Motive Executive and Leadership Team

July, 2026

Leadership Overview

Motive has 5 executives leading key functions including information technology, technology development, market strategy, revenue generation, and legal affairs.

Driven by innovation, Motive provides an AI-powered Integrated Operations Platform for businesses in the physical economy, enhancing fleet management, driver safety, and regulatory compliance across global operations.

Leadership Roles at Motive

  • Chief Information Officer - Patrick Richards
  • Chief Technology Officer - Amish Babu
  • Chief Marketing Officer - Robson Grieve
  • Chief Revenue Officer - Adam Block
  • Chief Legal Officer & Head of People - Shulamite White
  • Patrick Richards - Chief Information Officer

    Patrick Richards, the Chief Information Officer at Motive, directs the company's information technology strategy and infrastructure. Richards oversees the development and implementation of robust IT systems that support Motive's AI-powered Integrated Operations Platform, ensuring seamless data flow and system integrity across all operational facets. This leadership role involves managing cybersecurity protocols, optimizing network performance, and driving digital transformation initiatives to enhance internal efficiency and external service delivery. By architecting scalable and secure IT solutions, Patrick Richards ensures the technological backbone of Motive can support its rapid growth and evolving market demands. The CIO's purview extends to managing all hardware and software assets, vendor relationships, and IT support services, directly impacting the company's operational resilience and ability to serve diverse industries like transportation, construction, and field service.
    Patrick Richards

    Amish Babu - Chief Technology Officer

    Amish Babu, the Chief Technology Officer at Motive, architects the company's technological vision and product development roadmap. Babu leads the engineering teams responsible for innovating and enhancing the AI-powered Integrated Operations Platform, focusing on vehicle telematics, GPS tracking, and AI dashcam safety monitoring. This executive drives the integration of IoT hardware with advanced AI applications to deliver comprehensive solutions for fleet management, driver safety, and regulatory compliance. Under Babu's technical guidance, Motive continuously refines its core capabilities, including electronic logging device compliance and equipment tracking, to meet the complex needs of industries such as logistics, energy, and manufacturing. The CTO's strategic direction ensures Motive remains at the forefront of operational technology, enabling clients to manage fleets, monitor assets, and control spend effectively within a unified system across North America, Europe, and Asia.
    Amish Babu

    Robson Grieve - Chief Marketing Officer

    Robson Grieve, the Chief Marketing Officer at Motive, spearheads the company's global marketing strategies and brand positioning. Grieve directs initiatives to communicate the value of Motive's AI-powered Integrated Operations Platform to a broad spectrum of industries, including transportation, construction, and agriculture. This leadership role involves overseeing market research, product marketing, demand generation, and corporate communications to drive customer acquisition and market penetration. By crafting compelling narratives around fleet management, driver safety, and regulatory compliance, Robson Grieve ensures Motive's solutions resonate with businesses seeking to optimize operations and control costs. The CMO's efforts are critical in expanding Motive's reach across North America, Europe, and Asia, solidifying its reputation as a leader in physical economy technology and driving sustained market engagement.
    Robson Grieve

    Adam Block - Chief Revenue Officer

    Adam Block, the Chief Revenue Officer at Motive, leads all revenue-generating activities and sales operations across the organization. Block directs the global sales teams responsible for expanding the adoption of Motive's AI-powered Integrated Operations Platform within key sectors like logistics, field service, and public sector operations. This executive focuses on developing and executing strategies to drive consistent revenue growth, optimize the sales funnel, and enhance customer lifetime value. By fostering strong client relationships and ensuring alignment between sales, marketing, and product development, Adam Block plays a pivotal role in achieving Motive's financial objectives. The CRO's leadership ensures that businesses across industries can leverage Motive's capabilities in vehicle telematics, driver safety, and compliance to improve efficiency and reduce operational expenses.
    Adam Block
    Shulamite White, the Chief Legal Officer & Head of People at Motive, provides strategic oversight for all legal affairs and human resources functions. White directs the company's legal framework, ensuring compliance with regulations across North America, Europe, and Asia, while also shaping the organizational culture and talent management strategies. This dual role involves managing corporate governance, intellectual property, and risk mitigation, alongside fostering a productive and engaging work environment for Motive's employees. Shulamite White's leadership ensures that Motive operates with integrity and adheres to the highest ethical standards, supporting the company's mission to provide an AI-powered Integrated Operations Platform for businesses in the physical economy. By championing both legal diligence and people-centric initiatives, White contributes significantly to Motive's sustainable growth and operational excellence across diverse industries.
    Shulamite White

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    Frequently Asked Questions Regarding Motive Top Executives and Leadership Team

    Who leads Motive?
    Motive is led by Patrick Richards (Chief Information Officer), along with executives such as Amish Babu (Chief Technology Officer) and Robson Grieve (Chief Marketing Officer).
    Who is part of Motive’s executive team?
    The executive team of Motive includes leaders such as Patrick Richards (Chief Information Officer), Amish Babu (Chief Technology Officer), Robson Grieve (Chief Marketing Officer) and other senior executives.
    How many executives does Motive have?
    Motive has 5 executives leading key business areas.
    What roles are included in Motive’s leadership team?
    The leadership team of Motive includes roles such as Chief Information Officer, Chief Technology Officer, Chief Marketing Officer, Chief Revenue Officer, Chief Legal Officer & Head of People.