Leadership Overview
Metro has 10 executives leading key functions including strategy, finance, operations, revenue, marketing, and digital transformation.
Driven by a commitment to quality and value, Metro operates and supplies a vast network of food stores and pharmacies, impacting Canadian communities through its diverse retail banners.
Driven by a commitment to quality and value, Metro operates and supplies a vast network of food stores and pharmacies, impacting Canadian communities through its diverse retail banners.
Leadership Roles at Metro
Bigell Boss - Chief Executive Officer
Bigell Boss, the Chief Executive Officer at Metro, directs the overarching corporate strategy and ensures alignment with market demands. Overseeing all major business units, Boss drives the company's expansion and operational efficiency across its network of food stores and pharmacies. This leadership role involves setting long-term objectives and fostering a culture of innovation. By guiding strategic initiatives, Bigell Boss ensures Metro maintains its competitive edge in the Canadian retail landscape. The Chief Executive Officer's focus remains on sustainable growth and enhancing shareholder value through robust business practices.
Freeman Riley - Chief Financial Officer
Freeman Riley, the Chief Financial Officer at Metro, manages all financial operations and fiscal planning. Overseeing budgeting, forecasting, and financial reporting, Riley ensures the company's fiscal health and compliance with regulatory standards. This critical role involves optimizing capital allocation and managing investment strategies to support Metro's growth objectives. By analyzing financial performance, Freeman Riley provides key insights to drive informed decision-making across the organization. The Chief Financial Officer's dedication to financial integrity underpins the company's stability and long-term economic viability.
Nicolas Amyot - Executive Vice President & Chief Financial Officer & Treasurer
Nicolas Amyot, the Executive Vice President & Chief Financial Officer & Treasurer at Metro, plays a pivotal role in managing the company's financial health and treasury functions. Overseeing financial planning, accounting, and cash management, Amyot ensures fiscal discipline and compliance with all financial regulations. This senior position involves managing banking relationships and optimizing the company's capital structure. By providing strategic financial guidance, Nicolas Amyot supports Metro's long-term investment and growth strategies. The Executive Vice President & Chief Financial Officer & Treasurer's expertise is essential for maintaining financial stability and driving profitability.
Marc Giroux - Chief Operating Officer
Marc Giroux, the Chief Operating Officer at Metro, oversees the day-to-day operations of the company's extensive retail network. Managing supply chain logistics, store performance, and operational efficiency, Giroux ensures seamless execution of business strategies across all banners, including Metro, Metro Plus, Super C, and Food Basics. This leadership position involves optimizing distribution channels and enhancing in-store customer experiences. By driving operational excellence, Marc Giroux directly contributes to Metro's market presence and service delivery. The Chief Operating Officer's focus is on maintaining high standards of service and product availability throughout Canada.

James Ash - Sr. Vp and Chief Operating Officer
James Ash, the Sr. Vp and Chief Operating Officer at Metro, supports the primary Chief Operating Officer in managing the company's extensive operational framework. Overseeing specific regional operations and distribution networks, Ash ensures the efficient flow of goods and services to Metro's diverse store formats. This role involves implementing operational improvements and maintaining high standards of service delivery across various banners. By collaborating with supply chain partners, James Ash contributes to optimizing inventory management and reducing operational costs. The Sr. Vp and Chief Operating Officer's focus is on enhancing the efficiency and effectiveness of Metro's retail operations.
Andrew Scott - Deputy Chief Operating Officer
Andrew Scott, the Deputy Chief Operating Officer at Metro, supports the Chief Operating Officer in managing the company's extensive retail and distribution operations. Overseeing specific operational segments and driving process improvements, Scott ensures efficiency and effectiveness across Metro's store network and supply chain. This role involves implementing best practices and enhancing operational performance. By focusing on logistical optimization, Andrew Scott contributes to the seamless delivery of products to customers. The Deputy Chief Operating Officer's dedication to operational excellence supports Metro's commitment to providing quality service and products.
Aroosa Gull - Chief Revenue Officer
Aroosa Gull, the Chief Revenue Officer at Metro, spearheads initiatives to maximize revenue generation across all company channels. Overseeing sales strategies and market penetration efforts, Gull drives growth through effective pricing, promotions, and customer acquisition programs. This role involves analyzing market trends and identifying new revenue streams to enhance profitability. By fostering strong relationships with suppliers and franchisees, Aroosa Gull ensures consistent sales performance. The Chief Revenue Officer's strategic vision is crucial for expanding Metro's market share and financial success in the competitive grocery sector.
Alain Tadros - Vice President and Chief Marketing Officer and Digital Strategy
Alain Tadros, the Vice President and Chief Marketing Officer and Digital Strategy at Metro, directs all marketing campaigns and digital transformation efforts. Overseeing brand management, advertising, and customer engagement initiatives, Tadros enhances Metro's market visibility and customer loyalty. This position involves developing innovative digital strategies to improve online presence and e-commerce capabilities. By integrating marketing and digital platforms, Alain Tadros ensures a cohesive brand experience across all touchpoints. The Vice President and Chief Marketing Officer and Digital Strategy's leadership is vital for adapting to evolving consumer behaviors and technological advancements.

Ian Swanson - Deputy Chief Information Officer
Ian Swanson, the Deputy Chief Information Officer at Metro, assists in the strategic direction and execution of the company's information technology initiatives. Overseeing IT infrastructure, cybersecurity, and digital systems, Swanson ensures the reliability and security of Metro's technological backbone. This position involves supporting the development and implementation of new software solutions and data management strategies. By collaborating with various departments, Ian Swanson ensures technology effectively supports business objectives. The Deputy Chief Information Officer's role is critical in maintaining robust IT operations and driving digital innovation across the organization.
Igdir Iletisim - Iletişim
Igdir Iletisim, the Iletişim at Metro, manages the company's communication strategies and public relations efforts. Overseeing internal and external communications, Iletisim ensures consistent messaging and brand representation across all platforms. This role involves developing and implementing communication plans to enhance stakeholder engagement and corporate reputation. By fostering transparent dialogue, Igdir Iletisim supports Metro's commitment to community relations and corporate social responsibility. The Iletişim's expertise is crucial for maintaining positive relationships with the media, employees, and the public.
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