Ocean Reef Club Executive and Leadership Team

August, 2026

Leadership Overview

Ocean Reef Club has 4 executives leading key functions including strategy, operational oversight, and organizational management.

Dedicated to maintaining an unparalleled private community experience, Ocean Reef Club prioritizes excellence in luxury hospitality, recreational amenities, and comprehensive member services across its expansive Florida estate.

Leadership Roles at Ocean Reef Club

  • Chief Executive Officer - William Baker
  • President & Chief Operating Officer - Richard Weinstein
  • President & Chief Operating Officer - Alex Tonarelli
  • President - John Hunt
  • William Baker - Chief Executive Officer

    William Baker, the Chief Executive Officer at Ocean Reef Club, directs the overarching strategic vision for this private community. Baker architects long-term growth initiatives while ensuring the seamless integration of championship golf, marina operations, and private aviation services. By aligning departmental goals with the expectations of a high-net-worth membership, the Chief Executive Officer maintains the prestige of the club. William Baker monitors financial performance and capital investment projects to preserve the integrity of the physical assets. Through consistent engagement with the Board, the Chief Executive Officer secures the future of the community. This leadership role involves balancing complex hospitality demands with the unique requirements of a private residential enclave. By fostering a culture of service excellence, Baker drives the operational success of the entire organization, ensuring that every amenity meets the highest standards of luxury and exclusivity for all members.

    Richard Weinstein - President & Chief Operating Officer

    Richard Weinstein, the President & Chief Operating Officer at Ocean Reef Club, manages the daily execution of internal business processes. Weinstein focuses on the optimization of hospitality services, specifically overseeing the dining and lodging divisions to ensure premium member satisfaction. By streamlining operational workflows, the President & Chief Operating Officer enhances efficiency across the club's diverse amenities. Richard Weinstein coordinates with department heads to implement service standards that reflect the elite nature of the community. This role requires constant attention to the logistical demands of a private airport and medical center, ensuring safety and reliability. Through rigorous oversight of daily activities, the President & Chief Operating Officer maintains the operational rhythm of the club. Weinstein drives performance metrics that support the broader financial objectives, ensuring that every aspect of the member experience remains consistent with the established reputation of the organization.
    Richard Weinstein

    Alex Tonarelli - President & Chief Operating Officer

    Alex Tonarelli, the President & Chief Operating Officer at Ocean Reef Club, directs the development and maintenance of the club's extensive recreational infrastructure. Tonarelli oversees the management of championship golf courses and the world-class marina, ensuring these assets remain in peak condition for member use. By supervising large-scale facility projects, the President & Chief Operating Officer guarantees that the physical environment aligns with the luxury standards of the community. Alex Tonarelli collaborates with maintenance and grounds teams to execute sustainable land management practices. This leadership position involves managing complex vendor relationships and capital improvement budgets to support long-term asset value. Through meticulous attention to detail, the President & Chief Operating Officer ensures that the recreational offerings remain competitive within the global hospitality market. Tonarelli drives the strategic planning for future facility upgrades, ensuring that the club continues to provide a premier lifestyle experience for all residents.

    John Hunt - President

    John Hunt, the President at Ocean Reef Club, leads the community engagement and member relations initiatives. Hunt architects programs that foster a cohesive social environment, ensuring that the club remains a vibrant hub for its members. By overseeing the membership experience, the President ensures that all interactions within the community reflect the values of exclusivity and service. John Hunt coordinates with various committees to address member feedback and implement improvements to the social calendar and club events. This role involves managing the brand identity and ensuring that the reputation of the club remains strong among its target demographic. Through proactive communication and relationship management, the President drives member retention and satisfaction. John Hunt monitors the pulse of the community to identify new opportunities for service expansion, ensuring that the club continues to meet the evolving needs of its members while maintaining the unique character of the private estate.

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    Frequently Asked Questions Regarding Ocean Reef Club Top Executives and Leadership Team

    Who leads Ocean Reef Club?
    Ocean Reef Club is led by William Baker (Chief Executive Officer), along with executives such as Richard Weinstein (President & Chief Operating Officer) and Alex Tonarelli (President & Chief Operating Officer).
    Who is part of Ocean Reef Club’s executive team?
    The executive team of Ocean Reef Club includes leaders such as William Baker (Chief Executive Officer), Richard Weinstein (President & Chief Operating Officer), Alex Tonarelli (President & Chief Operating Officer) and other senior executives.
    How many executives does Ocean Reef Club have?
    Ocean Reef Club has 4 executives leading key business areas.
    What roles are included in Ocean Reef Club’s leadership team?
    The leadership team of Ocean Reef Club includes roles such as Chief Executive Officer, President & Chief Operating Officer, President & Chief Operating Officer, President.