Michaels Stores Executive and Leadership Team

July, 2026

Leadership Overview

Michaels Stores has 10 executives leading key functions including strategy, finance, marketing, human resources, and real estate.

Driven by creativity and community, Michaels Stores is dedicated to inspiring customers through a wide array of arts and crafts materials, project ideas, and educational resources, fostering a vibrant marketplace for artistic expression and DIY endeavors.

Leadership Roles at Michaels Stores

  • Chief Executive Officer - Keith Novorr
  • Chief Executive Officer & President - David Thomas
  • Executive Assistant To Chief Executive Officer, Chief Human Resources Officer and CSCO - Carolyn Boulet
  • Chief Financial Officer - Perry Pericleous
  • Executive Vice President and Chief Financial Officer - James Brown
  • President - Deloris Hatmaker
  • President - Poppy Isihos
  • Executive Vice President Chief Marketing Officer - Stuart Aitken
  • Chief Human Resources Officer - Brynn Evanson
  • Executive VP, Real Estate & Artistree - John Koch
  • Keith Novorr - Chief Executive Officer

    Keith Novorr, the Chief Executive Officer at Michaels Stores, directs the overall strategic vision and operational execution for the arts and crafts specialty retailer. Novorr oversees the company's engagement in providing essential materials, innovative project ideas, and educational resources that empower creative activities for a broad customer base. This leadership position involves guiding the company's market presence and ensuring alignment with its mission to foster artistic expression. The Chief Executive Officer's responsibilities extend to driving growth initiatives and enhancing the customer experience across all touchpoints. Keith Novorr's strategic direction ensures Michaels Stores remains a leading destination for creative endeavors, supporting both individual crafters and community-based projects. The focus remains on expanding product offerings and digital engagement to meet evolving consumer demands in the retail sector.

    David Thomas - Chief Executive Officer & President

    David Thomas, the Chief Executive Officer & President at Michaels Stores, spearheads the company's comprehensive strategic direction and operational leadership. Thomas guides the organization in its mission to provide a diverse range of arts and crafts materials, inspiring project ideas, and valuable educational content for creative pursuits. This dual role encompasses driving the company's overall growth trajectory and ensuring robust market positioning within the specialty retail sector. The Chief Executive Officer & President's oversight includes fostering innovation in product development and enhancing the customer journey. David Thomas's leadership ensures Michaels Stores continues to be a premier destination for creativity, supporting a wide spectrum of artistic and DIY activities. The executive's focus is on strengthening the company's financial performance and expanding its reach through strategic initiatives.

    Carolyn Boulet - Executive Assistant To Chief Executive Officer, Chief Human Resources Officer and CSCO

    Carolyn Boulet, the Executive Assistant To Chief Executive Officer, Chief Human Resources Officer and CSCO at Michaels Stores, provides comprehensive administrative and operational support to key executive leadership. Boulet manages complex scheduling, coordinates high-level meetings, and facilitates communication across departments, ensuring seamless workflow for the Chief Executive Officer, Chief Human Resources Officer, and Chief Supply Chain Officer. This role is integral to maintaining executive efficiency and supporting the strategic objectives of Michaels Stores in its provision of arts and crafts materials and creative resources. The Executive Assistant's responsibilities include preparing reports, managing correspondence, and organizing critical documentation. Carolyn Boulet's diligent support enables the executive team to focus on driving the company's mission and enhancing customer engagement.

    Perry Pericleous - Chief Financial Officer

    Perry Pericleous, the Chief Financial Officer at Michaels Stores, manages the company's financial strategy and fiscal operations. Pericleous oversees all aspects of financial planning, accounting, and reporting, ensuring the company's economic health and stability. This role is critical in guiding investment decisions and resource allocation to support Michaels Stores' mission of providing arts and crafts materials and creative inspiration. The Chief Financial Officer's responsibilities include developing financial models, managing budgets, and ensuring compliance with all relevant financial regulations. Perry Pericleous plays a key part in driving profitability and optimizing financial performance across the organization. The executive's expertise supports strategic growth initiatives and enhances shareholder value through sound financial management.

    James Brown - Executive Vice President and Chief Financial Officer

    James Brown, the Executive Vice President and Chief Financial Officer at Michaels Stores, directs the company's financial planning, analysis, and reporting functions. Brown oversees the management of financial resources, ensuring fiscal responsibility and strategic allocation to support Michaels Stores' operations and growth objectives. This critical role involves developing financial strategies that align with the company's mission to provide materials and inspiration for creative activities. The Executive Vice President and Chief Financial Officer's responsibilities encompass budgeting, forecasting, and risk management to maintain financial stability. James Brown's leadership ensures robust financial controls and drives initiatives aimed at enhancing profitability and shareholder value. The executive's expertise is fundamental to the company's sustained success in the retail market.

