Reichman University Executive and Leadership Team

July, 2026

Leadership Overview

Reichman University has 4 executives leading key functions including technology, institutional leadership, marketing, and strategic direction.

Driven by a commitment to academic excellence, Reichman University provides specialized higher education in law, business, and computer science, shaping future leaders in Herzliya, Israel.

Leadership Roles at Reichman University

  • Co-Founder & President - Or Ben Yacov
  • President - Rafi Melnick
  • Chief Technology Officer - Dalith Shir
  • Chief Marketing & Communications Officer - Shiri Avzuk
  • Or Ben Yacov - Co-Founder & President

    Or Ben Yacov, the Co-Founder & President at Reichman University, spearheads the overarching strategic vision and institutional development. This leadership position involves guiding the university's growth, fostering key partnerships, and ensuring alignment with its core mission of providing specialized higher education. Ben Yacov's responsibilities encompass institutional advancement, cultivating a culture of academic rigor, and expanding the university's reach within Israel and internationally. By championing new initiatives and overseeing strategic planning, Or Ben Yacov directly impacts Reichman University's standing as a leading institution in law, business, and computer science. The Co-Founder & President's dedication drives the university's commitment to innovation and excellence in higher learning.

    Rafi Melnick - President

    Rafi Melnick, the President at Reichman University, drives the strategic direction and operational excellence of the institution. Melnick's leadership focuses on advancing the university's academic programs, particularly in law, business, and computer science, while ensuring financial sustainability and institutional growth. This role involves fostering collaborations with industry leaders and academic bodies to enhance research opportunities and student outcomes. By overseeing key administrative functions and championing institutional development, Rafi Melnick directly contributes to Reichman University's reputation for innovation and quality education. The President's vision guides the university's expansion and its commitment to preparing students for impactful careers in a dynamic global market.

    Dalith Shir - Chief Technology Officer

    Dalith Shir, the Chief Technology Officer at Reichman University, architects the institution's technological infrastructure and digital strategy. Overseeing all aspects of IT operations, Shir ensures the seamless integration of advanced technologies across academic and administrative functions. This leadership role involves driving innovation in educational technology, enhancing cybersecurity measures, and optimizing data management systems to support Reichman University's mission. By implementing cutting-edge solutions, Dalith Shir directly contributes to the university's reputation for technological advancement in higher education. Shir's focus remains on empowering students and faculty with robust digital tools, fostering an environment conducive to research and learning within the specialized fields of law, business, and computer science.

    Shiri Avzuk - Chief Marketing & Communications Officer

    Shiri Avzuk, the Chief Marketing & Communications Officer at Reichman University, directs all external and internal communication strategies. Avzuk oversees brand management, public relations, and digital marketing initiatives to enhance the university's profile and attract prospective students. This role is critical in articulating Reichman University's unique value proposition in law, business, and computer science to a global audience. By developing compelling campaigns and managing media relations, Shiri Avzuk ensures consistent messaging that reflects the institution's commitment to academic excellence and innovation. The Chief Marketing & Communications Officer's efforts amplify the university's impact and foster strong community engagement, solidifying its position in the higher education landscape.

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    Frequently Asked Questions Regarding Reichman University Top Executives and Leadership Team

    Who leads Reichman University?
    Reichman University is led by Or Ben Yacov (Co-Founder & President), along with executives such as Rafi Melnick (President) and Dalith Shir (Chief Technology Officer).
    Who is part of Reichman University’s executive team?
    The executive team of Reichman University includes leaders such as Or Ben Yacov (Co-Founder & President), Rafi Melnick (President), Dalith Shir (Chief Technology Officer) and other senior executives.
    How many executives does Reichman University have?
    Reichman University has 4 executives leading key business areas.
    What roles are included in Reichman University’s leadership team?
    The leadership team of Reichman University includes roles such as Co-Founder & President, President, Chief Technology Officer, Chief Marketing & Communications Officer.