Initiative Media Executive and Leadership Team

Sora Kaitkanarat, the Chief Executive Officer at Initiative Media, directs the global vision for media planning and buying services. Kaitkanarat architects high-level growth strategies that prioritize client return on investment across international markets. By aligning internal teams with evolving digital landscapes, the Chief Executive Officer ensures the agency maintains a competitive edge in the marketing sector. This leadership role involves constant collaboration with the Board to refine operational efficiency and expand market reach. Through rigorous oversight of agency performance, Sora Kaitkanarat drives sustainable value for global partners. The Chief Executive Officer fosters a culture of innovation, ensuring that media investments translate into measurable business outcomes. Ultimately, Kaitkanarat secures the long-term market position of the firm by championing data-driven decision-making and fostering deep client relationships across all operational territories.

Helen Galanis, the Chief Executive Officer, Initiative (Canada) at Initiative Media, manages all media planning and buying operations within the Canadian market. Galanis architects localized strategies that leverage national consumer insights to maximize client return on investment. Overseeing the Canadian division, the Chief Executive Officer, Initiative (Canada) ensures seamless integration of global agency standards with regional market nuances. This leadership role involves managing cross-functional teams to deliver high-impact marketing solutions for diverse brand portfolios. By optimizing media spend and campaign performance, Helen Galanis directly influences the growth trajectory of the agency in North America. The Chief Executive Officer, Initiative (Canada) maintains strong relationships with key stakeholders, ensuring that every media investment aligns with broader corporate objectives. Galanis drives operational excellence, consistently elevating the standard of service provided to Canadian clients.

Arun Sharma, the Chief Operating Officer, Initiative Media & Managing Director, Magna at Initiative Media, directs the operational framework for media planning and buying while simultaneously managing the investment arm of the agency. Sharma architects cross-functional strategies that unify media operations with investment intelligence to maximize client return on investment. By overseeing the synergy between these two critical functions, the Chief Operating Officer, Initiative Media & Managing Director, Magna ensures that the agency delivers cohesive and high-performing marketing solutions. This leadership role involves managing complex operational budgets and driving efficiency across global teams. Arun Sharma monitors market shifts to adjust investment strategies, ensuring the agency remains at the forefront of media buying innovation. The Chief Operating Officer, Initiative Media & Managing Director, Magna maintains alignment with corporate objectives, driving growth through strategic resource management and superior investment performance.

Kandace Barker, the President, B2B At Om (US) at Initiative Media, directs the specialized business-to-business media planning and buying initiatives within the United States. Barker architects targeted strategies that address the unique complexities of B2B marketing, ensuring clients achieve maximum return on investment. By focusing on the specific needs of business clients, the President, B2B At Om (US) ensures that media campaigns reach decision-makers with precision and impact. This leadership role involves managing specialized teams and developing innovative approaches to B2B media engagement. Kandace Barker monitors the US market landscape to identify growth opportunities and refine service offerings. The President, B2B At Om (US) collaborates with other agency leaders to integrate B2B insights into the broader corporate strategy. Through dedicated focus on this sector, Barker drives significant value and strengthens the agency's position as a leader in B2B media services.

Farid Raza, the President, Mother-Tongue Initiatives For Education & Research at Initiative Media, directs the research and educational outreach programs that inform the agency's media planning strategies. Raza architects data-driven research frameworks that provide deep insights into consumer behavior, allowing the agency to maximize client return on investment. By focusing on the intersection of education and media, the President, Mother-Tongue Initiatives For Education & Research ensures that campaigns are grounded in rigorous analysis and cultural understanding. This leadership role involves managing research teams and developing educational content that enhances the agency's intellectual capital. Farid Raza monitors global trends to ensure that research methodologies remain relevant and impactful. The President, Mother-Tongue Initiatives For Education & Research collaborates with other executives to integrate these insights into broader media strategies. Through this specialized focus, Raza drives innovation and ensures the agency delivers evidence-based marketing solutions.

Rochelle Chhaya, the President (APAC) at Initiative Media, directs all media planning and buying operations across the Asia-Pacific region. Chhaya architects regional growth strategies that leverage diverse market dynamics to maximize client return on investment. By overseeing operations in APAC, the President (APAC) ensures that global agency standards are adapted to meet the specific needs of regional clients. This leadership role involves managing cross-border teams and driving business development in emerging markets. Rochelle Chhaya monitors regional economic trends to adjust media strategies, ensuring the agency maintains a strong competitive position. The President (APAC) collaborates with the global executive team to align regional performance with corporate goals. Through consistent oversight of APAC operations, Chhaya drives significant revenue growth and ensures that the agency delivers high-impact marketing solutions that resonate with local audiences across the entire region.

Mohamed Loutfi, the President at Initiative Media, directs the overarching strategic initiatives that drive the agency's media planning and buying services. Loutfi architects high-level business models that focus on maximizing client return on investment through innovative media strategies. By overseeing key agency functions, the President ensures that all departments work in harmony to deliver superior marketing results. This leadership role involves managing high-level client relationships and driving the agency's expansion into new market segments. Mohamed Loutfi monitors global industry shifts to ensure the agency remains at the forefront of media innovation. The President collaborates with the executive team to set long-term goals and refine the agency's value proposition. Through strategic leadership, Loutfi drives operational excellence and ensures that the agency continues to provide high-value services that meet the complex needs of global brands in an ever-changing marketing landscape.

Sarah O'Leary, the Managing Director at Initiative Media, directs internal operations and client service delivery for specific agency portfolios. O'Leary architects scalable workflows that enhance the efficiency of media planning and buying processes. By focusing on operational excellence, the Managing Director ensures that client campaigns achieve maximum return on investment through precise execution. This leadership role involves coordinating with department heads to streamline resource allocation and improve project outcomes. Sarah O'Leary monitors market trends to adjust service delivery models, ensuring the agency remains agile in a fast-paced industry. The Managing Director supports the broader executive team by implementing strategic initiatives that drive revenue growth and client retention. Through consistent oversight of daily operations, O'Leary maintains high standards of quality and performance across all managed accounts, ultimately strengthening the agency's reputation for delivering results.

Oleg Stashevsky, the Managing Director at Initiative Media, oversees the strategic development of media buying infrastructure and technology integration. Stashevsky architects advanced systems that allow the agency to optimize media spend and improve campaign accuracy for global clients. By focusing on the technical side of media planning, the Managing Director ensures that data-driven insights translate into superior return on investment. This leadership role involves managing technical teams and collaborating with other executives to align infrastructure with business goals. Oleg Stashevsky drives innovation in media buying, ensuring the agency utilizes cutting-edge tools to maintain a competitive advantage. The Managing Director monitors performance metrics to refine operational processes, ensuring that every campaign benefits from the latest industry advancements. Through technical leadership, Stashevsky supports the agency's mission to provide high-value marketing services that drive measurable growth for all partners.

Petra Siskova, the Chief Client & Operating Officer at Initiative Media, directs the intersection of client relationship management and internal operational efficiency. Siskova architects comprehensive service models that ensure every client receives tailored media planning and buying strategies designed to maximize return on investment. By overseeing the client experience, the Chief Client & Operating Officer ensures that agency output consistently meets high performance standards. This leadership role involves managing account teams and optimizing internal processes to support seamless service delivery. Petra Siskova monitors client satisfaction metrics to drive continuous improvement across all agency functions. The Chief Client & Operating Officer collaborates with the executive team to align operational capabilities with evolving client needs. Through strategic oversight, Siskova ensures that the agency maintains strong, long-term partnerships while achieving operational excellence in every market served.