Isracard Executive and Leadership Team

Ori Persky, the Chief of Staff To Chief Executive Officer at Isracard, provides direct strategic and operational support to the CEO, ensuring the effective implementation of executive directives. Persky manages critical projects and initiatives, acting as a key facilitator between the CEO's office and other organizational functions. This role involves synthesizing information, preparing strategic briefs, and driving action on key business priorities. The Chief of Staff To Chief Executive Officer plays a vital part in enhancing the CEO's effectiveness by overseeing special assignments and ensuring alignment across leadership teams. By managing complex tasks and facilitating communication, Ori Persky directly supports Isracard's strategic vision and operational efficiency in the Israeli financial sector.

Amir Kushilevitz, the Chief Revenue Officer at Isracard, directs all revenue-generating activities and strategies. This leadership role involves optimizing pricing models for credit card products and financial services, ensuring maximum profitability across all business lines. Kushilevitz oversees the sales teams responsible for merchant acquisition and retention, driving growth through strategic partnerships and expanded service offerings. The Chief Revenue Officer ensures alignment between sales, marketing, and product development to create a cohesive revenue engine. By analyzing market trends and customer behavior, Amir Kushilevitz identifies new opportunities for revenue streams, such as innovative loan products and credit plans. This executive's focus is on sustainable financial growth and expanding Isracard's market share within Israel's competitive financial landscape.

Limor Zukerman, the Chief Marketing Officer at Isracard, architects and executes comprehensive marketing strategies to enhance brand visibility and customer engagement. Zukerman oversees the promotion of Isracard's diverse product portfolio, including the Anyway App, Anypay, Topcash, and Touch-Pay services, ensuring their market penetration and adoption. This role involves developing targeted campaigns that highlight the benefits of Isracard's credit cards, loans, and debit card services to both consumers and businesses. The Chief Marketing Officer drives initiatives to strengthen customer loyalty and attract new clientele by leveraging digital marketing channels and data analytics. By understanding consumer needs, Limor Zukerman ensures marketing efforts directly support the company's mission of providing accessible financial solutions and maintaining a strong market presence in Israel.

Eti Tarshish-Bracha, the Chief of Staff at Isracard, provides strategic support and operational oversight to executive leadership, ensuring efficient execution of company objectives. Tarshish-Bracha manages cross-functional projects, facilitating communication and collaboration between various departments to drive key initiatives forward. This position involves streamlining internal processes and optimizing resource allocation to enhance overall organizational effectiveness. The Chief of Staff acts as a key liaison, coordinating efforts to align departmental goals with Isracard's overarching mission. By managing critical projects and ensuring seamless operations, Eti Tarshish-Bracha contributes significantly to the company's ability to deliver innovative financial products and services to the Israeli market.

Noa Naveh, the Chief Legal Officer, Member of The Management Board at Isracard, directs all legal affairs and ensures compliance with regulatory frameworks governing the financial industry in Israel. Naveh provides expert legal counsel on matters related to credit card operations, loan agreements, and debit card services, safeguarding the company's interests. This leadership position involves managing corporate governance, risk assessment, and advising the Management Board on legal implications of strategic decisions. The Chief Legal Officer, Member of The Management Board oversees the development and implementation of legal policies to mitigate risks associated with Isracard's diverse product offerings, including the Anyway App and Anypay. By ensuring robust legal compliance, Noa Naveh supports Isracard's commitment to providing secure and reliable financial solutions.

Eleanor Restatcher, the Chief Procurement Officer & Chief People Officer at Isracard, leads both strategic sourcing and human capital management initiatives. Restatcher oversees all procurement activities, ensuring cost-effective acquisition of goods and services essential for Isracard's operations, including technology for its applications like Garmin Pay and the Isracard application. Simultaneously, this executive directs human resources functions, focusing on talent acquisition, employee development, and fostering a positive organizational culture. The Chief Procurement Officer & Chief People Officer ensures that Isracard attracts and retains top talent while optimizing vendor relationships to support the company's financial services mission. By managing these critical areas, Eleanor Restatcher drives operational efficiency and cultivates a skilled workforce essential for Isracard's continued success in Israel.