Orthodox Union Executive and Leadership Team

July, 2026

Leadership Overview

The Orthodox Union has 10 executives leading key functions including strategy, technology, marketing, operations, and governance.

Driven by a commitment to community, Orthodox Union engages, strengthens, and leads the Orthodox Jewish community, while inspiring the broader Jewish population through impactful initiatives and dedicated leadership.

Leadership Roles at Orthodox Union

  • Chief Executive Officer - Gavriel Price
  • Chief Information Officer - Miriam Greenman
  • Chief Marketing Officer - Rebecca Schwartz
  • Chief of Staff & Director, Special Projects - Yoni Cohen
  • Institutional Advancement Chief of Staff - Hannah Farkas
  • Board of Governors - Melanie Kaminetsky
  • Board of Governors - Joyce Werthheimer
  • Board of Governors - Yosi Heber
  • Board of Governors - Terry Novetsky
  • Board of Governors - Adam Parkoff
  • Gavriel Price - Chief Executive Officer

    Gavriel Price, the Chief Executive Officer at Orthodox Union, directs the organization's overarching strategy and operational execution. Price spearheads initiatives designed to engage, strengthen, and lead the Orthodox Jewish community, aligning all functions with the core mission. This leadership role involves fostering collaboration across departments to ensure maximum impact and community outreach. Price oversees the strategic planning process, setting long-term goals and ensuring resource allocation supports these objectives. By driving organizational efficiency and effectiveness, Gavriel Price ensures the Orthodox Union consistently advances its commitment to inspiring the greater Jewish community. The Chief Executive Officer's purview encompasses all major organizational decisions, guiding the company toward sustained growth and influence within its sector.

    Miriam Greenman - Chief Information Officer

    Miriam Greenman, the Chief Information Officer at Orthodox Union, architects and manages the organization's technology infrastructure and digital strategy. Greenman ensures that all technological resources effectively support the mission of engaging and strengthening the Orthodox Jewish community. This involves overseeing the implementation of secure and scalable IT systems, driving digital transformation initiatives, and enhancing data management capabilities. Greenman's responsibilities extend to evaluating emerging technologies that can further the Orthodox Union's outreach and operational efficiency. By optimizing the technological landscape, Miriam Greenman empowers the organization to connect with its community more effectively and inspire broader engagement. The Chief Information Officer's strategic vision is crucial for maintaining a robust and responsive digital presence.

    Rebecca Schwartz - Chief Marketing Officer

    Rebecca Schwartz, the Chief Marketing Officer at Orthodox Union, develops and executes comprehensive marketing strategies to amplify the organization's mission. Schwartz leads efforts to engage, strengthen, and inspire both the Orthodox and broader Jewish communities through targeted communication campaigns. This role involves overseeing brand management, public relations, and digital marketing initiatives to enhance community connection and participation. Rebecca Schwartz directs the creation of compelling content and outreach programs that resonate with diverse audiences, driving awareness and support for the Orthodox Union's objectives. By fostering strong community relationships, the Chief Marketing Officer ensures the organization's message effectively reaches and impacts its intended stakeholders. Schwartz's leadership is vital for expanding the Orthodox Union's influence and reach.

    Yoni Cohen - Chief of Staff & Director, Special Projects

    Yoni Cohen, the Chief of Staff & Director, Special Projects at Orthodox Union, provides critical operational support and drives key strategic initiatives. Cohen manages special projects that advance the organization's mission to engage, strengthen, and lead the Orthodox Jewish community. This multifaceted role involves coordinating cross-departmental efforts, streamlining internal processes, and ensuring efficient execution of high-priority programs. Yoni Cohen acts as a key liaison, facilitating communication between leadership and various teams to maintain alignment with organizational goals. By overseeing unique and impactful projects, Cohen directly contributes to the Orthodox Union's capacity to inspire and serve the broader Jewish community. The Chief of Staff's strategic oversight is essential for driving innovation and operational excellence.

    Hannah Farkas - Institutional Advancement Chief of Staff

    Hannah Farkas, the Institutional Advancement Chief of Staff at Orthodox Union, focuses on enhancing the organization's capacity for growth and support. Farkas directs strategies aimed at strengthening relationships with donors and partners, ensuring the sustained engagement of the Orthodox Jewish community. This leadership position involves overseeing fundraising initiatives, managing donor relations, and developing programs that foster long-term institutional commitment. Hannah Farkas works closely with leadership to align advancement efforts with the Orthodox Union's broader mission of leading and inspiring the Jewish community. By cultivating vital partnerships, Farkas plays a crucial role in securing the resources necessary for impactful outreach and community development. The Institutional Advancement Chief of Staff's expertise is fundamental to the organization's financial health and strategic expansion.

