iHerb Executive and Leadership Team

July, 2026

Leadership Overview

iHerb has 5 executives leading key functions including strategy, operations, finance, technology, and staff coordination.

Driven by a commitment to customer value, iHerb enhances the online shopping experience by offering a vast selection of high-quality nutritional products, striving to provide the best overall value for healthy products globally.

Leadership Roles at iHerb

  • Chief Executive Officer - Emun Zabihi
  • Chief Financial Officer - Michael Cody
  • Chief Operating Officer - Miriee Chang
  • Chief Technology Officer - Bt Bitarafan
  • Chief of Staff - Marci Cibella
  • Emun Zabihi - Chief Executive Officer

    Emun Zabihi, the Chief Executive Officer at iHerb, directs the company's overarching strategy and market expansion. Zabihi guides iHerb's mission to enhance the online shopping experience, ensuring the delivery of high-quality nutritional products to a global customer base. This leadership role involves setting the strategic vision for growth, both domestically and internationally, and maintaining iHerb's position as a provider of exceptional value in the health product market. Zabihi's focus remains on optimizing operations to support the company's rapid expansion and its commitment to customer satisfaction since 1996. The Chief Executive Officer ensures alignment across all departments, driving initiatives that reinforce iHerb's reputation for quality and affordability. Emun Zabihi's executive oversight is critical for navigating the competitive landscape and solidifying iHerb's market leadership.

    Michael Cody - Chief Financial Officer

    Michael Cody, the Chief Financial Officer at iHerb, directs all financial planning, reporting, and fiscal management for the company. Cody oversees the financial strategies that support iHerb's rapid expansion and international market penetration, ensuring robust financial health. This executive position involves managing budgets, analyzing financial performance, and identifying opportunities for investment and cost optimization across the global operations. Michael Cody's expertise is critical in maintaining iHerb's value proposition by ensuring efficient resource allocation and strong profitability. The Chief Financial Officer collaborates with leadership to drive sustainable growth, manage risk, and uphold the company's commitment to offering the best overall value for healthy products. Cody's financial acumen is fundamental to iHerb's continued success and market leadership.

    Miriee Chang - Chief Operating Officer

    Miriee Chang, the Chief Operating Officer at iHerb, manages the day-to-day operational execution and efficiency across the organization. Chang oversees the complex logistics involved in iHerb's extensive domestic and international distribution network, ensuring timely delivery of nutritional supplements and health products. This role is pivotal in supporting the company's rapid expansion by scaling operational capabilities to meet increasing global demand. Miriee Chang's responsibilities include optimizing supply chain management, enhancing warehouse operations, and ensuring seamless integration of technology to improve the overall customer shopping experience. The Chief Operating Officer works closely with other C-suite leaders to translate strategic goals into tangible operational outcomes, maintaining iHerb's commitment to offering the best overall value for healthy products. Chang's leadership drives operational excellence, crucial for iHerb's continued success.

    Bt Bitarafan - Chief Technology Officer

    Bt Bitarafan, the Chief Technology Officer at iHerb, leads the company's technological innovation and infrastructure development. Bitarafan oversees the digital platforms and systems that power iHerb's extensive online shopping experience, ensuring scalability and reliability for domestic and international customers. This role is crucial for supporting iHerb's rapid expansion by implementing cutting-edge technology solutions that enhance user engagement and operational efficiency. Bt Bitarafan's responsibilities include driving advancements in e-commerce capabilities, data analytics, and cybersecurity to maintain iHerb's competitive edge. The Chief Technology Officer works to integrate technology seamlessly into all business functions, reinforcing the company's commitment to providing high-quality products and superior value. Bitarafan's technological vision is essential for iHerb's ongoing growth and market presence.

    Marci Cibella - Chief of Staff

    Marci Cibella, the Chief of Staff at iHerb, provides strategic support and operational coordination across the executive leadership team. Cibella facilitates the execution of key initiatives, ensuring alignment with iHerb's mission to enhance the online shopping experience and deliver high-quality nutritional products globally. This role is vital in managing cross-functional projects and driving operational improvements that support the company's rapid expansion. Marci Cibella's responsibilities include streamlining communication, optimizing workflows, and ensuring efficient decision-making processes at the highest levels. The Chief of Staff acts as a key liaison, connecting strategic objectives with day-to-day operations to uphold iHerb's commitment to offering the best overall value for healthy products. Cibella's organizational leadership is instrumental in maintaining momentum and driving strategic priorities.

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    Frequently Asked Questions Regarding iHerb Top Executives and Leadership Team

    Who leads iHerb?
    iHerb is led by Emun Zabihi (Chief Executive Officer), along with executives such as Michael Cody (Chief Financial Officer) and Miriee Chang (Chief Operating Officer).
    Who is part of iHerb’s executive team?
    The executive team of iHerb includes leaders such as Emun Zabihi (Chief Executive Officer), Michael Cody (Chief Financial Officer), Miriee Chang (Chief Operating Officer) and other senior executives.
    How many executives does iHerb have?
    iHerb has 5 executives leading key business areas.
    What roles are included in iHerb’s leadership team?
    The leadership team of iHerb includes roles such as Chief Executive Officer, Chief Financial Officer, Chief Operating Officer, Chief Technology Officer, Chief of Staff.