Omnicom Media Executive and Leadership Team

July, 2026

Leadership Overview

Omnicom Media has 10 executives leading key functions including strategy, finance, operations, and technology.

Driven by data-driven insights, Omnicom Media provides innovative advertising and media solutions, optimizing media planning and execution for brand success across diverse sectors.

Leadership Roles at Omnicom Media

  • Chief Executive Officer - Ayotunde Oluwole
  • Chief Executive Officer (South Africa) - Marco Santos
  • Chief Financial Officer - Brad Nodiff
  • Chief Financial Officer, Shared Services (US) - Herbert Fung
  • Group Chief Financial Officer - Vineet Saraf
  • Chief Financial Officer, GIS - William O'Connor
  • Chief Operating Officer - Lorena Baggio
  • Regional Chief Information Officer (APAC) & Chief Operating Officer, Omg (China) - Hong Zhuo
  • Chief Information Officer, Integrated Agency Services - Barrett Buss
  • Global Chief Information Officer - Michael Pahk
  • Ayotunde Oluwole - Chief Executive Officer

    Ayotunde Oluwole, the Chief Executive Officer at Omnicom Media, directs the overarching corporate strategy and vision. This leadership role involves guiding the company's global expansion and ensuring alignment with market demands. Oluwole oversees the integration of innovative advertising and media solutions, leveraging data-driven insights to enhance client brand success. The Chief Executive Officer's responsibilities include fostering a culture of innovation and driving operational excellence across all business units. Ayotunde Oluwole's strategic direction ensures Omnicom Media maintains its position as a leader in marketing communications, adapting to evolving industry landscapes and client needs. This executive ensures the company's core mission of delivering impactful media planning and execution remains paramount, solidifying its market presence.

    Marco Santos - Chief Executive Officer (South Africa)

    Marco Santos, the Chief Executive Officer (South Africa) at Omnicom Media, directs the strategic operations and market development within South Africa. This executive leads the implementation of innovative advertising and media solutions tailored to the regional market. Santos's responsibilities include driving business growth, managing client relationships, and ensuring operational excellence in the South African context. The Chief Executive Officer (South Africa) leverages data-driven insights to optimize media planning and execution, contributing to client brand success in the region. Marco Santos's leadership ensures Omnicom Media's strong presence and impact within South Africa, aligning regional strategies with global objectives.

    Brad Nodiff - Chief Financial Officer

    Brad Nodiff, the Chief Financial Officer at Omnicom Media, manages the company's financial health and strategic fiscal planning. This executive oversees all financial operations, including budgeting, forecasting, and resource allocation, ensuring robust financial controls. Nodiff's role involves optimizing financial performance and driving profitability through effective management of capital and investments. The Chief Financial Officer provides critical financial insights to support executive decision-making and long-term business growth. Brad Nodiff's expertise is essential in navigating complex financial markets and ensuring compliance with regulatory standards. This leadership position focuses on maximizing shareholder value and maintaining financial stability for Omnicom Media's global operations.

    Herbert Fung - Chief Financial Officer, Shared Services (US)

    Herbert Fung, the Chief Financial Officer, Shared Services (US) at Omnicom Media, manages the financial operations and reporting for shared services within the United States. This executive ensures accurate financial data management and compliance with US fiscal regulations. Fung's responsibilities include overseeing accounting functions, managing internal controls, and supporting strategic financial initiatives for US-based operations. The Chief Financial Officer, Shared Services (US) plays a key role in optimizing financial processes and resource allocation to support the company's growth objectives. Herbert Fung's leadership ensures the financial integrity and efficiency of critical shared services, contributing to the overall financial health of Omnicom Media.

    Vineet Saraf - Group Chief Financial Officer

    Vineet Saraf, the Group Chief Financial Officer at Omnicom Media, oversees the financial strategy and performance across the entire group. This executive is responsible for financial planning, investment strategies, and ensuring fiscal discipline throughout the organization. Saraf's role involves managing complex financial structures and driving profitability by optimizing resource allocation and financial risk management. The Group Chief Financial Officer provides critical financial oversight, guiding strategic decisions to support Omnicom Media's global expansion and market leadership. Vineet Saraf's leadership ensures the financial robustness required to deliver innovative advertising and media solutions, underpinning the company's commitment to client brand success.

