Lumen Executive and Leadership Team

Yasir Hashim, the Co-Founder & Chief Executive Officer at Lumen, directs the overarching corporate strategy and vision. Hashim guides the company's expansion within the electrical and automation material distribution sectors, ensuring alignment with the Sonepar Group's global objectives. This leadership role involves setting the strategic direction for all departments, from product sourcing to market penetration across commercial, residential, industrial, OEM, institutional, municipal, and mining industries. Overseeing key growth initiatives, Yasir Hashim ensures Lumen maintains its competitive edge and adapts to evolving market demands. The Chief Executive Officer's focus remains on long-term value creation and sustainable business development for the Quebec-based entity.

Kris Taylor, the Co-Founder & Chief Operating Officer at Lumen, manages the day-to-day operational efficiency and supply chain logistics. Taylor oversees the seamless distribution of electrical and automation materials to a broad client base, encompassing industrial, commercial, residential, and mining sectors. This involves optimizing inventory management, streamlining order fulfillment, and ensuring product availability across all operational regions. The Chief Operating Officer drives process improvements to enhance service delivery and cost-effectiveness, directly impacting Lumen's market competitiveness. By focusing on operational excellence, Kris Taylor ensures that Lumen consistently meets the demands of its diverse clientele and upholds its reputation as a reliable distributor.

Geoffrey McCash, the President at Lumen, directs strategic initiatives and market development for the company's extensive product lines. McCash oversees the expansion of Lumen's reach within key sectors such as commercial, industrial, and institutional markets, ensuring robust service delivery. This leadership position involves fostering strong relationships with clients and partners, driving revenue growth, and maintaining operational integrity. The President focuses on enhancing Lumen's position as a premier distributor of electrical and automation materials throughout Quebec and its broader service areas. Geoffrey McCash's strategic oversight ensures continued market leadership and adaptation to industry advancements.

Lucio Benedetti, the President at Lumen, drives strategic growth and operational excellence across the company's distribution network. Benedetti focuses on expanding Lumen's market share within the industrial, municipal, and OEM sectors, ensuring the efficient delivery of electrical and automation materials. This role involves cultivating key partnerships and overseeing initiatives that enhance customer satisfaction and loyalty. The President is instrumental in aligning departmental objectives with overarching corporate goals, promoting innovation and reliability. By guiding strategic planning and execution, Lucio Benedetti ensures Lumen maintains its competitive advantage and continues to serve its diverse client base effectively.

Regis Chouinard, the President at Lumen, leads the company's strategic direction and market expansion efforts. Chouinard oversees the distribution of electrical and automation materials, focusing on strengthening Lumen's presence in the commercial, residential, and institutional sectors. This involves developing and implementing growth strategies that enhance market penetration and customer engagement. The President is responsible for driving operational efficiency and ensuring that Lumen's services meet the highest industry standards. By fostering a culture of innovation and client-centricity, Regis Chouinard ensures Lumen remains a trusted partner for businesses seeking reliable material solutions.

Nesya Gilad, the Chief Marketing Officer at Lumen, architects and executes comprehensive marketing strategies to enhance brand visibility and market penetration. Gilad drives initiatives that resonate with diverse sectors including commercial, residential, industrial, OEM, institutional, municipal, and mining clients. This involves developing targeted campaigns that highlight Lumen's extensive range of electrical and automation materials. The Chief Marketing Officer oversees market research, digital presence, and customer engagement programs, ensuring consistent messaging across all platforms. By analyzing market trends and customer needs, Nesya Gilad positions Lumen as a leading distributor, fostering strong relationships with clients and partners throughout Quebec and beyond.

Eliran Falah, the Chief Technology Officer, Leading Lumen & Chief People Officer at Lumen, spearheads technological innovation and human capital development. Falah directs the integration of advanced technologies to optimize distribution processes and enhance customer service across all served sectors, including industrial, commercial, and municipal markets. Simultaneously, this dual role involves cultivating a robust organizational culture and talent management strategy, ensuring Lumen attracts and retains top professionals. The Chief Technology Officer, Leading Lumen & Chief People Officer oversees the digital infrastructure supporting Lumen's operations and drives initiatives that foster employee growth and engagement. Eliran Falah's leadership ensures technological advancement and a skilled workforce are central to Lumen's sustained success.