Leadership Overview
LifeWay has 7 executives leading key functions including strategy, information technology, operations, marketing, finance, and human resources.
Driven by a mission to serve churches and individuals, LifeWay operates as a vital publishing and distribution division, providing essential business services and resources that foster spiritual growth and community engagement across the Southern Baptist Convention.
Driven by a mission to serve churches and individuals, LifeWay operates as a vital publishing and distribution division, providing essential business services and resources that foster spiritual growth and community engagement across the Southern Baptist Convention.
Leadership Roles at LifeWay
Ryan Blackwell - President & Chief Executive Officer
Ryan Blackwell, the President & Chief Executive Officer at LifeWay, directs the overall strategic vision and executive leadership for the organization. Blackwell guides the company's mission to serve churches and individuals through publishing and distribution, ensuring alignment with the objectives of the Southern Baptist Convention. This leadership role involves overseeing all major business units and driving initiatives that support spiritual growth and community engagement. Blackwell's focus remains on enhancing LifeWay's market position as a premier provider of church business services and resources. By championing innovation and operational excellence, Ryan Blackwell ensures the sustained impact and relevance of LifeWay's offerings in the media and publishing sectors. The executive's oversight extends to fostering strong relationships with stakeholders and advancing the organization's long-term financial health and mission fulfillment.

Cossy Pachares - Senior Vice President & Chief Financial Officer
Cossy Pachares, the Senior Vice President & Chief Financial Officer at LifeWay, manages the company's financial operations and strategic fiscal planning. Pachares oversees all aspects of financial reporting, budgeting, treasury, and investment management, ensuring fiscal responsibility and sustainable growth. This critical role involves providing financial insights to support executive decision-making and guiding the organization's financial health. Pachares's responsibilities include managing financial risk, optimizing capital allocation, and ensuring compliance with all financial regulations. By maintaining rigorous financial controls and strategic foresight, Cossy Pachares safeguards LifeWay's assets and supports its mission to serve churches and individuals. The executive's expertise is fundamental to the long-term stability and strategic expansion of the publishing and distribution divisions.
Joseph Walker - Executive VP & Chief Operating Officer
Joseph Walker, the Executive VP & Chief Operating Officer at LifeWay, directs the day-to-day operational execution and business process optimization. Walker oversees the critical functions of publishing, distribution, and the provision of church business services, ensuring seamless delivery of resources. This executive role involves managing supply chain logistics, operational efficiency, and cross-departmental collaboration to meet market demands. Walker's leadership focuses on enhancing the effectiveness of LifeWay's operations, supporting the company's mission to serve churches and individuals across the Southern Baptist Convention. By streamlining workflows and implementing best practices, Joseph Walker drives operational excellence and contributes significantly to the organization's overall productivity and service quality. The executive's strategic oversight ensures that LifeWay's operational framework remains agile and responsive to industry changes.

Timothy Hill - Chief Information Officer
Timothy Hill, the Chief Information Officer at LifeWay, architects and executes the company's comprehensive technology strategy. Hill oversees all aspects of information systems, digital infrastructure, and data management, ensuring robust and secure operations across the organization. This leadership position involves driving technological innovation to enhance LifeWay's publishing, distribution, and church business services. Hill's responsibilities include managing IT budgets, leading digital transformation efforts, and implementing solutions that support operational efficiency and market reach. By optimizing the technology landscape, Timothy Hill ensures seamless integration of digital tools and platforms, directly supporting the company's mission to serve churches and individuals effectively. The executive's strategic guidance is critical for maintaining a competitive edge in the evolving media and publishing industry.

Cynthia Phillips - Senior VP & Chief Marketing Officer
Cynthia Phillips, the Senior VP & Chief Marketing Officer at LifeWay, spearheads all marketing strategies and brand management initiatives. Phillips directs the development and execution of campaigns that promote LifeWay's publishing division and church business services to a broad audience. This leadership role involves overseeing market research, digital marketing, content strategy, and public relations to enhance brand visibility and customer engagement. Phillips's focus is on communicating the value of LifeWay's resources and fostering deeper connections with churches and individuals. By analyzing market trends and consumer behavior, Cynthia Phillips ensures that marketing efforts resonate effectively and drive growth. The executive's strategic direction is vital for expanding LifeWay's reach and reinforcing its position as a trusted provider of spiritual and business resources.

Scott Pryjmak - Chief People Officer
Scott Pryjmak, the Chief People Officer at LifeWay, leads all human resources functions and talent management strategies. Pryjmak oversees recruitment, employee development, compensation, benefits, and fostering a positive organizational culture that aligns with LifeWay's mission. This executive position involves developing and implementing HR policies that support employee engagement and retention, ensuring a skilled and motivated workforce. Pryjmak's focus is on cultivating an environment where employees can thrive and contribute effectively to the company's goals. By championing people-centric initiatives, Scott Pryjmak ensures that LifeWay attracts and retains top talent, crucial for delivering exceptional publishing and distribution services. The executive's strategic approach to human capital management is integral to the organization's success and operational continuity.
Selma Wilson - Vice President & Chief People Officer
Selma Wilson, the Vice President & Chief People Officer at LifeWay, collaborates on and executes human resources strategies to support the organization's workforce. Wilson contributes to talent acquisition, employee relations, and the development of programs that enhance workplace culture and productivity. This leadership role involves supporting the overall people strategy, ensuring alignment with LifeWay's objectives in publishing and distribution. Wilson's efforts focus on fostering an inclusive and supportive environment for all employees, contributing to operational effectiveness. By working closely with the Chief People Officer, Selma Wilson helps to implement initiatives that drive employee satisfaction and professional growth, reinforcing LifeWay's commitment to its team. The executive's dedication to people operations is vital for maintaining a strong and cohesive organizational structure.
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