    William O'Connor - Chief Financial Officer, GIS

    William O'Connor, the Chief Financial Officer, GIS at Omnicom Media, manages the financial operations and reporting for Global Information Services. This executive oversees budgeting, financial analysis, and resource allocation for the GIS division, ensuring fiscal responsibility. O'Connor's role involves optimizing financial performance and implementing robust financial controls to support technological advancements and data management initiatives. The Chief Financial Officer, GIS plays a critical part in ensuring the financial viability and strategic alignment of information services supporting Omnicom Media's broader objectives. William O'Connor's financial acumen is essential for driving efficiency and supporting innovation within the GIS department.

    Lorena Baggio - Chief Operating Officer

    Lorena Baggio, the Chief Operating Officer at Omnicom Media, directs the company's day-to-day operational activities and process optimization. This executive ensures the efficient execution of media planning and advertising solutions across global markets. Baggio's responsibilities include streamlining workflows, enhancing operational efficiency, and managing cross-functional teams to deliver client objectives. The Chief Operating Officer plays a crucial part in scaling operations and implementing best practices throughout the organization. Lorena Baggio's leadership focuses on driving operational excellence and ensuring seamless service delivery, directly contributing to client satisfaction and brand success. This role is vital for maintaining the high standards of Omnicom Media's innovative solutions.
    Lorena Baggio

    Hong Zhuo - Regional Chief Information Officer (APAC) & Chief Operating Officer, Omg (China)

    Hong Zhuo, the Regional Chief Information Officer (APAC) & Chief Operating Officer, Omg (China) at Omnicom Media, directs technology strategy and operational execution across the APAC region and specifically within China. This dual role involves overseeing IT infrastructure, digital transformation initiatives, and ensuring operational efficiency for OMG in China. Zhuo's responsibilities include adapting global technology standards to regional needs and driving operational excellence in the Chinese market. The Regional Chief Information Officer (APAC) & Chief Operating Officer, Omg (China) is critical for integrating innovative media solutions and leveraging data insights for regional brand success. Hong Zhuo's leadership ensures robust technological capabilities and streamlined operations, supporting Omnicom Media's strategic goals in these key markets.

    Barrett Buss - Chief Information Officer, Integrated Agency Services

    Barrett Buss, the Chief Information Officer, Integrated Agency Services at Omnicom Media, leads the technology strategy and infrastructure supporting integrated agency operations. This executive oversees the development and implementation of digital solutions that enhance client service delivery and internal efficiency. Buss's role involves managing IT resources, ensuring data security, and driving technological innovation across agency platforms. The Chief Information Officer, Integrated Agency Services is pivotal in leveraging technology to optimize media planning and execution, providing data-driven insights for brand success. Barrett Buss's focus is on building scalable and secure technology ecosystems that empower Omnicom Media's service offerings and support client objectives globally.

    Michael Pahk - Global Chief Information Officer

    Michael Pahk, the Global Chief Information Officer at Omnicom Media, architects the company's worldwide technology vision and infrastructure. This executive leads the strategic deployment of digital platforms and data management systems that underpin Omnicom Media's innovative advertising and media solutions. Pahk's responsibilities include ensuring cybersecurity, driving digital transformation, and fostering technological advancements that enhance operational efficiency and client service. The Global Chief Information Officer is instrumental in leveraging data-driven insights to optimize media planning and execution for global brand success. Michael Pahk's leadership ensures Omnicom Media remains at the forefront of technological innovation, supporting its mission to deliver impactful marketing communications worldwide.

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    Frequently Asked Questions Regarding Omnicom Media Top Executives and Leadership Team

    Who leads Omnicom Media?
    Omnicom Media is led by Ayotunde Oluwole (Chief Executive Officer), along with executives such as Marco Santos (Chief Executive Officer (South Africa)) and Brad Nodiff (Chief Financial Officer).
    Who is part of Omnicom Media’s executive team?
    The executive team of Omnicom Media includes leaders such as Ayotunde Oluwole (Chief Executive Officer), Marco Santos (Chief Executive Officer (South Africa)), Brad Nodiff (Chief Financial Officer) and other senior executives.
    How many executives does Omnicom Media have?
    Omnicom Media has 10 executives leading key business areas.
    What roles are included in Omnicom Media’s leadership team?
    The leadership team of Omnicom Media includes roles such as Chief Executive Officer, Chief Executive Officer (South Africa), Chief Financial Officer, Chief Financial Officer, Shared Services (US), Group Chief Financial Officer.