Niu Technologies Executive and Leadership Team

Yan Li, the Chief Executive Officer at Niu Technologies, directs the overarching corporate strategy and global market expansion for the smart electric scooter portfolio. Overseeing daily operations, the Chief Executive Officer ensures that manufacturing processes align with international quality standards and consumer demand for personal mobility. Yan Li manages high-level partnerships with suppliers and distributors to maintain a competitive edge in the rapidly evolving electric vehicle sector. By prioritizing technological integration and user-centric design, the Chief Executive Officer drives the company toward long-term profitability and market leadership. This executive role involves constant collaboration with the board to refine business models and optimize resource allocation across diverse regions. Through rigorous oversight of operational efficiency, Li secures the financial health of the organization while fostering a culture of innovation that defines the brand identity within the global personal mobility landscape.

Hong Xu, the Chief Executive Officer & Founder at Niu Technologies, architects the foundational vision and long-term product roadmap for the smart electric scooter enterprise. Focusing on the intersection of hardware design and software connectivity, the Chief Executive Officer & Founder drives the development of next-generation mobility solutions that cater to modern urban commuters. Hong Xu monitors emerging trends in battery technology and vehicle performance to ensure the product line remains at the forefront of the industry. This leadership position requires constant engagement with engineering teams to translate complex technical requirements into scalable consumer products. By championing the core mission of sustainable transportation, the Chief Executive Officer & Founder influences the strategic direction of the company across international markets. Xu maintains a focus on brand equity and market positioning, ensuring that every product launch reflects the commitment to quality and innovation established at the inception of the business.

Fion Zhou, the Chief Financial Officer at Niu Technologies, manages the fiscal health and capital allocation strategies for the smart electric scooter manufacturer. Overseeing financial reporting, budgeting, and investor relations, the Chief Financial Officer ensures transparency and compliance across all corporate activities. Fion Zhou directs the analysis of market performance and cost structures to support sustainable growth in competitive international regions. This leadership role involves close coordination with the executive team to evaluate investment opportunities in research and development, ensuring that capital deployment aligns with the broader mission of personal mobility innovation. By implementing robust financial controls and risk management frameworks, the Chief Financial Officer protects the assets of the organization. Zhou provides the strategic insights necessary for long-term planning, enabling the company to navigate economic fluctuations while maintaining a strong balance sheet and delivering consistent value to stakeholders through disciplined fiscal management.

Token Hu, the Founder & Chief Information Officer at Niu Technologies, directs the digital infrastructure and software ecosystem that powers the smart electric scooter fleet. Overseeing the development of proprietary mobile applications and cloud-based vehicle connectivity, the Founder & Chief Information Officer ensures seamless integration between hardware and user interfaces. Token Hu manages the cybersecurity protocols and data analytics platforms that provide real-time insights into vehicle performance and user behavior. This leadership role involves architecting scalable IT solutions that support global operations and enhance the overall customer experience through continuous software updates. By driving the digital transformation of the company, the Founder & Chief Information Officer enables advanced features such as remote diagnostics and fleet management capabilities. Hu collaborates with engineering and product teams to maintain a robust technological foundation, ensuring that the company remains a leader in the smart mobility sector through superior software engineering and data-driven decision-making.