Motive Executive and Leadership Team

August, 2026

Leadership Overview

Motive has 4 executives leading key functions including information technology, marketing, technology development, and legal operations.

Focused on digitizing the physical economy, Motive delivers an AI-powered Integrated Operations Platform that optimizes fleet management, safety, and regulatory compliance for global industries.

Leadership Roles at Motive

  • Chief Information Officer - Patrick Richards
  • Chief Marketing Officer - Robson Grieve
  • Chief Technology Officer - Amish Babu
  • Chief Legal Officer & Head of People - Shulamite White
  • Patrick Richards - Chief Information Officer

    Patrick Richards, the Chief Information Officer at Motive, directs the internal digital infrastructure and data security frameworks supporting the company's global operations. By architecting scalable cloud systems, the Chief Information Officer ensures seamless integration between IoT hardware and AI-powered software applications. This leadership role involves managing enterprise-wide data governance to protect sensitive fleet information across North American and international markets. Patrick Richards maintains high-availability systems that allow the organization to scale rapidly while meeting strict regulatory compliance standards. Through the implementation of advanced cybersecurity protocols, the Chief Information Officer mitigates operational risks and safeguards the integrity of the Integrated Operations Platform. Richards drives efficiency by aligning information technology initiatives with the broader business goals of the physical economy sector. Ultimately, the Chief Information Officer optimizes internal workflows to support the company's mission of improving safety and productivity for diverse industrial clients.
    Patrick Richards

    Robson Grieve - Chief Marketing Officer

    Robson Grieve, the Chief Marketing Officer at Motive, architects the global brand strategy and market positioning for the company's AI-powered Integrated Operations Platform. By analyzing market trends in transportation, construction, and logistics, the Chief Marketing Officer executes demand generation campaigns that highlight the value of IoT hardware and fleet management software. This leadership role involves overseeing cross-functional teams to communicate the benefits of AI dashcam safety monitoring and spend management tools to a diverse customer base. Robson Grieve drives market expansion across North America, Europe, and Asia by tailoring messaging to specific industry pain points. Through data-driven marketing initiatives, the Chief Marketing Officer increases brand awareness and accelerates customer acquisition cycles. Grieve ensures consistent brand alignment across all digital and physical touchpoints. Ultimately, the Chief Marketing Officer secures a competitive advantage by positioning the platform as the essential solution for businesses operating within the physical economy.
    Robson Grieve

    Amish Babu - Chief Technology Officer

    Amish Babu, the Chief Technology Officer at Motive, directs the research and development of the company's core AI-powered applications and IoT hardware ecosystem. By overseeing the engineering teams, the Chief Technology Officer ensures the continuous evolution of vehicle telematics, GPS tracking, and electronic logging device compliance features. This leadership role involves collaborating with product managers to integrate advanced machine learning models into the platform, thereby enhancing driver safety and equipment monitoring capabilities. Amish Babu drives technical innovation to maintain the company's position as a leader in the physical economy software space. Through the management of complex software development lifecycles, the Chief Technology Officer delivers robust, scalable solutions that meet the rigorous demands of the transportation and manufacturing sectors. Babu optimizes system performance to ensure reliability for thousands of fleet operators. Ultimately, the Chief Technology Officer architects the future of the platform to drive long-term operational efficiency for global clients.
    Amish Babu
    Shulamite White, the Chief Legal Officer & Head of People at Motive, directs the company's legal strategy, regulatory compliance, and human capital development. By overseeing corporate governance and employment policies, the Chief Legal Officer & Head of People ensures the organization maintains high ethical standards while scaling operations across North America and international regions. This leadership role involves managing complex legal risks associated with IoT data privacy and transportation regulations. Shulamite White drives talent acquisition and organizational culture initiatives to attract top-tier professionals capable of advancing the company's AI-powered mission. Through the alignment of legal frameworks with business objectives, the Chief Legal Officer & Head of People supports sustainable growth and operational stability. White manages internal communications and employee engagement programs to foster a high-performance environment. Ultimately, the Chief Legal Officer & Head of People protects the company's interests while building a resilient workforce dedicated to transforming the physical economy.
    Shulamite White

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    Frequently Asked Questions Regarding Motive Top Executives and Leadership Team

    Who leads Motive?
    Motive is led by Patrick Richards (Chief Information Officer), along with executives such as Robson Grieve (Chief Marketing Officer) and Amish Babu (Chief Technology Officer).
    Who is part of Motive’s executive team?
    The executive team of Motive includes leaders such as Patrick Richards (Chief Information Officer), Robson Grieve (Chief Marketing Officer), Amish Babu (Chief Technology Officer) and other senior executives.
    How many executives does Motive have?
    Motive has 4 executives leading key business areas.
    What roles are included in Motive’s leadership team?
    The leadership team of Motive includes roles such as Chief Information Officer, Chief Marketing Officer, Chief Technology Officer, Chief Legal Officer & Head of People.