MoreCorp Executive and Leadership Team

June, 2026

Leadership Overview

MoreCorp has 5 executives leading key functions including strategy, finance, operations, retail, and membership.

Driven by a commitment to community, MoreCorp enhances the sporting experience through innovation and meaningful relationships, positioning itself as a leader in the South African recreational sector.

Leadership Roles at MoreCorp

  • Chief Executive Officer - Darryl Egdes
  • Chief Executive Officer, Retail - Bryden Rose
  • Chief Executive Officer, Membership - Daniel Egdes
  • Chief Financial Officer - Yolandi Van
  • Chief Operating Officer - Andrew Miller
  • Darryl Egdes - Chief Executive Officer

    Darryl Egdes, the Chief Executive Officer at MoreCorp, directs the overarching corporate strategy and vision. Egdes guides the company's expansion within the South African sports and leisure industry, focusing on enhancing the retail chains, The Pro Shop and Cyclelab. The Chief Executive Officer oversees the integration of diverse products and services, including memberships, events, and technology solutions, to foster community engagement. Egdes drives innovation across divisions like MoreGolf, MoreCycle, MoreXperience, and MoreDigital, ensuring each enhances the sporting experience. This leadership role involves cultivating meaningful relationships through sport, solidifying MoreCorp's market position. Darryl Egdes ensures the company's strategic direction aligns with its mission to lead the recreational sector through continuous development and customer-centric initiatives.
    Darryl Egdes

    Bryden Rose - Chief Executive Officer, Retail

    Bryden Rose, the Chief Executive Officer, Retail at MoreCorp, spearheads the strategic direction and performance of the company's retail operations. Rose directs the expansion and optimization of The Pro Shop and Cyclelab, ensuring they meet the needs of golf and cycling enthusiasts across South Africa. The Chief Executive Officer, Retail oversees the product assortment, inventory management, and customer experience within the retail environment. Bryden Rose drives initiatives to integrate technology solutions and enhance the overall sporting experience offered through the retail channels. This role involves developing strategies to increase market share and customer loyalty within the competitive sports and leisure retail landscape. Bryden Rose ensures the retail divisions contribute significantly to MoreCorp's mission of fostering community engagement and building relationships through sport.
    Bryden Rose

    Daniel Egdes - Chief Executive Officer, Membership

    Daniel Egdes, the Chief Executive Officer, Membership at MoreCorp, leads the strategic development and management of all membership programs. Egdes oversees the growth and engagement of members across MoreCorp's various sports and leisure initiatives, focusing on fostering community. The Chief Executive Officer, Membership designs and implements strategies to enhance member value, including exclusive events, services, and technology solutions. Daniel Egdes ensures that membership offerings align with the company's broader goal of enriching the sporting experience for enthusiasts. This executive role is pivotal in building strong, lasting relationships with the customer base, reinforcing MoreCorp's position in the South African recreational sector. Daniel Egdes drives initiatives that cultivate loyalty and participation, directly supporting the company's mission.
    Daniel Egdes

    Yolandi Van - Chief Financial Officer

    Yolandi Van, the Chief Financial Officer at MoreCorp, manages all financial operations and fiscal strategy. Van oversees the financial health of the company's retail chains, The Pro Shop and Cyclelab, ensuring profitability and sustainable growth. The Chief Financial Officer directs budgeting, forecasting, and financial reporting across all divisions, including MoreGolf, MoreCycle, MoreXperience, and MoreDigital. Van's responsibilities include managing investments in new technologies and services that enhance the sporting experience and foster community engagement. Yolandi Van ensures compliance with financial regulations and optimizes resource allocation to support the company's innovation initiatives. This executive role is critical for maintaining financial stability and supporting the strategic expansion of MoreCorp within the South African sports and leisure market.

    Andrew Miller - Chief Operating Officer

    Andrew Miller, the Chief Operating Officer at MoreCorp, executes the operational strategies that drive business performance. Miller oversees the day-to-day operations of MoreCorp's retail chains, The Pro Shop and Cyclelab, ensuring efficient service delivery and product availability. The Chief Operating Officer manages the operational integration of diverse offerings, including memberships, events, and technology solutions, to enhance the sporting experience. Andrew Miller directs operational improvements across MoreGolf, MoreCycle, MoreXperience, and MoreDigital divisions, focusing on optimizing processes and resource utilization. This leadership position involves ensuring seamless coordination between departments to foster community engagement in sports. Andrew Miller's focus is on operational excellence, supporting MoreCorp's commitment to building meaningful relationships through sport and reinforcing its leadership in the recreational sector.

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    Frequently Asked Questions Regarding MoreCorp Top Executives and Leadership Team

    Who leads MoreCorp?
    MoreCorp is led by Darryl Egdes (Chief Executive Officer), along with executives such as Bryden Rose (Chief Executive Officer, Retail) and Daniel Egdes (Chief Executive Officer, Membership).
    Who is part of MoreCorp’s executive team?
    The executive team of MoreCorp includes leaders such as Darryl Egdes (Chief Executive Officer), Bryden Rose (Chief Executive Officer, Retail), Daniel Egdes (Chief Executive Officer, Membership) and other senior executives.
    How many executives does MoreCorp have?
    MoreCorp has 5 executives leading key business areas.
    What roles are included in MoreCorp’s leadership team?
    The leadership team of MoreCorp includes roles such as Chief Executive Officer, Chief Executive Officer, Retail, Chief Executive Officer, Membership, Chief Financial Officer, Chief Operating Officer.