Medallia Executive and Leadership Team

July, 2026

Leadership Overview

Medallia has 4 executives leading key functions including operations, marketing, technology, and legal.

Driven by a commitment to customer and employee success, Medallia leverages its SaaS platform and AI to transform experience data into actionable insights, fostering loyalty and driving significant returns on investment across all market interactions.

Leadership Roles at Medallia

  • Chief of Staff - Lindsay Pruden
  • Chief Marketing Officer - Carrie Parker
  • Chief Technology Officer - Robert Baca
  • Executive VP & General Counsel - Drew Grasham
  • Lindsay Pruden - Chief of Staff

    Lindsay Pruden, the Chief of Staff at Medallia, directs strategic initiatives and operational alignment across the organization. Pruden ensures seamless execution of corporate objectives by bridging communication between executive leadership and various departments. This role involves managing key projects that enhance Medallia's SaaS platform capabilities and support its mission to improve customer and employee experiences. By analyzing operational workflows, Lindsay Pruden identifies areas for efficiency gains and strategic development, directly contributing to the company's ability to reduce churn and increase customer advocacy. The Chief of Staff's oversight extends to fostering a culture of data-driven decision-making, ensuring that insights derived from customer and employee signals translate into tangible business outcomes and potent returns on investment for Medallia's clients.

    Carrie Parker - Chief Marketing Officer

    Carrie Parker, the Chief Marketing Officer at Medallia, architects and executes comprehensive marketing strategies that amplify the company's market presence and drive demand for its experience management solutions. Parker oversees all aspects of brand positioning, product marketing, and demand generation, ensuring consistent messaging that highlights Medallia's ability to help companies win through superior customer and employee experiences. This leadership position involves leveraging AI-driven insights from the Medallia Experience Cloud to inform campaign development and target key market segments effectively. By orchestrating integrated marketing campaigns across digital and traditional channels, Carrie Parker ensures that Medallia's value proposition—reducing churn, transforming detractors, and creating upsell opportunities—resonates with prospective and existing clients. The Chief Marketing Officer's efforts are critical in translating the company's technological innovation into measurable market impact and sustained revenue growth.

    Robert Baca - Chief Technology Officer

    Robert Baca, the Chief Technology Officer at Medallia, spearheads the technological vision and innovation that powers the company's leading SaaS platform. Baca directs the engineering and product development teams responsible for advancing the Medallia Experience Cloud, ensuring its AI capabilities effectively analyze customer and employee experience data across all interaction channels. This critical role involves architecting scalable and secure infrastructure that supports the ingestion and analysis of structured and unstructured data from human, digital, and IoT signals. By driving continuous improvement in the platform's analytical power, Robert Baca enables clients to gain deeper insights, reduce churn, and identify cross-sell and up-sell opportunities with precision. The Chief Technology Officer's strategic leadership ensures Medallia remains at the forefront of experience management technology, delivering potent returns on investment through cutting-edge solutions.
    Robert Baca

    Drew Grasham - Executive VP & General Counsel

    Drew Grasham, the Executive VP & General Counsel at Medallia, provides strategic legal counsel and oversees all legal affairs for the organization. Grasham ensures Medallia operates in full compliance with global regulations while safeguarding the company's intellectual property and corporate interests. This executive leadership position involves managing risk, advising on corporate governance, and supporting business development initiatives with robust legal frameworks. By guiding the company through complex legal landscapes, Drew Grasham facilitates Medallia's expansion and its mission to help companies win through customer and employee experience. The Executive VP & General Counsel's expertise is vital in structuring agreements, managing litigation, and ensuring the integrity of the SaaS platform's data handling practices, thereby supporting the delivery of clear and potent returns on investment for clients.

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    Frequently Asked Questions Regarding Medallia Top Executives and Leadership Team

    Who leads Medallia?
    Medallia is led by Lindsay Pruden (Chief of Staff), along with executives such as Carrie Parker (Chief Marketing Officer) and Robert Baca (Chief Technology Officer).
    Who is part of Medallia’s executive team?
    The executive team of Medallia includes leaders such as Lindsay Pruden (Chief of Staff), Carrie Parker (Chief Marketing Officer), Robert Baca (Chief Technology Officer) and other senior executives.
    How many executives does Medallia have?
    Medallia has 4 executives leading key business areas.
    What roles are included in Medallia’s leadership team?
    The leadership team of Medallia includes roles such as Chief of Staff, Chief Marketing Officer, Chief Technology Officer, Executive VP & General Counsel.