Leadership Overview
iHerb has 5 executives leading key functions including strategy, technology, revenue, operations, and finance.
Driven by a commitment to customer value, iHerb enhances online shopping experiences by offering a vast selection of high-quality nutritional products, aiming to provide the best overall value for healthy products globally.
Driven by a commitment to customer value, iHerb enhances online shopping experiences by offering a vast selection of high-quality nutritional products, aiming to provide the best overall value for healthy products globally.
Leadership Roles at iHerb
Emun Zabihi - Chief Executive Officer
Emun Zabihi, the Chief Executive Officer at iHerb, directs the company's overarching strategy and operational execution. Zabihi guides iHerb's rapid expansion, ensuring the business effectively scales its domestic and international operations. This leadership role involves optimizing the company's global reach and solidifying its position as a premier provider of nutritional supplements. By focusing on enhancing the online shopping experience, Zabihi drives initiatives that align with iHerb's mission to offer superior value. The Chief Executive Officer ensures all departments function cohesively to meet market demands and uphold product quality standards. Emun Zabihi's strategic vision is central to iHerb's continued growth and market leadership in the health and wellness sector.
Michael Cody - Chief Financial Officer
Michael Cody, the Chief Financial Officer at iHerb, directs the company's financial planning, management, and reporting functions. Cody oversees all fiscal operations, including budgeting, forecasting, and capital allocation, ensuring the financial health and stability of iHerb's expanding business. This leadership role involves managing financial risks, optimizing investment strategies, and ensuring compliance with all relevant financial regulations across domestic and international markets. The Chief Financial Officer provides critical financial insights to guide strategic decision-making and support iHerb's growth objectives. By maintaining rigorous financial controls, Michael Cody ensures the company's resources are effectively utilized to deliver maximum value to customers and stakeholders. This position is fundamental to iHerb's sustained profitability and market expansion.
Bt Bitarafan - Chief Technology Officer
Bt Bitarafan, the Chief Technology Officer at iHerb, architects and oversees the company's entire technology infrastructure. Bitarafan drives innovation in the digital platform, ensuring a seamless and robust online shopping experience for customers worldwide. This involves managing the development and implementation of cutting-edge technological solutions that support iHerb's extensive product selection and global distribution. The Chief Technology Officer ensures system scalability and security, critical for handling international transactions and vast inventory data. By leading the technology division, Bt Bitarafan directly contributes to iHerb's ability to enhance customer engagement and operational efficiency. This role is fundamental to maintaining iHerb's competitive edge in the rapidly evolving e-commerce landscape.
Hyeyoung Moon - Chief Revenue Officer
Hyeyoung Moon, the Chief Revenue Officer at iHerb, spearheads all revenue-generating activities and strategies across the organization. Moon directs global sales initiatives, focusing on expanding market share and driving top-line growth for iHerb's diverse range of nutritional products. This leadership position involves optimizing pricing strategies, sales channel performance, and customer acquisition efforts to maximize revenue streams. The Chief Revenue Officer collaborates closely with marketing and operations to ensure a unified approach to customer engagement and value delivery. By analyzing market trends and customer behavior, Hyeyoung Moon identifies new opportunities for revenue enhancement and business development. This role is pivotal in achieving iHerb's financial objectives and sustaining its rapid international expansion.

Marci Cibella - Chief of Staff
Marci Cibella, the Chief of Staff at iHerb, provides strategic support and operational oversight to the executive leadership team. Cibella enhances organizational efficiency by streamlining internal processes and facilitating cross-departmental collaboration, ensuring alignment with iHerb's core mission. This role involves managing key projects, driving strategic initiatives, and acting as a liaison between various business units to foster cohesive operations. The Chief of Staff supports the Chief Executive Officer in executing strategic priorities and optimizing resource allocation across the company. By ensuring effective communication and coordination, Marci Cibella plays a crucial part in iHerb's ability to navigate its rapid growth and maintain its commitment to customer value. This position is essential for driving operational excellence and strategic execution.
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