NICE Executive and Leadership Team

June, 2026

Leadership Overview

NICE has 9 executives leading key functions including strategy, operations, finance, technology, marketing, and partnerships.

Driven by innovation, NICE specializes in telephone voice recording, data security, surveillance, and Robotic Process Automation, analyzing recorded data to enhance business operations and security.

Leadership Roles at NICE

  • Chief Executive Officer - Scott Russell
  • Vice President, Strategic Partnerships & Chief Executive Officer, Alliances, Office of - John Levine
  • Chief Financial Officer - Kenneth Hirsch
  • Chief Operating Officer - Veerabhadra Swamy
  • Chief Information Officer - Hadas Reisbaum
  • Chief Marketing Officer - Michelle Cooper
  • Vice President & Chief Information Officer - Jeffrey Geltz
  • Chief Technology Officer & Key Pursuits Leader - Kevin Lee
  • Vice President-Product Management, Chief Technology Officer - Mike Mercadante
  • Scott Russell - Chief Executive Officer

    Scott Russell, the Chief Executive Officer at NICE, directs the company's overall strategic vision and operational execution. Russell guides NICE's expansion in telephone voice recording, data security, surveillance, and Robotic Process Automation. Overseeing global operations, the Chief Executive Officer ensures alignment with market demands and technological advancements. This leadership role involves driving innovation across all business units, fostering a culture of continuous improvement. By optimizing resource allocation, Scott Russell directly impacts the company's growth and market leadership. Ultimately, Russell secures long-term financial stability and enhances the company's competitive edge in the software and data analysis sectors.
    Scott Russell

    John Levine - Vice President, Strategic Partnerships & Chief Executive Officer, Alliances, Office of

    John Levine, the Vice President, Strategic Partnerships & Chief Executive Officer, Alliances, Office of at NICE, architects the company's collaborative ventures and alliance frameworks. Levine cultivates key relationships with industry partners, expanding NICE's reach in data security, surveillance, and Robotic Process Automation. Overseeing alliance development, the Vice President ensures synergistic growth and market penetration. This critical role involves identifying and nurturing strategic opportunities that complement NICE's core offerings in telephone voice recording and data analysis. By fostering strong partnerships, John Levine directly contributes to the company's ecosystem expansion and revenue diversification. Ultimately, Levine solidifies NICE's position through robust external collaborations.

    Kenneth Hirsch - Chief Financial Officer

    Kenneth Hirsch, the Chief Financial Officer at NICE, oversees all financial aspects of the company, including budgeting, forecasting, and financial reporting. Hirsch manages the financial health of NICE, supporting its specialization in telephone voice recording, data security, surveillance, and Robotic Process Automation. Directing financial strategy, the Chief Financial Officer ensures fiscal responsibility and sustainable growth. This role involves analyzing financial data to inform strategic decisions regarding investments in technology and market expansion. By maintaining strong financial controls, Kenneth Hirsch directly contributes to the company's stability and profitability. Ultimately, Hirsch safeguards the company's assets and optimizes financial performance.

    Veerabhadra Swamy - Chief Operating Officer

    Veerabhadra Swamy, the Chief Operating Officer at NICE, manages the day-to-day administrative and operational functions of the company. Swamy oversees the efficient delivery of NICE's specialized services, including telephone voice recording, data security, surveillance, and Robotic Process Automation. Directing operational workflows, the Chief Operating Officer ensures seamless integration of new technologies and processes. This leadership position involves optimizing internal systems to support the analysis of recorded data and enhance overall business efficiency. By streamlining operations, Veerabhadra Swamy directly supports the company's commitment to providing robust and reliable solutions. Ultimately, Swamy drives operational excellence across all departments.

