Orthodox Union Executive and Leadership Team

June, 2026

Leadership Overview

The Orthodox Union has 10 executives leading key functions including strategy, marketing, human resources, and governance.

Driven by a commitment to community, Orthodox Union engages, strengthens, and leads the Orthodox Jewish community, inspiring the greater Jewish community through dedicated service and advocacy.

Leadership Roles at Orthodox Union

  • Chief Executive Officer - Gavriel Price
  • Chief Marketing Officer - Rebecca Schwartz
  • Chief Human Resources Officer - Joshua Gottesman
  • Institutional Advancement Chief of Staff - Hannah Farkas
  • Chief of Staff & Director, Special Projects - Yoni Cohen
  • Board of Governors - Harvey Wolinetz
  • Board of Governors - Terry Novetsky
  • Board of Governors - Adam Parkoff
  • Board of Governors - Jeffrey Lefkovits
  • Board of Governors - Howard Rosenthal
  • Gavriel Price - Chief Executive Officer

    Gavriel Price, the Chief Executive Officer at Orthodox Union, directs the organization's overarching strategy and operational execution. Price spearheads initiatives to engage, strengthen, and lead the Orthodox Jewish community, aligning all departments with the core mission. This leadership role involves fostering collaboration across various organizational arms and ensuring the effective implementation of programs designed to inspire the broader Jewish community. Price's strategic vision guides the Orthodox Union's efforts in advocacy and community development, driving forward its long-standing commitment to its constituents. The Chief Executive Officer ensures that all activities directly support the organization's foundational goals and enhance its impact across the United States. Gavriel Price's leadership is central to maintaining the Orthodox Union's position as a vital resource and advocate for Orthodox Judaism.

    Rebecca Schwartz - Chief Marketing Officer

    Rebecca Schwartz, the Chief Marketing Officer at Orthodox Union, architects and executes comprehensive marketing strategies to amplify the organization's reach and impact. Schwartz oversees all communication channels, ensuring consistent messaging that resonates with both the Orthodox and broader Jewish communities. This role involves developing innovative campaigns to promote engagement, strengthen community ties, and inspire participation in Orthodox Union initiatives. The Chief Marketing Officer drives brand awareness and cultivates a deeper understanding of the organization's mission and values. By analyzing market trends and community needs, Schwartz identifies opportunities to enhance outreach and deepen connections. Rebecca Schwartz's expertise is critical in translating the Orthodox Union's objectives into compelling narratives that foster support and drive action across diverse audiences.

    Joshua Gottesman - Chief Human Resources Officer

    Joshua Gottesman, the Chief Human Resources Officer at Orthodox Union, directs all human capital strategies and organizational development initiatives. Gottesman is responsible for cultivating a supportive and productive work environment that aligns with the Orthodox Union's mission. This leadership position involves overseeing talent acquisition, employee relations, compensation, and benefits, ensuring the organization attracts and retains skilled professionals dedicated to its cause. The Chief Human Resources Officer champions initiatives that foster professional growth and maintain high standards of employee engagement. By developing robust HR policies and programs, Gottesman ensures operational efficiency and supports the well-being of the entire staff. Joshua Gottesman's focus on human resources is integral to the sustained success and effective functioning of the Orthodox Union's operations.

    Hannah Farkas - Institutional Advancement Chief of Staff

    Hannah Farkas, the Institutional Advancement Chief of Staff at Orthodox Union, provides critical strategic support and operational oversight for advancement initiatives. Farkas works closely with leadership to drive fundraising efforts, cultivate donor relationships, and enhance the organization's financial sustainability. This role involves coordinating cross-departmental efforts to maximize engagement and secure resources necessary for fulfilling the Orthodox Union's mission. The Institutional Advancement Chief of Staff ensures seamless execution of development strategies and supports the Board of Governors in their oversight responsibilities. By streamlining processes and facilitating communication, Farkas enhances the effectiveness of all advancement activities. Hannah Farkas's contributions are vital to strengthening the Orthodox Union's capacity to serve and inspire the Jewish community.

    Yoni Cohen - Chief of Staff & Director, Special Projects

    Yoni Cohen, the Chief of Staff & Director, Special Projects at Orthodox Union, drives strategic initiatives and manages critical organizational projects. Cohen collaborates directly with executive leadership to ensure alignment across departments and facilitate the successful implementation of key programs. This position involves overseeing the planning and execution of special projects that advance the Orthodox Union's mission to engage, strengthen, and lead the Jewish community. The Chief of Staff & Director, Special Projects optimizes operational workflows and enhances organizational efficiency. By identifying and addressing emerging needs, Cohen ensures the Orthodox Union remains agile and responsive to community demands. Yoni Cohen's multifaceted role is essential for driving innovation and achieving strategic objectives within the organization.

