Motive Executive and Leadership Team

June, 2026

Leadership Overview

Motive has 5 executives leading key functions including technology, marketing, revenue, information systems, and legal/people operations.

Driven by innovation, Motive connects vehicles, equipment, and facilities to the cloud, leveraging AI-powered applications to automate critical business processes and enhance operational efficiency across industries.

Leadership Roles at Motive

  • Chief Technology Officer - Amish Babu
  • Chief Marketing Officer - Robson Grieve
  • Chief Revenue Officer - Adam Block
  • Chief Information Officer - Patrick Richards
  • Chief Legal Officer & Head of People - Shulamite White
  • Amish Babu - Chief Technology Officer

    Amish Babu, the Chief Technology Officer at Motive, architects the company's technological vision and oversees the development of its AI-powered data platform. Babu directs the engineering teams responsible for creating and refining applications that automate tracking, telematics, driver safety, compliance, and maintenance. This leadership role involves ensuring the platform's scalability and robustness to support a growing fleet of connected vehicles, equipment, and facilities. Babu's strategic direction is crucial for integrating advanced AI and machine learning capabilities that drive operational efficiency and provide actionable insights for customers. The Chief Technology Officer ensures Motive remains at the forefront of technological innovation in the fleet management and IoT space, directly impacting the platform's ability to deliver value and maintain a competitive edge. By focusing on cutting-edge solutions, Babu solidifies the platform's foundation for future growth and expanded functionality, ensuring seamless cloud connectivity and data processing for all users.
    Amish Babu

    Robson Grieve - Chief Marketing Officer

    Robson Grieve, the Chief Marketing Officer at Motive, shapes and executes the company's global marketing strategies. Grieve directs all brand initiatives, demand generation, product marketing, and communications efforts designed to elevate Motive's market presence. This leadership position involves translating the company's mission of connecting vehicles, equipment, and facilities into compelling narratives that resonate with target audiences across various industries. The Chief Marketing Officer oversees the creation of marketing campaigns that highlight the AI-powered applications for driver safety, compliance, maintenance, and spend management. Grieve's focus is on driving customer acquisition and fostering brand loyalty by clearly articulating the value proposition of Motive's comprehensive data platform. By orchestrating integrated marketing programs, Robson Grieve ensures consistent brand messaging and supports the revenue growth objectives of the organization, solidifying Motive's position as a leader in the connected operations space.
    Robson Grieve

    Adam Block - Chief Revenue Officer

    Adam Block, the Chief Revenue Officer at Motive, spearheads the company's revenue generation strategies and oversees all sales operations. Block directs the global sales teams responsible for expanding market share and driving customer adoption of Motive's AI-powered data platform. This critical role involves aligning sales efforts with product development and marketing initiatives to ensure a cohesive go-to-market strategy. The Chief Revenue Officer focuses on optimizing the sales funnel, developing key customer relationships, and identifying new revenue streams within the transportation, logistics, and construction sectors. Adam Block's leadership is instrumental in achieving ambitious growth targets by fostering a high-performance sales culture and ensuring the effective delivery of solutions for tracking, telematics, driver safety, compliance, and maintenance. By driving revenue growth, Block directly contributes to the company's overall financial health and market expansion.
    Adam Block

    Patrick Richards - Chief Information Officer

    Patrick Richards, the Chief Information Officer at Motive, manages the company's internal technology infrastructure and information systems. Richards oversees the deployment and maintenance of the IT environment that supports Motive's operations, ensuring data security, system reliability, and operational efficiency. This leadership role involves developing and implementing IT strategies that align with the company's overall business objectives, particularly concerning the cloud-based data platform. The Chief Information Officer is responsible for managing all aspects of information technology, including network infrastructure, software systems, cybersecurity, and data management. Patrick Richards ensures that the internal technology stack effectively supports the development and delivery of Motive's AI-powered applications for tracking, telematics, driver safety, and compliance, enabling seamless operations and innovation across the organization.
    Patrick Richards
    Shulamite White, the Chief Legal Officer & Head of People at Motive, provides strategic legal counsel and directs human resources initiatives. White oversees all legal affairs, ensuring compliance with relevant regulations and managing corporate governance for the company's AI-powered data platform. Simultaneously, as Head of People, Shulamite White leads all aspects of talent management, employee relations, and organizational development. This dual role involves fostering a positive and productive work environment that supports Motive's mission of connecting vehicles, equipment, and facilities. White's responsibilities encompass developing legal frameworks for product development, managing intellectual property, and implementing HR policies that attract, retain, and develop top talent. The Chief Legal Officer & Head of People ensures the company operates ethically and legally while building a strong, engaged workforce capable of driving innovation in telematics, driver safety, and compliance solutions.
    Shulamite White

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    Frequently Asked Questions Regarding Motive Top Executives and Leadership Team

    Who leads Motive?
    Motive is led by Amish Babu (Chief Technology Officer), along with executives such as Robson Grieve (Chief Marketing Officer) and Adam Block (Chief Revenue Officer).
    Who is part of Motive’s executive team?
    The executive team of Motive includes leaders such as Amish Babu (Chief Technology Officer), Robson Grieve (Chief Marketing Officer), Adam Block (Chief Revenue Officer) and other senior executives.
    How many executives does Motive have?
    Motive has 5 executives leading key business areas.
    What roles are included in Motive’s leadership team?
    The leadership team of Motive includes roles such as Chief Technology Officer, Chief Marketing Officer, Chief Revenue Officer, Chief Information Officer, Chief Legal Officer & Head of People.