Leadership Overview
NorthStar Memorial Group has 6 executives leading key functions including operations, information technology, marketing, human resources, sales, and corporate strategy.
Committed to providing compassionate end-of-life care, NorthStar Memorial Group delivers exceptional funeral, cemetery, and cremation services while maintaining a supportive environment for families across the United States.
Committed to providing compassionate end-of-life care, NorthStar Memorial Group delivers exceptional funeral, cemetery, and cremation services while maintaining a supportive environment for families across the United States.
Leadership Roles at NorthStar Memorial Group
John Renfro - Chief Operating Officer
John Renfro, the Chief Operating Officer at NorthStar Memorial Group, directs all daily funeral and cemetery operations across the United States. Managing a diverse portfolio of memorialization locations, the Chief Operating Officer ensures consistent service quality and operational efficiency. This leadership role involves optimizing resource allocation to support families during difficult transitions. By standardizing protocols across regional facilities, John Renfro drives excellence in cremation and burial service delivery. The Chief Operating Officer collaborates with the executive team to refine business processes, ensuring that every location upholds the company mission of compassion and care. Through rigorous oversight of facility performance, Renfro maintains high standards of excellence, fostering a supportive environment for both clients and staff members. This operational focus secures the long-term stability of the company while enhancing the overall experience for families seeking memorial services.

Justin Clark - President
Justin Clark, the President at NorthStar Memorial Group, architects the overarching corporate strategy and long-term vision for the organization. Overseeing all business functions, the President ensures alignment between operational execution and the mission of providing compassionate funeral and cemetery services. This leadership role involves guiding the executive team through complex market challenges and identifying opportunities for expansion. By fostering a culture of excellence, Justin Clark drives the company toward sustained growth and industry leadership. The President collaborates with the Board to secure the financial health and strategic direction of the enterprise. Through consistent focus on service quality and family support, Clark maintains the reputation of the company as a premier provider of memorialization services. This executive oversight ensures that every department contributes to the goal of delivering comfort and care to families across the United States.
Robert Page - Chief Information Officer
Robert Page, the Chief Information Officer at NorthStar Memorial Group, architects the digital infrastructure supporting funeral and cemetery service delivery. Overseeing enterprise-wide technology initiatives, the Chief Information Officer secures data integrity and enhances digital accessibility for families navigating memorialization options. This leadership role involves integrating advanced software solutions to streamline administrative workflows across all regional locations. By modernizing internal systems, Robert Page improves operational transparency and communication efficiency. The Chief Information Officer collaborates with other executives to align technological investments with the broader corporate strategy of providing compassionate care. Through the implementation of robust cybersecurity measures, Page protects sensitive client information while ensuring seamless service continuity. This focus on digital transformation empowers the company to scale effectively, maintaining a competitive edge in the funeral services industry while prioritizing the needs of families during sensitive times.
Matthew DiGiovanni - Chief Marketing Officer
Matthew DiGiovanni, the Chief Marketing Officer at NorthStar Memorial Group, directs brand strategy and outreach initiatives for funeral, cemetery, and cremation services. Overseeing national marketing campaigns, the Chief Marketing Officer builds awareness regarding the company commitment to compassionate memorialization. This leadership role involves analyzing market trends to tailor service messaging for diverse communities across the United States. By developing targeted communication strategies, Matthew DiGiovanni strengthens the market position of the organization. The Chief Marketing Officer collaborates with regional leadership to ensure brand consistency while addressing local needs. Through data-driven insights, DiGiovanni optimizes outreach efforts, ensuring families receive clear information during critical decision-making moments. This strategic focus on brand identity and client engagement supports the overall growth objectives of the company, fostering trust and long-term relationships with the communities served by the various memorial locations.
Becky McEuen - Chief Human Resources Officer
Becky McEuen, the Chief Human Resources Officer at NorthStar Memorial Group, architects talent acquisition and employee development programs across the national network. Overseeing organizational culture, the Chief Human Resources Officer ensures that staff members possess the compassion and skills necessary for high-quality funeral and cemetery service delivery. This leadership role involves designing training initiatives that emphasize empathy and professional excellence. By fostering an inclusive workplace, Becky McEuen drives employee retention and engagement. The Chief Human Resources Officer collaborates with the executive team to align workforce capabilities with the mission of providing comfort to families. Through the implementation of performance management systems, McEuen maintains high standards of service across all locations. This focus on human capital development ensures that the company remains a leader in the industry, attracting and retaining professionals dedicated to serving families during their most difficult times.

Tom Reichert - Chief Sales Officer (CSO)
Tom Reichert, the Chief Sales Officer (CSO) at NorthStar Memorial Group, directs revenue growth strategies for funeral and cemetery service offerings. Overseeing national sales teams, the Chief Sales Officer (CSO) ensures that families receive personalized guidance regarding memorialization options. This leadership role involves developing sales processes that prioritize client needs and compassionate service. By expanding market reach, Tom Reichert drives the financial performance of the organization. The Chief Sales Officer (CSO) collaborates with regional managers to refine sales tactics and improve conversion rates while maintaining the core mission of care. Through the analysis of sales data, Reichert identifies opportunities for service enhancement and growth. This focus on revenue generation supports the long-term sustainability of the company, ensuring that high-quality memorial services remain accessible to families across the United States while meeting corporate financial targets.

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