ive Executive and Leadership Team

October, 2026

Leadership Overview

ive has 6 executives leading key functions including production, customer experience, ecommerce, marketing, technology, and sales.

Focused on delivering integrated communications across Australia, ive empowers businesses through advanced printing, data management, and multi-channel distribution strategies to optimize customer engagement and operational efficiency.

Leadership Roles at ive

  • Chief Executive Officer, Production & Distribution - Cliff Brigstocke
  • Chief Executive Officer, Cx & Data - Sean Smith
  • Chief Executive Officer, eCommerce (Asxigl) - Rob Draper
  • Chief Marketing Officer - Emma Johnstone
  • Chief Technology Officer, Data-Driven Communications - Santo Losurdo
  • Chief Sales Officer, Print Web Offset & Distribution - Steven Maidens
  • Cliff Brigstocke - Chief Executive Officer, Production & Distribution

    Cliff Brigstocke, the Chief Executive Officer, Production & Distribution at ive, directs all large-scale manufacturing and logistics operations. Overseeing the national print infrastructure, the Chief Executive Officer, Production & Distribution ensures high-volume output meets rigorous quality standards across diverse market sectors. This leadership role involves optimizing supply chain workflows to maintain competitive lead times for complex customer communications. By integrating advanced automation into the production floor, Cliff Brigstocke drives significant efficiency gains throughout the Australian network. Brigstocke manages the physical distribution channels, ensuring seamless delivery of personalized materials to end-users. Through constant refinement of operational processes, the Chief Executive Officer, Production & Distribution supports the broader corporate objective of providing reliable, vertically integrated communication solutions. Brigstocke maintains alignment with the Board regarding capital expenditure for new printing technologies, ultimately securing the market position of the firm as a premier provider of physical and digital communication assets.

    Sean Smith - Chief Executive Officer, Cx & Data

    Sean Smith, the Chief Executive Officer, Cx & Data at ive, architects the strategic framework for customer experience and data-driven insights. Overseeing the integration of consumer analytics into communication workflows, the Chief Executive Officer, Cx & Data ensures that every client interaction remains personalized and impactful. This leadership role involves managing large-scale data sets to refine targeting strategies for multi-channel campaigns. By leveraging proprietary analytical tools, Sean Smith drives improved conversion rates for enterprise clients across the Australian market. Smith collaborates with the technology teams to implement sophisticated CRM solutions that bridge the gap between raw data and actionable marketing intelligence. Through the development of customer-centric communication models, the Chief Executive Officer, Cx & Data enhances the overall value proposition of the firm. Smith maintains a focus on long-term retention strategies, ensuring that data integrity remains a cornerstone of the service offering provided to diverse industry partners.

    Rob Draper - Chief Executive Officer, eCommerce (Asxigl)

    Rob Draper, the Chief Executive Officer, eCommerce (Asxigl) at ive, directs the digital transformation and online retail strategy. Overseeing the expansion of web-based procurement platforms, the Chief Executive Officer, eCommerce (Asxigl) ensures that clients access communication services through streamlined, user-friendly interfaces. This leadership role involves scaling digital infrastructure to support high-volume transaction processing across various market sectors. By optimizing the online user journey, Rob Draper drives increased adoption of self-service tools, reducing friction in the procurement of print and distribution services. Draper manages the integration of e-commerce systems with existing production workflows to ensure real-time order tracking and fulfillment accuracy. Through the continuous development of digital capabilities, the Chief Executive Officer, eCommerce (Asxigl) supports the firm's growth in the competitive online services landscape. Draper maintains strategic oversight of digital product roadmaps, ensuring that the platform remains at the forefront of industry innovation and client accessibility.
    Rob Draper

    Emma Johnstone - Chief Marketing Officer

    Emma Johnstone, the Chief Marketing Officer at ive, directs the brand positioning and market outreach strategies. Overseeing the development of integrated marketing campaigns, the Chief Marketing Officer ensures that the value proposition of the firm reaches key decision-makers across all sectors. This leadership role involves crafting messaging that highlights the unique, vertically integrated nature of the service offering. By analyzing market trends and competitive positioning, Emma Johnstone drives brand awareness and lead generation initiatives throughout the Australian region. Johnstone collaborates with the sales leadership to align promotional activities with revenue targets and business development goals. Through the execution of multi-channel marketing programs, the Chief Marketing Officer strengthens the reputation of the firm as a leader in communications. Johnstone manages the creative and strategic direction of all external communications, ensuring consistency in brand voice and visual identity while supporting the overarching mission of delivering high-impact customer engagement solutions.

    Santo Losurdo - Chief Technology Officer, Data-Driven Communications

    Santo Losurdo, the Chief Technology Officer, Data-Driven Communications at ive, architects the technical infrastructure required for advanced communication services. Overseeing the development of secure data processing systems, the Chief Technology Officer, Data-Driven Communications ensures that all client information remains protected while enabling high-speed personalization. This leadership role involves implementing cutting-edge software solutions that facilitate the seamless transition of data into physical and digital outputs. By driving innovation in automation and system integration, Santo Losurdo supports the operational efficiency of the entire production network. Losurdo collaborates with the Cx and Data teams to build robust platforms that handle complex, high-volume communication tasks with precision. Through the management of technical resources and IT strategy, the Chief Technology Officer, Data-Driven Communications maintains the competitive edge of the firm in a rapidly evolving digital landscape. Losurdo ensures that all technological investments align with the long-term goal of providing scalable, reliable, and secure communication services.

    Steven Maidens - Chief Sales Officer, Print Web Offset & Distribution

    Steven Maidens, the Chief Sales Officer, Print Web Offset & Distribution at ive, directs the commercial strategy for the core printing and logistics business units. Overseeing the management of key client accounts, the Chief Sales Officer, Print Web Offset & Distribution ensures that the firm maintains strong relationships with major corporate partners. This leadership role involves identifying new market opportunities for high-volume print and distribution services across the Australian landscape. By driving revenue growth through targeted sales initiatives, Steven Maidens supports the financial stability of the production divisions. Maidens collaborates with the production leadership to ensure that sales commitments align with operational capacity and delivery timelines. Through the development of customized service packages, the Chief Sales Officer, Print Web Offset & Distribution addresses the specific needs of diverse industry sectors. Maidens manages the sales force, fostering a culture of performance and client-focused service that reinforces the market position of the firm as a leading communications provider.

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    Frequently Asked Questions Regarding ive Top Executives and Leadership Team

    Who leads ive?
    ive is led by Cliff Brigstocke (Chief Executive Officer, Production & Distribution), along with executives such as Sean Smith (Chief Executive Officer, Cx & Data) and Rob Draper (Chief Executive Officer, eCommerce (Asxigl)).
    Who is part of ive’s executive team?
    The executive team of ive includes leaders such as Cliff Brigstocke (Chief Executive Officer, Production & Distribution), Sean Smith (Chief Executive Officer, Cx & Data), Rob Draper (Chief Executive Officer, eCommerce (Asxigl)) and other senior executives.
    How many executives does ive have?
    ive has 6 executives leading key business areas.
    What roles are included in ive’s leadership team?
    The leadership team of ive includes roles such as Chief Executive Officer, Production & Distribution, Chief Executive Officer, Cx & Data, Chief Executive Officer, eCommerce (Asxigl), Chief Marketing Officer, Chief Technology Officer, Data-Driven Communications.