123Dentist Executive and Leadership Team

Jeffrey Leger, the Chief Executive Officer at 123Dentist, directs the overarching corporate vision and long-term growth trajectory for the dental services network. Leger oversees the integration of new dental practices into the existing platform while maintaining high standards of patient care across all locations. By aligning operational goals with market demands, the Chief Executive Officer ensures the company remains a leader in the Canadian dental sector. Jeffrey Leger manages relationships with key stakeholders and investors to secure the capital necessary for continued expansion. This leadership role involves constant evaluation of the competitive landscape to identify new opportunities for service enhancement. Through strategic oversight of the entire organization, Leger drives efficiency and promotes a culture of excellence. The Chief Executive Officer maintains a focus on scaling the digital infrastructure to support a growing number of community dentists and patients throughout the country.

Elliot Pobjoy, the Vice President, Strategy & To The Chief of Staff & Chief Executive Officer at 123Dentist, coordinates cross-functional initiatives to ensure alignment with the company's core mission. Pobjoy facilitates communication between the executive leadership and various departments to streamline operational workflows. The Vice President, Strategy & To The Chief of Staff & Chief Executive Officer drives the execution of strategic projects that enhance the visibility of the dental network. Elliot Pobjoy manages the internal processes that support the Chief Executive Officer in daily decision-making and long-term planning. By identifying bottlenecks in organizational performance, the Vice President, Strategy & To The Chief of Staff & Chief Executive Officer implements solutions that improve productivity and service delivery. This role involves synthesizing complex data into clear strategic directives for the entire organization. Through meticulous planning and execution, Pobjoy ensures that all departments work in harmony to achieve the company's growth objectives.

George Niktaris, the Chief Financial Officer at 123Dentist, manages the fiscal health and capital allocation strategies for the organization. Niktaris oversees financial reporting, budgeting, and long-term investment planning to support the expansion of the dental network. The Chief Financial Officer monitors revenue streams from various dental offices and ensures compliance with all financial regulations. George Niktaris drives cost-optimization initiatives that improve profitability while maintaining the quality of services offered to patients. By analyzing market trends and economic indicators, the Chief Financial Officer provides the executive team with actionable insights for strategic decision-making. Niktaris coordinates with external auditors and financial partners to maintain transparency and fiscal integrity. This leadership role involves balancing the need for aggressive growth with the requirement for sustainable financial performance. Through rigorous financial oversight, the Chief Financial Officer secures the resources necessary for the company to thrive in the competitive dental industry.

Olya Sanakoev, the Chief Information Officer at 123Dentist, architects the digital framework that powers the online dental search network. Sanakoev manages the development of user-friendly interfaces that allow clients to filter dental offices by location, language, and specific service requirements. The Chief Information Officer ensures data security and system reliability across all digital touchpoints, protecting sensitive patient information while optimizing search functionality. Olya Sanakoev drives the implementation of advanced analytics to track user engagement and improve the matching process between patients and providers. By integrating modern software solutions into the daily operations of the network, the Chief Information Officer enhances the overall efficiency of the platform. Sanakoev collaborates with technical teams to maintain a scalable architecture capable of supporting rapid growth. This role remains critical to the company's mission of providing accessible dental care through innovative technology.