Dignity Memorial Executive and Leadership Team

October, 2026

Leadership Overview

Dignity Memorial has 4 executives leading key functions including regional funeral home operations, corporate strategy, market expansion, and service excellence.

Focused on delivering compassionate care to families, Dignity Memorial maintains a commitment to creating meaningful life celebrations through personalized funeral and cremation planning services across diverse communities.

Leadership Roles at Dignity Memorial

  • President, Dignity Memorial Funeral Homes & Cemeteries (Louisville) - Kent Johnson
  • President - Eugene Pike
  • President - Jay Morford
  • President - Celena DiLullo
  • Kent Johnson - President, Dignity Memorial Funeral Homes & Cemeteries (Louisville)

    Kent Johnson, the President, Dignity Memorial Funeral Homes & Cemeteries (Louisville) at Dignity Memorial, directs all regional funeral and cemetery operations within the Louisville market. Overseeing local funeral home staff, Johnson ensures every family receives compassionate guidance during the planning of funeral and cremation services. This leadership role involves maintaining high standards for life celebrations while managing facility resources and community outreach initiatives. By focusing on the specific needs of families in the region, Kent Johnson drives operational excellence and consistent 5-star service ratings. The President, Dignity Memorial Funeral Homes & Cemeteries (Louisville) coordinates with corporate leadership to implement standardized care protocols that honor the company mission. Through meticulous attention to detail, Johnson secures the reputation of the brand as a trusted provider of end-of-life services, ensuring that every memorial event reflects the unique life lived by the deceased.

    Eugene Pike - President

    Eugene Pike, the President at Dignity Memorial, architects the overarching corporate strategy and long-term vision for the entire organization. Managing the national network of funeral and event planners, Pike ensures that the company mission of compassionate service remains the primary focus across all locations. This executive role involves analyzing market trends to optimize service offerings and enhance the overall customer experience for families planning in advance or at the time of need. Eugene Pike drives growth by fostering a culture of excellence among local professionals, ensuring that every detail of a life celebration meets the highest quality benchmarks. By aligning operational goals with the needs of the communities served, Pike maintains the company position as a leader in the funeral services industry. The President continuously evaluates performance metrics to guarantee that the organization delivers consistent, high-value support to families throughout the United States.

    Jay Morford - President

    Jay Morford, the President at Dignity Memorial, oversees the strategic expansion and operational efficiency of the company service portfolio. Focusing on the integration of advanced technology into funeral and cremation planning, Morford ensures that families have access to seamless, modern arrangements. This leadership position involves managing cross-functional teams to streamline the delivery of personalized life celebrations. Jay Morford drives innovation by implementing new service models that cater to evolving consumer preferences while maintaining the core values of compassion and expertise. By collaborating with regional directors, the President ensures that operational standards remain uniform and effective across the national footprint. Morford monitors the impact of these initiatives on family satisfaction, consistently refining processes to uphold the reputation of the brand. Through this dedicated focus on operational scalability, the President supports the long-term sustainability and market relevance of the organization in a competitive landscape.

    Celena DiLullo - President

    Celena DiLullo, the President at Dignity Memorial, directs the development and execution of national service standards and community engagement programs. Overseeing the training and professional growth of funeral planners, DiLullo ensures that every team member possesses the expertise required to guide families through difficult transitions. This executive role involves strengthening the connection between the company and the communities it serves by promoting meaningful life celebrations. Celena DiLullo drives initiatives that emphasize the importance of pre-planning, helping families secure peace of mind through proactive arrangements. By fostering strong relationships with local stakeholders, the President enhances the visibility and trust associated with the brand. DiLullo monitors service quality across all regions, ensuring that the commitment to personalized care remains the cornerstone of the business model. Through strategic leadership, the President maintains the high standards of excellence that define the company approach to honoring lives lived.

    Explore Leadership Teams in Consumer Services

    Frequently Asked Questions Regarding Dignity Memorial Top Executives and Leadership Team

    Who leads Dignity Memorial?
    Dignity Memorial is led by Kent Johnson (President, Dignity Memorial Funeral Homes & Cemeteries (Louisville)), along with executives such as Eugene Pike (President) and Jay Morford (President).
    Who is part of Dignity Memorial’s executive team?
    The executive team of Dignity Memorial includes leaders such as Kent Johnson (President, Dignity Memorial Funeral Homes & Cemeteries (Louisville)), Eugene Pike (President), Jay Morford (President) and other senior executives.
    How many executives does Dignity Memorial have?
    Dignity Memorial has 4 executives leading key business areas.
    What roles are included in Dignity Memorial’s leadership team?
    The leadership team of Dignity Memorial includes roles such as President, Dignity Memorial Funeral Homes & Cemeteries (Louisville), President, President, President.