Leadership Overview
Midwest One Bank has 10 executives leading key functions including strategy, technology, marketing, and regional operations.
Driven by a commitment to community banking, Midwest One Bank focuses on delivering personalized financial solutions and fostering strong client relationships across its operational footprint.
Driven by a commitment to community banking, Midwest One Bank focuses on delivering personalized financial solutions and fostering strong client relationships across its operational footprint.
Leadership Roles at Midwest One Bank
Michael Daniels - President & Chief Executive Officer
Michael Daniels, the President & Chief Executive Officer at Midwest One Bank, directs the overarching corporate strategy and operational execution. Daniels guides the institution's expansion across Iowa, Minnesota, Wisconsin, Florida, and Colorado, ensuring alignment with the company's founding principles. This leadership role involves setting the strategic vision for financial product development and market penetration. By optimizing resource allocation and fostering cross-departmental collaboration, Michael Daniels drives the bank's sustained growth and market leadership. The Chief Executive Officer's mandate includes cultivating a high-performance culture and ensuring robust governance frameworks are maintained across all operational divisions. Daniels's strategic oversight directly impacts the bank's financial health and its ability to serve diverse customer needs effectively.
Scott Bromelkamp - Market President
Scott Bromelkamp, the Market President at Midwest One Bank, oversees strategic growth and client relations within a designated market region. Bromelkamp directs local banking operations, ensuring the delivery of personalized financial services that meet community needs. This leadership position involves cultivating strong relationships with local businesses and individuals, driving deposit and loan growth. By championing the bank's customer-centric approach, Scott Bromelkamp enhances market penetration and reinforces brand loyalty. The Market President's responsibilities include managing local teams, identifying new business opportunities, and ensuring compliance with regional banking regulations. Bromelkamp's focus is on strengthening the bank's presence and impact within the local economy.
Cindy Roberts - Market President
Cindy Roberts, the Market President at Midwest One Bank, leads market-specific business development and client relationship management. Roberts directs the execution of regional strategies aimed at expanding the bank's footprint and deepening customer engagement. This role involves fostering a strong local presence by understanding and addressing the unique financial requirements of the communities served. By empowering local teams and promoting a culture of service excellence, Cindy Roberts ensures consistent delivery of high-quality banking solutions. The Market President's oversight includes driving revenue generation through strategic partnerships and client acquisition efforts. Roberts's leadership is instrumental in translating the bank's broader objectives into tangible market success.
Jessica Siems - Vive President, Mortgage Banking Officer
Jessica Siems, the Vive President, Mortgage Banking Officer at Midwest One Bank, manages and expands the bank's mortgage lending operations. Siems oversees the mortgage origination process, ensuring efficient and compliant service delivery to clients seeking home financing solutions. This position involves developing strategies to increase mortgage volume, manage risk, and enhance the customer experience throughout the loan application and closing stages. By staying abreast of market dynamics and regulatory changes, Jessica Siems guides the mortgage team to achieve performance targets. The Mortgage Banking Officer's responsibilities include building strong referral networks and fostering relationships with real estate professionals. Siems's expertise is key to driving the bank's mortgage business growth.
Brad Amthauer - Market President
Brad Amthauer, the Market President at Midwest One Bank, drives strategic initiatives and operational performance within a key market territory. Amthauer leads local banking teams, focusing on enhancing client relationships and expanding the bank's service offerings to meet regional demands. This leadership role involves cultivating business development opportunities and ensuring the consistent delivery of exceptional customer service. By fostering a collaborative environment, Brad Amthauer empowers staff to achieve ambitious growth targets and uphold the bank's commitment to community involvement. The Market President's purview includes overseeing financial performance, managing risk, and championing the bank's brand within the local business landscape. Amthauer's strategic direction strengthens the bank's market position.
Kevin Erickson - Colorado Region President
Kevin Erickson, the Colorado Region President at Midwest One Bank, directs all banking operations and strategic development within the Colorado market. Erickson oversees the expansion of market share and client base, ensuring the bank's services align with regional economic needs and opportunities. This executive position involves leading regional teams, managing financial performance, and fostering strong community ties. By implementing tailored strategies for the Colorado market, Kevin Erickson drives revenue growth and enhances customer satisfaction. The Region President's responsibilities include identifying strategic partnerships, managing regulatory compliance, and championing the bank's mission across the state. Erickson's leadership is pivotal for the bank's success in Colorado.
Aaron Haines - Market President
Aaron Haines, the Market President at Midwest One Bank, spearheads market-specific growth strategies and client engagement. Haines leads local teams in delivering personalized banking solutions and fostering robust customer relationships across the assigned territory. This role emphasizes driving business development initiatives and ensuring operational excellence within the market. By cultivating a deep understanding of local economic conditions, Aaron Haines positions the bank to effectively serve its clientele. The Market President's focus includes expanding the bank's reach through strategic outreach and reinforcing its reputation for reliability and service. Haines's leadership contributes significantly to the bank's regional performance and market penetration.
Paul Ho-Sing-Loy - Chief Information Officer
Paul Ho-Sing-Loy, the Chief Information Officer at Midwest One Bank, architects the bank's technology infrastructure and digital transformation initiatives. Ho-Sing-Loy oversees the development and implementation of secure, scalable IT systems that support all banking operations across Iowa, Minnesota, Wisconsin, Florida, and Colorado. This critical role involves managing cybersecurity protocols, enhancing data analytics capabilities, and driving innovation in digital banking platforms. By ensuring technological resilience and efficiency, Paul Ho-Sing-Loy enables the bank to deliver seamless customer experiences and maintain a competitive edge. The Chief Information Officer's responsibilities extend to evaluating emerging technologies and integrating them strategically to improve operational workflows and customer engagement. Ho-Sing-Loy's leadership ensures the bank's technological foundation is robust and future-ready.

Elda Macias - Senior Vice President and Chief Marketing Officer
Elda Macias, the Senior Vice President and Chief Marketing Officer at Midwest One Bank, spearheads brand strategy and customer acquisition initiatives. Macias directs the development and execution of integrated marketing campaigns designed to enhance market presence and customer loyalty across all operating regions. This leadership position involves overseeing market research, digital marketing efforts, and public relations to communicate the bank's value proposition effectively. By analyzing market trends and customer insights, Elda Macias ensures marketing strategies resonate with diverse demographics and support business objectives. The Chief Marketing Officer's focus includes driving engagement through targeted communications and reinforcing the bank's commitment to community banking. Macias's efforts are crucial for expanding the bank's reach and strengthening its brand reputation.
Peggy Hudson - Senior Vice President and Chief Marketing Officer
Peggy Hudson, the Senior Vice President and Chief Marketing Officer at Midwest One Bank, drives strategic brand positioning and customer engagement programs. Hudson leads the marketing team in crafting compelling narratives that highlight the bank's community focus and financial expertise across Iowa, Minnesota, Wisconsin, Florida, and Colorado. This role encompasses managing advertising, content creation, and digital outreach to foster deeper customer relationships. By identifying key market opportunities and consumer needs, Peggy Hudson ensures marketing investments yield measurable results and contribute to revenue growth. The Chief Marketing Officer's mandate includes enhancing brand visibility and supporting product launches through effective promotional strategies. Hudson's leadership strengthens the bank's connection with its customer base.
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