Maytronics Executive and Leadership Team

August, 2026

Leadership Overview

Maytronics has 5 executives leading key functions including strategy, financial oversight, human capital management, and operational excellence.

Focused on advancing aquatic technology, Maytronics delivers innovative robotic pool cleaning solutions and safety systems to global markets while maintaining a commitment to superior water treatment standards and sustainable pool maintenance practices.

Leadership Roles at Maytronics

  • Chief Executive Officer - Rafael Benami
  • Chief Financial Officer - Laurence Crutchfield
  • Chief Financial Officer & Chief Finance Officer - Amit Magen
  • Chief Operating Officer & Chief Operations Officer - Oren Jacobs
  • Chief Human Resources Officer - Galit Ginzburg
  • Rafael Benami - Chief Executive Officer

    Rafael Benami, the Chief Executive Officer at Maytronics, directs the overarching corporate strategy for the development and global distribution of robotic pool cleaning equipment. By aligning product innovation with market demands across North America, Europe, and Oceania, the Chief Executive Officer ensures the company maintains a competitive edge in the swimming pool equipment sector. Rafael Benami oversees the integration of advanced drowning detection systems and solar heating solutions into the core business portfolio. This leadership role involves constant collaboration with the Board to drive long-term growth and operational efficiency. Through the expansion of international distribution networks, the Chief Executive Officer secures the market position of the Dolphin brand. By prioritizing technological advancement and customer-centric service, the Chief Executive Officer fosters a culture of excellence. Ultimately, the Chief Executive Officer drives the strategic vision required to sustain the company as a leader in the global pool maintenance industry.

    Laurence Crutchfield - Chief Financial Officer

    Laurence Crutchfield, the Chief Financial Officer at Maytronics, manages the fiscal health and capital allocation strategies necessary for the production and marketing of swimming pool safety systems. Overseeing global financial reporting, the Chief Financial Officer ensures transparency and compliance across all international subsidiaries. Laurence Crutchfield directs the budgeting processes that support the research and development of AQUAlife pool covers and water treatment technologies. This leadership role involves analyzing market trends to optimize revenue streams and mitigate financial risks in diverse geographic regions. By maintaining robust relationships with investors and stakeholders, the Chief Financial Officer supports the long-term financial stability of the organization. Through rigorous cost management and strategic investment in manufacturing infrastructure, the Chief Financial Officer enhances the overall profitability of the company. Ultimately, the Chief Financial Officer secures the financial foundation required to support the ongoing expansion of the product portfolio.

    Amit Magen - Chief Financial Officer & Chief Finance Officer

    Amit Magen, the Chief Financial Officer & Chief Finance Officer at Maytronics, architects the financial planning and analysis frameworks that drive the commercial success of robotic pool cleaners. Focusing on the optimization of supply chain costs and distribution logistics, the Chief Financial Officer & Chief Finance Officer ensures efficient resource allocation across the global manufacturing footprint. Amit Magen monitors the financial performance of the pool alarm and filter media segments to identify growth opportunities. This leadership role involves coordinating with operational teams to align capital expenditures with the strategic goals of the company. By implementing advanced financial modeling, the Chief Financial Officer & Chief Finance Officer provides actionable insights for executive decision-making. Through the management of international tax structures and currency risk, the Chief Financial Officer & Chief Finance Officer protects the bottom line. Ultimately, the Chief Financial Officer & Chief Finance Officer strengthens the fiscal resilience of the organization.
    Amit Magen

    Oren Jacobs - Chief Operating Officer & Chief Operations Officer

    Oren Jacobs, the Chief Operating Officer & Chief Operations Officer at Maytronics, manages the end-to-end manufacturing and distribution processes for the Dolphin product line. Overseeing the production facilities and quality control standards, the Chief Operating Officer & Chief Operations Officer ensures that all pool safety and cleaning equipment meets rigorous international benchmarks. Oren Jacobs directs the logistics and supply chain operations that facilitate the delivery of products to distributors across North America and Europe. This leadership role involves optimizing manufacturing workflows to increase output and reduce lead times for solar pool heaters and filter media. By integrating advanced automation into the production cycle, the Chief Operating Officer & Chief Operations Officer improves operational efficiency. Through the coordination of cross-functional teams, the Chief Operating Officer & Chief Operations Officer maintains high standards of technical support. Ultimately, the Chief Operating Officer & Chief Operations Officer drives the operational excellence required to meet global demand.

    Galit Ginzburg - Chief Human Resources Officer

    Galit Ginzburg, the Chief Human Resources Officer at Maytronics, directs the talent acquisition and organizational development strategies that support the production of high-quality swimming pool equipment. Overseeing the cultivation of a skilled workforce, the Chief Human Resources Officer ensures that the company attracts top-tier engineering and manufacturing talent. Galit Ginzburg manages the implementation of performance management systems that align individual contributions with the corporate mission of safety and innovation. This leadership role involves fostering an inclusive corporate culture that spans international operations and diverse regional teams. By designing comprehensive training programs, the Chief Human Resources Officer enhances the technical capabilities of the staff. Through the administration of competitive compensation and benefits, the Chief Human Resources Officer drives employee retention and engagement. Ultimately, the Chief Human Resources Officer builds the human capital necessary to sustain the competitive advantage of the company in the global marketplace.

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    Frequently Asked Questions Regarding Maytronics Top Executives and Leadership Team

    Who leads Maytronics?
    Maytronics is led by Rafael Benami (Chief Executive Officer), along with executives such as Laurence Crutchfield (Chief Financial Officer) and Amit Magen (Chief Financial Officer & Chief Finance Officer).
    Who is part of Maytronics’s executive team?
    The executive team of Maytronics includes leaders such as Rafael Benami (Chief Executive Officer), Laurence Crutchfield (Chief Financial Officer), Amit Magen (Chief Financial Officer & Chief Finance Officer) and other senior executives.
    How many executives does Maytronics have?
    Maytronics has 5 executives leading key business areas.
    What roles are included in Maytronics’s leadership team?
    The leadership team of Maytronics includes roles such as Chief Executive Officer, Chief Financial Officer, Chief Financial Officer & Chief Finance Officer, Chief Operating Officer & Chief Operations Officer, Chief Human Resources Officer.