Maytronics Executive and Leadership Team

Rafael Benami, the Chief Executive Officer at Maytronics, directs the global strategic vision for the development and production of advanced swimming pool equipment. Benami oversees the integration of robotic cleaning technologies and safety systems across international markets, ensuring alignment with the long-term growth objectives of the organization. By coordinating with the board and senior leadership, the Chief Executive Officer maintains a focus on market leadership in the pool maintenance sector. Rafael Benami drives the expansion of the Dolphin product line, prioritizing innovation in water treatment and drowning detection systems. This leadership role involves constant evaluation of global distribution channels to maximize operational reach. Through rigorous oversight of corporate initiatives, the Chief Executive Officer secures the competitive position of the company within the international swimming pool industry, fostering sustainable development and technological excellence across all regional operations.

Franck Sogaard, the Chief Executive Officer (Americas) at Maytronics, manages all commercial activities and market penetration strategies throughout the North American region. Sogaard directs the distribution of robotic pool cleaners and safety alarms, tailoring product offerings to meet the specific demands of the regional consumer base. Franck Sogaard coordinates with local distributors to optimize supply chain efficiency and technical support services for residential and commercial clients. By analyzing regional market trends, the Chief Executive Officer (Americas) identifies opportunities for growth in solar pool heating and filtration media segments. This executive role requires constant collaboration with global headquarters to ensure brand consistency while adapting to the unique regulatory landscape of the Americas. Through the implementation of targeted marketing and sales initiatives, the Chief Executive Officer (Americas) strengthens the market presence of the company, driving revenue growth and enhancing customer satisfaction across the entire North American territory.

Amit Magen, the Chief Financial Officer & Chief Finance Officer at Maytronics, directs the fiscal strategy and capital allocation for the entire organization. Magen oversees financial reporting, budgeting, and investment planning to support the development of new pool safety technologies and robotic equipment. Amit Magen manages the financial health of the company by monitoring revenue streams from international markets and optimizing cost structures across the manufacturing and distribution divisions. By providing critical financial insights to the executive team, the Chief Financial Officer & Chief Finance Officer ensures the viability of long-term growth projects and market expansion efforts. This leadership role involves maintaining rigorous compliance standards and managing investor relations to secure the financial stability of the firm. Through the precise management of corporate assets and capital, the Chief Financial Officer & Chief Finance Officer enables the company to sustain its competitive advantage in the global swimming pool equipment industry.

Oren Jacobs, the Chief Operating Officer & Chief Operations Officer at Maytronics, architects the internal manufacturing processes and production workflows for all swimming pool equipment. Jacobs oversees the technical development of robotic cleaners and pool cover mechanisms, ensuring high-quality standards across all production facilities. Oren Jacobs manages the operational infrastructure required to support global distribution, focusing on streamlining the assembly of complex drowning detection systems and solar heating units. By optimizing resource allocation and production capacity, the Chief Operating Officer & Chief Operations Officer maintains the efficiency of the supply chain. This leadership role involves constant monitoring of manufacturing output to meet international demand. Through the implementation of advanced production methodologies, the Chief Operating Officer & Chief Operations Officer ensures the scalability of operations, supporting the overall mission of the company to provide reliable and innovative pool maintenance solutions to a diverse global customer base.