Initiative Media Executive and Leadership Team

Malee Kittipongpisal, the Chief Executive Officer at Initiative Media, directs the overarching strategy and global operations. Kittipongpisal focuses on enhancing client ROI through innovative media planning and buying services. This leadership position involves aligning departmental objectives with the company's core mission of delivering measurable results. Overseeing market penetration, Kittipongpisal ensures that Initiative Media maintains its competitive edge in the dynamic advertising landscape. The Chief Executive Officer drives the agency's vision, fostering a culture of performance and client success across all regions. Malee Kittipongpisal's strategic direction guides the agency's expansion and service offerings, solidifying its position as a leader in media investment.

Derek Millar, the President & Chief Executive Officer at Initiative Media, spearheads the agency's strategic direction and operational execution. Millar's mandate includes optimizing media planning and buying services to ensure maximum client return on investment. This executive role involves fostering cross-functional collaboration to drive integrated campaigns. The President & Chief Executive Officer oversees global market strategies, adapting to evolving media consumption patterns. Derek Millar's leadership ensures the agency's commitment to data-driven insights and client-centric solutions. By championing innovation, Millar guides the development of new service models and strengthens Initiative Media's market presence. Millar's focus remains on delivering exceptional value and driving sustained growth for clients worldwide.

Priya Iyer, the Chief Operating Officer (South) at Initiative Media, manages operational efficiency and strategic execution across southern markets. Iyer's responsibilities include refining media planning and buying processes to enhance client ROI. This role involves overseeing resource allocation and operational performance within the specified regions. The Chief Operating Officer (South) ensures seamless integration of agency services and client objectives. Priya Iyer drives operational excellence, focusing on scalable solutions and effective team management. By optimizing workflows, Iyer supports the agency's commitment to delivering impactful media strategies. Iyer's leadership strengthens Initiative Media's operational capabilities in key southern territories.

Farid Ahmad, the President, Mother-Tongue Initiatives For Education & Research at Initiative Media, leads specialized programs focused on educational outreach and research. Ahmad's role involves developing and implementing initiatives that leverage media for linguistic and educational advancement. This position requires strategic planning to foster community engagement and knowledge dissemination. The President, Mother-Tongue Initiatives For Education & Research oversees the development of culturally relevant educational content and research methodologies. Farid Ahmad's dedication to these specific initiatives expands Initiative Media's impact beyond traditional advertising. Ahmad's work contributes to social impact goals through targeted media applications. This leadership drives meaningful engagement in education and research sectors.

Robert DiGiovanni, the President, T-Mobile (US) at Initiative Media, directs strategic media planning and buying for the T-Mobile account within the United States. DiGiovanni's focus is on maximizing the client's return on investment through targeted media campaigns. This executive role involves deep collaboration with the T-Mobile marketing team to align media strategies with business objectives. The President, T-Mobile (US) oversees the execution of large-scale media buys and campaign performance analysis. Robert DiGiovanni's leadership ensures that Initiative Media delivers exceptional results for this key client. By driving innovative media solutions, DiGiovanni strengthens the agency's relationship with T-Mobile. This role is critical for achieving client success in the competitive US market.

Stacy DeRiso, the Global President at Initiative Media, drives the agency's worldwide strategic vision and operational framework. DeRiso's leadership ensures consistent delivery of high-impact media planning and buying services across all international markets. This executive position involves fostering global client relationships and expanding the agency's service portfolio. The Global President oversees the integration of local market insights with global strategies to maximize client ROI. Stacy DeRiso champions innovation and best practices, guiding teams to achieve superior campaign performance. By focusing on client-centric solutions, DeRiso strengthens Initiative Media's global reputation. This role is pivotal in shaping the agency's future growth and market leadership.

Melicent Boysen, the Principal, President at Initiative Media, holds a key leadership position overseeing strategic initiatives and client partnerships. Boysen's responsibilities include guiding the agency's core services in media planning and buying to ensure optimal client outcomes. This role involves fostering strong relationships with key stakeholders and driving business development. The Principal, President focuses on enhancing the agency's strategic capabilities and market positioning. Melicent Boysen's expertise contributes to the development of innovative media solutions that deliver measurable returns. By leading with a focus on excellence, Boysen ensures Initiative Media remains at the forefront of the industry. This leadership drives client success and agency growth.

Mohamed Loutfi, the President at Initiative Media, directs strategic operations and client engagement initiatives. Loutfi's leadership focuses on enhancing the agency's media planning and buying services to maximize client return on investment. This executive role involves overseeing key client accounts and driving strategic partnerships. The President ensures that agency strategies align with client objectives and market dynamics. Mohamed Loutfi's vision guides the development of innovative media solutions and operational improvements. By fostering a culture of performance, Loutfi strengthens Initiative Media's competitive advantage. This leadership role is instrumental in achieving sustained client success and agency growth.

Petra Siskova, the Chief Client & Operating Officer at Initiative Media, manages client relationships and oversees operational effectiveness across the organization. Siskova's dual focus ensures that client needs are met with efficient and strategic media planning and buying services. This executive role involves optimizing operational workflows to enhance service delivery and client satisfaction. The Chief Client & Operating Officer drives initiatives that improve agency performance and client ROI. Petra Siskova's leadership integrates client strategy with operational execution, fostering seamless collaboration. By focusing on both client success and operational excellence, Siskova strengthens Initiative Media's market position. This role is crucial for maintaining high standards of service and driving business growth.