Leadership Overview
Omnicom Media has 10 executives leading key functions including global strategy, regional operations, content development, and market-specific media planning.
Focused on delivering data-driven advertising solutions, Omnicom Media empowers brands through innovative media planning and execution to achieve measurable market success across diverse global sectors.
Focused on delivering data-driven advertising solutions, Omnicom Media empowers brands through innovative media planning and execution to achieve measurable market success across diverse global sectors.
Leadership Roles at Omnicom Media
Elda Choucair - Chief Executive Officer
Elda Choucair, the Chief Executive Officer at Omnicom Media, directs the overarching global strategy for the organization. Choucair architects high-level initiatives that integrate data-driven insights into every facet of media planning. By aligning internal resources with client objectives, the Chief Executive Officer ensures consistent brand growth across international markets. This leadership role involves constant collaboration with regional heads to maintain operational excellence and competitive positioning. Elda Choucair drives the adoption of advanced marketing technologies, enabling the firm to deliver superior advertising solutions. Through rigorous oversight of corporate performance, the Chief Executive Officer secures long-term stability and market relevance. Choucair maintains a focus on scaling the business model to meet evolving industry demands while fostering a culture of innovation and strategic agility within the global network.
Georgina McKinnon - Chief Executive Officer, Omg Content (APAC)
Georgina McKinnon, the Chief Executive Officer, Omg Content (APAC) at Omnicom Media, manages the development and distribution of creative content across the Asia-Pacific region. McKinnon architects engagement strategies that leverage regional consumer trends to maximize brand impact. Overseeing the content division, the Chief Executive Officer, Omg Content (APAC) ensures that all creative outputs align with the broader data-driven mission of the firm. This role requires close coordination with regional teams to optimize media planning for diverse cultural landscapes. Georgina McKinnon drives the expansion of content capabilities, ensuring that clients receive tailored advertising solutions that resonate within local markets. By refining creative workflows, the Chief Executive Officer, Omg Content (APAC) enhances the overall effectiveness of media campaigns. McKinnon maintains a focus on delivering high-quality, scalable content solutions that support the company's growth objectives throughout the APAC territory.
Mehmet Koyuncuoglu - Chief Executive Officer (Turkey)
Mehmet Koyuncuoglu, the Chief Executive Officer (Turkey) at Omnicom Media, directs all marketing communications and media operations within the Turkish market. Koyuncuoglu architects localized strategies that utilize the company's global data-driven insights to optimize client advertising performance. Overseeing regional business development, the Chief Executive Officer (Turkey) ensures that all media planning initiatives meet the specific needs of the local client base. This leadership role involves managing cross-functional teams to deliver integrated marketing solutions that drive brand success. Mehmet Koyuncuoglu drives operational efficiency by implementing advanced planning tools tailored to the unique dynamics of the Turkish advertising landscape. Through strategic oversight, the Chief Executive Officer (Turkey) strengthens the firm's market position and fosters long-term client relationships. Koyuncuoglu maintains a focus on achieving sustainable growth and maintaining high standards of service delivery across all regional accounts.
Ralph Pardo - Chief Executive Officer (North America)
Ralph Pardo, the Chief Executive Officer (North America) at Omnicom Media, directs the strategic execution of media and marketing services across the North American region. Pardo architects large-scale initiatives that leverage the company's data-driven capabilities to enhance client advertising outcomes. Overseeing the regional operational framework, the Chief Executive Officer (North America) ensures alignment between local market demands and global corporate objectives. This role involves managing complex media planning projects and coordinating with senior leadership to drive revenue growth. Ralph Pardo drives the implementation of innovative advertising solutions that maintain the firm's competitive edge in a saturated market. Through rigorous performance management, the Chief Executive Officer (North America) optimizes resource allocation and service delivery. Pardo maintains a focus on expanding the company's footprint and delivering measurable value to clients through sophisticated, data-backed marketing strategies.
Allen Vainrub - Group Chief Executive Officer, Omnicom Media (Costa Rica)
Allen Vainrub, the Group Chief Executive Officer, Omnicom Media (Costa Rica) at Omnicom Media, directs all media and marketing communications activities within the Costa Rican market. Vainrub architects strategic plans that integrate the company's global data-driven insights into local advertising campaigns. Overseeing regional operations, the Group Chief Executive Officer, Omnicom Media (Costa Rica) ensures that all media planning and execution efforts support client brand success. This leadership role involves managing local teams to deliver high-impact marketing solutions that address specific regional challenges. Allen Vainrub drives the adoption of innovative media strategies, enhancing the firm's ability to provide tailored advertising services. Through consistent oversight, the Group Chief Executive Officer, Omnicom Media (Costa Rica) maintains high standards of operational excellence. Vainrub focuses on fostering client growth and strengthening the company's presence within the competitive Central American advertising sector.
