Jerónimo Martins Executive and Leadership Team

October, 2026

Leadership Overview

Jerónimo Martins has 4 executives leading key functions including international food distribution, retail operations, regional market strategy, and specialized store management.

Focused on delivering high-quality food products across diverse international markets, Jerónimo Martins maintains a commitment to operational excellence and sustainable growth within the global retail sector.

Leadership Roles at Jerónimo Martins

  • Chief Executive Officer, Bodega Del Canasto - Julian Carulla
  • Chief Executive Officer, Colombia - Nuno Sereno
  • Chief Operating Officer - Cesar Borras
  • Chief Operating Officer and Director De Operaciones Zona Centro Y Franquicias - Sergio Moreno Mejía
  • Julian Carulla - Chief Executive Officer, Bodega Del Canasto

    Julian Carulla, the Chief Executive Officer, Bodega Del Canasto at Jerónimo Martins, leads the strategic direction and market positioning of the Bodega Del Canasto banner. Carulla architects the commercial roadmap for this specific retail segment, focusing on competitive pricing and product assortment to capture market share. The Chief Executive Officer, Bodega Del Canasto manages the daily business activities, ensuring that the retail experience meets the specific needs of the local consumer base. Julian Carulla coordinates with the broader group leadership to leverage shared resources and supply chain advantages. By analyzing consumer behavior and market trends, Carulla drives innovation in store formats and promotional strategies. This leadership role involves maintaining high standards of service and operational excellence across all locations. Through the development of targeted marketing initiatives and efficient store management, the Chief Executive Officer, Bodega Del Canasto strengthens the group's footprint in the specialized retail sector.
    Julian Carulla

    Nuno Sereno - Chief Executive Officer, Colombia

    Nuno Sereno, the Chief Executive Officer, Colombia at Jerónimo Martins, directs the entire strategic operation within the Colombian market. Sereno oversees the growth of the Ara proximity store network, ensuring that the group's expansion plans remain aligned with local economic conditions. The Chief Executive Officer, Colombia manages the executive team responsible for regional logistics, human resources, and retail performance. Nuno Sereno coordinates with the corporate headquarters in Lisbon to report on regional progress and secure necessary investments for future development. By fostering strong relationships with local suppliers and stakeholders, Sereno enhances the group's competitive advantage in the region. This leadership role involves navigating complex regulatory environments while maintaining the high operational standards expected of the group. Through the implementation of a robust growth strategy, the Chief Executive Officer, Colombia drives the successful scaling of the retail business, ensuring that the group remains a dominant force in the South American food distribution landscape.

    Cesar Borras - Chief Operating Officer

    Cesar Borras, the Chief Operating Officer at Jerónimo Martins, directs the overarching efficiency of the group's international food distribution networks. Borras manages the complex logistics required to maintain the Pingo Doce and Recheio supply chains across Portugal. By optimizing inventory turnover and warehouse throughput, the Chief Operating Officer ensures that retail shelves remain stocked with high-quality goods. This leadership role involves constant coordination with regional directors to align operational output with the broader corporate strategy of the group. Cesar Borras monitors performance metrics across the entire distribution infrastructure to identify bottlenecks and implement scalable solutions. Through rigorous oversight of procurement processes and distribution center management, Borras drives significant improvements in cost-efficiency. The Chief Operating Officer maintains a focus on long-term operational stability, ensuring that the group's retail banners meet the evolving demands of consumers in competitive European markets.
    Cesar Borras

    Sergio Moreno Mejía - Chief Operating Officer and Director De Operaciones Zona Centro Y Franquicias

    Sergio Moreno Mejía, the Chief Operating Officer and Director De Operaciones Zona Centro Y Franquicias at Jerónimo Martins, oversees the expansion and management of the Ara proximity food store network in Colombia. Moreno Mejía directs the operational execution of the central zone, ensuring that franchise models align with the group's strict quality standards. By refining store-level processes and customer service protocols, the Chief Operating Officer and Director De Operaciones Zona Centro Y Franquicias enhances the brand presence within the South American market. Sergio Moreno Mejía manages the integration of new franchise partners into the existing retail ecosystem, fostering consistent growth and brand loyalty. This role requires deep engagement with local market dynamics to adapt the retail strategy effectively. Through the implementation of standardized operational procedures, Moreno Mejía secures the profitability of the central zone while supporting the broader mission of providing accessible food options to diverse communities.
    Sergio Moreno Mejía

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    Frequently Asked Questions Regarding Jerónimo Martins Top Executives and Leadership Team

    Who leads Jerónimo Martins?
    Jerónimo Martins is led by Julian Carulla (Chief Executive Officer, Bodega Del Canasto), along with executives such as Nuno Sereno (Chief Executive Officer, Colombia) and Cesar Borras (Chief Operating Officer).
    Who is part of Jerónimo Martins’s executive team?
    The executive team of Jerónimo Martins includes leaders such as Julian Carulla (Chief Executive Officer, Bodega Del Canasto), Nuno Sereno (Chief Executive Officer, Colombia), Cesar Borras (Chief Operating Officer) and other senior executives.
    How many executives does Jerónimo Martins have?
    Jerónimo Martins has 4 executives leading key business areas.
    What roles are included in Jerónimo Martins’s leadership team?
    The leadership team of Jerónimo Martins includes roles such as Chief Executive Officer, Bodega Del Canasto, Chief Executive Officer, Colombia, Chief Operating Officer, Chief Operating Officer and Director De Operaciones Zona Centro Y Franquicias.