Massimo Zanetti Beverage USA Executive and Leadership Team

May, 2026

Leadership Overview

Massimo Zanetti Beverage USA has 4 executives leading key functions including strategy, operations, and market development.

Driven by a commitment to quality, Massimo Zanetti Beverage USA provides integrated coffee solutions across the US, from home and office to foodservice, leveraging a national network and a unique Hawaiian coffee plantation.

Leadership Roles at Massimo Zanetti Beverage USA

  • Chief Executive Officer - Fx Zane
  • President & Chief Executive Officer - Scott Meader
  • Chief Operating Officer - Vernon Kraus
  • President - Matthew Smith
  • Fx Zane - Chief Executive Officer

    Fx Zane, the Chief Executive Officer at Massimo Zanetti Beverage USA, directs the overarching corporate strategy and long-term vision. Zane's leadership guides the company's integrated approach to coffee solutions, encompassing roasting facilities in Virginia and New Jersey, and a national distribution network. This executive ensures alignment across all operational facets, from sourcing raw materials at the Hawaiian coffee plantation to final delivery to home, office, and foodservice clients. Zane's strategic directives focus on expanding market presence and enhancing operational efficiencies within the competitive US coffee industry. The Chief Executive Officer's role is pivotal in maintaining the company's position as a fully integrated coffee provider, driving innovation and sustainable growth across all business units. Fx Zane's executive oversight ensures the company consistently meets the diverse needs of its customer base.

    Scott Meader - President & Chief Executive Officer

    Scott Meader, the President & Chief Executive Officer at Massimo Zanetti Beverage USA, spearheads the company's strategic direction and operational execution. Meader's dual role encompasses both the high-level vision and the day-to-day management of the integrated coffee business. This leadership position involves overseeing the national delivery network and distribution hubs, ensuring seamless service for home, office, and foodservice clients. Scott Meader's responsibilities include fostering relationships with key stakeholders and driving initiatives that enhance the company's market position. The President & Chief Executive Officer's focus is on optimizing the entire coffee value chain, from the Hawaiian coffee plantation to consumer access. Meader's executive guidance ensures the company's continued success and expansion within the US market, leveraging its robust infrastructure and diverse product offerings.

    Vernon Kraus - Chief Operating Officer

    Vernon Kraus, the Chief Operating Officer at Massimo Zanetti Beverage USA, manages the extensive operational infrastructure that supports the company's integrated coffee solutions. Kraus oversees the critical functions of roasting facilities located in Suffolk, Virginia, and Moonachie, New Jersey, ensuring consistent quality and production output. This executive directs the national delivery network and manages the logistics of distribution hubs spread across the country. Vernon Kraus's operational leadership is essential for providing seamless service to home, office, and foodservice clients. The Chief Operating Officer's focus includes optimizing supply chain efficiency, maintaining high standards in coffee processing, and ensuring the effective deployment of resources. Kraus's role is fundamental to the company's ability to deliver exceptional coffee products nationwide, directly impacting customer satisfaction and operational profitability.

    Matthew Smith - President

    Matthew Smith, the President at Massimo Zanetti Beverage USA, drives the strategic growth and market expansion initiatives for the company's diverse coffee offerings. Smith's leadership focuses on enhancing the company's presence across the home, office, and foodservice sectors, leveraging its fully integrated operational model. This executive oversees the development and execution of market strategies designed to increase brand visibility and customer engagement nationwide. Matthew Smith's responsibilities include fostering key partnerships and exploring new avenues for product distribution, ensuring the company remains at the forefront of the US coffee industry. The President's role is crucial in translating corporate objectives into tangible market successes, optimizing the reach of the national delivery network and distribution hubs. Smith's strategic vision guides the company's ongoing commitment to delivering high-quality coffee solutions.
    Matthew Smith

    Explore Leadership Teams in Food & Beverage

    Frequently Asked Questions Regarding Massimo Zanetti Beverage USA Top Executives and Leadership Team

    Who leads Massimo Zanetti Beverage USA?
    Massimo Zanetti Beverage USA is led by Fx Zane (Chief Executive Officer), along with executives such as Scott Meader (President & Chief Executive Officer) and Vernon Kraus (Chief Operating Officer).
    Who is part of Massimo Zanetti Beverage USA’s executive team?
    The executive team of Massimo Zanetti Beverage USA includes leaders such as Fx Zane (Chief Executive Officer), Scott Meader (President & Chief Executive Officer), Vernon Kraus (Chief Operating Officer) and other senior executives.
    How many executives does Massimo Zanetti Beverage USA have?
    Massimo Zanetti Beverage USA has 4 executives leading key business areas.
    What roles are included in Massimo Zanetti Beverage USA’s leadership team?
    The leadership team of Massimo Zanetti Beverage USA includes roles such as Chief Executive Officer, President & Chief Executive Officer, Chief Operating Officer, President.