Monks Executive and Leadership Team

June, 2026

Leadership Overview

Monks has 9 executives leading key functions including strategy, technology, finance, marketing, and operations.

Driven by innovation, Monks empowers brands to connect more deeply, move more intelligently, and achieve what no one else can through the integration of marketing and technology.

Leadership Roles at Monks

  • Chief Executive Officer - Umesh Barasa
  • Co-Chief Executive Officer & Co-Founder - Bruno Lambertini
  • Chief Financial Officer - Jordi Covas
  • Chief Financial Officer, Monks - Luis Vázquez
  • Chief Technology Officer - Carlos Filho
  • Data & Digital Media Chief of Staff (Asia Pacific) - Katherine Mayhook
  • Junior Chief Revenue Officer, Lead - Lucas Mori
  • Chief of Staff (APAC) - Katherine Ellen
  • Global Chief Marketing Officer - Kate Richling
  • Umesh Barasa - Chief Executive Officer

    Umesh Barasa, the Chief Executive Officer at Monks, directs the overarching corporate strategy and operational execution. This leadership position involves guiding the company's vision to unite marketing and technology, ensuring brands achieve deeper connections and intelligent movement. Barasa oversees the integration of diverse teams, fostering an environment where innovation thrives and market challenges are met with novel solutions. The Chief Executive Officer's focus remains on driving sustainable growth and enhancing the company's unique value proposition in the global market. By aligning departmental objectives with the core mission, Umesh Barasa ensures that Monks consistently delivers exceptional results for its clients, solidifying its position as a leader in the industry. This role demands a comprehensive understanding of both technological advancements and marketing dynamics to propel the organization forward.

    Bruno Lambertini - Co-Chief Executive Officer & Co-Founder

    Bruno Lambertini, the Co-Chief Executive Officer & Co-Founder at Monks, shares executive leadership responsibilities, driving the company's strategic direction and foundational principles. Lambertini's role emphasizes the co-founder's vision for integrating marketing and technology, empowering brands to achieve unprecedented levels of connection and intelligent operation. This leadership function involves cultivating strategic partnerships and ensuring the company's innovative spirit remains at the forefront of the industry. The Co-Chief Executive Officer & Co-Founder works closely with the executive team to translate the company's mission into actionable growth strategies. Bruno Lambertini's influence extends to shaping the company culture and reinforcing the commitment to client success through advanced solutions. This dual leadership ensures a robust approach to market challenges and opportunities.

    Jordi Covas - Chief Financial Officer

    Jordi Covas, the Chief Financial Officer at Monks, directs the company's financial strategy, ensuring robust fiscal health and sustainable growth. Covas oversees all financial operations, including budgeting, forecasting, and resource allocation, to support the company's mission of uniting marketing and technology. This critical role involves managing investments in innovation and ensuring profitability across all business units. The Chief Financial Officer provides strategic financial insights to the executive team, enabling informed decision-making and driving operational efficiency. Jordi Covas's leadership ensures that Monks has the financial resources necessary to pursue ambitious market opportunities and deliver exceptional value to clients. This financial stewardship is essential for maintaining investor confidence and supporting long-term strategic objectives.
    Jordi Covas

    Luis Vázquez - Chief Financial Officer, Monks

    Luis Vázquez, the Chief Financial Officer, Monks at Monks, manages the financial health and strategic fiscal planning for the organization. Vázquez oversees all financial reporting, compliance, and investment strategies, ensuring alignment with the company's core mission of uniting marketing and technology. This leadership function is vital for supporting operational efficiency and driving profitable growth across global markets. The Chief Financial Officer, Monks provides critical financial analysis to guide executive decisions and resource allocation. Luis Vázquez's expertise ensures that Monks maintains a strong financial foundation, enabling continued innovation and the delivery of advanced solutions to clients. This role is integral to the company's sustained success and market leadership.

    Carlos Filho - Chief Technology Officer

    Carlos Filho, the Chief Technology Officer at Monks, architects the technological infrastructure that underpins the company's integrated marketing and technology solutions. Filho's responsibilities include overseeing the development and implementation of cutting-edge platforms that enable brands to connect more deeply and move more intelligently. This role involves driving innovation in data analytics, digital media, and automation to deliver superior client outcomes. The Chief Technology Officer ensures that Monks remains at the vanguard of technological advancement, translating complex technical capabilities into tangible business advantages for clients. Carlos Filho's leadership focuses on building scalable, secure, and efficient systems that support the company's ambitious growth objectives and its mission to achieve what no one else can. This strategic oversight is critical for maintaining a competitive edge.