    Harvey Wolinetz - Board of Governors

    Harvey Wolinetz, a member of the Board of Governors at Orthodox Union, provides essential governance and strategic oversight. Wolinetz contributes to the organization's long-term vision and ensures adherence to its core mission of engaging, strengthening, and leading the Orthodox Jewish community. This role involves participating in critical decision-making processes and offering guidance on organizational policies and direction. The Board of Governors collectively ensures the fiscal responsibility and ethical conduct of the Orthodox Union. Wolinetz's experience supports the organization's efforts to inspire the greater Jewish community through dedicated service and advocacy. Harvey Wolinetz's commitment is integral to maintaining the integrity and effectiveness of the Orthodox Union's leadership structure.

    Terry Novetsky - Board of Governors

    Terry Novetsky, a member of the Board of Governors at Orthodox Union, offers strategic guidance and fiduciary oversight. Novetsky plays a crucial part in shaping the organization's direction, ensuring its activities effectively engage, strengthen, and lead the Orthodox Jewish community. This position involves contributing to high-level policy discussions and approving major organizational initiatives. The Board of Governors, including Novetsky, is dedicated to upholding the Orthodox Union's mission and inspiring the broader Jewish community. Terry Novetsky's involvement supports the organization's commitment to excellence in community service and advocacy, reinforcing its foundational principles.

    Adam Parkoff - Board of Governors

    Adam Parkoff, a member of the Board of Governors at Orthodox Union, contributes vital governance and strategic direction. Parkoff actively participates in shaping the organization's future, ensuring its efforts to engage, strengthen, and lead the Orthodox Jewish community remain impactful. This leadership capacity involves reviewing organizational performance and approving key strategic plans. The Board of Governors, with Parkoff's input, ensures the Orthodox Union effectively inspires the greater Jewish community. Adam Parkoff's dedication supports the organization's mission through thoughtful oversight and commitment to its core values and objectives.

    Jeffrey Lefkovits - Board of Governors

    Jeffrey Lefkovits, a member of the Board of Governors at Orthodox Union, provides essential oversight and strategic counsel. Lefkovits contributes to the organization's mission of engaging, strengthening, and leading the Orthodox Jewish community through informed governance. This role involves participating in critical board discussions and ensuring the effective allocation of resources. The Board of Governors, including Lefkovits, is committed to inspiring the broader Jewish community and upholding the Orthodox Union's foundational principles. Jeffrey Lefkovits's experience is instrumental in guiding the organization's continued growth and impact.

    Howard Rosenthal - Board of Governors

    Howard Rosenthal, a member of the Board of Governors at Orthodox Union, offers significant strategic input and governance expertise. Rosenthal actively contributes to the organization's mission to engage, strengthen, and lead the Orthodox Jewish community. This position involves participating in key decision-making forums and ensuring the organization's strategic objectives are met. The Board of Governors, with Rosenthal's guidance, works to inspire the greater Jewish community and uphold the Orthodox Union's values. Howard Rosenthal's commitment is vital to the effective oversight and continued success of the Orthodox Union's operations and community outreach.

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    Frequently Asked Questions Regarding Orthodox Union Top Executives and Leadership Team

    Who leads Orthodox Union?
    Orthodox Union is led by Gavriel Price (Chief Executive Officer), along with executives such as Rebecca Schwartz (Chief Marketing Officer) and Joshua Gottesman (Chief Human Resources Officer).
    Who is part of Orthodox Union’s executive team?
    The executive team of Orthodox Union includes leaders such as Gavriel Price (Chief Executive Officer), Rebecca Schwartz (Chief Marketing Officer), Joshua Gottesman (Chief Human Resources Officer) and other senior executives.
    How many executives does Orthodox Union have?
    Orthodox Union has 10 executives leading key business areas.
    What roles are included in Orthodox Union’s leadership team?
    The leadership team of Orthodox Union includes roles such as Chief Executive Officer, Chief Marketing Officer, Chief Human Resources Officer, Institutional Advancement Chief of Staff, Chief of Staff & Director, Special Projects.