    Deloris Hatmaker - President

    Deloris Hatmaker, the President at Michaels Stores, holds a significant leadership position within the organization, contributing to the strategic direction and operational oversight. Hatmaker's role involves guiding key initiatives that support Michaels Stores' mission to provide a comprehensive selection of arts and crafts materials, project ideas, and educational resources for creative activities. This executive leadership is instrumental in driving business performance and ensuring the company's continued success in the specialty retail market. The President's responsibilities extend to fostering cross-functional collaboration and championing the company's commitment to customer satisfaction and innovation. Deloris Hatmaker's leadership contributes to strengthening the brand's market position and expanding its appeal to a diverse customer base.

    Poppy Isihos - President

    Poppy Isihos, the President at Michaels Stores, occupies a pivotal executive role focused on advancing the company's strategic objectives and operational excellence. Isihos directs efforts to enhance the provision of arts and crafts materials, innovative project ideas, and educational content, reinforcing Michaels Stores' commitment to fostering creativity. This leadership position is critical for driving growth and ensuring the company maintains its standing as a premier destination for creative pursuits. The President's responsibilities include overseeing key business functions and promoting a culture of continuous improvement and customer focus. Poppy Isihos's strategic vision contributes to expanding market reach and strengthening the brand's connection with its customer base. The executive's leadership supports the company's ongoing mission to inspire artistic expression.

    Stuart Aitken - Executive Vice President Chief Marketing Officer

    Stuart Aitken, the Executive Vice President Chief Marketing Officer at Michaels Stores, directs the company's comprehensive marketing and brand strategy. Aitken oversees the development and execution of campaigns that promote Michaels Stores' extensive range of arts and crafts materials, project ideas, and educational offerings. This leadership position is vital in connecting with customers and reinforcing the brand's commitment to fostering creativity. The Executive Vice President Chief Marketing Officer's responsibilities include managing advertising, digital marketing, public relations, and customer loyalty programs. Stuart Aitken's strategic initiatives aim to enhance brand awareness, drive customer engagement, and support sales growth across all channels. The executive's focus is on leveraging market insights to position Michaels Stores as the premier destination for creative activities.

    Brynn Evanson - Chief Human Resources Officer

    Brynn Evanson, the Chief Human Resources Officer at Michaels Stores, leads the company's human capital strategy and organizational development. Evanson oversees all aspects of human resources, including talent acquisition, employee relations, compensation, benefits, and learning and development programs. This role is crucial in cultivating a positive and productive work environment that supports Michaels Stores' mission to inspire creativity. The Chief Human Resources Officer's responsibilities involve aligning HR initiatives with business objectives and ensuring the company attracts and retains top talent. Brynn Evanson's leadership focuses on fostering a culture of engagement, diversity, and inclusion, which is essential for the success of the arts and crafts retailer. The executive's strategic approach strengthens the employee experience and supports overall business growth.
    Brynn Evanson

    John Koch - Executive VP, Real Estate & Artistree

    John Koch, the Executive VP, Real Estate & Artistree at Michaels Stores, oversees the strategic management of the company's physical retail footprint and its Artistree division. Koch directs all aspects of real estate acquisition, development, and portfolio management, ensuring optimal store locations that align with Michaels Stores' market presence. This leadership position also encompasses the strategic direction and operational oversight of the Artistree business unit, focusing on enhancing its contribution to the company's overall offerings of arts and crafts materials and creative project ideas. The Executive VP, Real Estate & Artistree's responsibilities include negotiating leases, managing property assets, and driving initiatives that support store performance and brand visibility. John Koch's expertise is crucial for expanding the company's reach and reinforcing its position as a leading creative retailer.

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    Frequently Asked Questions Regarding Michaels Stores Top Executives and Leadership Team

    Who leads Michaels Stores?
    Michaels Stores is led by Keith Novorr (Chief Executive Officer), along with executives such as David Thomas (Chief Executive Officer & President) and Carolyn Boulet (Executive Assistant To Chief Executive Officer, Chief Human Resources Officer and CSCO).
    Who is part of Michaels Stores’s executive team?
    The executive team of Michaels Stores includes leaders such as Keith Novorr (Chief Executive Officer), David Thomas (Chief Executive Officer & President), Carolyn Boulet (Executive Assistant To Chief Executive Officer, Chief Human Resources Officer and CSCO) and other senior executives.
    How many executives does Michaels Stores have?
    Michaels Stores has 10 executives leading key business areas.
    What roles are included in Michaels Stores’s leadership team?
    The leadership team of Michaels Stores includes roles such as Chief Executive Officer, Chief Executive Officer & President, Executive Assistant To Chief Executive Officer, Chief Human Resources Officer and CSCO, Chief Financial Officer, Executive Vice President and Chief Financial Officer.