Music & Arts Executive and Leadership Team

September, 2026

Leadership Overview

Music & Arts has 8 executives leading key functions including strategy, financial oversight, and operational management.

Dedicated to fostering musical education, Music & Arts provides high-quality instruments and professional instruction to musicians across the United States while maintaining a legacy of excellence in retail.

Leadership Roles at Music & Arts

  • Chief Executive Officer - Asawin Burapongbandhit
  • Acting Chief Executive Officer - Matthew Smith
  • Owner & Chief Executive Officer - Mark Charette
  • Group Chief Executive Officer - Jay Nicholls
  • Chief Financial Officer - Nicholas Boxold
  • Founder & President - Eleonora Rossin
  • President - Robert Kindy
  • President - Yiming Chen
  • Asawin Burapongbandhit - Chief Executive Officer

    Asawin Burapongbandhit, the Chief Executive Officer at Music & Arts, directs the overarching strategic vision for the national retail network. Burapongbandhit manages the expansion of band and orchestra instrument offerings while ensuring that every retail location maintains the high standards expected by students and professional musicians alike. By overseeing the integration of music lessons and instrument rentals, the Chief Executive Officer drives consistent revenue growth across the entire organization. Asawin Burapongbandhit coordinates with the board to refine the long-term market position of the company within the competitive retail landscape. This leadership role involves optimizing supply chain logistics to ensure that guitars, keyboards, and printed music remain accessible to customers nationwide. Through rigorous analysis of market trends, the Chief Executive Officer secures the financial health of the enterprise, ultimately fostering a culture of musical growth and community engagement throughout the diverse regional markets served by the company.

    Matthew Smith - Acting Chief Executive Officer

    Matthew Smith, the Acting Chief Executive Officer at Music & Arts, manages daily operational continuity and organizational stability. Smith executes critical business transitions while maintaining the core mission of providing musical accessories and educational resources to a broad customer base. By supervising the alignment of regional store performance with corporate objectives, the Acting Chief Executive Officer ensures that operational efficiency remains a top priority. Matthew Smith collaborates with department heads to streamline the rental programs and lesson services that define the company brand. This leadership role requires constant monitoring of retail performance metrics to identify opportunities for improvement in service delivery. Through proactive management of internal resources, Smith supports the broader strategic goals established by the executive team. The Acting Chief Executive Officer maintains a focus on customer satisfaction, ensuring that the company continues to serve as a primary destination for musicians seeking quality instruments and expert guidance across the country.

    Mark Charette - Owner & Chief Executive Officer

    Mark Charette, the Owner & Chief Executive Officer at Music & Arts, architects the foundational values and long-term growth trajectory of the organization. Charette oversees the preservation of the company legacy while driving innovation in the retail of band and orchestra instruments. By managing the strategic direction of the business, the Owner & Chief Executive Officer ensures that the company remains a leader in the musical education sector. Mark Charette evaluates new market opportunities to expand the reach of instrument rentals and professional music lessons. This leadership role involves high-level decision-making regarding capital investments and brand development. Through the cultivation of strong relationships with industry partners, the Owner & Chief Executive Officer secures the competitive advantage of the company in a changing retail environment. Charette maintains a commitment to excellence, ensuring that every store location provides the necessary tools and support for musicians to succeed in their artistic endeavors.

    Jay Nicholls - Group Chief Executive Officer

    Jay Nicholls, the Group Chief Executive Officer at Music & Arts, directs the multi-faceted operations of the entire corporate group. Nicholls oversees the synchronization of retail activities across various regions, ensuring that the brand maintains a consistent presence in the musical instrument market. By managing the performance of diverse business units, the Group Chief Executive Officer drives operational excellence and revenue optimization. Jay Nicholls coordinates with other senior leaders to implement scalable solutions for instrument rentals and educational services. This leadership role involves analyzing macro-level market data to inform strategic pivots and resource allocation. Through the oversight of large-scale initiatives, the Group Chief Executive Officer ensures that the company meets the evolving needs of musicians and students. Nicholls fosters a collaborative environment that supports the growth of the organization, ultimately strengthening the market position of the company as a premier provider of musical goods and services.

