Leadership Overview
Michaels Stores has 8 executives leading key functions including financial strategy, human capital management, administrative operations, marketing initiatives, and real estate development.
Focused on empowering makers through an extensive selection of creative supplies, Michaels Stores delivers inspiration and essential materials to hobbyists and educators across North America while maintaining a robust retail and digital presence.
Focused on empowering makers through an extensive selection of creative supplies, Michaels Stores delivers inspiration and essential materials to hobbyists and educators across North America while maintaining a robust retail and digital presence.
Leadership Roles at Michaels Stores
Carolyn Boulet - Executive Assistant To Chief Executive Officer, Chief Human Resources Officer and CSCO
Carolyn Boulet, the Executive Assistant To Chief Executive Officer, Chief Human Resources Officer and CSCO at Michaels Stores, coordinates complex administrative workflows across the highest levels of leadership. Managing the schedules and communication priorities for three critical executive functions, the Executive Assistant To Chief Executive Officer, Chief Human Resources Officer and CSCO ensures seamless operational flow. This leadership role involves facilitating cross-departmental collaboration to support the company's retail and supply chain objectives. By streamlining information exchange, Boulet enables the executive team to focus on strategic decision-making and market expansion. The Executive Assistant To Chief Executive Officer, Chief Human Resources Officer and CSCO maintains rigorous standards for project tracking and meeting preparation. Through proactive management of executive priorities, Boulet enhances the overall efficiency of the corporate office. Carolyn Boulet provides the essential support structure that allows the leadership team to effectively guide the organization toward its goals in the competitive arts and crafts market.
Perry Pericleous - Chief Financial Officer
Perry Pericleous, the Chief Financial Officer at Michaels Stores, directs all fiscal planning and capital allocation strategies. Overseeing the financial health of the organization, the Chief Financial Officer ensures rigorous budget management across all retail divisions. This leadership role involves analyzing market trends to optimize inventory investment and support long-term profitability. By implementing advanced financial modeling, Pericleous strengthens the balance sheet and provides the necessary resources for store expansion. The Chief Financial Officer collaborates with the board to maintain transparency and drive shareholder value. Through precise oversight of accounting practices and risk management, Pericleous secures the financial foundation required for sustained growth. Perry Pericleous maintains a focus on operational efficiency, ensuring that every dollar spent contributes directly to the company's mission of providing high-quality art and craft supplies to a diverse customer base across the country.

James Brown - Executive Vice President and Chief Financial Officer
James Brown, the Executive Vice President and Chief Financial Officer at Michaels Stores, manages the long-term capital structure and investment strategy. Overseeing the treasury and corporate finance functions, the Executive Vice President and Chief Financial Officer ensures the company maintains a robust liquidity position. This leadership role involves evaluating strategic acquisitions and capital expenditures that support the retail footprint. By conducting thorough financial analysis, Brown provides the insights necessary for the board to make informed decisions regarding market expansion. The Executive Vice President and Chief Financial Officer collaborates with operational leaders to improve margins and reduce overhead costs. Through disciplined financial oversight, Brown protects the company's assets and ensures compliance with regulatory standards. James Brown focuses on optimizing the capital allocation process to maximize returns on investment. By maintaining strong relationships with investors and financial institutions, the Executive Vice President and Chief Financial Officer secures the funding required for the company's ongoing success.
Poppy Isihos - President
Poppy Isihos, the President at Michaels Stores, directs the day-to-day retail operations and customer experience initiatives. Overseeing the store network, the President ensures that every location provides a consistent and inspiring environment for artists and hobbyists. This leadership role involves refining the in-store service model to better serve the needs of educators and families. By implementing operational improvements, Isihos increases store productivity and enhances the overall shopping experience. The President collaborates with the supply chain team to ensure that inventory levels meet local demand across the country. Through a focus on operational excellence, Isihos drives store-level performance and supports the company's broader retail strategy. Poppy Isihos maintains a commitment to high service standards, ensuring that the brand remains a trusted partner for creative projects. By fostering a culture of accountability and customer-centricity, the President ensures that the company continues to lead the arts and crafts retail industry.
Deloris Hatmaker - President
Deloris Hatmaker, the President at Michaels Stores, leads the strategic development of the company's e-commerce platform and digital transformation. Overseeing the online shopping experience, the President ensures that the digital storefront provides the same level of inspiration and product variety as the physical locations. This leadership role involves integrating digital tools that help makers plan and execute their creative projects. By enhancing the user interface and streamlining the checkout process, Hatmaker drives online sales growth. The President collaborates with the marketing and logistics teams to ensure seamless order fulfillment and delivery. Through a focus on digital innovation, Hatmaker expands the company's reach to customers who prefer shopping from home. Deloris Hatmaker maintains a commitment to technological advancement, ensuring that the company stays ahead of industry trends. By prioritizing the digital customer journey, the President strengthens the brand's presence in the competitive online retail market for arts and crafts.
Brynn Evanson - Chief Human Resources Officer
Brynn Evanson, the Chief Human Resources Officer at Michaels Stores, architects the talent acquisition and organizational development strategies. Managing the workforce across thousands of retail locations, the Chief Human Resources Officer fosters a culture of creativity and inclusivity. This leadership role involves designing comprehensive training programs that equip staff with the expertise to assist artists and hobbyists. By aligning human capital initiatives with corporate objectives, Evanson drives employee engagement and retention. The Chief Human Resources Officer collaborates with executive leadership to implement performance management systems that reward excellence. Through strategic workforce planning, Evanson ensures that the company maintains a competitive edge in the retail sector. Brynn Evanson prioritizes the development of leadership pipelines, preparing the organization for future challenges. By cultivating a supportive environment, the Chief Human Resources Officer empowers the entire team to deliver exceptional service to every customer visiting the stores.

Stuart Aitken - Executive Vice President Chief Marketing Officer
Stuart Aitken, the Executive Vice President Chief Marketing Officer at Michaels Stores, drives brand strategy and customer acquisition across all digital and physical channels. Overseeing the marketing department, the Executive Vice President Chief Marketing Officer executes campaigns that highlight the vast array of art supplies and home décor products. This leadership role involves leveraging data analytics to personalize customer experiences and increase loyalty. By optimizing the omnichannel presence, Aitken ensures that the brand remains the top destination for makers and educators. The Executive Vice President Chief Marketing Officer collaborates with merchandising teams to align promotional efforts with seasonal inventory trends. Through innovative digital marketing and community outreach, Aitken expands the company's reach in the North American market. Stuart Aitken maintains a focus on brand positioning, ensuring that the company's value proposition resonates with diverse creative audiences. By driving traffic and conversion, the Executive Vice President Chief Marketing Officer directly supports the company's revenue growth.
John Koch - Executive VP, Real Estate & Artistree
John Koch, the Executive VP, Real Estate & Artistree at Michaels Stores, manages the company's physical footprint and the specialized Artistree framing division. Overseeing real estate strategy, the Executive VP, Real Estate & Artistree identifies and secures prime locations that maximize customer accessibility. This leadership role involves negotiating leases and managing the maintenance of the retail portfolio. By integrating the Artistree framing services into the store experience, Koch adds significant value to the company's product offerings. The Executive VP, Real Estate & Artistree collaborates with regional managers to optimize store layouts and improve traffic flow. Through strategic site selection, Koch supports the company's growth objectives across diverse geographic markets. John Koch maintains a focus on operational efficiency within the framing division, ensuring high-quality output and customer satisfaction. By balancing real estate investments with specialized service offerings, the Executive VP, Real Estate & Artistree strengthens the company's competitive position in the retail landscape.
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