Insomnia Cookies Executive and Leadership Team

Katherine Seawell, the Chief Marketing Officer at Insomnia Cookies, directs all brand strategy and consumer engagement initiatives. Overseeing advertising campaigns and digital presence, Seawell ensures consistent brand messaging across all platforms, aligning marketing efforts with the company's mission of delivering warm cookie experiences. This leadership role involves developing innovative promotional strategies to expand market reach and drive customer acquisition. By analyzing market trends and consumer behavior, Katherine Seawell enhances the company's competitive positioning. The Chief Marketing Officer's focus remains on building brand loyalty and increasing sales through impactful marketing communications.

Lisa Tabers, the Vice President, Chief of Staff at Insomnia Cookies, provides strategic support and operational oversight to executive leadership. Managing cross-functional projects and ensuring alignment with company objectives, Tabers facilitates efficient execution of key initiatives. This role involves streamlining internal processes and enhancing communication channels between departments. By coordinating strategic planning sessions and tracking progress on critical business goals, Lisa Tabers drives operational excellence. The Vice President, Chief of Staff's responsibilities include optimizing resource allocation and supporting the development of long-term business strategies to maintain Insomnia Cookies' growth trajectory.

Stephanie Boughner, the Chief People Officer at Insomnia Cookies, leads all human resources functions and talent management strategies. Overseeing recruitment, employee development, and fostering a positive workplace culture, Boughner ensures the company attracts and retains top talent. This critical role involves developing comprehensive compensation and benefits programs that support employee well-being and engagement. By implementing effective HR policies and initiatives, Stephanie Boughner strengthens the organizational foundation. The Chief People Officer's dedication to employee success directly contributes to the operational capacity and overall success of Insomnia Cookies' expanding bakery network.

Louis Smookler, the Chief Legal Officer at Insomnia Cookies, directs all legal affairs and ensures corporate compliance. Overseeing contract negotiations, risk management, and regulatory adherence, Smookler safeguards the company's legal interests. This executive position involves providing strategic counsel on all legal matters impacting business operations and expansion. By managing litigation and advising on corporate governance, Louis Smookler supports the company's stable growth. The Chief Legal Officer's expertise is vital in navigating the complex legal landscape, ensuring Insomnia Cookies operates ethically and within all applicable laws and regulations.