Motive Executive and Leadership Team

May, 2026

Leadership Overview

Motive has 5 executives leading key functions including marketing, technology, information systems, revenue generation, and legal/people operations.

Driven by innovation, Motive connects vehicles, equipment, and facilities to the cloud, leveraging AI-powered applications to automate critical business processes and enhance operational efficiency across industries.

Leadership Roles at Motive

  • Chief Marketing Officer - Robson Grieve
  • Chief Technology Officer - Amish Babu
  • Chief Information Officer - Patrick Richards
  • Chief Revenue Officer - Adam Block
  • Chief Legal Officer & Head of People - Shulamite White
  • Robson Grieve - Chief Marketing Officer

    Robson Grieve, the Chief Marketing Officer at Motive, directs all global marketing initiatives. Overseeing brand strategy and demand generation, Grieve ensures Motive's AI-powered data platform resonates with target markets. This leadership role involves architecting integrated campaigns that highlight the automation of tracking, telematics, driver safety, compliance, and maintenance. By driving market awareness, Robson Grieve supports the company's expansion and strengthens its position as a leader in connecting vehicles, equipment, and facilities to the cloud. The Chief Marketing Officer's efforts directly contribute to customer acquisition and revenue growth through compelling product narratives and strategic market positioning.
    Robson Grieve

    Amish Babu - Chief Technology Officer

    Amish Babu, the Chief Technology Officer at Motive, architects the company's technological vision and product development roadmap. Overseeing all engineering and product teams, Babu drives innovation in AI-powered applications that automate tracking, telematics, driver safety, and compliance. This critical role involves ensuring the scalability and reliability of Motive's cloud-connected data platform, which serves vehicles, equipment, and facilities. By guiding the development of advanced features for maintenance and spend management, Amish Babu ensures Motive remains at the forefront of technological advancement. Babu's leadership directly impacts the platform's ability to deliver seamless data integration and actionable insights, solidifying Motive's technological leadership.
    Amish Babu

    Patrick Richards - Chief Information Officer

    Patrick Richards, the Chief Information Officer at Motive, manages the company's internal technology infrastructure and information systems. Overseeing IT operations, cybersecurity, and data management, Richards ensures the secure and efficient functioning of Motive's digital environment. This position is vital for supporting the development and deployment of the AI-powered applications that connect vehicles, equipment, and facilities to the cloud. By optimizing internal systems and data governance, Patrick Richards enhances operational efficiency and supports the company's compliance and maintenance initiatives. Richards' strategic oversight guarantees that Motive's technological backbone is robust, secure, and aligned with the company's growth objectives.
    Patrick Richards

    Adam Block - Chief Revenue Officer

    Adam Block, the Chief Revenue Officer at Motive, spearheads all revenue-generating activities and sales strategies. Overseeing the global sales organization, Block drives growth by expanding market reach for Motive's AI-powered data platform. This executive function involves cultivating strategic partnerships and optimizing sales processes to enhance customer acquisition for tracking, telematics, driver safety, and compliance solutions. By focusing on revenue expansion, Adam Block ensures the platform's value proposition for vehicles, equipment, and facilities is effectively communicated and monetized. Block's leadership directly impacts the company's financial performance and market penetration, solidifying Motive's position in the industry.
    Adam Block
    Shulamite White, the Chief Legal Officer & Head of People at Motive, provides comprehensive legal counsel and directs human resources strategy. Overseeing all legal affairs and people operations, White ensures regulatory compliance and fosters a positive organizational culture. This dual role is critical for navigating the complexities of Motive's AI-powered data platform, which connects vehicles, equipment, and facilities to the cloud, supporting areas like driver safety and maintenance. By managing legal frameworks and talent development, Shulamite White safeguards the company's interests and cultivates a high-performing workforce. White's leadership ensures Motive operates ethically and efficiently, supporting sustainable growth and employee engagement.
    Shulamite White

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    Frequently Asked Questions Regarding Motive Top Executives and Leadership Team

    Who leads Motive?
    Motive is led by Robson Grieve (Chief Marketing Officer), along with executives such as Amish Babu (Chief Technology Officer) and Patrick Richards (Chief Information Officer).
    Who is part of Motive’s executive team?
    The executive team of Motive includes leaders such as Robson Grieve (Chief Marketing Officer), Amish Babu (Chief Technology Officer), Patrick Richards (Chief Information Officer) and other senior executives.
    How many executives does Motive have?
    Motive has 5 executives leading key business areas.
    What roles are included in Motive’s leadership team?
    The leadership team of Motive includes roles such as Chief Marketing Officer, Chief Technology Officer, Chief Information Officer, Chief Revenue Officer, Chief Legal Officer & Head of People.