    Hadas Reisbaum - Chief Information Officer

    Hadas Reisbaum, the Chief Information Officer at NICE, directs the company's information technology strategy and infrastructure. Reisbaum ensures the secure and efficient management of data related to NICE's offerings in telephone voice recording, data security, surveillance, and Robotic Process Automation. Overseeing IT operations, the Chief Information Officer implements robust systems for data analysis and protection. This position involves safeguarding sensitive information and ensuring compliance with industry regulations. By leveraging technology, Hadas Reisbaum directly enhances the company's operational capabilities and data integrity. Ultimately, Reisbaum drives technological innovation to support business objectives.
    Hadas Reisbaum

    Michelle Cooper - Chief Marketing Officer

    Michelle Cooper, the Chief Marketing Officer at NICE, leads the company's marketing and brand strategy initiatives. Cooper shapes the market perception of NICE's expertise in telephone voice recording, data security, surveillance, and Robotic Process Automation. Directing marketing campaigns, the Chief Marketing Officer drives customer acquisition and brand awareness. This role involves developing and executing strategies to communicate the value of NICE's data analysis solutions to a global audience. By enhancing market presence, Michelle Cooper directly contributes to revenue growth and customer engagement. Ultimately, Cooper positions NICE as a leader in its specialized technology sectors.

    Jeffrey Geltz - Vice President & Chief Information Officer

    Jeffrey Geltz, the Vice President & Chief Information Officer at NICE, collaborates on the company's information technology vision and execution. Geltz supports the deployment of advanced IT solutions for NICE's core areas: telephone voice recording, data security, surveillance, and Robotic Process Automation. Overseeing technology implementation, the Vice President & Chief Information Officer ensures systems are scalable and secure. This position focuses on optimizing the technological infrastructure that supports the analysis of recorded data and enhances operational efficiency. By driving IT initiatives, Jeffrey Geltz directly contributes to the company's technological advancement and data management capabilities. Ultimately, Geltz ensures robust IT support for business operations.

    Kevin Lee - Chief Technology Officer & Key Pursuits Leader

    Kevin Lee, the Chief Technology Officer & Key Pursuits Leader at NICE, spearheads technological innovation and strategic development. Lee guides the advancement of NICE's solutions in telephone voice recording, data security, surveillance, and Robotic Process Automation. Directing technology strategy, the Chief Technology Officer & Key Pursuits Leader identifies and pursues emerging opportunities. This role involves overseeing the research and development of cutting-edge technologies for analyzing recorded data and enhancing system capabilities. By leading key technology pursuits, Kevin Lee directly drives the company's competitive advantage and future product roadmap. Ultimately, Lee ensures NICE remains at the forefront of technological innovation.

    Mike Mercadante - Vice President-Product Management, Chief Technology Officer

    Mike Mercadante, the Vice President-Product Management, Chief Technology Officer at NICE, leads product development and technological direction. Mercadante shapes the evolution of NICE's offerings in telephone voice recording, data security, surveillance, and Robotic Process Automation. Overseeing product strategy, the Vice President-Product Management, Chief Technology Officer ensures market alignment and innovation. This position involves translating market needs into robust product features and technical roadmaps for data analysis solutions. By guiding product management, Mike Mercadante directly influences the company's market offerings and customer satisfaction. Ultimately, Mercadante drives the creation of impactful and competitive products.

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    Frequently Asked Questions Regarding NICE Top Executives and Leadership Team

    Who leads NICE?
    NICE is led by Scott Russell (Chief Executive Officer), along with executives such as John Levine (Vice President, Strategic Partnerships & Chief Executive Officer, Alliances, Office of) and Kenneth Hirsch (Chief Financial Officer).
    Who is part of NICE’s executive team?
    The executive team of NICE includes leaders such as Scott Russell (Chief Executive Officer), John Levine (Vice President, Strategic Partnerships & Chief Executive Officer, Alliances, Office of), Kenneth Hirsch (Chief Financial Officer) and other senior executives.
    How many executives does NICE have?
    NICE has 9 executives leading key business areas.
    What roles are included in NICE’s leadership team?
    The leadership team of NICE includes roles such as Chief Executive Officer, Vice President, Strategic Partnerships & Chief Executive Officer, Alliances, Office of, Chief Financial Officer, Chief Operating Officer, Chief Information Officer.