Leadership Overview
NorthStar Memorial Group has 5 executives leading key functions including operations, information technology, marketing, sales, and corporate strategy.
Committed to compassionate care and service excellence, NorthStar Memorial Group delivers comprehensive funeral, cemetery, and cremation solutions while maintaining a supportive environment for families across the United States.
Committed to compassionate care and service excellence, NorthStar Memorial Group delivers comprehensive funeral, cemetery, and cremation solutions while maintaining a supportive environment for families across the United States.
Leadership Roles at NorthStar Memorial Group
John Renfro - Chief Operating Officer
John Renfro, the Chief Operating Officer at NorthStar Memorial Group, directs all daily funeral and cemetery operations across the United States. Overseeing the entire service network, the Chief Operating Officer ensures that every location maintains high standards of compassion and operational efficiency. This leadership role involves managing complex logistics for cremation and memorialization services while fostering a supportive environment for staff members. By optimizing facility performance and resource allocation, John Renfro directly impacts the quality of care provided to families during difficult times. Renfro also collaborates with the executive team to refine service delivery models, ensuring that the company remains a leader in the funeral industry. Through rigorous oversight of regional performance metrics, the Chief Operating Officer drives consistent excellence across the national footprint, securing the long-term operational stability of the organization.

Justin Clark - President
Justin Clark, the President at NorthStar Memorial Group, directs the overall strategic vision and corporate governance for the entire organization. Overseeing the executive leadership team, the President ensures that all funeral, cemetery, and cremation services align with the core mission of providing compassionate care. This leadership role involves setting long-term goals for growth and operational excellence across the United States. By fostering a culture of service and integrity, Justin Clark drives the company toward sustained success in the memorialization industry. Clark also manages relationships with key stakeholders and the Board, ensuring that the strategic direction remains focused on the needs of families. Through the coordination of departmental efforts, the President maintains organizational alignment and operational efficiency. Justin Clark leads the company with a commitment to excellence, ensuring that every location upholds the tradition of leadership and support that defines the brand.
Michael Zislis - Chief Information Officer
Michael Zislis, the Chief Information Officer at NorthStar Memorial Group, architects the digital infrastructure supporting funeral and cemetery service delivery. Managing the enterprise technology stack, the Chief Information Officer ensures seamless data integration across all memorialization platforms. This leadership role involves implementing secure systems that protect sensitive family information while enhancing operational transparency. By modernizing digital tools, Michael Zislis enables staff to focus on compassionate service rather than administrative burdens. Zislis also drives the adoption of innovative software solutions that streamline cremation scheduling and cemetery management. Through the strategic deployment of technology, the Chief Information Officer supports the company mission of providing comfort and care. Zislis maintains a robust cybersecurity framework, ensuring that all digital assets remain protected while facilitating efficient communication between regional offices and the corporate headquarters.
Matthew DiGiovanni - Chief Marketing Officer
Matthew DiGiovanni, the Chief Marketing Officer at NorthStar Memorial Group, directs all brand strategy and outreach initiatives for funeral and cremation services. Overseeing the national marketing presence, the Chief Marketing Officer ensures that the company message of compassion reaches families in need across the United States. This leadership role involves developing targeted campaigns that highlight the unique memorialization options available at various locations. By analyzing market trends and consumer behavior, Matthew DiGiovanni optimizes the brand positioning to maintain a competitive edge in the funeral industry. DiGiovanni also collaborates with regional managers to ensure that local marketing efforts align with the overarching corporate mission of service excellence. Through the execution of data-driven advertising strategies, the Chief Marketing Officer expands the reach of the organization, ultimately connecting more families with the supportive services provided by the company.
Tom Reichert - Chief Sales Officer (CSO)
Tom Reichert, the Chief Sales Officer (CSO) at NorthStar Memorial Group, directs all sales strategies for cemetery and pre-need funeral services. Overseeing the national sales force, the Chief Sales Officer (CSO) ensures that families receive clear guidance regarding memorialization options and financial planning. This leadership role involves training sales teams to prioritize empathy and compassion while meeting organizational growth targets. By implementing effective sales processes, Tom Reichert drives revenue stability across the diverse portfolio of locations. Reichert also works closely with the executive team to identify new market opportunities and expand the footprint of the company. Through the continuous refinement of sales methodologies, the Chief Sales Officer (CSO) supports the long-term sustainability of the business. Reichert maintains a focus on ethical sales practices, ensuring that every interaction reflects the core values of care and comfort inherent in the company mission.

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