Medallia Executive and Leadership Team

July, 2026

Leadership Overview

Medallia has 4 executives leading key functions including operations, technology, finance, and legal.

Driven by a commitment to customer and employee success, Medallia leverages its SaaS platform and AI technology to analyze experience data across all interaction points, delivering measurable returns on investment and fostering stronger customer relationships.

Leadership Roles at Medallia

  • Chief Financial Officer - Bas Brukx
  • Chief of Staff - Lindsay Pruden
  • Chief Technology Officer - Robert Baca
  • Executive VP & General Counsel - Drew Grasham
  • Bas Brukx - Chief Financial Officer

    Bas Brukx, the Chief Financial Officer at Medallia, directs the company's financial strategy and fiscal operations. Brukx oversees all aspects of financial planning, accounting, and investor relations, ensuring the company's financial health and sustainable growth. This executive role involves managing capital allocation, optimizing financial performance, and providing critical insights to support strategic decision-making. By guiding Medallia's financial framework, Bas Brukx enables the company to deliver clear and potent returns on investment for its clients through its SaaS platform. The CFO's responsibilities extend to ensuring compliance with financial regulations and driving initiatives that enhance profitability and shareholder value. Brukx's financial acumen is essential for Medallia's continued expansion and market leadership in experience management.
    Bas Brukx

    Lindsay Pruden - Chief of Staff

    Lindsay Pruden, the Chief of Staff at Medallia, drives operational efficiency and strategic alignment across the organization. Overseeing critical internal initiatives, Pruden ensures seamless execution of company-wide projects that support Medallia's mission to enhance customer and employee experiences. This leadership role involves close collaboration with executive teams to translate strategic objectives into actionable plans, optimizing resource allocation and streamlining workflows. By managing key cross-functional programs, Pruden directly contributes to the company's ability to deliver its SaaS platform effectively. The focus remains on fostering a cohesive operational environment that supports innovation and client success. Lindsay Pruden's strategic oversight ensures that Medallia's internal operations consistently support its external market impact and growth objectives.

    Robert Baca - Chief Technology Officer

    Robert Baca, the Chief Technology Officer at Medallia, architects the technological vision and infrastructure powering the company's SaaS platform. Baca directs the development and implementation of AI technologies that analyze customer and employee experience data across diverse interaction channels. This leadership role involves guiding engineering teams to enhance the platform's capabilities in capturing and processing structured and unstructured data from human, digital, and IoT touchpoints. By ensuring the robustness and scalability of Medallia Experience Cloud, Robert Baca enables clients to reduce churn and improve customer loyalty. The CTO's strategic focus is on innovation, driving advancements that provide clients with potent returns on investment through superior experience management. Baca's technical leadership ensures Medallia remains at the forefront of experience data analytics.
    Robert Baca

    Drew Grasham - Executive VP & General Counsel

    Drew Grasham, the Executive VP & General Counsel at Medallia, leads the company's legal affairs and corporate governance. Grasham provides strategic counsel on all legal matters, including intellectual property, compliance, and corporate transactions, safeguarding Medallia's interests. This critical role involves managing legal risks and ensuring adherence to regulatory requirements across all operational geographies. By overseeing the legal framework, Drew Grasham supports the company's ability to deliver its SaaS platform and AI technologies securely and effectively. The General Counsel's expertise is vital in navigating complex legal landscapes and facilitating Medallia's global business objectives. Grasham's leadership ensures that Medallia operates with integrity and maintains strong corporate governance, underpinning client trust and long-term success.

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    Frequently Asked Questions Regarding Medallia Top Executives and Leadership Team

    Who leads Medallia?
    Medallia is led by Bas Brukx (Chief Financial Officer), along with executives such as Lindsay Pruden (Chief of Staff) and Robert Baca (Chief Technology Officer).
    Who is part of Medallia’s executive team?
    The executive team of Medallia includes leaders such as Bas Brukx (Chief Financial Officer), Lindsay Pruden (Chief of Staff), Robert Baca (Chief Technology Officer) and other senior executives.
    How many executives does Medallia have?
    Medallia has 4 executives leading key business areas.
    What roles are included in Medallia’s leadership team?
    The leadership team of Medallia includes roles such as Chief Financial Officer, Chief of Staff, Chief Technology Officer, Executive VP & General Counsel.