Leadership Overview
Michaels Stores has 9 executives leading key functions including strategy, financial oversight, human resources, marketing, and real estate operations.
Committed to fostering creativity through accessible arts and crafts materials, Michaels Stores empowers makers by providing comprehensive project resources and educational support across a vast North American retail network.
Committed to fostering creativity through accessible arts and crafts materials, Michaels Stores empowers makers by providing comprehensive project resources and educational support across a vast North American retail network.
Leadership Roles at Michaels Stores
David Boone - Chief Executive Officer
David Boone, the Chief Executive Officer at Michaels Stores, directs the overarching corporate strategy for the arts and crafts specialty retailer. Boone architects long-term growth initiatives by aligning product development with evolving consumer demand for creative materials. By overseeing the executive leadership team, the Chief Executive Officer ensures operational excellence across all retail channels. This role involves constant engagement with the Board to refine market positioning and enhance shareholder value. David Boone drives the expansion of educational programs that support the company mission of fostering artistic expression. Through rigorous analysis of retail trends, the Chief Executive Officer maintains a competitive edge in the specialty craft sector. Boone prioritizes the integration of digital and physical shopping experiences to maximize customer engagement. Ultimately, the Chief Executive Officer secures the financial health and brand reputation of the organization through disciplined leadership and strategic foresight.

Carolyn Boulet - Executive Assistant To Chief Executive Officer, Chief Human Resources Officer and CSCO
Carolyn Boulet, the Executive Assistant To Chief Executive Officer, Chief Human Resources Officer and CSCO at Michaels Stores, coordinates complex administrative workflows across three critical leadership functions. Boulet facilitates communication between the Chief Executive Officer, the Chief Human Resources Officer, and the Chief Supply Chain Officer to ensure operational alignment. By managing executive schedules and priorities, the Executive Assistant To Chief Executive Officer, Chief Human Resources Officer and CSCO optimizes the time and focus of senior leadership. This role involves organizing high-level meetings and tracking progress on key corporate initiatives. Carolyn Boulet supports the integration of human capital strategies with supply chain logistics to improve overall efficiency. Through proactive problem-solving, the Executive Assistant To Chief Executive Officer, Chief Human Resources Officer and CSCO maintains organizational stability. Boulet ensures that executive decisions translate into actionable tasks across the company, directly impacting the effectiveness of the leadership team.
Perry Pericleous - Chief Financial Officer
Perry Pericleous, the Chief Financial Officer at Michaels Stores, manages the fiscal health and capital allocation strategies for the enterprise. Pericleous oversees financial planning, reporting, and treasury functions to ensure sustainable growth within the competitive retail landscape. By analyzing market data, the Chief Financial Officer identifies opportunities for cost optimization and revenue enhancement across the North American store footprint. This leadership role requires close collaboration with the executive team to fund strategic projects and maintain liquidity. Perry Pericleous directs the internal audit and risk management processes to protect corporate assets. Through precise financial modeling, the Chief Financial Officer supports the expansion of the company product portfolio. Pericleous ensures compliance with regulatory standards while providing transparent reporting to stakeholders. Ultimately, the Chief Financial Officer maintains the fiscal integrity necessary to support the long-term vision of the organization.
James Brown - Executive Vice President and Chief Financial Officer
James Brown, the Executive Vice President and Chief Financial Officer at Michaels Stores, manages the capital structure and investment strategies for the organization. Brown oversees the financial operations, including budgeting, forecasting, and investor relations, to ensure the company meets its growth targets. By evaluating the financial performance of various retail segments, the Executive Vice President and Chief Financial Officer identifies areas for margin improvement. This leadership role involves working with the Board to communicate financial results and strategic plans. James Brown directs the financial planning and analysis team to provide actionable insights for decision-making. Through rigorous cost control measures, the Executive Vice President and Chief Financial Officer supports the operational efficiency of the business. Brown ensures that financial resources are allocated effectively to support the expansion of the retail footprint. Ultimately, the Executive Vice President and Chief Financial Officer maintains the financial stability required for long-term success.