    Melanie Kaminetsky - Board of Governors

    Melanie Kaminetsky, a member of the Board of Governors at Orthodox Union, provides strategic oversight and governance to the organization. Kaminetsky contributes to the high-level direction that guides the Orthodox Union in its mission to engage, strengthen, and lead the Orthodox Jewish community. This governance role involves reviewing organizational performance, approving major strategic decisions, and ensuring adherence to ethical standards and fiduciary responsibilities. Melanie Kaminetsky's input is vital in shaping the long-term vision and impact of the Orthodox Union, supporting its efforts to inspire the greater Jewish community. The Board of Governors collectively ensures the organization's stability and continued success in serving its constituents.

    Joyce Werthheimer - Board of Governors

    Joyce Werthheimer, a member of the Board of Governors at Orthodox Union, offers critical guidance and strategic direction. Werthheimer participates in the governance framework that enables the Orthodox Union to effectively engage, strengthen, and lead the Orthodox Jewish community. This board position entails contributing to policy development, overseeing financial health, and ensuring the organization remains aligned with its core values and mission. Joyce Werthheimer's experience supports the Orthodox Union's commitment to inspiring the broader Jewish community through robust leadership and community initiatives. The collective wisdom of the Board of Governors is instrumental in maintaining the organization's integrity and advancing its objectives.

    Yosi Heber - Board of Governors

    Yosi Heber, a member of the Board of Governors at Orthodox Union, contributes essential strategic insights and governance expertise. Heber supports the Orthodox Union's mandate to engage, strengthen, and lead the Orthodox Jewish community through informed decision-making. This board role involves active participation in strategic planning sessions, risk assessment, and ensuring the organization's operational integrity. Yosi Heber's involvement helps to guide the Orthodox Union's efforts in inspiring the greater Jewish community and upholding its mission. The Board of Governors, with members like Heber, ensures accountability and long-term sustainability for the organization's vital work.

    Terry Novetsky - Board of Governors

    Terry Novetsky, a member of the Board of Governors at Orthodox Union, provides crucial oversight and strategic input. Novetsky supports the organization's mission to engage, strengthen, and lead the Orthodox Jewish community through dedicated governance. This board function includes evaluating organizational performance, contributing to strategic planning, and ensuring the effective allocation of resources. Terry Novetsky's perspective aids the Orthodox Union in its commitment to inspiring the broader Jewish community and advancing its programmatic goals. The collective oversight provided by the Board of Governors ensures the Orthodox Union operates with integrity and achieves its objectives.

    Adam Parkoff - Board of Governors

    Adam Parkoff, a member of the Board of Governors at Orthodox Union, offers strategic guidance and ensures robust governance. Parkoff contributes to the organization's efforts to engage, strengthen, and lead the Orthodox Jewish community by participating in key decision-making processes. This board role involves reviewing organizational strategies, overseeing financial stewardship, and ensuring the Orthodox Union effectively inspires the greater Jewish community. Adam Parkoff's involvement supports the organization's long-term vision and operational effectiveness. The Board of Governors, including Parkoff, collectively upholds the standards and mission of the Orthodox Union.

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    Frequently Asked Questions Regarding Orthodox Union Top Executives and Leadership Team

    Who leads Orthodox Union?
    Orthodox Union is led by Gavriel Price (Chief Executive Officer), along with executives such as Miriam Greenman (Chief Information Officer) and Rebecca Schwartz (Chief Marketing Officer).
    Who is part of Orthodox Union’s executive team?
    The executive team of Orthodox Union includes leaders such as Gavriel Price (Chief Executive Officer), Miriam Greenman (Chief Information Officer), Rebecca Schwartz (Chief Marketing Officer) and other senior executives.
    How many executives does Orthodox Union have?
    Orthodox Union has 10 executives leading key business areas.
    What roles are included in Orthodox Union’s leadership team?
    The leadership team of Orthodox Union includes roles such as Chief Executive Officer, Chief Information Officer, Chief Marketing Officer, Chief of Staff & Director, Special Projects, Institutional Advancement Chief of Staff.