OPENLANE Executive and Leadership Team

June, 2026

Leadership Overview

OPENLANE has 8 executives leading key functions including strategy, finance, technology, operations, and market expansion.

Driven by innovation, OPENLANE provides digital marketplaces for efficient vehicle sourcing and sales, connecting major industry players to optimize inventory management and achieve superior customer outcomes.

Leadership Roles at OPENLANE

  • Chief Executive Officer - Roger Butterwick
  • Chief Executive Officer & Co-Founder - Kelsey Waters
  • Chief Financial Officer - Joe Osborne
  • Executive Vice President & Chief Financial Officer - Bradley Herring
  • Chief Operating Officer (Adesa & Openlane Canada) - Trevor Henderson
  • President - James Tani
  • President, Openlane (Canada) - Mark Endras
  • Chief Technology Officer - Fabricio Solanes
  • Roger Butterwick - Chief Executive Officer

    Roger Butterwick, the Chief Executive Officer at OPENLANE, directs the overarching corporate strategy and operational execution across the company's digital marketplaces. Butterwick's leadership focuses on enhancing the transparency and efficiency of used vehicle transactions, ensuring seamless integration between OEMs, dealers, and fleet operators. This executive guides the company's expansion into new markets and the development of innovative solutions that meet evolving industry demands. By fostering strong relationships with key stakeholders, Roger Butterwick drives the company's mission to provide a fast, easy, and transparent platform for selling and sourcing inventory. The strategic vision set by Butterwick ensures OPENLANE remains at the forefront of the automotive remarketing sector, delivering significant value to all participants.

    Kelsey Waters - Chief Executive Officer & Co-Founder

    Kelsey Waters, the Chief Executive Officer & Co-Founder at OPENLANE, spearheads the strategic direction and foundational principles of the company's digital marketplaces. Waters' role involves cultivating the core mission of providing a fast, easy, and transparent environment for vehicle inventory management. This executive champions the integration of technology and human dedication to achieve optimal outcomes for every customer, from large fleet operators to individual dealerships. The collaborative approach championed by Kelsey Waters ensures that OPENLANE effectively matches the right buyers with the right vehicles. Waters' ongoing commitment to innovation and customer success solidifies the company's position as a leader in the automotive remarketing industry, driving growth and operational excellence.

    Joe Osborne - Chief Financial Officer

    Joe Osborne, the Chief Financial Officer at OPENLANE, oversees all financial operations, strategic financial planning, and capital management for the organization. Osborne's responsibilities include ensuring the financial health and stability of the company's digital marketplaces, managing investor relations, and driving profitability through rigorous fiscal discipline. This executive plays a critical part in evaluating market opportunities and guiding investment decisions to support OPENLANE's growth objectives. By maintaining robust financial controls and transparent reporting, Joe Osborne builds confidence among stakeholders and facilitates the company's expansion into new territories and service offerings. The financial strategies implemented by Osborne are integral to the company's ability to deliver value and achieve its long-term business goals.

    Bradley Herring - Executive Vice President & Chief Financial Officer

    Bradley Herring, the Executive Vice President & Chief Financial Officer at OPENLANE, collaborates with the Chief Financial Officer to manage the company's comprehensive financial strategy and fiscal operations. Herring's responsibilities include supporting financial planning, analysis, and reporting, ensuring adherence to regulatory requirements and driving financial performance across the organization. This executive plays a key role in optimizing capital allocation and managing financial risks associated with the company's digital marketplaces. By contributing to robust financial controls and strategic decision-making, Bradley Herring supports OPENLANE's mission to provide efficient and transparent vehicle sourcing and sales. Herring's expertise is vital in maintaining financial integrity and fostering sustainable growth for the company and its diverse customer base.
    Bradley Herring

    Trevor Henderson - Chief Operating Officer (Adesa & Openlane Canada)

    Trevor Henderson, the Chief Operating Officer (Adesa & Openlane Canada) at OPENLANE, manages the day-to-day operational execution and strategic initiatives for Adesa and OPENLANE Canada. Henderson's leadership focuses on optimizing the efficiency and effectiveness of the company's digital marketplaces within these key regions. This executive oversees the integration of technology with operational processes to ensure a seamless experience for dealers, fleet operators, and other industry participants. By driving operational excellence, Trevor Henderson ensures that the company's commitment to providing a fast, easy, and transparent platform is consistently met. Henderson's role is crucial in expanding market reach and enhancing customer satisfaction across Canadian operations and Adesa's integrated services, directly impacting inventory turnover and sales performance.

    James Tani - President

    James Tani, the President at OPENLANE, directs significant operational segments and strategic growth initiatives across the company's extensive digital marketplace network. Tani's leadership focuses on enhancing the core value proposition of providing a fast, easy, and transparent platform for vehicle inventory management. This executive oversees key business units, ensuring alignment with corporate objectives and driving performance improvements. By fostering strong relationships with dealers, fleet operators, and financial institutions, James Tani facilitates the matching of the right buyers with the right vehicles. Tani's strategic oversight is critical for expanding market penetration and delivering exceptional service, reinforcing OPENLANE's position as a leader in the automotive remarketing sector and ensuring optimal outcomes for all stakeholders.
    James Tani

    Mark Endras - President, Openlane (Canada)

    Mark Endras, the President, Openlane (Canada) at OPENLANE, leads the strategic direction and operational execution for the company's Canadian market presence. Endras is responsible for driving growth and ensuring the seamless delivery of OPENLANE's digital marketplace solutions across Canada. This executive focuses on adapting the company's offerings to meet the specific needs of Canadian OEMs, dealers, and fleet operators, enhancing inventory sourcing and sales efficiency. By cultivating strong regional partnerships and overseeing market-specific initiatives, Mark Endras ensures that Canadian customers benefit from a fast, easy, and transparent transaction process. Endras's leadership is instrumental in expanding OPENLANE's footprint and solidifying its reputation for excellence within the Canadian automotive remarketing landscape.

    Fabricio Solanes - Chief Technology Officer

    Fabricio Solanes, the Chief Technology Officer at OPENLANE, directs the technological vision and innovation strategy for the company's digital marketplaces. Solanes is responsible for the development, implementation, and maintenance of the advanced technology platforms that enable fast, easy, and transparent vehicle sourcing and sales. This executive leads the engineering and product development teams, ensuring that OPENLANE's solutions remain at the cutting edge of the industry. By focusing on scalability, security, and user experience, Fabricio Solanes drives the technological advancements necessary to connect OEMs, dealers, and fleet operators effectively. The technical infrastructure architected by Solanes is fundamental to the company's ability to match the right buyer with the right car for every lot, supporting operational efficiency and market leadership.

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    Frequently Asked Questions Regarding OPENLANE Top Executives and Leadership Team

    Who leads OPENLANE?
    OPENLANE is led by Roger Butterwick (Chief Executive Officer), along with executives such as Kelsey Waters (Chief Executive Officer & Co-Founder) and Joe Osborne (Chief Financial Officer).
    Who is part of OPENLANE’s executive team?
    The executive team of OPENLANE includes leaders such as Roger Butterwick (Chief Executive Officer), Kelsey Waters (Chief Executive Officer & Co-Founder), Joe Osborne (Chief Financial Officer) and other senior executives.
    How many executives does OPENLANE have?
    OPENLANE has 8 executives leading key business areas.
    What roles are included in OPENLANE’s leadership team?
    The leadership team of OPENLANE includes roles such as Chief Executive Officer, Chief Executive Officer & Co-Founder, Chief Financial Officer, Executive Vice President & Chief Financial Officer, Chief Operating Officer (Adesa & Openlane Canada).