Monks Executive and Leadership Team

May, 2026

Leadership Overview

Monks has 8 executives leading key functions including strategy, technology, finance, marketing, and revenue.

Driven by innovation, Monks empowers brands to connect more deeply and achieve unparalleled results by uniting marketing and technology.

Leadership Roles at Monks

  • Chief Executive Officer - Umesh Barasa
  • Co-Chief Executive Officer & Co-Founder - Bruno Lambertini
  • Chief Financial Officer - Jordi Covas
  • Chief Technology Officer - Carlos Filho
  • Junior Chief Revenue Officer, Lead - Lucas Mori
  • Global Chief Marketing Officer - Kate Richling
  • Data & Digital Media Chief of Staff (Asia Pacific) - Katherine Mayhook
  • Global Chief Technology Officer, Solutions, Team - Timothy Goodman
  • Umesh Barasa - Chief Executive Officer

    Umesh Barasa, the Chief Executive Officer at Monks, directs the overarching corporate strategy and operational execution. Barasa guides the company's vision, ensuring alignment with market demands and long-term growth objectives. This leadership role involves fostering a culture of innovation and accountability across all departments. By optimizing resource allocation and strategic partnerships, Umesh Barasa drives the company's expansion and market penetration. The Chief Executive Officer ensures that Monks consistently delivers exceptional value to its clients, solidifying its position as a leader in integrated marketing and technology solutions. Barasa's focus remains on enhancing client success and achieving sustainable business performance through decisive leadership and strategic foresight.

    Bruno Lambertini - Co-Chief Executive Officer & Co-Founder

    Bruno Lambertini, the Co-Chief Executive Officer & Co-Founder at Monks, co-architects the company's strategic direction and foundational principles. Lambertini's role emphasizes pioneering new approaches to marketing and technology integration, directly influencing the company's innovative edge. This leadership position involves cultivating key relationships and driving the company's mission forward. By championing the core values established at inception, Bruno Lambertini ensures the company's unique value proposition remains central to all operations. Lambertini's influence extends to shaping the company's culture and its commitment to client success, reinforcing Monks's position in the market. The Co-Chief Executive Officer & Co-Founder's dedication to transformative solutions fuels ongoing development and market leadership.

    Jordi Covas - Chief Financial Officer

    Jordi Covas, the Chief Financial Officer at Monks, directs financial strategy and fiscal operations. Covas ensures robust financial health, managing budgets, investments, and profitability to support the company's ambitious growth plans. This executive function involves overseeing all financial reporting and compliance, providing critical insights for strategic decision-making. By optimizing financial resources, Jordi Covas enables Monks to invest in innovation and expand its service offerings. The Chief Financial Officer's meticulous approach guarantees the company's financial stability and its capacity to execute complex client projects. Covas's leadership ensures that financial discipline underpins the company's mission to empower brands.
    Jordi Covas

    Carlos Filho - Chief Technology Officer

    Carlos Filho, the Chief Technology Officer at Monks, architects the technological infrastructure and innovation pipeline. Filho oversees the development and implementation of cutting-edge solutions that bridge marketing and technology, directly supporting the company's core mission. This critical role involves managing the engineering teams and ensuring the scalability and security of all platforms. By driving technological advancements, Carlos Filho enhances the company's ability to deliver intelligent and impactful campaigns for clients. The Chief Technology Officer's expertise ensures Monks remains at the forefront of digital transformation, providing clients with a competitive advantage. Filho's strategic vision for technology empowers brands to connect more deeply and achieve unprecedented outcomes.

    Lucas Mori - Junior Chief Revenue Officer, Lead

    Lucas Mori, the Junior Chief Revenue Officer, Lead at Monks, drives revenue generation and client acquisition strategies. Mori focuses on expanding the company's market reach and optimizing sales processes to achieve ambitious revenue targets. This leadership role involves managing the sales teams and fostering strong client relationships. By identifying new business opportunities and enhancing customer engagement, Lucas Mori directly contributes to the company's growth trajectory. The Junior Chief Revenue Officer, Lead's expertise in revenue management ensures Monks effectively translates its innovative solutions into tangible business success for clients. Mori's efforts are central to achieving what no one else can for the brands Monks serves.

    Kate Richling - Global Chief Marketing Officer

    Kate Richling, the Global Chief Marketing Officer at Monks, shapes the company's brand narrative and market positioning. Richling oversees all marketing initiatives, ensuring consistent messaging that highlights Monks's unique integration of marketing and technology. This strategic function involves developing campaigns that resonate with target audiences and drive brand awareness globally. By leading innovative marketing efforts, Kate Richling enhances the company's ability to connect deeply with potential clients. The Global Chief Marketing Officer's vision ensures that Monks's value proposition is clearly communicated, supporting client acquisition and retention. Richling's leadership is pivotal in achieving the company's mission to empower brands.
    Kate Richling

    Katherine Mayhook - Data & Digital Media Chief of Staff (Asia Pacific)

    Katherine Mayhook, the Data & Digital Media Chief of Staff (Asia Pacific) at Monks, spearheads data-driven strategies and digital media operations across the Asia Pacific region. Mayhook ensures the effective deployment of advanced analytics and digital marketing solutions to meet regional client needs. This role involves close collaboration with local teams to drive performance and innovation. By optimizing data utilization and digital media investments, Katherine Mayhook enhances client campaign effectiveness and ROI. The Data & Digital Media Chief of Staff (Asia Pacific)'s focus on regional excellence supports Monks's global mission to empower brands with intelligent solutions. Mayhook's leadership is key to achieving deeper connections and measurable success in this vital market.

    Timothy Goodman - Global Chief Technology Officer, Solutions, Team

    Timothy Goodman, the Global Chief Technology Officer, Solutions, Team at Monks, leads the development and delivery of technology solutions worldwide. Goodman focuses on creating scalable and innovative platforms that empower clients' marketing efforts. This executive position involves guiding the technology teams to build robust solutions aligned with market trends and client demands. By driving technological excellence, Timothy Goodman ensures Monks provides cutting-edge tools that enable deeper brand connections. The Global Chief Technology Officer, Solutions, Team's expertise is crucial for translating complex technological capabilities into tangible business outcomes for clients. Goodman's strategic oversight reinforces Monks's commitment to intelligent, impactful marketing.

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    Frequently Asked Questions Regarding Monks Top Executives and Leadership Team

    Who leads Monks?
    Monks is led by Umesh Barasa (Chief Executive Officer), along with executives such as Bruno Lambertini (Co-Chief Executive Officer & Co-Founder) and Jordi Covas (Chief Financial Officer).
    Who is part of Monks’s executive team?
    The executive team of Monks includes leaders such as Umesh Barasa (Chief Executive Officer), Bruno Lambertini (Co-Chief Executive Officer & Co-Founder), Jordi Covas (Chief Financial Officer) and other senior executives.
    How many executives does Monks have?
    Monks has 8 executives leading key business areas.
    What roles are included in Monks’s leadership team?
    The leadership team of Monks includes roles such as Chief Executive Officer, Co-Chief Executive Officer & Co-Founder, Chief Financial Officer, Chief Technology Officer, Junior Chief Revenue Officer, Lead.