MarketCast Executive and Leadership Team

Doherty Doherty, the Co-President, Communications & Brand Analytics Practice at MarketCast, spearheads the strategic direction for communications and brand intelligence services. This executive guides the development and delivery of research-based consulting, focusing on how entertainment marketers leverage data for strategic decision making. Doherty Doherty's purview includes overseeing the analysis of digital campaigns, exit polls, and custom offerings such as concept testing and brand tracking. The practice under Doherty Doherty's leadership provides critical insights into audience reception and market positioning for new content. This role is pivotal in ensuring MarketCast's analytics support clients throughout the entire content lifecycle, from initial concept to franchise development, reinforcing the company's global market presence.

Jeremy Radisich, the President, Campaign Analytics at MarketCast, drives the strategic execution of campaign performance measurement and optimization for the global entertainment industry. Radisich oversees the analysis of all forms of marketing materials, including trailers, TV spots, and digital campaigns, providing data-driven insights to support client decision-making. This leadership position involves ensuring that MarketCast's testing and benchmarking services accurately reflect campaign effectiveness and inform strategic adjustments. Jeremy Radisich's responsibilities extend to custom offerings that track brand perception and franchise potential, directly impacting content lifecycle strategies. The focus remains on delivering actionable intelligence that enhances marketing ROI and solidifies MarketCast's position as a key analytics partner worldwide.

Donald Holtz, the President, Predictive Analytics at MarketCast, leads the advancement and application of forecasting models for the entertainment industry. Holtz directs the development of sophisticated analytics that anticipate audience response and market success for content. This executive's focus is on leveraging data to provide research-based consulting and testing services that enable strategic decision making at every stage of the content lifecycle. Donald Holtz oversees the integration of predictive insights into materials testing, concept studies, and brand tracking initiatives. The goal is to equip entertainment marketers with forward-looking intelligence, ensuring MarketCast's offerings provide a competitive edge in a dynamic global market.

Allen McMillon, the President at MarketCast, provides overarching leadership for the company's strategic vision and operational excellence within the global entertainment marketing research sector. McMillon guides the integration of MarketCast's diverse analytics services, ensuring cohesive delivery of research-based consulting and testing solutions. This executive's role involves fostering innovation across all business units, including sister companies, to enhance strategic decision-making support for entertainment marketers. Allen McMillon champions the expansion of MarketCast's worldwide capabilities, from materials testing to custom franchise studies, reinforcing the company's commitment to data-driven insights throughout the content lifecycle. The leadership ensures MarketCast remains at the forefront of analytics for the entertainment industry.

Sanjeev Khodaskar, the Head General Manager, Operations (Gcc, India) & Corporate Director & Chief Technology Officer at MarketCast, directs technology strategy and operational execution across critical global regions. Overseeing the GCC and India markets, Khodaskar ensures robust technological infrastructure supports MarketCast's data analytics services for the entertainment industry. This leadership role involves driving innovation in research-based consulting and testing methodologies, aligning technology roadmaps with business objectives. Sanjeev Khodaskar also champions the integration of advanced analytics tools to enhance client decision-making at every stage of the content lifecycle. The scope of this position includes managing IT resources, cybersecurity protocols, and the development of scalable technology solutions that underpin MarketCast's worldwide service availability, including materials testing and custom research offerings.