Medallia Executive and Leadership Team

October, 2026

Leadership Overview

Medallia has 4 executives leading key functions including marketing, operations, technology, and legal affairs.

Focused on transforming customer and employee feedback into actionable intelligence, Medallia empowers global organizations to optimize experiences through AI-driven analytics and unified data platforms that drive measurable business outcomes.

Leadership Roles at Medallia

  • Chief Marketing Officer - Carrie Parker
  • Chief of Staff - Lindsay Pruden
  • Chief Technology Officer - Robert Baca
  • Executive VP & General Counsel - Drew Grasham
  • Carrie Parker - Chief Marketing Officer

    Carrie Parker, the Chief Marketing Officer at Medallia, directs global brand strategy and demand generation initiatives. Overseeing the entire marketing funnel, the Chief Marketing Officer ensures alignment between product messaging and the AI-driven experience management needs of enterprise clients. This leadership role involves scaling market presence across North American and EMEA regions to capture broader industry segments. By leveraging behavioral data, Parker optimizes digital engagement strategies to increase customer loyalty and brand recognition. The Chief Marketing Officer collaborates with product teams to translate complex software capabilities into compelling value propositions for diverse market sectors. Through rigorous analysis of campaign performance, Parker drives sustainable growth and strengthens the competitive positioning of the organization. Ultimately, Carrie Parker secures long-term market influence by maintaining a consistent and innovative brand narrative that resonates with global business leaders.

    Lindsay Pruden - Chief of Staff

    Lindsay Pruden, the Chief of Staff at Medallia, manages executive operations and cross-functional strategic alignment. Overseeing internal communication workflows, the Chief of Staff ensures that organizational goals remain synchronized with the company's mission to unify feedback and operational data. This leadership role involves facilitating high-level decision-making processes and optimizing the efficiency of the executive office. By coordinating initiatives across various departments, Pruden drives operational excellence and supports the execution of long-term corporate objectives. The Chief of Staff acts as a primary liaison between the leadership team and broader organizational units to maintain focus on key performance indicators. Through the implementation of streamlined management practices, Lindsay Pruden enhances the agility of the company in responding to evolving market demands. Ultimately, Pruden fosters a cohesive environment that enables the organization to scale effectively while maintaining a commitment to superior experience management.

    Robert Baca - Chief Technology Officer

    Robert Baca, the Chief Technology Officer at Medallia, architects the AI-driven software infrastructure that powers the company's experience management platform. Overseeing engineering teams and technical development, the Chief Technology Officer ensures the platform effectively captures and analyzes feedback across multiple digital channels. This leadership role involves driving innovation in machine learning and data processing to identify critical customer insights. By managing the technical roadmap, Baca supports the integration of behavioral and operational data to improve customer journeys globally. The Chief Technology Officer collaborates with product leaders to maintain a secure, scalable, and high-performance environment for enterprise clients. Through the continuous advancement of core technology, Robert Baca directly impacts the ability of the organization to deliver actionable intelligence. Ultimately, Baca secures the technical foundation necessary for maintaining a dominant position in the competitive software landscape.
    Robert Baca

    Drew Grasham - Executive VP & General Counsel

    Drew Grasham, the Executive VP & General Counsel at Medallia, directs all legal affairs, corporate governance, and regulatory compliance initiatives. Overseeing the legal department, the Executive VP & General Counsel ensures that the company's operations adhere to international standards while protecting intellectual property and data privacy. This leadership role involves managing complex contractual negotiations and mitigating risks associated with global software deployment. By providing strategic counsel to the board and executive team, Grasham supports the ethical expansion of the business into new markets. The Executive VP & General Counsel facilitates compliance with evolving data protection regulations, which remains critical for an AI-driven feedback platform. Through meticulous oversight of legal frameworks, Drew Grasham enables the organization to pursue growth opportunities with confidence and integrity. Ultimately, Grasham secures the long-term stability of the company by maintaining rigorous adherence to legal and corporate standards.

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    Frequently Asked Questions Regarding Medallia Top Executives and Leadership Team

    Who leads Medallia?
    Medallia is led by Carrie Parker (Chief Marketing Officer), along with executives such as Lindsay Pruden (Chief of Staff) and Robert Baca (Chief Technology Officer).
    Who is part of Medallia’s executive team?
    The executive team of Medallia includes leaders such as Carrie Parker (Chief Marketing Officer), Lindsay Pruden (Chief of Staff), Robert Baca (Chief Technology Officer) and other senior executives.
    How many executives does Medallia have?
    Medallia has 4 executives leading key business areas.
    What roles are included in Medallia’s leadership team?
    The leadership team of Medallia includes roles such as Chief Marketing Officer, Chief of Staff, Chief Technology Officer, Executive VP & General Counsel.