    Nicholas Boxold - Chief Financial Officer

    Nicholas Boxold, the Chief Financial Officer at Music & Arts, manages the fiscal health and financial planning of the organization. Boxold oversees the budgeting process, capital allocation, and financial reporting to ensure the long-term sustainability of the retail operations. By analyzing the profitability of instrument rentals and music lessons, the Chief Financial Officer provides the data necessary for strategic decision-making. Nicholas Boxold coordinates with the executive team to mitigate financial risks and optimize cash flow across all store locations. This leadership role involves maintaining rigorous standards for financial compliance and transparency. Through the implementation of efficient accounting practices, the Chief Financial Officer supports the growth initiatives of the company. Boxold ensures that the financial infrastructure remains robust enough to support the expansion of the retail network, ultimately contributing to the overall success and stability of the business in the competitive musical instrument industry.

    Eleonora Rossin - Founder & President

    Eleonora Rossin, the Founder & President at Music & Arts, drives the core mission and cultural identity of the company. Rossin oversees the development of educational programs and the selection of high-quality musical instruments that define the brand. By managing the initial vision and ongoing evolution of the business, the Founder & President ensures that the company remains dedicated to the needs of musicians. Eleonora Rossin collaborates with the leadership team to maintain the high standards of service that have characterized the organization since inception. This leadership role involves championing the importance of music education and community involvement. Through the guidance of the Founder & President, the company continues to expand its influence in the retail sector. Rossin ensures that the values of the organization are reflected in every interaction with customers, fostering a lifelong passion for music among students and professionals alike.

    Robert Kindy - President

    Robert Kindy, the President at Music & Arts, manages the day-to-day execution of retail strategies and operational workflows. Kindy oversees the performance of the band and orchestra instrument divisions, ensuring that inventory levels meet customer demand. By supervising regional managers, the President drives consistency in the delivery of music lessons and rental services. Robert Kindy coordinates with the marketing and sales departments to promote the company offerings to a wider audience. This leadership role involves identifying operational bottlenecks and implementing solutions to improve store efficiency. Through the active management of retail operations, the President supports the overall growth objectives of the company. Kindy ensures that the customer experience remains a top priority, reinforcing the reputation of the company as a trusted partner for musicians. The President maintains a focus on achieving operational targets while upholding the quality standards expected by the community.

    Yiming Chen - President

    Yiming Chen, the President at Music & Arts, directs the strategic development of digital and physical retail channels. Chen oversees the integration of new technology into the customer experience, specifically focusing on the accessibility of printed music and musical accessories. By managing the digital transformation of the company, the President drives engagement with a modern generation of musicians. Yiming Chen collaborates with the logistics team to optimize the distribution of instruments across the national network. This leadership role involves analyzing consumer behavior to tailor the product mix to specific regional preferences. Through the implementation of innovative sales strategies, the President supports the revenue goals of the organization. Chen ensures that the company remains at the forefront of the retail industry by continuously adapting to market shifts. The President maintains a focus on long-term growth, ensuring that the company provides comprehensive support for musicians at every skill level.

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    Frequently Asked Questions Regarding Music & Arts Top Executives and Leadership Team

    Who leads Music & Arts?
    Music & Arts is led by Asawin Burapongbandhit (Chief Executive Officer), along with executives such as Matthew Smith (Acting Chief Executive Officer) and Mark Charette (Owner & Chief Executive Officer).
    Who is part of Music & Arts’s executive team?
    The executive team of Music & Arts includes leaders such as Asawin Burapongbandhit (Chief Executive Officer), Matthew Smith (Acting Chief Executive Officer), Mark Charette (Owner & Chief Executive Officer) and other senior executives.
    How many executives does Music & Arts have?
    Music & Arts has 8 executives leading key business areas.
    What roles are included in Music & Arts’s leadership team?
    The leadership team of Music & Arts includes roles such as Chief Executive Officer, Acting Chief Executive Officer, Owner & Chief Executive Officer, Group Chief Executive Officer, Chief Financial Officer.