ZooTampa at Lowry Park Executive and Leadership Team

Joseph Couceiro, the President & Chief Executive Officer at ZooTampa at Lowry Park, directs the overarching strategic vision and operational excellence of the institution. This leadership role involves managing high-level partnerships and ensuring the long-term sustainability of conservation initiatives. By aligning departmental goals with the mission of ZooTampa at Lowry Park, Couceiro drives growth in attendance and educational impact. The President & Chief Executive Officer oversees the executive team to maintain rigorous standards in animal care and guest services. Through constant evaluation of market trends, Joseph Couceiro optimizes the visitor experience to ensure relevance within the competitive hospitality sector. This executive maintains focus on expanding the reach of the zoo across the North American market while securing the financial health of the organization. Ultimately, Couceiro fosters a culture of innovation and excellence that defines the daily operations of the entire facility.

Karen Jubrail, the Chief Financial Officer & Senior VP, Finance & Planning at ZooTampa at Lowry Park, manages the fiscal health and long-term capital planning for the organization. This role involves overseeing budgeting processes, financial reporting, and resource allocation to support the zoo's diverse educational and recreational programs. By implementing robust financial controls, Jubrail ensures the efficient use of funds across all departments. The Chief Financial Officer & Senior VP, Finance & Planning works closely with the executive leadership to evaluate the economic feasibility of new animal exhibits and infrastructure projects. Karen Jubrail monitors revenue streams and cost structures to maintain profitability while upholding the highest standards of animal welfare. This position requires precise forecasting to navigate the complexities of the amusement industry. Through diligent financial oversight, Jubrail secures the necessary capital to sustain the mission and operational longevity of the institution.

Carolee Eason, the Senior Vice President, Chief Financial Officer at ZooTampa at Lowry Park, directs the internal accounting functions and treasury management for the zoo. This role focuses on optimizing cash flow and managing the daily financial operations that support the facility's extensive animal care and guest services. By streamlining procurement processes and vendor relationships, Eason ensures that the organization operates with maximum efficiency. The Senior Vice President, Chief Financial Officer collaborates with the broader leadership team to provide data-driven insights that inform strategic decision-making. Carolee Eason maintains strict compliance with financial regulations and internal policies to protect the assets of the zoo. This leadership role involves analyzing operational expenses to identify opportunities for cost reduction without compromising the quality of the visitor experience. Through meticulous financial management, Eason supports the ongoing growth and stability of the institution within the competitive hospitality market.

Sandra Torres, the Senior VP, Marketing Comm & Chief Marketing Officer at ZooTampa at Lowry Park, architects the brand identity and public engagement strategies for the institution. This role involves managing multi-channel campaigns that promote seasonal events and animal encounters to diverse audiences. By analyzing consumer behavior, Torres drives ticket sales and membership growth through targeted digital and traditional media outreach. The Senior VP, Marketing Comm & Chief Marketing Officer collaborates with operational teams to ensure consistent messaging across all guest touchpoints. Sandra Torres monitors market performance to refine promotional tactics and maximize visibility within the regional hospitality landscape. This leadership position requires constant adaptation to shifting audience preferences to maintain high levels of community interest. Through strategic communication, Torres elevates the profile of the zoo, ensuring that the mission of conservation remains central to all public-facing initiatives and marketing efforts.