Isracard Executive and Leadership Team

Ggggo Ekekj, the Chief Executive Officer at Isracard, directs the overall strategic vision and operational execution for the company. This leadership role involves steering Isracard through evolving market dynamics in Israel's credit card and finance sector. Ekekj oversees the integration of innovative financial products like the Anyway App and Touch-Pay, ensuring alignment with the company's mission to provide accessible credit and loan solutions. The Chief Executive Officer's responsibilities extend to fostering key relationships with stakeholders and driving growth initiatives across all business units. Ggggo Ekekj's guidance ensures the company maintains its independent operational status and continues to serve a broad customer base with debit card issuing and clearing services for major brands including Visa and American Express.

Ori Persky, the Chief of Staff To Chief Executive Officer at Isracard, acts as a key liaison, ensuring strategic initiatives are effectively translated into actionable plans. This position involves managing critical projects and supporting the Chief Executive Officer in day-to-day operations and long-term planning. Persky's responsibilities include streamlining communication channels and fostering collaboration among various departments responsible for credit card issuance, loan products, and digital payment solutions like Garmin Pay. The Chief of Staff To Chief Executive Officer's role is essential for driving operational excellence and supporting the strategic direction of Isracard. Ori Persky's efforts contribute directly to the company's ability to innovate and maintain its market leadership in Israel's financial services sector.

Amir Kushilevitz, the Chief Revenue Officer at Isracard, spearheads revenue generation strategies and optimizes financial performance across the organization. This executive focuses on expanding Isracard's market share through effective sales and marketing initiatives, particularly concerning loans and credit plans. Kushilevitz directs efforts to enhance customer acquisition and retention, leveraging the company's diverse product portfolio, which includes services like Anypay and Topcash. The Chief Revenue Officer's role is critical in driving profitability and ensuring the sustainable growth of Isracard's financial services. Amir Kushilevitz's leadership ensures that revenue streams are diversified and robust, supporting the company's position as a leading credit card issuer in Israel.

Eti Tarshish-Bracha, the Chief of Staff at Isracard, provides strategic support and operational oversight to facilitate the efficient functioning of executive leadership. This role involves coordinating cross-departmental initiatives and ensuring seamless communication between different business units, including those managing loans, credit plans, and debit card services. Tarshish-Bracha works closely with the Chief Executive Officer to drive key projects and implement strategic decisions across the company. The Chief of Staff's focus is on enhancing operational efficiency and supporting the execution of Isracard's business objectives. Eti Tarshish-Bracha's contributions are vital for maintaining organizational alignment and driving forward the company's mission in the competitive Israeli financial market.

Roni Karni, the Group Chief Marketing Officer, American Express , Isracard (Israel) at Isracard, directs all marketing strategies and brand management initiatives for the company and its associated American Express operations in Israel. This executive oversees the development and execution of campaigns designed to enhance brand visibility and customer engagement for credit card products, loans, and digital applications. Karni's leadership ensures that marketing efforts effectively communicate the value proposition of Isracard's diverse offerings, including services like Topcash and the Isracard application. The Group Chief Marketing Officer's role is pivotal in driving market penetration and customer loyalty. Roni Karni's expertise is crucial for maintaining Isracard's competitive edge and expanding its reach within the Israeli market.

Moni Avraham, the Chief Risk Officer & Chief Revenue Officer at Isracard, holds a dual mandate overseeing both the company's risk management framework and its revenue generation strategies. This executive is responsible for identifying, assessing, and mitigating potential risks associated with credit card operations, loan portfolios, and financial transactions, while simultaneously driving revenue growth. Avraham's leadership ensures that Isracard operates within acceptable risk parameters while pursuing aggressive market expansion and product development, including services like Anyway App and Anypay. The Chief Risk Officer & Chief Revenue Officer's role is critical for balancing financial prudence with strategic growth objectives. Moni Avraham's comprehensive oversight supports the long-term stability and profitability of Isracard's operations in Israel.

Noa Naveh, the Chief Legal Officer, Member of The Management Board at Isracard, provides expert legal counsel and ensures compliance with all relevant regulations governing the financial services industry in Israel. This executive oversees all legal affairs, including contract negotiations, litigation, and corporate governance, safeguarding the company's interests. Naveh's responsibilities extend to advising the management board on legal implications related to product offerings such as loans, credit plans, and debit card services. The Chief Legal Officer's role is fundamental to maintaining Isracard's integrity and operational legality. Noa Naveh's diligent legal oversight supports the company's strategic decisions and protects its reputation as a trusted financial institution.