Fernando Capalbo - Chief Executive Officer, Omg (Argentina)
Fernando Capalbo, the Chief Executive Officer, Omg (Argentina) at Omnicom Media, directs the strategic direction and operational performance of the firm within Argentina. Capalbo architects media planning initiatives that utilize the company's global data-driven framework to optimize advertising results for local clients. Overseeing regional business functions, the Chief Executive Officer, Omg (Argentina) ensures that all marketing communications align with the firm's overarching mission. This role involves managing client relationships and driving the implementation of advanced advertising solutions. Fernando Capalbo drives operational efficiency by refining media execution processes to meet the unique requirements of the Argentine market. Through strategic leadership, the Chief Executive Officer, Omg (Argentina) strengthens the company's market position and supports long-term client success. Capalbo maintains a focus on delivering high-quality, data-backed marketing services that drive growth and brand visibility across the region.
Marco Santos - Ssa Omd Group Chief Executive Officer
Marco Santos, the Ssa Omd Group Chief Executive Officer at Omnicom Media, directs the strategic operations and media planning initiatives across the Sub-Saharan Africa region. Santos architects comprehensive marketing solutions that leverage the company's global data-driven insights to address the specific needs of the African market. Overseeing regional business development, the Ssa Omd Group Chief Executive Officer ensures that all advertising campaigns deliver measurable brand success. This leadership role involves coordinating with cross-functional teams to optimize media execution and drive operational growth. Marco Santos drives the implementation of innovative marketing strategies that enhance the firm's competitive standing in the region. Through rigorous oversight, the Ssa Omd Group Chief Executive Officer maintains high standards of service delivery and client satisfaction. Santos focuses on expanding the company's reach and fostering sustainable growth through data-backed advertising excellence.
Mauricio Gallian - Co-Chief Executive Officer & Partner
Mauricio Gallian, the Co-Chief Executive Officer & Partner at Omnicom Media, directs the strategic partnership initiatives and overall business development for the firm. Gallian architects collaborative frameworks that integrate data-driven insights into client media planning and execution. Overseeing key partnerships, the Co-Chief Executive Officer & Partner ensures that all collaborative efforts align with the company's mission of delivering innovative advertising solutions. This leadership role involves working closely with other C-suite members to drive corporate growth and operational efficiency. Mauricio Gallian drives the expansion of the firm's service offerings by identifying new market opportunities and fostering strategic alliances. Through consistent oversight, the Co-Chief Executive Officer & Partner maintains high standards of performance and client service. Gallian focuses on strengthening the company's market position and ensuring long-term success through effective partnership management and strategic planning.
Kartik Sharma - Chief Executive Officer (India)
Kartik Sharma, the Chief Executive Officer (India) at Omnicom Media, directs all media and marketing communications operations within the Indian market. Sharma architects localized strategies that utilize the company's global data-driven insights to optimize advertising performance for clients. Overseeing regional business functions, the Chief Executive Officer (India) ensures that all media planning initiatives meet the specific demands of the local landscape. This leadership role involves managing cross-functional teams to deliver integrated marketing solutions that drive brand success. Kartik Sharma drives operational efficiency by implementing advanced planning tools tailored to the unique dynamics of the Indian advertising sector. Through strategic oversight, the Chief Executive Officer (India) strengthens the firm's market position and fosters long-term client relationships. Sharma maintains a focus on achieving sustainable growth and maintaining high standards of service delivery across all regional accounts.
Claudine Kwek - Chief Executive Officer (China)
Claudine Kwek, the Chief Executive Officer (China) at Omnicom Media, directs the strategic execution of media and marketing services across the Chinese market. Kwek architects large-scale initiatives that leverage the company's data-driven capabilities to enhance client advertising outcomes. Overseeing regional operational frameworks, the Chief Executive Officer (China) ensures alignment between local market demands and global corporate objectives. This role involves managing complex media planning projects and coordinating with senior leadership to drive revenue growth. Claudine Kwek drives the implementation of innovative advertising solutions that maintain the firm's competitive edge in the rapidly evolving Chinese market. Through rigorous performance management, the Chief Executive Officer (China) optimizes resource allocation and service delivery. Kwek maintains a focus on expanding the company's footprint and delivering measurable value to clients through sophisticated, data-backed marketing strategies.
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Frequently Asked Questions Regarding Omnicom Media Top Executives and Leadership Team
