Niu Technologies Executive and Leadership Team

Yan Li, the Chief Executive Officer at Niu Technologies, directs the overarching corporate strategy and global market expansion for the smart electric scooter portfolio. By prioritizing high-performance battery technology and connected vehicle software, the Chief Executive Officer ensures the company maintains a competitive edge in the personal mobility sector. Yan Li manages cross-functional alignment between engineering teams and international sales divisions to scale operations across diverse urban environments. This leadership role involves constant evaluation of market trends to optimize product development cycles and enhance user experience. Through rigorous oversight of manufacturing standards, the Chief Executive Officer drives operational efficiency and long-term brand growth. By fostering partnerships with global distributors, the Chief Executive Officer secures a robust presence in key international markets. Ultimately, Li strengthens the market position of the organization through disciplined execution of strategic initiatives and a focus on sustainable urban transportation solutions.

Hong Xu, the Chief Executive Officer & Founder at Niu Technologies, architects the foundational vision and long-term innovation roadmap for the smart electric scooter business. As the primary visionary, the Chief Executive Officer & Founder drives the development of proprietary mobility technologies that define the company's market identity. Hong Xu oversees the integration of advanced IoT connectivity into every vehicle, ensuring seamless user interaction and data-driven product improvements. This leadership role requires constant collaboration with the Board to align corporate goals with emerging consumer demands in the personal mobility space. By championing a culture of design excellence and technical precision, the Chief Executive Officer & Founder ensures the brand remains synonymous with modern urban convenience. Through strategic resource allocation, the Chief Executive Officer & Founder supports the scaling of production capabilities to meet rising global demand. Ultimately, Xu maintains the core mission of transforming how people navigate cities worldwide.

Fion Zhou, the Chief Financial Officer at Niu Technologies, manages the fiscal health and capital allocation strategies necessary to support the growth of the smart electric scooter business. The Chief Financial Officer directs all financial planning, budgeting, and reporting processes to ensure transparency and operational stability. Fion Zhou oversees investor relations and capital market activities, providing the necessary liquidity to fund research and development in personal mobility technology. This leadership role involves analyzing cost structures across the supply chain to maximize profitability while maintaining competitive pricing. By implementing robust internal controls and risk management frameworks, the Chief Financial Officer protects the assets of the organization. Through strategic financial modeling, the Chief Financial Officer supports the expansion of the company into new geographic regions. Ultimately, Zhou ensures the financial sustainability of the enterprise by aligning fiscal performance with the long-term strategic objectives of the company.

Token Hu, the Founder & Chief Information Officer at Niu Technologies, directs the digital infrastructure and software ecosystem that powers the smart electric scooter fleet. The Founder & Chief Information Officer architects the cloud-based platforms and mobile applications that enable real-time vehicle tracking, diagnostics, and user connectivity. Token Hu oversees the cybersecurity protocols and data analytics initiatives that transform raw vehicle performance metrics into actionable insights for product improvement. This leadership role involves managing the technical teams responsible for firmware updates and the integration of smart features across the entire product line. By prioritizing scalable software architecture, the Founder & Chief Information Officer ensures the company remains at the forefront of the connected mobility industry. Through the implementation of advanced digital tools, the Founder & Chief Information Officer optimizes the user experience for millions of riders. Ultimately, Hu drives the technological evolution of the brand through continuous innovation in software engineering.