Initiative Media Executive and Leadership Team

Sora Kaitkanarat, the Chief Executive Officer at Initiative Media, directs the overarching strategy and vision for the global media agency. This leadership role involves guiding the company's expansion and ensuring alignment with its core mission of maximizing client return on investment through innovative media planning and buying services. Kaitkanarat oversees the integration of advanced analytics and data-driven insights to shape client strategies, fostering a culture of performance and accountability across all departments. The Chief Executive Officer's responsibilities extend to cultivating key industry partnerships and driving the agency's competitive positioning in the dynamic global marketplace. By championing new approaches to media execution, Sora Kaitkanarat ensures Initiative Media remains at the forefront of the industry, delivering measurable success for its diverse client portfolio.

Priya Iyer, the Chief Operating Officer (South) at Initiative Media, manages the operational execution and efficiency across the southern regions. This critical role ensures seamless delivery of media planning and buying services, directly impacting client satisfaction and project success. Iyer oversees the implementation of strategic initiatives, optimizing resource allocation and streamlining workflows to enhance productivity. The Chief Operating Officer (South) collaborates closely with regional teams to drive performance and maintain high standards of service delivery. Priya Iyer's focus includes fostering operational excellence and adapting to evolving market demands within the southern territories, ensuring that clients receive maximum return on their media investments through meticulously planned and executed campaigns.

Stacy DeRiso, the Global President at Initiative Media, spearheads the agency's worldwide operations and strategic growth initiatives. This executive leadership position involves shaping the global vision and ensuring consistent delivery of high-impact media planning and buying services across all markets. DeRiso drives the development and implementation of innovative strategies designed to maximize client return on investment, fostering strong relationships with key stakeholders and partners. The Global President oversees the integration of global best practices and local market nuances, ensuring a unified and effective approach to client challenges. Stacy DeRiso's leadership is instrumental in positioning Initiative Media as a premier global media partner, committed to driving measurable business outcomes for clients worldwide.

Melicent Boysen, the Principal, President at Initiative Media, holds a senior leadership position overseeing key strategic directions and operational mandates. This role is central to guiding the agency's mission of maximizing client ROI through expert media planning and buying. Boysen focuses on driving innovation within the agency's service offerings and ensuring the highest standards of execution across all client engagements. The Principal, President works to foster strong client partnerships and cultivate an environment of continuous improvement and strategic foresight. Melicent Boysen's leadership contributes significantly to the agency's ability to navigate the complexities of the global media landscape and deliver exceptional value.

Farid Ahmad, the President, Mother-Tongue Initiatives For Education & Research at Initiative Media, leads specialized programs focused on educational outreach and research. This distinct role contributes to the agency's broader mission by developing targeted initiatives that leverage media for impactful educational outcomes. Ahmad oversees the strategic planning and execution of research projects and educational programs, ensuring they align with the agency's commitment to delivering value and driving positive change. The President, Mother-Tongue Initiatives For Education & Research collaborates with relevant stakeholders to advance the understanding and application of mother-tongue education. Farid Ahmad's leadership in this area underscores Initiative Media's dedication to diverse and impactful communication strategies.

Mohamed Loutfi, the President at Initiative Media, directs significant aspects of the agency's strategic operations and client-focused initiatives. This leadership role is crucial in driving the agency's core competency in media planning and buying, with a constant focus on maximizing client return on investment. Loutfi oversees the implementation of advanced strategies and ensures that operational teams are aligned with client objectives and market demands. The President works to foster a culture of innovation and excellence, promoting the effective use of data and analytics to achieve superior campaign performance. Mohamed Loutfi's leadership contributes to Initiative Media's reputation for delivering impactful and measurable results for its global clientele.

Yulin Wu, the Advice Management Director, Client & Support Chief of Staff at Initiative Media, provides strategic operational support and drives key initiatives across client services. This position ensures the effective management of client relationships and the seamless execution of support functions, aligning with the agency's goal of maximizing client ROI. Wu oversees the coordination of cross-functional teams, facilitating communication and problem-solving to enhance service delivery. The Advice Management Director, Client & Support Chief of Staff plays a pivotal role in optimizing internal processes and implementing best practices to support the agency's strategic objectives. Yulin Wu's contributions are essential in maintaining operational efficiency and fostering a client-centric approach throughout the organization.

Petra Siskova, the Chief Client & Operating Officer at Initiative Media, directs the agency's client engagement strategies and operational frameworks. This dual role ensures that client needs are met with exceptional service while maintaining robust operational efficiency. Siskova oversees the integration of media planning and buying services, focusing on delivering measurable returns on investment for clients. The Chief Client & Operating Officer collaborates with teams across the organization to enhance client satisfaction and drive business growth. Petra Siskova's leadership emphasizes a client-first approach, supported by streamlined operations that enable the agency to adapt quickly to market dynamics and deliver superior results.