Dignity Memorial Executive and Leadership Team

June, 2026

Leadership Overview

Dignity Memorial has 6 executives leading key functions including strategy, operations, and market expansion.

Driven by a commitment to compassionate service, Dignity Memorial provides essential funeral, cremation, and cemetery services, guiding families through difficult times with dignity and respect.

Leadership Roles at Dignity Memorial

  • Chief Executive Officer - David Goldstein
  • President - Theodore Dickey
  • President - Eugene Pike
  • President - Jay Morford
  • President, Dignity Memorial Funeral Homes & Cemeteries (Louisville) - Kent Johnson
  • President - Celena DiLullo
  • David Goldstein - Chief Executive Officer

    David Goldstein, the Chief Executive Officer at Dignity Memorial, directs the overarching strategy and operational framework for the network's comprehensive funeral, cremation, and cemetery services. Goldstein's leadership ensures alignment with the company's mission to support families during times of loss across the United States. This executive guides the integration of services, focusing on maintaining high standards of care and operational efficiency nationwide. The Chief Executive Officer's role involves setting the strategic direction for market growth and service innovation within the funeral care industry. David Goldstein drives the company's commitment to providing dignified and respectful services, overseeing all major business units and ensuring robust financial performance. This leadership position demands a keen understanding of market dynamics and a dedication to upholding the Dignity Memorial brand's reputation for excellence and compassion.

    Theodore Dickey - President

    Theodore Dickey, the President at Dignity Memorial, oversees critical operational functions and strategic initiatives that support the network's extensive service offerings. Dickey's focus centers on enhancing the delivery of funeral, cremation, and cemetery services, ensuring consistent quality and compassionate care across all locations. This executive drives operational excellence, managing key departments to optimize service delivery and client satisfaction. The President's responsibilities include fostering innovation in service offerings and ensuring seamless integration of new technologies and practices. Theodore Dickey plays a vital part in expanding the company's reach and reinforcing its position as a leading provider of end-of-life services. This leadership role requires a deep understanding of the consumerservices.funeralhome?110 industry and a commitment to upholding the Dignity Memorial standard of care.

    Eugene Pike - President

    Eugene Pike, the President at Dignity Memorial, spearheads initiatives focused on market development and strategic partnerships within the funeral and cemetery services sector. Pike's leadership drives the expansion of Dignity Memorial's footprint, ensuring access to its comprehensive services for more families across the United States. This executive is instrumental in identifying new growth opportunities and strengthening the company's presence in key regions. The President's role involves cultivating relationships with stakeholders and ensuring the network's services meet evolving consumer needs. Eugene Pike champions the company's mission by enhancing service accessibility and maintaining the highest standards of professionalism and empathy. This leadership position demands strategic foresight and a dedication to operational integrity.

    Jay Morford - President

    Jay Morford, the President at Dignity Memorial, directs the strategic planning and execution of services across the company's extensive network of funeral homes and cemeteries. Morford's leadership ensures that Dignity Memorial consistently delivers compassionate and professional end-of-life care, upholding the highest standards of service. This executive oversees the operational integration of cremation and cemetery services, focusing on efficiency and client experience. The President's responsibilities include driving initiatives that enhance the company's market position and service quality. Jay Morford is committed to supporting families through difficult times by ensuring the seamless delivery of dignified memorial services. This critical role involves strategic oversight and a dedication to the core values of the Dignity Memorial brand.

    Kent Johnson - President, Dignity Memorial Funeral Homes & Cemeteries (Louisville)

    Kent Johnson, the President, Dignity Memorial Funeral Homes & Cemeteries (Louisville) at Dignity Memorial, leads the strategic direction and operational management for funeral homes and cemeteries specifically within the Louisville region. Johnson's focus is on ensuring the delivery of exceptional funeral, cremation, and cemetery services tailored to the needs of the local community. This executive drives initiatives to enhance client care and operational efficiency within the Louisville market. The President's responsibilities include fostering a culture of compassion and professionalism among staff. Kent Johnson plays a key role in upholding the Dignity Memorial brand's commitment to providing dignified and respectful services during times of loss. This leadership position requires deep regional market understanding and a dedication to service excellence.

    Celena DiLullo - President

    Celena DiLullo, the President at Dignity Memorial, oversees critical aspects of the company's service delivery and operational strategy within the funeral, cremation, and cemetery sectors. DiLullo's leadership focuses on enhancing the client experience and ensuring the consistent provision of compassionate care across the network. This executive drives initiatives aimed at optimizing service offerings and maintaining the highest standards of professionalism. The President's role involves strategic oversight of key operational units and fostering a supportive environment for families navigating loss. Celena DiLullo is dedicated to upholding the Dignity Memorial mission by ensuring dignified and respectful services are accessible. This leadership position demands a strong focus on operational excellence and client-centered care.

    Frequently Asked Questions Regarding Dignity Memorial Top Executives and Leadership Team

    Who leads Dignity Memorial?
    Dignity Memorial is led by David Goldstein (Chief Executive Officer), along with executives such as Theodore Dickey (President) and Eugene Pike (President).
    Who is part of Dignity Memorial’s executive team?
    The executive team of Dignity Memorial includes leaders such as David Goldstein (Chief Executive Officer), Theodore Dickey (President), Eugene Pike (President) and other senior executives.
    How many executives does Dignity Memorial have?
    Dignity Memorial has 6 executives leading key business areas.
    What roles are included in Dignity Memorial’s leadership team?
    The leadership team of Dignity Memorial includes roles such as Chief Executive Officer, President, President, President, President, Dignity Memorial Funeral Homes & Cemeteries (Louisville).