    Katherine Mayhook - Data & Digital Media Chief of Staff (Asia Pacific)

    Katherine Mayhook, the Data & Digital Media Chief of Staff (Asia Pacific) at Monks, spearheads strategic initiatives within the Asia Pacific region, focusing on data-driven digital media solutions. Mayhook's role involves enhancing client connectivity and intelligent media deployment across diverse markets in APAC. This leadership position ensures seamless execution of global strategies tailored to regional nuances, driving deeper brand engagement. The Data & Digital Media Chief of Staff (Asia Pacific) collaborates closely with local teams and global leadership to optimize campaign performance and foster innovation. Katherine Mayhook's focus is on leveraging data insights to achieve superior marketing outcomes and expand Monks' impact in this vital growth territory. This role is crucial for bridging global objectives with local market realities.

    Lucas Mori - Junior Chief Revenue Officer, Lead

    Lucas Mori, the Junior Chief Revenue Officer, Lead at Monks, drives revenue generation and client acquisition strategies, focusing on expanding market reach. Mori's leadership ensures that the company's integrated marketing and technology offerings are effectively positioned to meet client needs and drive intelligent growth. This role involves optimizing sales processes and fostering strong client relationships to achieve ambitious revenue targets. The Junior Chief Revenue Officer, Lead collaborates with marketing and operations teams to create cohesive go-to-market plans. Lucas Mori's efforts are central to translating the company's mission into tangible financial success and reinforcing Monks' position as a leader in empowering brands. This focus on revenue growth is fundamental to the company's expansion.

    Katherine Ellen - Chief of Staff (APAC)

    Katherine Ellen, the Chief of Staff (APAC) at Monks, enhances operational effectiveness and strategic execution across the Asia Pacific region. Ellen's role involves streamlining processes and ensuring alignment between global objectives and regional initiatives, supporting the company's mission to empower brands. This leadership position facilitates cross-functional collaboration and drives key projects to completion, fostering deeper client connections. The Chief of Staff (APAC) acts as a strategic partner to regional leadership, optimizing resource utilization and driving performance improvements. Katherine Ellen's focus is on ensuring that Monks' operations in APAC are agile, efficient, and fully aligned with the company's commitment to innovation and client success. This role is pivotal for regional growth and operational excellence.

    Kate Richling - Global Chief Marketing Officer

    Kate Richling, the Global Chief Marketing Officer at Monks, directs the company's worldwide marketing strategy, amplifying its brand presence and market impact. Richling oversees all marketing initiatives, ensuring cohesive messaging that highlights Monks' unique ability to unite marketing and technology for deeper brand connections. This leadership role involves driving demand generation, enhancing brand equity, and communicating the company's value proposition to a global audience. The Global Chief Marketing Officer collaborates with sales and product teams to align marketing efforts with revenue goals and strategic growth. Kate Richling's expertise is crucial in positioning Monks as an industry leader and attracting top talent, reinforcing the company's mission to achieve what no one else can through innovative marketing.
    Kate Richling

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    Frequently Asked Questions Regarding Monks Top Executives and Leadership Team

    Who leads Monks?
    Monks is led by Umesh Barasa (Chief Executive Officer), along with executives such as Bruno Lambertini (Co-Chief Executive Officer & Co-Founder) and Jordi Covas (Chief Financial Officer).
    Who is part of Monks’s executive team?
    The executive team of Monks includes leaders such as Umesh Barasa (Chief Executive Officer), Bruno Lambertini (Co-Chief Executive Officer & Co-Founder), Jordi Covas (Chief Financial Officer) and other senior executives.
    How many executives does Monks have?
    Monks has 9 executives leading key business areas.
    What roles are included in Monks’s leadership team?
    The leadership team of Monks includes roles such as Chief Executive Officer, Co-Chief Executive Officer & Co-Founder, Chief Financial Officer, Chief Financial Officer, Monks, Chief Technology Officer.