Leadership Overview
NRMA Insurance has 4 executives leading key functions including strategy, capital management, roadside operations, and executive office administration.
Committed to protecting communities across Australia, NRMA Insurance delivers comprehensive home, car, and business coverage while driving digital innovation to simplify the insurance experience for every policyholder.
Committed to protecting communities across Australia, NRMA Insurance delivers comprehensive home, car, and business coverage while driving digital innovation to simplify the insurance experience for every policyholder.
Leadership Roles at NRMA Insurance
Michael Baird - Chief Executive Officer
Michael Baird, the Chief Executive Officer at NRMA Insurance, directs the overarching strategic vision for the organization. Overseeing the integration of local expertise with the broader Insurance Australia Group framework, the Chief Executive Officer ensures consistent service delivery across New South Wales and the Australian Capital Territory. This leadership role involves managing complex stakeholder relationships and driving long-term financial stability through diversified insurance product offerings. By prioritizing customer-centric digital solutions, Michael Baird optimizes the accessibility of home, car, and travel coverage for millions of policyholders. The Chief Executive Officer maintains rigorous oversight of operational performance, ensuring that the company remains a market leader in the competitive Australian insurance landscape. Through constant evaluation of market trends and risk management protocols, Baird secures the future growth of the firm while upholding the core mission of community protection and reliable financial support for all clients.

Rachel Wiseman - Chief Executive Officer Member Capital
Rachel Wiseman, the Chief Executive Officer Member Capital at NRMA Insurance, manages the allocation and optimization of capital resources to support the firm's extensive insurance portfolio. Overseeing the financial health of member-focused initiatives, the Chief Executive Officer Member Capital ensures that the organization maintains sufficient liquidity to meet all policyholder obligations across Australia. This leadership role involves coordinating with the broader Insurance Australia Group to align capital strategies with regional market demands. By analyzing risk profiles and investment opportunities, Rachel Wiseman strengthens the balance sheet and supports the expansion of digital insurance solutions. The Chief Executive Officer Member Capital drives efficiency in capital deployment, allowing for the continuous improvement of home, car, and business coverage products. Wiseman monitors economic indicators to mitigate potential volatility, ensuring that the company remains a stable and trusted provider for residents throughout New South Wales and the Australian Capital Territory.
Darren Adam - Interim Chief Executive Officer, Roadside
Darren Adam, the Interim Chief Executive Officer, Roadside at NRMA Insurance, directs the operational execution of roadside assistance services across the national network. Overseeing the deployment of service centers and mobile support teams, the Interim Chief Executive Officer, Roadside ensures rapid response times for customers requiring emergency vehicle assistance. This leadership role involves managing logistics and field operations to maintain high service standards throughout New South Wales and the Australian Capital Territory. By integrating digital tracking tools into the roadside assistance workflow, Darren Adam improves the overall customer experience and operational efficiency. The Interim Chief Executive Officer, Roadside coordinates with internal technology teams to refine the mobile application interface, facilitating seamless communication between stranded motorists and service providers. Adam monitors performance metrics to identify areas for service enhancement, ensuring that the company continues to provide reliable, high-quality support to members during critical moments on the road.
Kerry Brophy - Chief of Staff & Group Chief Executive Officer, Office
Kerry Brophy, the Chief of Staff & Group Chief Executive Officer, Office at NRMA Insurance, architects the internal administrative framework and executive communication strategies. Overseeing the daily operations of the executive office, the Chief of Staff & Group Chief Executive Officer, Office ensures that strategic priorities align with the broader goals of the Insurance Australia Group. This leadership role involves facilitating collaboration between senior leaders and managing the flow of critical information across the organization. By streamlining internal processes and governance, Kerry Brophy supports the effective implementation of company-wide initiatives related to home, car, and business insurance. The Chief of Staff & Group Chief Executive Officer, Office maintains high standards of operational excellence, ensuring that the executive team remains focused on delivering value to customers throughout Australia. Brophy drives organizational agility, enabling the firm to respond effectively to evolving market conditions and regulatory requirements while maintaining a strong focus on long-term sustainability.
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