MarketCast Executive and Leadership Team

Allen DeCotiis, the Chairman & Chief Executive Officer at MarketCast, directs the overarching strategy and corporate vision for the global entertainment marketing research and data analytics firm. DeCotiis guides the company's expansion and operational framework, ensuring alignment with the core mission of supporting entertainment marketers and researchers. This leadership role involves overseeing all business units, including sister companies Insight Strategy Group, Fizziology, and Turnkey Intelligence, and managing the relationship with portfolio company Kohlberg & Company. Allen DeCotiis drives the company's commitment to delivering research-based consulting, testing, and benchmarking services that are critical for strategic decision making throughout the content lifecycle. The Chairman & Chief Executive Officer ensures MarketCast's worldwide services, from materials testing to custom studies, maintain the highest standards of quality and impact.

Jeremy Radisich, the President, Campaign Analytics at MarketCast, leads the division focused on analyzing the effectiveness of marketing campaigns for the global entertainment industry. Radisich directs the strategy and execution of services related to materials testing, including trailers, TV spots, and digital campaigns, providing critical insights for marketers. This leadership position involves overseeing the development of advanced analytics methodologies to measure campaign performance and inform strategic decision making. Jeremy Radisich ensures that MarketCast's clients receive data-driven recommendations to optimize their marketing efforts and maximize content lifecycle impact. The President, Campaign Analytics drives innovation in campaign measurement, supporting clients with comprehensive research and benchmarking services.

Doherty Doherty, the Co-President, Communications & Brand Analytics Practice at MarketCast, leads the strategic direction for brand-focused research and communication analysis within the entertainment sector. Doherty oversees the development and delivery of services that help clients understand brand perception, track franchise development, and conduct positioning studies. This role is pivotal in guiding the practice's offerings, ensuring they provide actionable intelligence for entertainment marketers and researchers. Doherty Doherty contributes to MarketCast's mission by enhancing the company's capabilities in brand tracking and custom research offerings. The Co-President, Communications & Brand Analytics Practice ensures that clients receive sophisticated insights to support strategic decision making and strengthen their market presence.

Donald Holtz, the President, Predictive Analytics at MarketCast, drives the innovation and application of predictive modeling for the entertainment industry. Holtz leads the team responsible for developing and deploying advanced analytics that forecast audience reception and market performance for content. This critical role involves leveraging data to provide clients with forward-looking insights, enabling proactive strategic decision making throughout the content lifecycle. Donald Holtz ensures MarketCast's predictive analytics services offer a competitive edge, supporting everything from concept testing to franchise planning. The President, Predictive Analytics is instrumental in advancing the company's capabilities in data-driven forecasting and research-based consulting.

Allen McMillon, the President at MarketCast, oversees key operational and strategic functions within the organization, contributing to the firm's global leadership in marketing research and data analytics for the entertainment industry. McMillon directs initiatives aimed at enhancing service delivery and expanding MarketCast's reach, ensuring seamless integration of research-based consulting, testing, and benchmarking services. This leadership role focuses on driving operational excellence and supporting the company's growth objectives across its diverse client base. Allen McMillon plays a vital part in maintaining MarketCast's commitment to empowering entertainment marketers and researchers with data-driven insights for strategic decision making. The President ensures the effective execution of company strategies and the continuous improvement of client support.

Vincci Li, the Chief of Staff at MarketCast, facilitates strategic initiatives and operational efficiency across the organization. Li supports the executive leadership team by managing key projects and ensuring seamless communication and execution of corporate objectives. This role involves coordinating cross-functional efforts to enhance the delivery of marketing research and data analytics services to the global entertainment industry. The Chief of Staff plays a crucial part in streamlining operations and driving the implementation of strategic plans that support MarketCast's mission. Vincci Li contributes to the effective functioning of the company by bridging communication gaps and ensuring that strategic priorities are translated into actionable plans, thereby reinforcing MarketCast's position as a leader in research-based consulting.

Sanjeev Khodaskar, the Head General Manager, Operations (Gcc, India) & Corporate Director & Chief Technology Officer at MarketCast, spearheads technological innovation and operational management for key international regions. Khodaskar directs the development and implementation of advanced data analytics platforms and infrastructure, ensuring MarketCast's services remain at the forefront of industry capabilities. This dual role encompasses overseeing operational execution in the GCC and India markets while also driving the company's global technology strategy. Sanjeev Khodaskar is responsible for leveraging technology to enhance the research-based consulting, testing, and benchmarking services offered to entertainment marketers worldwide. The Chief Technology Officer ensures robust and scalable solutions that support strategic decision making at every stage of the content lifecycle.