Lane & Associates Executive and Leadership Team

September, 2026

Leadership Overview

Lane & Associates has 5 executives leading key functions including information technology, financial strategy, facilities management, and organizational leadership.

Committed to excellence in oral healthcare, Lane & Associates delivers comprehensive dental services across North Carolina while maintaining a patient-centered philosophy focused on preventative care and surgical precision.

Leadership Roles at Lane & Associates

  • Chief Financial Officer - Larry Woolhiser
  • Facilities Chief Financial Officer & Vice President - Perry Truelove
  • President - Bert Usry
  • President - Barbie Landry
  • Chief Information Officer - Jennifer Evans
  • Larry Woolhiser - Chief Financial Officer

    Larry Woolhiser, the Chief Financial Officer at Lane & Associates, manages the fiscal health and capital allocation for the entire dental network. Woolhiser oversees revenue cycle management, budgeting, and long-term financial planning to support the expansion of dental services throughout North Carolina. By analyzing market trends and operational costs, the Chief Financial Officer ensures the sustainability of the practice. Larry Woolhiser directs the financial reporting processes and maintains compliance with healthcare industry standards. This leadership role involves collaborating with the executive team to prioritize investments in new dental equipment and facility upgrades. Through rigorous financial oversight, the Chief Financial Officer mitigates risks and maximizes profitability across all locations. Woolhiser drives the strategic financial initiatives that allow the organization to provide accessible oral surgery and preventative care. By optimizing resource distribution, the Chief Financial Officer strengthens the competitive position of the company within the regional healthcare market.

    Perry Truelove - Facilities Chief Financial Officer & Vice President

    Perry Truelove, the Facilities Chief Financial Officer & Vice President at Lane & Associates, architects the physical expansion and maintenance strategy for all dental offices. Truelove manages the capital expenditure for new facility construction and the renovation of existing clinics across North Carolina. By overseeing real estate acquisitions and infrastructure development, the Facilities Chief Financial Officer & Vice President ensures that every office meets the highest standards for patient comfort and clinical safety. Perry Truelove coordinates with regional managers to optimize the layout of dental suites for maximum operational efficiency. This leadership role involves balancing the financial requirements of facility maintenance with the need for modern, accessible care environments. Through strategic planning, the Facilities Chief Financial Officer & Vice President supports the growth of the organization by identifying prime locations for new service centers. Truelove maintains the physical assets that enable the delivery of high-quality oral surgery and preventative care to the community.

    Bert Usry - President

    Bert Usry, the President at Lane & Associates, directs the overarching clinical and operational strategy for the dental network. Usry focuses on the standardization of patient care protocols, ensuring that every office provides consistent, high-quality teeth cleaning and oral surgery services. By fostering a culture of clinical excellence, the President drives the professional development of the dental staff across North Carolina. Bert Usry oversees the integration of new clinical practices and ensures alignment with the long-term mission of the organization. This leadership role involves managing relationships with healthcare partners and maintaining the reputation of the practice as a leader in preventative care. Through the implementation of performance metrics, the President monitors the quality of service delivery and identifies opportunities for operational improvement. Usry leads the executive team in executing the strategic vision that sustains the growth of the company. By prioritizing patient satisfaction, the President ensures the continued success of the organization.

    Barbie Landry - President

    Barbie Landry, the President at Lane & Associates, manages the administrative operations and business development initiatives for the dental chain. Landry focuses on scaling the business model to reach more patients throughout North Carolina while maintaining the quality of preventative care. By overseeing marketing strategies and patient acquisition efforts, the President drives the growth of the organization. Barbie Landry coordinates with the leadership team to streamline administrative workflows and improve the efficiency of the patient intake process. This leadership role involves identifying new market opportunities and expanding the reach of oral surgery services. Through the development of community outreach programs, the President strengthens the brand presence of the company. Landry ensures that the business operations support the clinical goals of the practice. By fostering innovation in service delivery, the President maintains the competitive advantage of the organization. Through strategic oversight, the President secures the long-term viability of the dental network.

    Jennifer Evans - Chief Information Officer

    Jennifer Evans, the Chief Information Officer at Lane & Associates, directs the digital infrastructure supporting dental operations across North Carolina. Evans manages the integration of electronic health records and secure patient data systems to ensure seamless clinical workflows. By modernizing the technological framework, the Chief Information Officer optimizes the delivery of teeth cleaning and oral surgery services. Jennifer Evans oversees the cybersecurity protocols protecting sensitive patient information while driving efficiency in administrative processes. This leadership role involves coordinating with clinical staff to implement advanced diagnostic tools that improve patient outcomes. Through the deployment of scalable software solutions, the Chief Information Officer maintains the technological edge necessary for high-quality preventative care. Evans continuously evaluates emerging dental technologies to enhance the overall patient experience. By aligning digital strategy with the broader mission of the organization, the Chief Information Officer secures the operational integrity of all regional offices.

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    Frequently Asked Questions Regarding Lane & Associates Top Executives and Leadership Team

    Who leads Lane & Associates?
    Lane & Associates is led by Larry Woolhiser (Chief Financial Officer), along with executives such as Perry Truelove (Facilities Chief Financial Officer & Vice President) and Bert Usry (President).
    Who is part of Lane & Associates’s executive team?
    The executive team of Lane & Associates includes leaders such as Larry Woolhiser (Chief Financial Officer), Perry Truelove (Facilities Chief Financial Officer & Vice President), Bert Usry (President) and other senior executives.
    How many executives does Lane & Associates have?
    Lane & Associates has 5 executives leading key business areas.
    What roles are included in Lane & Associates’s leadership team?
    The leadership team of Lane & Associates includes roles such as Chief Financial Officer, Facilities Chief Financial Officer & Vice President, President, President, Chief Information Officer.