Dignity Memorial Executive and Leadership Team

August, 2026

Leadership Overview

Dignity Memorial has 6 executives leading key functions including funeral operations, cremation services, cemetery management, regional market expansion, memorial park administration, and strategic service delivery.

Committed to compassionate care, Dignity Memorial delivers professional funeral, cremation, and cemetery services while maintaining high standards of excellence across the entire North American network.

Leadership Roles at Dignity Memorial

  • President - Ted Dickey
  • President - Celena DiLullo
  • President - Eugene Pike
  • President, Dignity Memorial Funeral Homes & Cemeteries (Louisville) - Kent Johnson
  • President of the Memorial Park - W. Richards
  • President - Jay Morford
  • Ted Dickey - President

    Ted Dickey, the President at Dignity Memorial, directs the overarching operational strategy for funeral and cremation services. This leadership role involves optimizing service delivery models to ensure families receive consistent, high-quality support during difficult transitions. By analyzing market trends, Dickey architects long-term growth initiatives that strengthen the national footprint of the organization. The President collaborates with regional directors to standardize care protocols, ensuring every location adheres to the core mission of Dignity Memorial. Through rigorous oversight of service quality, Ted Dickey maintains the reputation of the brand as a leader in the funeral industry. This executive focus on operational efficiency drives revenue stability while fostering trust within the communities served. By aligning corporate resources with local needs, the President ensures that the network remains the premier choice for families seeking professional, dignified end-of-life arrangements across the United States.

    Celena DiLullo - President

    Celena DiLullo, the President at Dignity Memorial, manages the strategic integration of cemetery services and memorial property development. This role focuses on the expansion of physical infrastructure and the enhancement of grounds maintenance standards to provide serene environments for families. DiLullo drives innovation in memorialization options, ensuring the portfolio of services meets evolving consumer preferences for cremation and traditional burial. By coordinating with facility managers, the President ensures that all cemetery operations comply with regulatory requirements and internal quality benchmarks. Celena DiLullo monitors capital expenditure projects to maximize the utility of existing land assets while identifying opportunities for new site acquisitions. This leadership position requires constant engagement with stakeholders to maintain the aesthetic and functional integrity of memorial parks. Through meticulous planning and resource allocation, the President secures the long-term viability of the cemetery division, reinforcing the commitment of the company to lasting remembrance.

    Eugene Pike - President

    Eugene Pike, the President at Dignity Memorial, oversees the digital transformation and customer experience initiatives across the entire service network. This executive function involves modernizing the way families interact with funeral planning tools, ensuring seamless access to information and support services. Pike architects digital platforms that simplify the arrangement process, reducing administrative burdens for both staff and clients. By leveraging data analytics, the President identifies opportunities to personalize service offerings, thereby increasing customer satisfaction and loyalty. Eugene Pike collaborates with technology teams to implement secure, efficient systems that protect sensitive family information while streamlining internal workflows. This leadership role requires a deep understanding of the intersection between traditional funeral services and modern consumer expectations. Through the implementation of advanced digital solutions, the President enhances the operational agility of the company, ensuring that the network remains competitive and responsive in a rapidly changing market landscape.

    Kent Johnson - President, Dignity Memorial Funeral Homes & Cemeteries (Louisville)

    Kent Johnson, the President, Dignity Memorial Funeral Homes & Cemeteries (Louisville) at Dignity Memorial, directs regional operations within the Midwest market. This role involves managing the daily performance of multiple funeral homes and cemetery locations, ensuring that service delivery aligns with the national standards of the organization. Johnson executes local marketing strategies to increase brand awareness and community engagement in the Louisville area. By mentoring location managers, the President, Dignity Memorial Funeral Homes & Cemeteries (Louisville) fosters a culture of excellence and compassionate service among staff members. Kent Johnson monitors financial performance metrics to ensure the profitability and sustainability of regional assets. This leadership position requires balancing local community needs with the broader strategic goals of the company. Through proactive management and community outreach, the President, Dignity Memorial Funeral Homes & Cemeteries (Louisville) strengthens the market position of the network, providing families with reliable, high-quality funeral and cemetery solutions.

    W. Richards - President of the Memorial Park

    W. Richards, the President of the Memorial Park at Dignity Memorial, governs the specialized operations of large-scale memorial park facilities. This role focuses on the preservation of historical grounds and the development of modern interment spaces that honor the legacy of those served. Richards architects landscape management programs that maintain the beauty and tranquility of these expansive properties. By overseeing the maintenance teams and groundskeepers, the President of the Memorial Park ensures that every site meets the highest standards of care and respect. W. Richards coordinates with sales teams to provide families with diverse options for permanent memorialization, including mausoleums and garden estates. This leadership role involves managing complex regulatory environments and environmental compliance standards. Through strategic planning and meticulous attention to detail, the President of the Memorial Park preserves the sanctity of the grounds, ensuring that the company continues to provide a peaceful final resting place for generations to come.

    Jay Morford - President

    Jay Morford, the President at Dignity Memorial, leads the corporate development and strategic partnership initiatives that drive organizational growth. This role involves identifying and evaluating potential acquisitions that align with the mission of the company to expand the reach of funeral and cremation services. Morford architects integration plans for newly acquired businesses, ensuring that cultural values and operational standards remain consistent across the network. By negotiating with industry partners and suppliers, the President secures favorable terms that enhance the cost-efficiency of service delivery. Jay Morford collaborates with the executive team to refine the long-term vision of the organization, focusing on sustainable growth and market leadership. This leadership position requires a strategic mindset to navigate the complexities of the funeral services industry. Through the execution of targeted development strategies, the President strengthens the competitive advantage of the company, ensuring that the network continues to provide comprehensive support to families nationwide.

    Explore Leadership Teams in Consumer Services

    Frequently Asked Questions Regarding Dignity Memorial Top Executives and Leadership Team

    Who leads Dignity Memorial?
    Dignity Memorial is led by Ted Dickey (President), along with executives such as Celena DiLullo (President) and Eugene Pike (President).
    Who is part of Dignity Memorial’s executive team?
    The executive team of Dignity Memorial includes leaders such as Ted Dickey (President), Celena DiLullo (President), Eugene Pike (President) and other senior executives.
    How many executives does Dignity Memorial have?
    Dignity Memorial has 6 executives leading key business areas.
    What roles are included in Dignity Memorial’s leadership team?
    The leadership team of Dignity Memorial includes roles such as President, President, President, President, Dignity Memorial Funeral Homes & Cemeteries (Louisville), President of the Memorial Park.