capital allocation to support diverse retail solutions and manufacturing capabilities. By ensuring robust financial controls and reporting, Jacinta Moore facilitates the group's expansion and technological innovation. The Chief Financial Officer's role is integral to maintaining financial integrity and driving profitability across all business units. Moore's expertise supports the mass production and global deployment of Outform's retail solutions, reinforcing the group's market leadership.
Michael Doody - President, Sales
Michael Doody, the President, Sales at Outform, drives the company's sales strategy and revenue generation initiatives. Doody leads the global sales team, focusing on expanding market reach and securing new business opportunities within the retail sector. This executive role involves developing client relationships, understanding market needs, and aligning Outform's comprehensive suite of services—from shopper insights to mass production—with client objectives. By fostering a high-performance sales culture, Michael Doody ensures the successful deployment of retail solutions worldwide. The President, Sales's leadership is critical for achieving growth targets and reinforcing Outform's position as a premier retail agency and manufacturer. Doody's strategic sales approach directly impacts the company's overall market impact and profitability.

Joseph Pekala - Group Chief Information Officer
Joseph Pekala, the Group Chief Information Officer at Outform, leads the strategic direction and implementation of information technology across the entire Outform Group. Pekala is responsible for developing and executing IT strategies that support the company's innovative design, state-of-the-art technology, and global deployment services. This role involves overseeing all aspects of IT infrastructure, cybersecurity, and digital transformation initiatives. By ensuring robust technological frameworks, Joseph Pekala enables the efficient mass production and delivery of retail solutions. The Group Chief Information Officer's mandate includes fostering technological advancements that enhance shopper insights and creative ideation processes. Pekala's leadership ensures Outform remains at the forefront of technology in the retail agency and manufacturing sectors.
David Keltner - Director, Information Technology
David Keltner, the Director, Information Technology at Outform, manages the day-to-day operations and tactical execution of the IT department. Keltner ensures the reliability and efficiency of Outform's technology infrastructure, supporting the company's retail solutions and manufacturing processes. This position involves implementing IT policies, managing system upgrades, and providing technical support to various departments. By maintaining optimal IT performance, David Keltner directly contributes to the seamless integration of strategic thinking, innovative design, and state-of-the-art technology. The Director, Information Technology's focus is on operational excellence and ensuring that technology effectively supports shopper insights and creative ideation. Keltner's efforts are crucial for the successful global deployment of Outform's products and services.
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