Motive Executive and Leadership Team

Robson Grieve, the Chief Marketing Officer at Motive, directs all global brand strategy and demand generation initiatives. Overseeing the expansion of market presence across North America, Europe, and Asia, the Chief Marketing Officer ensures the AI-powered Integrated Operations Platform reaches key decision-makers in transportation, construction, and energy sectors. This leadership role involves crafting messaging that highlights the value of IoT hardware and AI-powered applications for fleet safety and spend management. By aligning marketing campaigns with product development cycles, Robson Grieve accelerates customer acquisition and strengthens the competitive positioning of the company. Grieve manages cross-functional teams to translate complex technical capabilities into clear business outcomes for clients. Through data-driven analysis of market trends, the Chief Marketing Officer optimizes lead conversion funnels, ultimately driving sustainable revenue growth and reinforcing the reputation of the organization as a leader in physical economy technology.

Patrick Richards, the Chief Information Officer at Motive, architects the internal digital infrastructure and enterprise systems supporting global operations. Overseeing the security and scalability of corporate data networks, the Chief Information Officer ensures seamless integration between IoT hardware data streams and internal business intelligence tools. This leadership role involves managing the technological backbone that enables the company to provide real-time fleet tracking and maintenance management services to diverse industries. By implementing robust cybersecurity protocols, Patrick Richards protects sensitive client information across North American and international markets. Richards collaborates with engineering teams to optimize internal workflows, ensuring high availability of the Integrated Operations Platform. Through the deployment of advanced cloud solutions, the Chief Information Officer drives operational efficiency and supports the rapid scaling of the business. Ultimately, Richards maintains the integrity of the digital ecosystem, providing the foundation for reliable service delivery and long-term organizational stability.

Amish Babu, the Chief Technology Officer at Motive, drives the innovation roadmap for the AI-powered Integrated Operations Platform. Overseeing the development of advanced AI dashcam safety monitoring and electronic logging device compliance software, the Chief Technology Officer ensures the platform remains at the forefront of the physical economy. This leadership role involves managing large-scale engineering teams to refine vehicle telematics and GPS tracking capabilities. By prioritizing research into machine learning applications, Amish Babu enhances the predictive maintenance and fleet spend management features that clients rely upon. Babu collaborates with product leadership to align technical milestones with market demands in the transportation, manufacturing, and public sectors. Through the continuous improvement of IoT hardware integration, the Chief Technology Officer optimizes system performance and reliability. Ultimately, Babu secures the technological edge of the company, ensuring that the platform delivers actionable insights that improve safety and operational efficiency for businesses worldwide.

Shulamite White, the Chief Legal Officer & Head of People at Motive, manages corporate governance, regulatory compliance, and human capital strategy. Overseeing the legal framework for international operations across North America, Europe, and Asia, the Chief Legal Officer & Head of People ensures adherence to complex transportation and labor regulations. This leadership role involves architecting talent acquisition and retention programs that support the rapid growth of the engineering and sales departments. By aligning corporate culture with the mission of the company, Shulamite White fosters an environment of high performance and accountability. White collaborates with the executive team to mitigate risk while enabling the deployment of new AI-powered applications. Through the oversight of global employment policies and intellectual property protection, the Chief Legal Officer & Head of People secures the operational foundation of the organization. Ultimately, White drives organizational health, ensuring that the workforce and legal structures support the long-term strategic objectives of the business.