Marshall Associates Executive and Leadership Team

September, 2026

Leadership Overview

Marshall Associates has 7 executives leading key functions including strategy, financial oversight, business development, and creative services.

Focused on delivering comprehensive retail solutions, Marshall Associates drives market growth through strategic account partnerships and advanced analytics to ensure long-term success for clients across the North American retail landscape.

Leadership Roles at Marshall Associates

  • President & Chief Executive Officer - John Lombardi
  • Chief Financial Officer - Sendi Gonzalez
  • Founder & President - David Guildner
  • President - Todd Marshall
  • President & Principal - Jan Marshall
  • President - Ron Marshall
  • President - Howard Marshall
  • John Lombardi - President & Chief Executive Officer

    John Lombardi, the President & Chief Executive Officer at Marshall Associates, directs the overarching corporate strategy and long-term vision for the organization. Lombardi manages the integration of retail solutions, including eCommerce and strategic business development, to maintain a competitive edge in the marketplace. By aligning internal creative services with client-facing account partnerships, the President & Chief Executive Officer ensures consistent delivery of high-impact retail insights. John Lombardi oversees the expansion of operational reach across diverse regional markets, fostering growth through data-driven decision-making. This leadership role requires constant collaboration with the board to refine business models and optimize resource allocation. Through rigorous oversight of organizational performance, the President & Chief Executive Officer secures the financial health and market reputation of the firm. Lombardi maintains a focus on innovation, ensuring that retail analytics remain at the forefront of the industry while driving sustainable value for all stakeholders.

    Sendi Gonzalez - Chief Financial Officer

    Sendi Gonzalez, the Chief Financial Officer at Marshall Associates, manages the fiscal health and capital allocation strategies for the entire organization. Gonzalez oversees financial reporting, budgeting, and risk management to support the company's diverse retail service offerings. By analyzing market trends and internal performance metrics, the Chief Financial Officer provides the necessary data to guide strategic business development and account partnership initiatives. Sendi Gonzalez ensures compliance with regulatory standards while optimizing cash flow across all regional support offices. This role involves close coordination with executive leadership to evaluate the profitability of creative services and eCommerce projects. Through disciplined financial planning, the Chief Financial Officer strengthens the balance sheet and enables investment in new retail technologies. Gonzalez maintains a focus on long-term fiscal stability, ensuring that the firm possesses the resources required to scale operations effectively and meet the evolving demands of the retail sector.

    David Guildner - Founder & President

    David Guildner, the Founder & President at Marshall Associates, architects the foundational business philosophy and long-term growth trajectory of the firm. Guildner drives the development of strategic account partnerships, leveraging deep industry expertise to cultivate lasting client relationships. As the Founder & President, Guildner oversees the alignment of creative services with the broader retail solutions portfolio, ensuring that every project reflects the core mission of the company. David Guildner monitors market shifts across North America, identifying new opportunities for expansion in eCommerce and analytics. This leadership role involves mentoring senior staff and maintaining the cultural integrity of the organization. By fostering a collaborative environment, the Founder & President ensures that cross-functional teams deliver exceptional value to retail partners. Guildner focuses on sustaining the competitive advantage of the firm through continuous improvement of service delivery models and the pursuit of excellence in all business development activities.

    Todd Marshall - President

    Todd Marshall, the President at Marshall Associates, directs the operational execution of retail solutions and strategic account management. Marshall oversees the implementation of eCommerce initiatives, ensuring that digital strategies align with the specific needs of retail partners. By coordinating with the analytics team, the President identifies actionable insights that drive business development and improve client outcomes. Todd Marshall manages the deployment of resources across regional offices to ensure consistent service quality and operational efficiency. This leadership role requires constant interaction with key stakeholders to refine service offerings and address market challenges. Through the application of advanced retail methodologies, the President supports the growth of the firm and enhances the value proposition for clients. Marshall focuses on streamlining internal processes to maximize productivity, ensuring that the organization remains agile and responsive to the rapidly changing dynamics of the retail industry.
    Todd Marshall

    Jan Marshall - President & Principal

    Jan Marshall, the President & Principal at Marshall Associates, leads the creative services division and shapes the visual and strategic identity of client campaigns. Marshall oversees the development of innovative marketing materials and retail displays that enhance brand presence in the marketplace. As the President & Principal, Marshall integrates creative output with data-driven insights to ensure that every project delivers measurable results for retail partners. Jan Marshall collaborates with account teams to align creative vision with broader business development goals, fostering a cohesive approach to client service. This leadership role involves managing creative talent and maintaining high standards of design and communication across all regional operations. By championing creative excellence, the President & Principal strengthens the market position of the firm and drives engagement for retail clients. Marshall focuses on evolving the creative service portfolio to incorporate emerging trends and technologies, ensuring continued relevance in a competitive retail environment.

    Ron Marshall - President

    Ron Marshall, the President at Marshall Associates, manages the strategic business development pipeline and expands the firm's footprint in key retail markets. Marshall oversees the acquisition of new accounts and the cultivation of long-term partnerships, ensuring that the company remains a preferred provider of retail solutions. By analyzing regional market data, the President identifies growth opportunities and directs the efforts of business development teams to capture new market share. Ron Marshall coordinates with the analytics department to tailor service offerings to the specific requirements of diverse retail clients. This leadership role involves high-level negotiation and the establishment of strategic alliances that support the overall mission of the firm. Through proactive market engagement, the President drives revenue growth and enhances the reputation of the organization. Marshall focuses on building a robust pipeline of opportunities, ensuring that the company maintains a strong competitive position across all operational territories.

    Howard Marshall - President

    Howard Marshall, the President at Marshall Associates, oversees the integration of advanced analytics and data-driven insights into the company's retail solutions. Marshall directs the research teams responsible for interpreting consumer behavior and market trends, providing the foundation for strategic decision-making. As the President, Marshall ensures that analytical findings are effectively communicated to account partners, enabling the development of targeted retail strategies. Howard Marshall manages the implementation of data infrastructure to support eCommerce and business development initiatives across all regional offices. This leadership role involves bridging the gap between complex data sets and practical retail applications, ensuring that clients receive actionable intelligence. By prioritizing analytical rigor, the President enhances the value of the firm's service offerings and supports the achievement of client objectives. Marshall focuses on continuous innovation in data methodology, ensuring that the organization remains at the cutting edge of retail analytics and strategic planning.

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    Frequently Asked Questions Regarding Marshall Associates Top Executives and Leadership Team

    Who leads Marshall Associates?
    Marshall Associates is led by John Lombardi (President & Chief Executive Officer), along with executives such as Sendi Gonzalez (Chief Financial Officer) and David Guildner (Founder & President).
    Who is part of Marshall Associates’s executive team?
    The executive team of Marshall Associates includes leaders such as John Lombardi (President & Chief Executive Officer), Sendi Gonzalez (Chief Financial Officer), David Guildner (Founder & President) and other senior executives.
    How many executives does Marshall Associates have?
    Marshall Associates has 7 executives leading key business areas.
    What roles are included in Marshall Associates’s leadership team?
    The leadership team of Marshall Associates includes roles such as President & Chief Executive Officer, Chief Financial Officer, Founder & President, President, President & Principal.