Grocery Outlet Executive and Leadership Team

June, 2026

Leadership Overview

Grocery Outlet has 5 executives leading key functions including strategy, marketing, finance, human resources, and retail operations.

Driven by a commitment to value, Grocery Outlet provides customers with significant savings through its unique treasure hunt shopping experience and direct supplier partnerships, fostering a dynamic market presence.

Leadership Roles at Grocery Outlet

  • Chief Executive Officer - Jayson Potter
  • Owner and Chief Financial Officer Grocery Outlet of Santee - Teresa Hogan
  • President (East Salem) - Susan Donnelly
  • Chief Marketing Officer - Jim Porterfield
  • Chief Human Resources Officer - Andrea Bortner
  • Jayson Potter - Chief Executive Officer

    Jayson Potter, the Chief Executive Officer at Grocery Outlet, directs the overarching corporate strategy and operational framework. Potter guides the company's expansion initiatives, ensuring alignment with the core mission of providing extreme value to customers across numerous states. This leadership involves optimizing the unique owner-operator business model and fostering strong relationships with suppliers to secure overstocked inventory at significant discounts. The Chief Executive Officer's focus remains on driving sustainable growth and enhancing the distinctive treasure hunt shopping experience that defines Grocery Outlet. Jayson Potter's strategic vision ensures the company maintains its competitive edge in the retail grocery sector by adapting to market dynamics and consumer demands, thereby converting excess inventory into revenue opportunities for manufacturers and savings for shoppers.
    Jayson Potter

    Teresa Hogan - Owner and Chief Financial Officer Grocery Outlet of Santee

    Teresa Hogan, the Owner and Chief Financial Officer Grocery Outlet of Santee at Grocery Outlet, manages the financial health and operational performance of the Santee location while contributing to broader financial oversight. Hogan's responsibilities encompass rigorous financial planning, budgeting, and analysis, ensuring profitability and fiscal responsibility. This dual role involves direct management of a retail location, applying the owner-operator business model effectively, alongside strategic financial decision-making that supports the company's mission of extreme value. The Owner and Chief Financial Officer Grocery Outlet of Santee ensures that financial operations align with the acquisition of discounted products and the conversion of excess inventory into revenue. Teresa Hogan's financial acumen is critical in maintaining the company's competitive pricing strategy and supporting its geographic expansion by optimizing resource allocation and driving operational efficiencies at the local and potentially regional levels.
    Teresa Hogan

    Susan Donnelly - President (East Salem)

    Susan Donnelly, the President (East Salem) at Grocery Outlet, spearheads the operational leadership and strategic direction for the East Salem retail location. Donnelly manages all aspects of store operations, embodying the owner-operator business model and ensuring the delivery of Grocery Outlet's extreme value proposition to the local market. This role involves optimizing inventory management, particularly the acquisition and sale of overstocked items, to create the signature treasure hunt shopping experience for customers. The President (East Salem) focuses on driving sales, controlling costs, and fostering a strong team to achieve financial targets and uphold the company's reputation for significant savings. Susan Donnelly's leadership is instrumental in translating the broader company strategy into tangible results at the store level, contributing directly to customer satisfaction and the overall success of Grocery Outlet's geographic footprint.

    Jim Porterfield - Chief Marketing Officer

    Jim Porterfield, the Chief Marketing Officer at Grocery Outlet, architects the brand's market positioning and customer engagement strategies. Porterfield oversees all marketing functions, driving initiatives that highlight the extreme value proposition and the unique treasure hunt shopping experience offered by Grocery Outlet. This role involves developing campaigns that resonate with value-conscious consumers and effectively communicate the benefits of acquiring overstocked items at discounted prices. The Chief Marketing Officer ensures that marketing efforts support the company's expansion across multiple states and reinforce its identity as a leading extreme value retailer. Jim Porterfield's leadership focuses on amplifying customer acquisition and retention through innovative marketing approaches, directly contributing to the company's revenue generation by converting excess inventory into compelling offers for shoppers nationwide.

    Andrea Bortner - Chief Human Resources Officer

    Andrea Bortner, the Chief Human Resources Officer at Grocery Outlet, directs all human capital strategies and organizational development initiatives. Bortner oversees talent acquisition, employee relations, compensation, and benefits programs, ensuring a robust workforce that supports the company's unique owner-operator model and its expansion across multiple states. This leadership role is crucial in cultivating a positive and productive work environment that aligns with Grocery Outlet's mission of providing extreme value. The Chief Human Resources Officer develops programs that attract, retain, and develop employees, fostering a culture of engagement and operational excellence. Andrea Bortner's strategic focus on human resources ensures that the company has the skilled personnel necessary to manage the constantly rotating inventory and deliver the distinctive treasure hunt shopping experience to customers nationwide.
    Andrea Bortner

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    Frequently Asked Questions Regarding Grocery Outlet Top Executives and Leadership Team

    Who leads Grocery Outlet?
    Grocery Outlet is led by Jayson Potter (Chief Executive Officer), along with executives such as Teresa Hogan (Owner and Chief Financial Officer Grocery Outlet of Santee) and Susan Donnelly (President (East Salem)).
    Who is part of Grocery Outlet’s executive team?
    The executive team of Grocery Outlet includes leaders such as Jayson Potter (Chief Executive Officer), Teresa Hogan (Owner and Chief Financial Officer Grocery Outlet of Santee), Susan Donnelly (President (East Salem)) and other senior executives.
    How many executives does Grocery Outlet have?
    Grocery Outlet has 5 executives leading key business areas.
    What roles are included in Grocery Outlet’s leadership team?
    The leadership team of Grocery Outlet includes roles such as Chief Executive Officer, Owner and Chief Financial Officer Grocery Outlet of Santee, President (East Salem), Chief Marketing Officer, Chief Human Resources Officer.