LCS Executive and Leadership Team

Rick Westermann, the Senior Vice President, Chief Marketing Officer at LCS, directs all brand positioning and market outreach initiatives. Overseeing the development of value-driven communication strategies, the Senior Vice President, Chief Marketing Officer ensures that the unique procurement advantages offered by the organization reach senior living communities across North America. This leadership role involves analyzing market trends to refine the vendor network and enhance member engagement. By aligning marketing collateral with the specific needs of facility operators, Rick Westermann directly impacts the growth of the member base. Westermann secures long-term brand loyalty by emphasizing transparency and integrity in every campaign. Through the coordination of digital and traditional outreach, the Senior Vice President, Chief Marketing Officer maintains a competitive edge in the health services sector, ensuring that the mission of providing peace of mind remains central to all external messaging and corporate identity efforts.

Jim Pusateri, the Chief Sales Officer (CSO) at LCS, directs the expansion of the member network and manages all revenue-generating partnerships. Overseeing the acquisition of new senior living communities, the Chief Sales Officer (CSO) ensures that the procurement solutions provided meet the rigorous demands of modern facility management. This leadership role involves negotiating complex service agreements and fostering long-term relationships with key industry stakeholders. By optimizing the sales pipeline, Jim Pusateri directly impacts the financial stability and operational scale of the organization. Pusateri drives regional growth initiatives, ensuring that the benefits of the vendor network reach diverse markets effectively. Through constant collaboration with the executive team, the Chief Sales Officer (CSO) aligns sales targets with the broader mission of delivering exceptional value. Ultimately, Pusateri secures the market position of the company by consistently demonstrating the tangible cost-saving benefits available to every member community.

Monica Friedman, the Chief Human Resources Officer at LCS, directs all talent acquisition, organizational development, and employee engagement programs. Overseeing the cultivation of a high-performance culture, the Chief Human Resources Officer ensures that the workforce possesses the expertise required to support complex senior living procurement operations. This leadership role involves designing comprehensive training modules that emphasize the core values of integrity and customer service. By implementing strategic recruitment initiatives, Monica Friedman directly impacts the internal capacity of the organization to serve its members. Friedman manages the professional growth of staff, ensuring that the team remains equipped to handle the evolving needs of the senior living industry. Through the alignment of human capital with corporate objectives, the Chief Human Resources Officer fosters an environment of excellence. Ultimately, Friedman secures the operational continuity of the company by attracting and retaining top-tier talent dedicated to the mission of supporting resident care.

Frank Vedder, the Senior Vice President and Chief Information Officer at LCS, directs the digital transformation and technological infrastructure of the organization. Overseeing the implementation of secure data systems, the Senior Vice President and Chief Information Officer ensures that procurement platforms remain efficient and accessible for all members. This leadership role involves architecting scalable software solutions that streamline vendor interactions and data reporting. By optimizing the technological framework, Frank Vedder directly impacts the operational efficiency of the entire company. Vedder manages cybersecurity protocols to protect sensitive member information across all regional operations. Through the integration of advanced analytics, the Senior Vice President and Chief Information Officer provides actionable insights that support strategic decision-making at the executive level. Ultimately, Vedder secures the digital future of the organization by maintaining robust systems that facilitate seamless communication and transaction processing, ensuring that the company remains at the forefront of industry innovation.