Nu Skin Enterprises Executive and Leadership Team

Diana Choi, the Chief Executive Officer at Nu Skin Enterprises, directs the overarching corporate strategy for the global beauty and wellness portfolio. By prioritizing product innovation and market penetration, Choi ensures the organization maintains a competitive edge within the premium consumer goods sector. The Chief Executive Officer manages high-level relationships with the Board to align long-term objectives with operational realities. Overseeing the expansion into diverse international territories, Choi drives the development of scalable business models that support sustainable revenue growth. This leadership role involves constant evaluation of market trends to refine the company's value proposition. Diana Choi actively monitors the performance of regional divisions to ensure consistent brand standards across the Americas and beyond. Through rigorous oversight of corporate initiatives, the Chief Executive Officer secures the future trajectory of the enterprise while fostering a culture of excellence and operational efficiency.

Jiyun Yi, the Chief Executive Officer & Founder at Nu Skin Enterprises, architects the foundational vision and long-term strategic roadmap for the organization. As the primary visionary, Yi guides the development of innovative beauty and wellness solutions that define the company's market presence. The Chief Executive Officer & Founder maintains deep involvement in the evolution of the product pipeline, ensuring alignment with the core mission of providing premium-quality consumer goods. By fostering strategic partnerships and driving corporate culture, Yi influences the direction of global operations across multiple continents. This leadership role requires constant engagement with executive teams to optimize organizational performance and market impact. Jiyun Yi monitors the competitive landscape to identify emerging opportunities for expansion. Through consistent focus on foundational values and future-oriented growth, the Chief Executive Officer & Founder ensures the enterprise remains a leader in the global wellness industry.

Chelsea Lantz, the Interim Chief Financial Officer at Nu Skin Enterprises, manages the financial health and fiscal reporting of the organization. By overseeing capital allocation, budgeting, and financial planning, Lantz ensures the company maintains the resources necessary to support its global beauty and wellness initiatives. The Interim Chief Financial Officer provides critical analysis to the Board regarding revenue trends and cost structures. This leadership role involves maintaining rigorous compliance with financial regulations while driving transparency in all fiscal operations. Chelsea Lantz coordinates with regional leaders to assess the financial viability of expansion projects across Africa and the Pacific. Through the management of financial risk and the optimization of cash flow, the Interim Chief Financial Officer secures the stability of the enterprise. Lantz drives the development of financial strategies that align with the long-term growth objectives of the company, ensuring sustainable profitability.

Lynn Boyer, the Chief Operating Officer at Nu Skin Enterprises, directs the internal infrastructure and supply chain logistics required to distribute premium beauty and wellness products. By optimizing manufacturing processes and inventory management, Boyer ensures the seamless delivery of goods to global markets. The Chief Operating Officer oversees the daily execution of operational workflows, focusing on cost efficiency and process improvement. This leadership role involves close collaboration with the executive team to translate strategic goals into actionable operational plans. Lynn Boyer monitors performance metrics across the Americas and international regions to maintain high standards of service and product availability. Through the implementation of robust operational frameworks, the Chief Operating Officer supports the company's ability to scale effectively. Boyer drives the integration of new technologies into the supply chain, ensuring the organization remains agile in a rapidly evolving consumer goods landscape.

Chayce Clark, the Executive VP, Chief Operating Officer & Chief Legal Officer at Nu Skin Enterprises, directs the intersection of operational efficiency and legal compliance. By overseeing the legal framework for global operations, Clark ensures that all business activities adhere to international regulations while supporting the distribution of beauty and wellness products. The Executive VP, Chief Operating Officer & Chief Legal Officer manages complex contractual obligations and risk mitigation strategies. This leadership role involves balancing the need for rapid operational scaling with the necessity of maintaining strict regulatory standards. Chayce Clark collaborates with the executive team to navigate the legal complexities of entering new markets across Europe and Asia. Through the oversight of both operational and legal functions, the Executive VP, Chief Operating Officer & Chief Legal Officer provides a comprehensive approach to corporate governance. Clark drives the development of policies that protect the company's intellectual property and market interests.

