Evo Executive and Leadership Team

September, 2026

Leadership Overview

Evo has 4 executives leading key functions including strategy, training, financial operations, and corporate management.

Focused on delivering premium outdoor gear, Evo maintains a commitment to fostering community engagement through specialized retail experiences for skiing, snowboarding, and skating enthusiasts across global markets.

Leadership Roles at Evo

  • Chief Executive Officer - Ray Sidhom
  • Chief Executive Officer E Trainer - Luana Henchen
  • Chief Financial Officer & Chief Operating Officer - Thomas Gaisser
  • President - Will Daugherty
  • Ray Sidhom - Chief Executive Officer

    Ray Sidhom, the Chief Executive Officer at Evo, directs the overarching strategic vision for the organization. By prioritizing growth within the outdoor retail sector, the Chief Executive Officer aligns product offerings with the evolving needs of skiing and snowboarding enthusiasts. Sidhom architects long-term expansion plans, ensuring the company maintains a competitive edge in the digital marketplace. Through rigorous oversight of market trends, the Chief Executive Officer identifies new opportunities for brand development and customer acquisition. Ray Sidhom also collaborates with the board to secure financial health and operational excellence. This leadership role involves constant evaluation of the retail landscape to optimize performance. By driving innovation in e-commerce platforms, the Chief Executive Officer strengthens the connection between the brand and the active lifestyle community. Ultimately, Sidhom secures the future trajectory of the business through disciplined execution and a focus on high-quality outdoor gear.

    Luana Henchen - Chief Executive Officer E Trainer

    Luana Henchen, the Chief Executive Officer E Trainer at Evo, manages the development of internal training programs and leadership coaching initiatives. By focusing on organizational culture, the Chief Executive Officer E Trainer ensures that staff members possess the necessary skills to support the company's specialized retail mission. Henchen designs comprehensive educational frameworks that enhance employee performance across all departments. Luana Henchen also monitors the effectiveness of training modules to ensure alignment with corporate standards and service excellence. This role involves bridging the gap between executive strategy and frontline execution through targeted professional development. By fostering a culture of continuous learning, the Chief Executive Officer E Trainer drives operational efficiency and improves customer satisfaction metrics. Henchen maintains a focus on scaling these educational efforts to support the company's growth in the competitive outdoor apparel market, ensuring that every team member contributes effectively to the overall success of the organization.

    Thomas Gaisser - Chief Financial Officer & Chief Operating Officer

    Thomas Gaisser, the Chief Financial Officer & Chief Operating Officer at Evo, oversees the financial health and daily operational logistics of the enterprise. By managing capital allocation and supply chain efficiency, the Chief Financial Officer & Chief Operating Officer ensures that inventory levels meet the demands of the skiing, snowboarding, and wakeboarding markets. Gaisser directs the fiscal planning processes, providing the necessary data to support strategic decision-making. Thomas Gaisser also monitors operational workflows to reduce overhead and improve profitability across all retail channels. This dual-function role requires constant coordination with other leaders to maintain balance between aggressive growth and fiscal responsibility. By optimizing the logistics network, the Chief Financial Officer & Chief Operating Officer facilitates seamless product delivery to customers. Gaisser drives the implementation of robust financial controls, ensuring that the company remains agile while scaling operations to meet the needs of a diverse and active consumer base.

    Will Daugherty - President

    Will Daugherty, the President at Evo, executes the day-to-day business operations and drives the implementation of corporate initiatives. By overseeing the integration of retail and digital strategies, the President ensures that the company delivers a cohesive experience for customers interested in skating and outdoor activities. Daugherty manages cross-functional teams to streamline project delivery and enhance market presence. Will Daugherty also collaborates with the executive team to refine the brand's positioning within the competitive outdoor gear industry. This leadership role involves translating high-level goals into actionable tasks that improve operational output. By focusing on efficiency and customer-centric service, the President supports the company's mission to provide high-quality equipment to enthusiasts. Daugherty maintains a clear focus on achieving performance targets, ensuring that the organization remains responsive to market shifts while maintaining the core values that define the brand's reputation in the outdoor retail space.

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    Frequently Asked Questions Regarding Evo Top Executives and Leadership Team

    Who leads Evo?
    Evo is led by Ray Sidhom (Chief Executive Officer), along with executives such as Luana Henchen (Chief Executive Officer E Trainer) and Thomas Gaisser (Chief Financial Officer & Chief Operating Officer).
    Who is part of Evo’s executive team?
    The executive team of Evo includes leaders such as Ray Sidhom (Chief Executive Officer), Luana Henchen (Chief Executive Officer E Trainer), Thomas Gaisser (Chief Financial Officer & Chief Operating Officer) and other senior executives.
    How many executives does Evo have?
    Evo has 4 executives leading key business areas.
    What roles are included in Evo’s leadership team?
    The leadership team of Evo includes roles such as Chief Executive Officer, Chief Executive Officer E Trainer, Chief Financial Officer & Chief Operating Officer, President.