Market Gardeners Executive and Leadership Team

May, 2026

Leadership Overview

Market Gardeners has 4 executives leading key functions including strategy, operations, information technology, and finance.

Driven by a commitment to fresh produce, Market Gardeners fosters strong partnerships within the agricultural sector, ensuring long-term supply certainty for customers through strategic investments in local production and a dedication to sustainability.

Leadership Roles at Market Gardeners

  • Chief Executive Officer - Peter Hendry
  • Chief Financial Officer, Company & Secretary & Market Gardeners Ltd & To The Board Premier Fresh Secretary (Australia) - Duncan Pryor
  • Chief Operating Officer - Greig Pullar
  • Chief Information Officer - Iain Higgins
  • Peter Hendry - Chief Executive Officer

    Peter Hendry, the Chief Executive Officer at Market Gardeners, directs the cooperative's overarching strategy and vision. Hendry guides the organization's commitment to ensuring long-term supply certainty for customers by overseeing investments in local production, including advanced hothouse tomato cultivation. This leadership role involves fostering strong partnerships with the network of 500 family growers, ensuring their continued success and contribution to the fresh produce supply chain. Peter Hendry also champions the company's dedication to sustainability and community support, including engagement with the MG Charitable Trust. The Chief Executive Officer's focus remains on strengthening the cooperative's position within the agricultural sector and driving growth through strategic initiatives.

    Duncan Pryor - Chief Financial Officer, Company & Secretary & Market Gardeners Ltd & To The Board Premier Fresh Secretary (Australia)

    Duncan Pryor, the Chief Financial Officer, Company & Secretary & Market Gardeners Ltd & To The Board Premier Fresh Secretary (Australia) at Market Gardeners, directs the financial strategy and corporate governance. Pryor manages all financial operations, ensuring the fiscal health and sustainability of the cooperative and its network of 500 family growers. This critical role involves overseeing financial planning, budgeting, and reporting to support strategic investments in local production and maintain long-term supply certainty for customers. Duncan Pryor also ensures compliance with all regulatory requirements, both within New Zealand and Australia, acting as Company Secretary and Secretary to the Board. The Chief Financial Officer's responsibilities extend to fostering strong financial partnerships and supporting the company's charitable initiatives through prudent fiscal management.

    Greig Pullar - Chief Operating Officer

    Greig Pullar, the Chief Operating Officer at Market Gardeners, executes the operational strategies essential for the production and supply of fresh produce. Pullar manages the day-to-day activities that support the network of 500 family growers, ensuring efficient cultivation and distribution processes. This role is critical in maintaining the cooperative's commitment to long-term supply certainty for its customers across New Zealand. Greig Pullar oversees the operational aspects of strategic investments in local production, such as hothouse tomato cultivation, and ensures adherence to sustainability practices. The Chief Operating Officer's responsibilities include optimizing supply chain logistics and fostering collaborative relationships within the agricultural sector to enhance overall market presence and operational effectiveness.

    Iain Higgins - Chief Information Officer

    Iain Higgins, the Chief Information Officer at Market Gardeners, architects the technology infrastructure that supports the cooperative's operations and strategic goals. Higgins drives the digital transformation initiatives aimed at enhancing the production and supply of fresh produce, ensuring seamless integration across the network of 500 family growers. This leadership position is vital for maintaining supply chain efficiency and providing customers with reliable access to fresh produce. Iain Higgins oversees the implementation of information systems that support strategic investments in local production, including advanced cultivation technologies. The Chief Information Officer's focus includes leveraging data analytics to improve operational performance and uphold the company's commitment to sustainability and community support through technological advancements.
    Iain Higgins

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    Frequently Asked Questions Regarding Market Gardeners Top Executives and Leadership Team

    Who leads Market Gardeners?
    Market Gardeners is led by Peter Hendry (Chief Executive Officer), along with executives such as Duncan Pryor (Chief Financial Officer, Company & Secretary & Market Gardeners Ltd & To The Board Premier Fresh Secretary (Australia)) and Greig Pullar (Chief Operating Officer).
    Who is part of Market Gardeners’s executive team?
    The executive team of Market Gardeners includes leaders such as Peter Hendry (Chief Executive Officer), Duncan Pryor (Chief Financial Officer, Company & Secretary & Market Gardeners Ltd & To The Board Premier Fresh Secretary (Australia)), Greig Pullar (Chief Operating Officer) and other senior executives.
    How many executives does Market Gardeners have?
    Market Gardeners has 4 executives leading key business areas.
    What roles are included in Market Gardeners’s leadership team?
    The leadership team of Market Gardeners includes roles such as Chief Executive Officer, Chief Financial Officer, Company & Secretary & Market Gardeners Ltd & To The Board Premier Fresh Secretary (Australia), Chief Operating Officer, Chief Information Officer.