Massage Envy Executive and Leadership Team

Todd Schrader, the Chief Executive Officer at Massage Envy, directs the company's overarching strategy and operational framework. Schrader guides the franchise network, ensuring alignment with the core mission of providing accessible wellness services. This leadership role involves driving growth initiatives and enhancing the brand's market presence across the United States. Overseeing key strategic partnerships and franchise relations, Todd Schrader ensures the continued expansion and success of Massage Envy's service model. The Chief Executive Officer's focus remains on elevating the customer experience and maintaining operational excellence throughout the organization. Schrader's vision shapes the company's direction, emphasizing innovation in therapeutic services and skincare solutions.

Paul Malek, the Chief Financial Officer at Massage Envy, oversees all financial planning, reporting, and fiscal management for the organization. Malek directs the financial strategy, ensuring the company's economic health and sustainable growth. This critical position involves managing budgets, analyzing financial performance, and identifying opportunities for fiscal optimization across the franchise network. Overseeing investment strategies and capital allocation, Paul Malek supports the company's expansion and operational initiatives. The Chief Financial Officer's expertise is vital for maintaining financial integrity and driving profitability. Malek's guidance ensures robust financial controls and strategic resource deployment, underpinning Massage Envy's market leadership.

Michelle Cruickshank, the Chief Operating Officer at Massage Envy, manages the day-to-day operational execution across the franchise system. Cruickshank focuses on optimizing service delivery and ensuring consistent quality standards for all member experiences. This role involves developing and implementing operational policies that support franchise partners and enhance business performance. Overseeing the operational integration of new services and technologies, Michelle Cruickshank drives efficiency and scalability. The Chief Operating Officer's responsibilities include refining operational workflows to maximize member satisfaction and therapist engagement. Cruickshank's leadership ensures the seamless functioning of the extensive Massage Envy network, supporting its mission of promoting wellness.

Makayla Parks, the Chief Operating Officer, Customer Service at Massage Envy, spearheads initiatives to elevate the customer experience across all touchpoints. Parks directs the strategy for member support, ensuring exceptional service delivery and satisfaction. This role involves optimizing customer service protocols and training programs to foster loyalty and positive brand perception. Overseeing the resolution of customer inquiries and feedback, Makayla Parks drives continuous improvement in service quality. The Chief Operating Officer, Customer Service's primary objective is to build strong, lasting relationships with members. Parks' leadership ensures that every customer interaction reflects Massage Envy's commitment to wellness and personalized care.

Andi Eddlemon, the Chief Operating Officer & Regional Director at Massage Envy, manages operational execution and oversees specific geographic regions. Eddlemon directs the implementation of company strategies within designated territories, ensuring consistent brand standards and performance. This dual role involves driving operational excellence while also focusing on regional growth and market penetration. Overseeing franchise performance and support within assigned areas, Andi Eddlemon ensures alignment with corporate objectives. The Chief Operating Officer & Regional Director's focus is on maximizing regional profitability and operational efficiency. Eddlemon's leadership strengthens Massage Envy's presence and service delivery across key markets.

Jennifer Parrish, the Chief Operating Officer, Tampabc, Llc Massage Envy and Retro Fitness at Massage Envy, directs operational strategies for specific franchise entities. Parrish oversees the integration and management of operations for Massage Envy and Retro Fitness locations under the Tampabc, Llc umbrella. This role focuses on optimizing service delivery, operational efficiency, and brand consistency across these diverse wellness and fitness brands. Overseeing the implementation of best practices and performance metrics, Jennifer Parrish ensures high standards of service and member satisfaction. The Chief Operating Officer's objective is to drive synergistic growth and operational synergy between the managed brands. Parrish's leadership enhances the operational framework for these key franchise operations.

Norma Coles, the President at Massage Envy, provides executive leadership and strategic direction for the organization. Coles guides the company's vision, focusing on long-term growth, market expansion, and brand development. This senior leadership position involves overseeing key strategic initiatives and ensuring alignment across all functional areas of the business. Overseeing the company's strategic planning process and stakeholder relations, Norma Coles drives forward-thinking initiatives. The President's role is crucial in shaping the company's culture and its commitment to delivering exceptional wellness services. Coles' leadership ensures Massage Envy continues to innovate and meet the evolving needs of its members nationwide.

Kenneth DeWitt, the Chief Information Officer at Massage Envy, leads the company's technology strategy and information systems infrastructure. DeWitt directs the development and implementation of IT solutions that enhance operational efficiency and member engagement. This role involves safeguarding data security and ensuring the reliability of all technological platforms supporting the franchise network. Overseeing digital transformation initiatives, Kenneth DeWitt drives innovation in service delivery and business operations. The Chief Information Officer's focus is on leveraging technology to improve the overall member and franchisee experience. DeWitt's strategic oversight ensures Massage Envy remains at the forefront of technological integration within the wellness industry.

Staesha Wilson, the Chief Operations Officer at Massage Envy, directs the strategic execution of operational initiatives across the franchise network. Wilson focuses on enhancing operational efficiency, service quality, and overall business performance for franchise partners. This role involves developing and implementing standardized operational procedures that support the company's growth objectives and commitment to member wellness. Overseeing the operational integration of new service offerings and business strategies, Staesha Wilson drives innovation and adaptability. The Chief Operations Officer's key responsibility is ensuring the seamless and effective functioning of all operational aspects. Wilson's leadership contributes significantly to maintaining Massage Envy's position as a leader in therapeutic services.