Isracard Executive and Leadership Team

Ggggo Ekekj, the Chief Executive Officer at Isracard, directs the overall strategic vision and operational execution for the credit card company. Ekekj oversees all business units, ensuring alignment with market demands and financial objectives. This leadership role involves driving innovation in digital payment solutions, including the Anyway App and Touch-Pay, and expanding the company's reach in loans and credit plans. Ekekj also guides the company's independent operation, maintaining its distinct market position separate from banking institutions. The Chief Executive Officer ensures robust financial health and sustainable growth by optimizing service offerings and enhancing customer engagement across all platforms. Ggggo Ekekj's strategic direction solidifies Isracard's standing as a leading financial services provider in Israel.

Ori Persky, the Chief of Staff To Chief Executive Officer at Isracard, acts as a key liaison between the CEO and the broader organization. Persky manages critical strategic initiatives and ensures seamless operational flow, directly supporting the Chief Executive Officer's agenda. This position involves coordinating high-priority projects, analyzing business performance data, and developing strategic recommendations. The Chief of Staff To Chief Executive Officer facilitates effective communication across all levels, driving alignment on key objectives and ensuring timely execution of plans. Ori Persky's role is essential in enhancing the CEO's effectiveness and advancing Isracard's strategic priorities in the competitive Israeli financial market.

Amir Kushilevitz, the Chief Revenue Officer at Isracard, spearheads all revenue-generating activities and strategies. Kushilevitz manages the sales pipeline, focusing on expanding market share for debit cards and credit plans. This executive drives initiatives related to discounting and clearing services for major brands like Visa and American Express. The Chief Revenue Officer ensures that revenue streams are diversified and optimized, particularly through innovative digital products such as Anypay and Topcash. Kushilevitz collaborates with marketing and product development teams to identify new opportunities and enhance existing offerings. Amir Kushilevitz's leadership is critical in maximizing financial performance and achieving aggressive growth targets for Isracard.

Eti Tarshish-Bracha, the Chief of Staff at Isracard, provides strategic support and operational oversight across various departments. Tarshish-Bracha facilitates communication and alignment between the executive team and operational units, ensuring efficient execution of company objectives. This role involves managing key projects, optimizing internal processes, and driving cross-functional initiatives. The Chief of Staff supports the Chief Executive Officer in strategic planning and decision-making, ensuring that all business activities align with Isracard's mission. Eti Tarshish-Bracha plays a vital part in enhancing organizational efficiency and driving the successful implementation of new financial technologies and services.

Moni Avraham, the Chief Risk Officer & Chief Revenue Officer at Isracard, holds dual responsibility for safeguarding the company's financial integrity and driving revenue growth. Avraham oversees the comprehensive risk management framework, ensuring compliance with regulatory standards and mitigating potential financial exposures across all credit and payment operations. Simultaneously, this executive directs revenue generation strategies, focusing on expanding market penetration for credit cards, loans, and digital payment solutions like Garmin Pay. The Chief Risk Officer & Chief Revenue Officer balances risk mitigation with aggressive business development, ensuring sustainable profitability. Moni Avraham's dual focus is critical for navigating the complexities of the financial sector and maintaining Isracard's robust market position.

Roni Karni, the Group Chief Marketing Officer, American Express , Isracard (Israel) at Isracard, leads all marketing and brand strategy initiatives. Karni is responsible for developing and executing campaigns that enhance brand visibility and customer acquisition across Isracard's diverse product portfolio, including the Isracard application and credit plans. This executive oversees the positioning of Isracard's services in the Israeli market, ensuring strong alignment with American Express brand standards where applicable. The Group Chief Marketing Officer, American Express , Isracard (Israel) drives customer engagement through innovative marketing channels and data-driven insights. Roni Karni's strategic marketing leadership is pivotal in strengthening Isracard's market presence and driving customer loyalty.

Noa Naveh, the Chief Legal Officer, Member of The Management Board at Isracard, provides expert legal counsel and ensures regulatory compliance across all company operations. Naveh oversees the legal framework governing credit card issuance, loan products, and payment processing services. This executive advises the management board on legal implications of business strategies, risk mitigation, and corporate governance. The Chief Legal Officer, Member of The Management Board ensures adherence to Israeli financial regulations and international standards relevant to American Express and Visa partnerships. Noa Naveh's legal acumen is essential for protecting Isracard's interests and maintaining its operational integrity in the financial services industry.