LCS Executive and Leadership Team

Elisa Baptiste, the Senior Vice President, Chief Operating Officer, CPS at LCS, directs all internal operational workflows and procurement logistics. Overseeing the integration of vendor networks, the Chief Operating Officer ensures that every supply chain process aligns with the overarching goal of cost-efficiency for senior living communities. Baptiste manages the daily execution of service delivery, maintaining rigorous standards for product quality across North American operations. By coordinating with department heads, the Chief Operating Officer optimizes resource allocation to support the broader mission of resident-focused care. This leadership role involves constant monitoring of operational metrics to identify areas for improvement within the procurement framework. Through the implementation of streamlined administrative protocols, Elisa Baptiste drives organizational productivity. Ultimately, the Chief Operating Officer secures the operational foundation necessary for the company to provide consistent, high-value support to all members.

Jim Pusateri, the Chief Sales Officer (CSO) at LCS, directs the expansion of the member base and manages all revenue-generating partnerships. Overseeing the acquisition of new senior living communities, the Chief Sales Officer ensures that the value proposition of the procurement network reaches a wider market. Pusateri architects strategic outreach programs that highlight the benefits of the vendor network, focusing on long-term growth and sustainable business relationships. By analyzing market trends, the Chief Sales Officer identifies opportunities to scale services across diverse regional landscapes. This leadership role requires close collaboration with the executive team to align sales targets with the company's commitment to transparency and integrity. Jim Pusateri drives the conversion of prospective members into long-term partners through targeted engagement strategies. Ultimately, the Chief Sales Officer strengthens the market position of the organization by consistently delivering measurable financial advantages to every community served.

Rick Westermann, the Senior Vice President, Chief Marketing Officer at LCS, directs all brand positioning and communication strategies. Overseeing the development of marketing collateral, the Chief Marketing Officer ensures that the company's reputation for integrity and service excellence remains prominent within the senior living industry. Westermann architects campaigns that articulate the specific advantages of the vendor network to potential and existing members. By managing digital presence and industry outreach, the Chief Marketing Officer fosters trust and brand recognition across the national market. This leadership role involves coordinating with sales and operations to ensure consistent messaging that reflects the core mission of resident care. Rick Westermann drives the creation of educational content that demonstrates the value of procurement expertise. Ultimately, the Chief Marketing Officer elevates the visibility of the organization, ensuring that the brand remains the preferred partner for communities seeking high-quality, cost-effective solutions.

Monica Friedman, the Chief Human Resources Officer at LCS, directs all talent acquisition, employee development, and organizational culture initiatives. Overseeing the recruitment of industry experts, the Chief Human Resources Officer ensures that the workforce possesses the deep knowledge required to manage complex senior living procurement needs. Friedman architects training programs that emphasize customer service, transparency, and ethical business practices. By fostering a high-performance environment, the Chief Human Resources Officer aligns individual staff contributions with the company's broader mission of supporting resident care. This leadership role involves managing internal communications and performance management systems to maintain operational excellence. Monica Friedman drives the implementation of policies that support employee retention and professional growth across all departments. Ultimately, the Chief Human Resources Officer builds the human capital foundation that allows the organization to deliver consistent, reliable service to every member community.

Frank Vedder, the Senior Vice President and Chief Information Officer at LCS, directs the digital infrastructure and data security protocols. Overseeing the implementation of advanced procurement software, the Chief Information Officer ensures that members have seamless access to vendor pricing and service data. Vedder architects robust IT systems that protect sensitive information while facilitating efficient communication between the company and its extensive vendor network. By leveraging data analytics, the Chief Information Officer provides actionable insights that help optimize purchasing decisions for senior living communities. This leadership role involves managing the technological roadmap to support future scalability and innovation in service delivery. Frank Vedder drives the adoption of secure, cloud-based solutions that enhance transparency and operational speed. Ultimately, the Chief Information Officer maintains the technological integrity of the organization, ensuring that all digital tools directly support the mission of providing peace of mind to residents.