Market Gardeners Executive and Leadership Team

July, 2026

Leadership Overview

Market Gardeners has 4 executives leading key functions including strategy, operations, information technology, and finance.

Driven by a commitment to sustainable agriculture, Market Gardeners ensures long-term supply certainty for customers through strategic investments in local production and fostering strong partnerships within the agricultural sector.

Leadership Roles at Market Gardeners

  • Chief Executive Officer - Peter Hendry
  • Chief Financial Officer, Company & Secretary & Market Gardeners Ltd & To The Board Premier Fresh Secretary (Australia) - Duncan Pryor
  • Chief Operating Officer - Greig Pullar
  • Chief Information Officer - Iain Higgins
  • Peter Hendry - Chief Executive Officer

    Peter Hendry, the Chief Executive Officer at Market Gardeners, directs the cooperative's overall strategy and long-term vision. Hendry guides the organization's focus on ensuring supply certainty for customers by overseeing investments in local production, including advanced hothouse tomato cultivation. This leadership role involves fostering strong partnerships with the network of 500 family growers, ensuring their continued success and contribution to the fresh produce supply chain. Peter Hendry champions the company's commitment to sustainability and community support, aligning operational directives with the mission of the MG Charitable Trust. The Chief Executive Officer's strategic oversight ensures the cooperative's market impact and its role in supporting the agricultural sector in New Zealand. Hendry's executive decisions drive the cooperative's growth and operational efficiency, maintaining its position as a key player in the fresh produce market.

    Duncan Pryor - Chief Financial Officer, Company & Secretary & Market Gardeners Ltd & To The Board Premier Fresh Secretary (Australia)

    Duncan Pryor, the Chief Financial Officer, Company & Secretary & Market Gardeners Ltd & To The Board Premier Fresh Secretary (Australia) at Market Gardeners, directs the cooperative's financial strategy and corporate governance. Pryor oversees all financial planning, budgeting, and reporting, ensuring fiscal responsibility across the organization's operations, including investments in local production and hothouse tomato cultivation. This critical role involves managing financial relationships with the network of 500 family growers and ensuring long-term supply certainty for customers through sound financial management. Duncan Pryor also serves as Company Secretary, overseeing corporate compliance and board communications, including those for Premier Fresh in Australia. The Chief Financial Officer, Company & Secretary & Market Gardeners Ltd & To The Board Premier Fresh Secretary (Australia) ensures that financial decisions align with the company's commitment to sustainability and support the MG Charitable Trust's initiatives. Pryor's financial acumen drives the cooperative's economic stability and growth, reinforcing its partnerships within the agricultural sector.

    Greig Pullar - Chief Operating Officer

    Greig Pullar, the Chief Operating Officer at Market Gardeners, executes the day-to-day operational strategies that support the cooperative's mission. Pullar oversees the complex network of 500 family growers, ensuring efficient production and distribution of fresh produce across New Zealand. This operational leadership involves managing the supply chain, from cultivation through to delivery, guaranteeing long-term supply certainty for customers. Greig Pullar directs initiatives focused on enhancing local production capabilities, including the optimization of hothouse tomato cultivation processes. The Chief Operating Officer ensures that all operations align with the company's commitment to sustainability and community engagement, supporting the objectives of the MG Charitable Trust. Pullar's focus on operational excellence drives efficiency and reinforces Market Gardeners' partnerships within the agricultural sector. Greig Pullar's management ensures the seamless functioning of the cooperative's extensive network.

    Iain Higgins - Chief Information Officer

    Iain Higgins, the Chief Information Officer at Market Gardeners, architects the technology strategy that underpins the cooperative's operations and growth. Higgins oversees the development and implementation of information systems that enhance production efficiency and supply chain management for the network of 500 family growers. This role involves ensuring robust IT infrastructure to support local production investments, including advanced hothouse tomato cultivation technologies. Iain Higgins drives the digital transformation initiatives that strengthen partnerships with customers and growers, ensuring long-term supply certainty. The Chief Information Officer manages data security and system integrity, safeguarding the cooperative's valuable information assets. Higgins's leadership ensures that technology effectively supports Market Gardeners' commitment to sustainability and its charitable endeavors. Iain Higgins's strategic technology direction is crucial for maintaining the cooperative's competitive edge and operational agility.
    Iain Higgins

    Explore Leadership Teams in Grocery Retail

    Frequently Asked Questions Regarding Market Gardeners Top Executives and Leadership Team

    Who leads Market Gardeners?
    Market Gardeners is led by Peter Hendry (Chief Executive Officer), along with executives such as Duncan Pryor (Chief Financial Officer, Company & Secretary & Market Gardeners Ltd & To The Board Premier Fresh Secretary (Australia)) and Greig Pullar (Chief Operating Officer).
    Who is part of Market Gardeners’s executive team?
    The executive team of Market Gardeners includes leaders such as Peter Hendry (Chief Executive Officer), Duncan Pryor (Chief Financial Officer, Company & Secretary & Market Gardeners Ltd & To The Board Premier Fresh Secretary (Australia)), Greig Pullar (Chief Operating Officer) and other senior executives.
    How many executives does Market Gardeners have?
    Market Gardeners has 4 executives leading key business areas.
    What roles are included in Market Gardeners’s leadership team?
    The leadership team of Market Gardeners includes roles such as Chief Executive Officer, Chief Financial Officer, Company & Secretary & Market Gardeners Ltd & To The Board Premier Fresh Secretary (Australia), Chief Operating Officer, Chief Information Officer.