KKday Executive and Leadership Team

June, 2026

Leadership Overview

KKday has 5 executives leading key functions including strategy, technology, operations, and global market development.

Driven by a commitment to authentic local experiences, KKday connects travelers with unique tours and activities, fostering global exploration and cultural immersion.

Leadership Roles at KKday

  • Chief Executive Officer & Founder - Chen MingMing
  • Chief Operating Officer - Weichun Liu
  • Chief Operating Officer (China) & Co-Founder - Allen Chen
  • Chief Technology Officer - MingHuang Chen
  • Global Chief of Staff - Samuel Kuo
  • Chen MingMing - Chief Executive Officer & Founder

    Chen MingMing, the Chief Executive Officer & Founder at KKday, directs the overarching corporate strategy and vision. This leadership role involves guiding the company's expansion into new international markets and solidifying its position as a premier e-commerce travel platform. Chen MingMing oversees the integration of local tour operators and activity providers, ensuring a diverse and high-quality offering for global travelers. The focus remains on driving innovation within the travel tech sector and enhancing the user experience for booking authentic local experiences. Strategic partnerships and business development initiatives fall under this executive's purview, aiming to broaden KKday's reach and impact across the hospitality and travel industries. Chen MingMing's strategic direction ensures the company's sustained growth and market leadership.

    Weichun Liu - Chief Operating Officer

    Weichun Liu, the Chief Operating Officer at KKday, manages the day-to-day operational execution and efficiency across the company's global network. This executive oversees the integration of new tour and activity providers, ensuring seamless onboarding and adherence to quality standards. Weichun Liu directs the operational teams responsible for customer support, logistics, and service delivery, guaranteeing a positive experience for travelers. The COO's responsibilities include optimizing internal processes, enhancing supply chain management for travel services, and driving operational excellence. Strategic initiatives aimed at improving service reliability and expanding operational capacity fall under this leadership. Weichun Liu ensures that KKday's operational framework effectively supports its mission of connecting travelers with authentic local tours and activities worldwide, contributing to sustained growth and customer satisfaction.

    Allen Chen - Chief Operating Officer (China) & Co-Founder

    Allen Chen, the Chief Operating Officer (China) & Co-Founder at KKday, spearheads operational strategy and execution specifically within the China market. This executive directs the development and implementation of localized operational frameworks, ensuring KKday's services meet the unique demands of Chinese travelers and partners. Allen Chen oversees the integration of regional tour operators and activity providers, guaranteeing compliance with local regulations and cultural nuances. The COO (China)'s focus includes optimizing customer service delivery, managing regional logistics, and driving operational efficiency across China. Strategic initiatives for market penetration and expansion within China fall under this leadership. Allen Chen ensures KKday's robust presence and service excellence in the critical Chinese travel market, supporting the company's global mission.
    Allen Chen

    MingHuang Chen - Chief Technology Officer

    MingHuang Chen, the Chief Technology Officer at KKday, architects the company's technological infrastructure and digital product development. This executive drives the innovation pipeline, ensuring the platform's scalability, security, and performance across all global operations. MingHuang Chen oversees the engineering teams responsible for developing and maintaining the e-commerce platform, mobile applications, and data analytics capabilities. The CTO's focus includes implementing cutting-edge technologies to enhance user experience, streamline booking processes, and provide valuable insights into travel trends. Strategic technology roadmaps and the adoption of new digital solutions are critical components of this role. MingHuang Chen ensures that KKday's technology stack supports its mission of connecting travelers with authentic local experiences worldwide, driving operational efficiency and competitive advantage.

    Samuel Kuo - Global Chief of Staff

    Samuel Kuo, the Global Chief of Staff at KKday, acts as a strategic advisor and operational facilitator, ensuring alignment across key business functions and leadership initiatives. This executive supports the CEO in driving strategic projects, managing cross-functional collaborations, and enhancing organizational effectiveness. Samuel Kuo oversees special projects, market analysis, and the implementation of key corporate strategies, ensuring timely execution and impact. The Chief of Staff's role involves streamlining communication channels, coordinating executive priorities, and driving operational improvements throughout the global organization. Strategic planning support and the development of internal operational frameworks are critical aspects of this position. Samuel Kuo ensures that KKday's strategic objectives are translated into actionable plans, supporting the company's mission to connect travelers with authentic local tours and activities globally.

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    Frequently Asked Questions Regarding KKday Top Executives and Leadership Team

    Who leads KKday?
    KKday is led by Chen MingMing (Chief Executive Officer & Founder), along with executives such as Weichun Liu (Chief Operating Officer) and Allen Chen (Chief Operating Officer (China) & Co-Founder).
    Who is part of KKday’s executive team?
    The executive team of KKday includes leaders such as Chen MingMing (Chief Executive Officer & Founder), Weichun Liu (Chief Operating Officer), Allen Chen (Chief Operating Officer (China) & Co-Founder) and other senior executives.
    How many executives does KKday have?
    KKday has 5 executives leading key business areas.
    What roles are included in KKday’s leadership team?
    The leadership team of KKday includes roles such as Chief Executive Officer & Founder, Chief Operating Officer, Chief Operating Officer (China) & Co-Founder, Chief Technology Officer, Global Chief of Staff.