Edible Arrangements Executive and Leadership Team

Catherine Sandoval, the Chief Executive Officer at Edible Arrangements, directs the overarching corporate strategy and long-term vision for the brand. Sandoval manages the expansion of the retail footprint across the United States, ensuring that every franchise location adheres to the high standards of quality associated with the company. By aligning the executive team with the core mission of providing premium fruit arrangements and chocolate goods, the Chief Executive Officer fosters a culture of excellence and operational efficiency. Catherine Sandoval monitors market trends to identify new opportunities for growth within the competitive retail grocery sector. Through consistent engagement with franchise owners, the Chief Executive Officer maintains brand integrity and drives revenue performance. This leadership role requires constant evaluation of supply chain logistics and product innovation to meet evolving consumer demands. Ultimately, Sandoval secures the market position of the organization by prioritizing customer experience and sustainable business practices.

Ahmad Koshul, the Chief Executive Officer & Owner, Multiple Franchises at Edible Arrangements, oversees the tactical execution of retail operations at the local level. Koshul manages the daily workflows of multiple franchise units, ensuring that the production of fruit arrangements and chocolate goods meets the rigorous quality benchmarks established by the corporate headquarters. By optimizing inventory management and staff training, the Chief Executive Officer & Owner, Multiple Franchises improves operational throughput and profitability. Ahmad Koshul coordinates with regional leadership to implement marketing initiatives that boost local market share. This role involves direct oversight of customer service protocols to ensure consistent brand delivery across all managed locations. By focusing on the granular details of store performance, Koshul drives efficiency and supports the broader organizational goals. The Chief Executive Officer & Owner, Multiple Franchises maintains a strong focus on local market penetration and operational excellence.

Trish Seabaugh, the Owner & Chief Executive Officer at Edible Arrangements, architects the strategic framework for franchise success and brand development. Seabaugh directs the implementation of corporate policies that govern the production and distribution of fruit arrangements and chocolate goods. By analyzing financial performance metrics, the Owner & Chief Executive Officer identifies areas for cost reduction and revenue enhancement within the franchise network. Trish Seabaugh collaborates with other leadership members to refine the customer experience and expand the reach of the brand in the United States. This role involves managing complex relationships with stakeholders to ensure alignment with the company mission. By prioritizing innovation in product offerings, the Owner & Chief Executive Officer maintains the competitive edge of the business. Seabaugh drives growth through disciplined management and a commitment to operational standards that define the reputation of the organization.

Adam Frank, the Chief Operating Officer at Edible Arrangements, manages the internal infrastructure and daily business processes that support the retail network. Frank oversees the logistics of the supply chain, ensuring that fresh fruit and chocolate components reach franchise locations with maximum efficiency. By streamlining operational workflows, the Chief Operating Officer reduces overhead costs and improves the speed of service for customers. Adam Frank coordinates with the executive team to implement technology solutions that enhance inventory tracking and store management. This leadership role involves monitoring performance data to identify bottlenecks in the production process. By optimizing the operational model, Frank ensures that the company maintains its high standards of quality across the United States. The Chief Operating Officer drives continuous improvement initiatives that support the long-term scalability of the business and the overall success of the franchise model.

Susanne Kelleher, the President at Edible Arrangements, directs the strategic growth of the brand through focused market expansion and consumer engagement. Kelleher oversees the development of new retail initiatives that highlight the unique value proposition of fruit arrangements and chocolate goods. By analyzing regional market data, the President identifies opportunities to increase brand visibility and customer loyalty. Susanne Kelleher collaborates with the executive team to align marketing campaigns with the overarching mission of the company. This role involves managing high-level partnerships that strengthen the market position of the organization. By fostering a culture of innovation, the President ensures that the product portfolio remains relevant to changing consumer preferences. Kelleher drives revenue growth by optimizing the customer journey and enhancing the retail experience. The President maintains a clear focus on achieving long-term financial stability and brand recognition across the United States.

Sharon Wagoner, the President at Edible Arrangements, manages the organizational culture and internal communications to ensure alignment with corporate objectives. Wagoner oversees the implementation of training programs that empower franchise staff to deliver exceptional service. By focusing on human capital development, the President improves employee retention and operational consistency across the retail network. Sharon Wagoner coordinates with other leaders to refine the brand identity and ensure that the core mission of providing quality gifts remains central to all business activities. This role involves evaluating the effectiveness of internal processes and recommending improvements to enhance productivity. By driving engagement initiatives, the President supports the overall health of the franchise system. Wagoner monitors industry benchmarks to ensure that the company remains a leader in the retail grocery space. The President secures the future of the organization through disciplined leadership and a commitment to excellence.

Robert Hrinuk, the President at Edible Arrangements, directs the financial planning and resource allocation strategies that support the growth of the company. Hrinuk oversees the budgeting process and monitors capital expenditures to ensure that the organization maintains a strong financial position. By analyzing revenue streams and cost structures, the President identifies opportunities for margin improvement within the franchise model. Robert Hrinuk collaborates with the executive team to develop long-term financial goals that align with the mission of the business. This role involves managing relationships with financial partners and ensuring compliance with regulatory requirements. By providing data-driven insights, the President supports informed decision-making across the leadership team. Hrinuk drives fiscal responsibility and ensures that resources are directed toward high-impact initiatives. The President maintains a focus on sustainable growth and the long-term profitability of the brand in the United States.

Afifa Ahmed, the Owner and President at Edible Arrangements, manages the strategic direction of the franchise operations with a focus on local market success. Ahmed oversees the implementation of corporate standards at the store level, ensuring that every customer receives high-quality fruit arrangements and chocolate goods. By fostering strong relationships with the local community, the Owner and President drives customer acquisition and retention. Afifa Ahmed monitors store performance metrics to identify areas for improvement and growth. This role involves managing the daily operations of the business while maintaining alignment with the broader corporate mission. By prioritizing quality control and customer service, the Owner and President ensures the reputation of the brand remains strong. Ahmed drives operational efficiency through hands-on management and a commitment to excellence. The Owner and President secures the success of the business by focusing on the needs of the local market.

Vish Bhaskaran, the President at Edible Arrangements, directs the digital transformation and technology integration efforts for the company. Bhaskaran oversees the development of e-commerce platforms that facilitate the ordering and delivery of fruit arrangements and chocolate goods. By optimizing the digital customer experience, the President increases online sales and expands the reach of the brand. Vish Bhaskaran collaborates with the IT and marketing teams to implement data analytics tools that provide insights into consumer behavior. This role involves managing the digital infrastructure to ensure reliability and security for all transactions. By driving innovation in the digital space, the President ensures that the company remains competitive in the retail grocery industry. Bhaskaran monitors technological trends to identify new opportunities for growth and efficiency. The President secures the digital future of the organization through strategic planning and a focus on customer-centric technology solutions.

Nadeem Saber, the President at Edible Arrangements, manages the expansion of the franchise network through strategic site selection and market analysis. Saber oversees the recruitment and onboarding of new franchise owners, ensuring that they share the commitment to quality and service that defines the brand. By evaluating potential locations, the President identifies high-growth areas for new store openings. Nadeem Saber collaborates with the executive team to develop support systems that help new franchises achieve profitability quickly. This role involves managing the relationship between the corporate office and the franchise network to ensure consistent brand delivery. By driving growth through disciplined expansion, the President increases the footprint of the company across the United States. Saber monitors the performance of new locations to ensure they meet the standards of the organization. The President secures the long-term success of the brand by building a robust and high-performing franchise network.