MarketCast Executive and Leadership Team

Allen McMillon, the President at MarketCast, oversees the comprehensive strategic direction and business development initiatives for the entire organization. Guiding the firm through complex market shifts, the President ensures that research-based consulting services remain at the forefront of the entertainment industry. This leadership role involves managing relationships with major studios and entertainment brands to foster long-term partnerships. By aligning internal resources with client needs, Allen McMillon drives revenue growth and operational excellence across all business units. The President monitors global market trends to identify new opportunities for expansion and service innovation. Through rigorous oversight of corporate performance, the executive maintains the financial health and market position of the company. This role requires constant coordination with the board and other senior leaders to execute the long-term vision. Ultimately, the President secures the firm's reputation as a premier provider of data-driven insights for the global content lifecycle.

Jeremy Radisich, the President, Campaign Analytics at MarketCast, directs the evaluation of marketing materials including trailers, TV spots, and digital campaigns. Overseeing the analytical frameworks used for testing and benchmarking, the President, Campaign Analytics ensures that entertainment marketers receive precise data for strategic decision making. This leadership role involves managing the deployment of exit polls and custom research studies to measure audience engagement. By optimizing the methodology for campaign performance tracking, Jeremy Radisich drives higher ROI for clients across the global entertainment landscape. The executive coordinates with internal research teams to refine testing protocols and improve the accuracy of predictive models. Through the application of advanced data science, the President, Campaign Analytics supports the development of effective marketing strategies at every stage of the content lifecycle. This position requires deep expertise in consumer behavior and media consumption patterns to deliver actionable insights that shape successful entertainment launches.

Donald Holtz, the President, Predictive Analytics at MarketCast, architects the sophisticated modeling systems that forecast content performance and audience reception. Managing the development of proprietary algorithms, the President, Predictive Analytics ensures that clients gain a competitive advantage through data-backed projections. This leadership role involves integrating large-scale datasets to provide actionable intelligence for franchise studies and brand tracking. By refining the predictive capabilities of the firm, Donald Holtz drives the evolution of research services to meet the demands of a rapidly changing media environment. The executive collaborates with other senior leaders to align analytical outputs with the specific strategic needs of entertainment studios. Through the application of advanced statistical methods, the President, Predictive Analytics supports the optimization of content positioning and long-term franchise health. This role requires constant innovation in data processing to maintain the firm's status as a leader in entertainment research and benchmarking.

Doherty Doherty, the Co-President, Communications & Brand Analytics Practice at MarketCast, directs the strategic assessment of brand health and communication effectiveness for global entertainment clients. Overseeing the design of custom research offerings, the Co-President, Communications & Brand Analytics Practice ensures that studios understand the impact of brand positioning on audience loyalty. This leadership role involves managing the execution of concept studies and brand tracking initiatives to inform high-stakes marketing decisions. By analyzing consumer sentiment and brand perception, Doherty Doherty drives the development of strategies that enhance franchise value. The executive coordinates with cross-functional teams to deliver insights that guide the entire content lifecycle. Through the management of the communications practice, the Co-President ensures that all research outputs provide clear, actionable guidance for marketing teams. This position requires a deep understanding of market dynamics and consumer psychology to maintain the firm's reputation for excellence in brand analytics.

Sanjeev Khodaskar, the General Manager & Head of Operations (Gcc, India) & Corporate Director & Chief Technology Officer at MarketCast, directs the technological infrastructure and operational efficiency across global delivery centers. Managing the technical roadmap, the Chief Technology Officer architects scalable data platforms that support complex entertainment research and benchmarking services. This leadership role involves overseeing the integration of advanced analytics tools to ensure high-quality data processing for international clients. By streamlining cross-functional workflows, Sanjeev Khodaskar drives significant improvements in service delivery speed and accuracy. The Corporate Director maintains alignment between technical capabilities and the broader strategic goals of the organization. Through the management of the India-based operations, the General Manager ensures consistent service standards across the global footprint. This position requires constant collaboration with other executive leaders to refine the digital product suite and maintain a competitive edge in the entertainment marketing industry.