Leadership Overview
Lifetime Assistance has 5 executives leading key functions including strategy, financial oversight, information security, operational management, and board governance.
Committed to empowering individuals with developmental disabilities, Lifetime Assistance delivers comprehensive support services across the Greater Rochester region to foster independence and enhance quality of life for every person served.
Committed to empowering individuals with developmental disabilities, Lifetime Assistance delivers comprehensive support services across the Greater Rochester region to foster independence and enhance quality of life for every person served.
Leadership Roles at Lifetime Assistance
Jamie Branciforte - President & Chief Executive Officer
Jamie Branciforte, the President & Chief Executive Officer at Lifetime Assistance, directs the overarching strategic vision for the organization. This leadership role involves aligning agency resources with the mission of supporting children and adults with developmental disabilities. Branciforte manages high-level stakeholder relationships while ensuring the long-term sustainability of programs across the Greater Rochester area. By fostering a culture of excellence, the President & Chief Executive Officer drives organizational growth and service expansion. Jamie Branciforte maintains constant communication with the Board of Trustees to ensure compliance with regulatory standards and mission-driven objectives. Through rigorous oversight of all departments, the President & Chief Executive Officer guarantees that the agency remains a pillar of support for the community. This executive leadership ensures that every initiative directly benefits the individuals served, maintaining a focus on quality care and operational integrity throughout the entire regional footprint.
Jonathan Semmler - Chief Financial Officer
Jonathan Semmler, the Chief Financial Officer at Lifetime Assistance, manages the fiscal health and budgetary planning for the entire agency. This role involves overseeing complex financial reporting, grant management, and resource allocation to support developmental disability services. Semmler ensures that all financial operations remain transparent and compliant with state and federal regulations. By analyzing economic trends, the Chief Financial Officer provides the necessary data to support strategic decision-making for the executive team. Jonathan Semmler monitors cash flow and investment strategies to secure the future of the organization. The Chief Financial Officer collaborates with department heads to optimize spending and maximize the impact of available funding. Through meticulous financial planning, Semmler protects the assets of the agency, allowing for the continued delivery of essential care. This leadership position remains vital for maintaining the fiscal stability required to serve the diverse needs of the community.

Jordon Brown - Executive Vice President & Chief Operating Officer
Jordon Brown, the Executive Vice President & Chief Operating Officer at Lifetime Assistance, manages the daily operational workflows and service delivery models across the agency. This role involves coordinating the efforts of various departments to ensure that programs for children and adults with developmental disabilities function effectively. Brown oversees the implementation of operational policies that improve service quality and staff performance. The Executive Vice President & Chief Operating Officer monitors regional service metrics to identify areas for improvement and growth. Jordon Brown collaborates with the executive team to translate strategic goals into actionable daily tasks. By optimizing internal processes, the Executive Vice President & Chief Operating Officer ensures that resources reach those in need efficiently. This leadership position focuses on maintaining high standards of care and operational excellence throughout the Greater Rochester area. Brown drives the execution of organizational initiatives, ensuring that every operational decision supports the long-term mission of the agency.
Brandyn Heppard - President of the Board of Trustees
Brandyn Heppard, the President of the Board of Trustees at Lifetime Assistance, governs the strategic direction and fiduciary responsibilities of the organization. This role involves leading board meetings, setting policy agendas, and ensuring that the agency remains true to the mission of serving individuals with developmental disabilities. Heppard facilitates communication between the board and the executive leadership team to ensure alignment on long-term goals. The President of the Board of Trustees provides oversight on governance matters and ethical standards. Brandyn Heppard represents the interests of the community and stakeholders, ensuring that the agency maintains its commitment to excellence. By fostering a collaborative environment, the President of the Board of Trustees supports the development of sustainable programs. This leadership position remains essential for maintaining public trust and organizational accountability. Heppard ensures that the board provides the necessary guidance to navigate the evolving landscape of social services in the region.
Keith Gilderhus - Chief Information Officer & Chief Information Security Officer
Keith Gilderhus, the Chief Information Officer & Chief Information Security Officer at Lifetime Assistance, architects the digital infrastructure and security protocols for the agency. This dual-function role involves protecting sensitive client data while implementing technology solutions that streamline service delivery for individuals with developmental disabilities. Gilderhus manages the cybersecurity posture of the organization, mitigating risks and ensuring data privacy across all digital platforms. The Chief Information Officer & Chief Information Security Officer oversees the integration of new software systems to improve operational efficiency. Keith Gilderhus leads the IT department in maintaining robust network reliability for all regional facilities. By aligning technology investments with the core mission, the Chief Information Officer & Chief Information Security Officer supports the staff in providing high-quality care. This leadership role ensures that the agency remains resilient against digital threats while leveraging modern tools to enhance the overall experience for every person served.
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