ive Executive and Leadership Team

Kyer Potts, the Chief Executive Officer & Founder at ive, architects the overarching corporate strategy and vision. Potts directs the company's expansion initiatives, ensuring alignment with its century-long legacy of integrated communication solutions. This leadership role involves guiding the executive team to optimize operations across all business units, from creation and printing to personalization, distribution, and management of customer communications. Potts's strategic direction ensures ive maintains its status as Australia's leading vertically integrated communications provider, driving innovation and market leadership across diverse sectors. The focus remains on enhancing customer engagement through seamless, multi-channel communication strategies. Kyer Potts's influence extends to fostering a culture of excellence and continuous improvement throughout the organization, underpinning the company's sustained success and market dominance.

Cliff Brigstocke, the Chief Executive Officer, Production & Distribution at ive, manages the core operational functions of the company's extensive service delivery. Brigstocke directs all aspects of the printing, personalization, and distribution processes, ensuring efficiency and quality across ive's integrated communication solutions. This leadership position involves optimizing supply chain logistics and production workflows to meet the diverse needs of clients across multiple market sectors. The Chief Executive Officer, Production & Distribution oversees the operational scaling required to support ive's nationwide reach within Australia. Cliff Brigstocke's focus is on maintaining high standards of output and timely delivery, reinforcing the company's reputation for reliability and comprehensive service. Brigstocke's operational oversight is fundamental to ive's ability to manage every facet of customer communication.

Rob Draper, the Chief Executive Officer, Lasoo (Asxigl) at ive, leads the strategic direction and operational execution for the Lasoo platform. Draper oversees the development and enhancement of this key digital channel, focusing on delivering innovative retail and promotional content to consumers. This role involves driving user engagement and expanding the platform's market penetration within the Australian retail landscape. The Chief Executive Officer, Lasoo (Asxigl) ensures seamless integration of Lasoo's capabilities with ive's broader communication services, creating synergistic value for clients. Rob Draper's leadership is instrumental in leveraging technology to connect brands with customers effectively, optimizing the customer journey through personalized and accessible digital experiences. Draper's efforts bolster ive's digital communication portfolio.

Sean Smith, the Chief Executive Officer, CX & Data at ive, directs the company's strategy for customer experience and data utilization. Smith oversees the development and implementation of initiatives that enhance customer engagement and loyalty through personalized communication strategies. This leadership role involves leveraging data analytics to gain deep insights into customer behavior, enabling more effective and targeted communication campaigns across all channels. The Chief Executive Officer, CX & Data ensures that ive's services are aligned with evolving customer expectations and market demands. Sean Smith's expertise in data-driven CX is crucial for optimizing the effectiveness of ive's integrated communication solutions, driving client success and reinforcing the company's market leadership. Smith's focus is on building stronger customer relationships through intelligent communication.

Santo Losurdo, the Chief Technology Officer, Data-Driven Communications at ive, spearheads the technological advancements critical for modern communication strategies. Losurdo oversees the integration of data analytics and digital platforms to enhance the personalization and effectiveness of customer communications. This involves architecting robust technological infrastructures that support ive's end-to-end service offerings, including print, digital, and distribution channels. The Chief Technology Officer, Data-Driven Communications ensures that the company leverages cutting-edge technology to deliver measurable results for clients across all market sectors. By focusing on data-driven insights, Losurdo drives efficiency and innovation in how ive creates, manages, and distributes customer interactions. Santo Losurdo's leadership is pivotal in maintaining ive's competitive edge through technological superiority and advanced communication solutions.