Juan Valdez Café Executive and Leadership Team

July, 2026

Leadership Overview

Juan Valdez Café has 4 executives leading key functions including marketing, finance, legal, and technology.

Driven by a commitment to quality, Juan Valdez Café is dedicated to delivering exceptional coffee experiences and fostering sustainable practices within the hospitality sector, impacting global markets through its unique brand.

Leadership Roles at Juan Valdez Café

  • Principal Chief Financial Officer - Vicepresidente De Estrategia Y Finanzas - Pedro García Moncayo
  • Chief Marketing Officer - Lina Hoyos
  • Chief Legal Officer - Mateo Borda
  • Gerente De Tecnología - Edna Almanza Ramirez
  • Pedro García Moncayo - Principal Chief Financial Officer - Vicepresidente De Estrategia Y Finanzas

    Pedro García Moncayo, the Principal Chief Financial Officer - Vicepresidente De Estrategia Y Finanzas at Juan Valdez Café, architects the company's financial planning and strategic growth initiatives. Overseeing fiscal operations and investment strategies, Moncayo ensures robust financial health and sustainable expansion within the hospitality sector. This critical role involves managing capital allocation, optimizing resource deployment, and guiding long-term financial forecasting to align with corporate objectives. By driving financial discipline and strategic foresight, Pedro García Moncayo directly impacts the company's profitability and market valuation. Ultimately, Moncayo secures the financial stability required for Juan Valdez Café's continued success and operational excellence.
    Pedro García Moncayo

    Lina Hoyos - Chief Marketing Officer

    Lina Hoyos, the Chief Marketing Officer at Juan Valdez Café, directs all brand strategy and market positioning initiatives. Overseeing global campaigns, Hoyos ensures consistent brand messaging across all customer touchpoints, driving customer acquisition and loyalty. This leadership role involves analyzing market trends and consumer behavior to identify new growth opportunities within the competitive restaurant industry. By developing innovative marketing programs, Lina Hoyos directly supports the company's revenue targets and expands its market presence. Ultimately, Hoyos solidifies Juan Valdez Café's reputation as a premier coffee destination.
    Mateo Borda, the Chief Legal Officer at Juan Valdez Café, governs all legal affairs and ensures strict compliance with regulatory frameworks. Overseeing corporate governance and risk management, Borda safeguards the company's assets and reputation across its global operations. This executive position involves advising on contractual agreements, intellectual property, and litigation strategy to mitigate legal exposure. By providing expert counsel on complex legal matters, Mateo Borda directly supports strategic decision-making and operational integrity. Ultimately, Borda upholds the highest standards of legal practice, ensuring Juan Valdez Café operates ethically and within all applicable laws.

    Edna Almanza Ramirez - Gerente De Tecnología

    Edna Almanza Ramirez, the Gerente De Tecnología at Juan Valdez Café, directs the company's technological infrastructure and digital transformation efforts. Overseeing IT operations and innovation, Ramirez ensures that technology solutions enhance operational efficiency and customer experience within the restaurant industry. This leadership role involves developing and implementing robust IT strategies, managing cybersecurity protocols, and exploring emerging technologies to drive business growth. By optimizing technological capabilities, Edna Almanza Ramirez directly supports the company's competitive edge and operational scalability. Ultimately, Ramirez champions technological advancement to fortify Juan Valdez Café's market position and service delivery.

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    Frequently Asked Questions Regarding Juan Valdez Café Top Executives and Leadership Team

    Who leads Juan Valdez Café?
    Juan Valdez Café is led by Pedro García Moncayo (Principal Chief Financial Officer - Vicepresidente De Estrategia Y Finanzas), along with executives such as Lina Hoyos (Chief Marketing Officer) and Mateo Borda (Chief Legal Officer).
    Who is part of Juan Valdez Café’s executive team?
    The executive team of Juan Valdez Café includes leaders such as Pedro García Moncayo (Principal Chief Financial Officer - Vicepresidente De Estrategia Y Finanzas), Lina Hoyos (Chief Marketing Officer), Mateo Borda (Chief Legal Officer) and other senior executives.
    How many executives does Juan Valdez Café have?
    Juan Valdez Café has 4 executives leading key business areas.
    What roles are included in Juan Valdez Café’s leadership team?
    The leadership team of Juan Valdez Café includes roles such as Principal Chief Financial Officer - Vicepresidente De Estrategia Y Finanzas, Chief Marketing Officer, Chief Legal Officer, Gerente De Tecnología.