Rikki Salvage, the President, Sales (North America) at Nu Skin Enterprises, directs the sales strategy and revenue generation efforts within the North American market. By overseeing the distribution network and sales force, Salvage ensures the effective promotion of premium beauty and wellness solutions to the consumer base. The President, Sales (North America) monitors regional market trends to refine sales tactics and improve customer engagement. This leadership role involves developing incentive programs and training initiatives that drive performance across the territory. Rikki Salvage collaborates with the executive team to align regional sales targets with the broader corporate mission. Through the analysis of sales data and consumer feedback, the President, Sales (North America) identifies opportunities for growth and market share expansion. Salvage drives the implementation of localized marketing strategies that resonate with the North American audience, ensuring the company maintains a strong competitive position in the region.

Kany Soemantoro, the President at Nu Skin Enterprises, directs the strategic execution of corporate initiatives across designated global markets. By overseeing the implementation of beauty and wellness programs, Soemantoro ensures that the company's premium offerings reach target demographics effectively. The President manages cross-functional teams to drive operational excellence and brand consistency. This leadership role involves coordinating with other executives to align regional activities with the overarching corporate strategy. Kany Soemantoro monitors market performance and adjusts tactics to optimize growth in competitive environments. Through the development of strong relationships with local stakeholders, the President facilitates the expansion of the company's footprint. Soemantoro drives the adoption of innovative business practices that enhance the overall customer experience. By focusing on operational scale and market penetration, the President ensures the organization achieves its performance objectives while maintaining the high quality associated with the brand.

Patrick Yeung, the President, & Macau (Hong Kong) at Nu Skin Enterprises, directs the business operations and market strategy within the Hong Kong and Macau territories. By overseeing the distribution of beauty and wellness products in these key Asian markets, Yeung ensures the brand maintains a dominant presence. The President, & Macau (Hong Kong) manages local sales teams and operational logistics to meet regional demand. This leadership role involves navigating the unique regulatory and consumer landscapes of these specific markets. Patrick Yeung collaborates with the global executive team to ensure that regional strategies align with the company's international goals. Through the implementation of targeted marketing and sales initiatives, the President, & Macau (Hong Kong) drives revenue growth and customer loyalty. Yeung monitors local market dynamics to identify emerging trends and opportunities for expansion. By focusing on regional performance, the President, & Macau (Hong Kong) contributes significantly to the company's overall success in Asia.

Luke Yoo, the Regional President at Nu Skin Enterprises, directs the strategic operations and market development within the assigned geographic region. By overseeing the implementation of beauty and wellness initiatives, Yoo ensures that the company's products are effectively positioned to meet local consumer needs. The Regional President manages the performance of regional teams and coordinates with the executive leadership to align local activities with global objectives. This leadership role involves analyzing market data to identify growth opportunities and mitigate competitive threats. Luke Yoo drives the development of regional sales strategies that enhance brand visibility and market share. Through the management of operational resources, the Regional President ensures that the company maintains high standards of service and product quality. Yoo fosters a culture of performance and innovation, ensuring that the region contributes to the overall growth and profitability of the enterprise while maintaining alignment with the corporate mission.

Pakapun Leevutinun, the Chairperson - Nu Skin SEACHF President, Southeast Asia and Pacific Nu Skin Enterprises at Nu Skin Enterprises, directs the strategic vision and operational oversight for the Southeast Asia and Pacific regions. By managing the expansion of beauty and wellness solutions across these diverse markets, Leevutinun ensures the company maintains a strong competitive position. The Chairperson - Nu Skin SEACHF President, Southeast Asia and Pacific Nu Skin Enterprises oversees the development of regional sales networks and brand engagement strategies. This leadership role involves coordinating with the global executive team to ensure that regional initiatives support the company's long-term growth objectives. Pakapun Leevutinun monitors market trends and regulatory environments to optimize business performance. Through the leadership of regional teams, the Chairperson - Nu Skin SEACHF President, Southeast Asia and Pacific Nu Skin Enterprises drives the adoption of innovative practices that enhance customer satisfaction and market penetration in the Pacific and Southeast Asian territories.