Hibbett Executive and Leadership Team

Jared Briskin, the President & Chief Executive Officer at Hibbett, directs the overarching strategic vision for the athletic-inspired fashion retailer. Overseeing national operations, the President & Chief Executive Officer ensures the company maintains a strong presence within small and mid-sized communities across the United States. This leadership role involves managing complex supply chain logistics and optimizing inventory distribution to meet consumer demand for premium sporting goods. By aligning corporate objectives with market trends, Jared Briskin drives sustainable revenue growth and operational efficiency. The President & Chief Executive Officer collaborates with the board to refine long-term expansion plans while upholding the brand legacy established in 1945. Through rigorous oversight of retail performance, Briskin secures the competitive position of the organization within the broader athletic apparel landscape, ensuring consistent value delivery to shareholders and customers alike.

Shawn Franklin, the Team Captain at Hibbett, manages daily store-level execution and customer engagement initiatives. Focusing on regional performance, the Team Captain optimizes inventory turnover and ensures high standards of service within local retail environments. This role involves training staff on product knowledge and maintaining the visual merchandising standards that define the brand. By monitoring sales metrics, Shawn Franklin identifies opportunities for growth and implements strategies to increase foot traffic in mid-sized markets. The Team Captain coordinates with district leadership to align store activities with national promotional campaigns. Through consistent focus on operational excellence, Franklin improves the shopping experience for athletic enthusiasts. This leadership position requires constant adaptation to shifting consumer preferences, ensuring that the retail footprint remains relevant and profitable while supporting the broader mission of providing accessible, high-quality sporting goods to diverse communities.

Jamarius Pleasant, the Team Captain at Hibbett, oversees inventory management and loss prevention protocols within the retail network. By implementing rigorous stock control measures, the Team Captain minimizes shrinkage and maximizes product availability for customers. This role requires close collaboration with logistics teams to ensure timely replenishment of athletic-inspired fashion items. Jamarius Pleasant drives efficiency by streamlining back-of-house operations and improving the accuracy of inventory data. The Team Captain monitors regional market performance to adjust stock levels based on local demand patterns. Through proactive management of store assets, Pleasant protects the financial health of the retail locations. This leadership function supports the company goal of providing a seamless shopping experience by ensuring the right products reach the right shelves at the right time. By maintaining operational discipline, the Team Captain contributes to the overall profitability and stability of the organization.

Eric Price, the Team Captain at Hibbett, directs customer loyalty programs and community outreach efforts. By fostering relationships with local sports organizations and schools, the Team Captain builds brand affinity within the target demographic. This role involves managing promotional events and executing marketing initiatives that resonate with the athletic-inspired customer base. Eric Price analyzes consumer feedback to refine service delivery and enhance the overall retail experience. The Team Captain coordinates with regional managers to ensure that community engagement activities align with national brand standards. Through strategic networking and active participation in local events, Price drives customer retention and increases brand visibility. This leadership role focuses on transforming casual shoppers into long-term patrons. By prioritizing the customer journey, the Team Captain ensures that the company remains a trusted destination for sporting goods, ultimately supporting the growth objectives of the retail enterprise.

Felicia Adkins, the Team Captain at Hibbett, manages staff development and performance optimization across retail locations. By implementing training programs focused on product expertise and sales techniques, the Team Captain elevates the quality of customer interactions. This role involves mentoring team members to ensure consistent adherence to company policies and service standards. Felicia Adkins monitors key performance indicators to identify areas for improvement and provides actionable feedback to store personnel. The Team Captain collaborates with human resources to streamline recruitment and retention efforts within the competitive retail sector. Through effective leadership and team building, Adkins fosters a culture of accountability and excellence. This role is essential for maintaining the high service standards that distinguish the brand in small and mid-sized communities. By investing in the workforce, the Team Captain drives operational success and supports the long-term growth of the company.

Lynn Dolan, the Team Captain at Hibbett, oversees visual merchandising and store layout strategies to maximize sales impact. By designing floor plans that highlight key athletic-inspired fashion trends, the Team Captain creates an engaging environment for shoppers. This role involves managing the presentation of seasonal collections and ensuring that product displays align with national marketing campaigns. Lynn Dolan analyzes sales data to determine the effectiveness of different merchandising tactics and adjusts layouts accordingly. The Team Captain coordinates with corporate design teams to implement brand-wide aesthetic updates. Through meticulous attention to detail, Dolan enhances the visual appeal of retail spaces, driving customer interest and increasing conversion rates. This leadership function is critical for maintaining the brand identity and ensuring that the shopping experience remains fresh and exciting. By optimizing the physical retail space, the Team Captain directly influences consumer behavior and supports revenue targets.

Devan Maple, the Team Captain at Hibbett, manages digital integration and omnichannel sales initiatives. By bridging the gap between physical retail locations and online platforms, the Team Captain ensures a cohesive shopping experience for customers. This role involves overseeing the fulfillment of click-and-collect orders and managing inventory visibility across digital channels. Devan Maple monitors online sales trends to inform in-store stocking decisions and promotional strategies. The Team Captain collaborates with the e-commerce department to resolve technical issues and improve the efficiency of the digital-to-physical pipeline. Through proactive management of omnichannel operations, Maple increases accessibility to the company product catalog. This leadership role is vital for adapting to the evolving retail landscape where digital convenience meets local service. By optimizing these hybrid processes, the Team Captain drives growth and ensures the company remains competitive in the modern athletic fashion market.

Stephanie Medrano, the Team Captain at Hibbett, directs regional safety and compliance protocols to ensure a secure retail environment. By conducting regular audits and training sessions, the Team Captain maintains adherence to health, safety, and operational regulations. This role involves managing incident reporting and implementing preventative measures to protect both staff and customers. Stephanie Medrano collaborates with corporate legal and safety teams to update policies in response to changing industry standards. The Team Captain monitors store conditions to identify potential hazards and ensures that all facilities meet company requirements. Through rigorous oversight of compliance, Medrano mitigates risk and protects the reputation of the brand. This leadership function is essential for maintaining operational continuity and fostering a safe workplace culture. By prioritizing safety, the Team Captain supports the overall stability and professional integrity of the retail organization across all operating regions.

Bryce Flores, the Team Captain at Hibbett, manages vendor relations and product assortment planning for local markets. By evaluating supplier performance and negotiating terms, the Team Captain ensures a diverse and high-quality selection of athletic goods. This role involves analyzing regional market data to identify emerging trends and adjusting product mixes to meet local consumer preferences. Bryce Flores collaborates with procurement teams to secure exclusive items and maintain competitive pricing. The Team Captain monitors the lifecycle of products, from initial launch to clearance, to optimize margins and reduce excess inventory. Through strategic vendor management, Flores enhances the value proposition of the retail offerings. This leadership role is crucial for maintaining the relevance of the product assortment in small and mid-sized communities. By curating the right mix of goods, the Team Captain drives sales and strengthens the market position of the company.

Trey Rogers, the Team Captain at Hibbett, oversees financial reporting and budget management for assigned retail units. By tracking daily sales, expenses, and labor costs, the Team Captain ensures that store operations remain within fiscal targets. This role involves preparing detailed financial summaries and presenting performance insights to regional leadership. Trey Rogers identifies cost-saving opportunities and implements strategies to improve the profitability of each location. The Team Captain coordinates with the finance department to reconcile accounts and ensure accurate reporting of revenue streams. Through disciplined financial oversight, Rogers protects the bottom line and supports the broader economic goals of the organization. This leadership function is essential for maintaining the financial health of the retail network. By providing clear and actionable financial data, the Team Captain enables informed decision-making and contributes to the long-term fiscal success of the company.