Deloris Hatmaker - President
Deloris Hatmaker, the President at Michaels Stores, directs the day-to-day operational execution of the retail business. Hatmaker oversees store operations, supply chain logistics, and customer service standards to ensure a seamless shopping experience. By focusing on operational efficiency, the President drives improvements in inventory management and store productivity. This leadership role involves coordinating across departments to ensure that the right products reach the shelves at the right time. Deloris Hatmaker directs the implementation of new retail technologies that enhance the efficiency of the store network. Through constant monitoring of operational metrics, the President identifies opportunities to reduce waste and improve service quality. Hatmaker collaborates with the executive team to align operational goals with the overall corporate strategy. Ultimately, the President ensures that the company maintains its reputation for excellence in the arts and crafts retail sector through consistent and reliable store performance.
Poppy Isihos - President
Poppy Isihos, the President at Michaels Stores, leads the strategic development of the company product merchandising and category management. Isihos oversees the procurement of arts and crafts supplies, ensuring a diverse and high-quality inventory that meets the needs of creative customers. By analyzing market trends, the President architects the product assortment to maintain relevance in a changing retail environment. This leadership role involves negotiating with suppliers to secure favorable terms and exclusive product offerings. Poppy Isihos directs the merchandising team to create compelling in-store displays that inspire project ideas. Through effective category management, the President drives sales growth and improves inventory turnover. Isihos collaborates with the marketing team to ensure that product promotions align with seasonal trends. Ultimately, the President strengthens the competitive position of the company by curating a unique and comprehensive selection of creative materials for the maker community.
Brynn Evanson - Chief Human Resources Officer
Brynn Evanson, the Chief Human Resources Officer at Michaels Stores, designs and executes talent management strategies to support the retail workforce. Evanson oversees recruitment, employee development, and organizational culture initiatives across the entire company. By fostering an inclusive environment, the Chief Human Resources Officer ensures that the staff remains motivated to provide exceptional service to creative customers. This leadership role involves aligning human capital goals with the broader business objectives of the organization. Brynn Evanson directs compensation and benefits programs to attract and retain top talent in the competitive retail sector. Through performance management systems, the Chief Human Resources Officer drives accountability and professional growth. Evanson collaborates with other executives to implement training programs that enhance the expertise of the retail team. Ultimately, the Chief Human Resources Officer builds the organizational capacity required to sustain long-term success and innovation.

Stuart Aitken - Executive Vice President Chief Marketing Officer
Stuart Aitken, the Executive Vice President Chief Marketing Officer at Michaels Stores, leads the brand strategy and customer engagement initiatives for the retailer. Aitken architects multi-channel marketing campaigns that highlight the diverse range of arts and crafts materials available to consumers. By overseeing digital marketing, loyalty programs, and advertising, the Executive Vice President Chief Marketing Officer drives traffic to both physical stores and online platforms. This role involves analyzing consumer behavior to tailor promotional efforts toward specific creative demographics. Stuart Aitken directs the creative direction of the brand to ensure consistency across all touchpoints. Through data-driven insights, the Executive Vice President Chief Marketing Officer optimizes marketing spend to maximize return on investment. Aitken collaborates with the merchandising team to promote new product launches and seasonal projects. Ultimately, the Executive Vice President Chief Marketing Officer strengthens the market position of the company by building deep connections with the maker community.
John Koch - Executive VP, Real Estate & Artistree
John Koch, the Executive VP, Real Estate & Artistree at Michaels Stores, manages the physical store portfolio and the custom framing division. Koch oversees site selection, lease negotiations, and store design to optimize the retail presence across North America. By directing the operations of Artistree, the Executive VP, Real Estate & Artistree ensures the delivery of high-quality custom framing services that complement the core craft business. This leadership role involves balancing the physical footprint with the evolving needs of the retail market. John Koch architects strategies to enhance the in-store experience through efficient layout and design. Through the management of the Artistree division, the Executive VP, Real Estate & Artistree drives revenue growth in the specialized framing category. Koch collaborates with the operations team to ensure that all locations meet brand standards. Ultimately, the Executive VP, Real Estate & Artistree maximizes the value of the company real estate assets.
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