iHerb Executive and Leadership Team

July, 2026

Leadership Overview

iHerb has 5 executives leading key functions including strategy, operations, technology, finance, and staff coordination.

Driven by a commitment to customer value, iHerb enhances the online shopping experience by offering a vast selection of high-quality nutritional products, solidifying its position as a global leader in health and wellness.

Leadership Roles at iHerb

  • Chief Executive Officer - Emun Zabihi
  • Chief Financial Officer - Michael Cody
  • Chief Operating Officer - Miriee Chang
  • Chief of Staff - Marci Cibella
  • Chief Technology Officer - Bt Bitarafan
  • Emun Zabihi - Chief Executive Officer

    Emun Zabihi, the Chief Executive Officer at iHerb, directs the company's overall strategic vision and operational execution. Zabihi guides iHerb's expansion into new global markets, ensuring the company maintains its competitive edge in the rapidly evolving health and wellness retail sector. This leadership involves aligning departmental objectives with long-term growth targets and fostering a culture of innovation. Zabihi's oversight extends to critical business development initiatives that enhance iHerb's market presence and product offerings. The Chief Executive Officer ensures that the company's mission of providing the best overall value for healthy products is consistently met across all operations. By focusing on scalable growth strategies, Emun Zabihi drives the company's success in delivering high-quality nutritional supplements and other health products to a worldwide customer base.

    Michael Cody - Chief Financial Officer

    Michael Cody, the Chief Financial Officer at iHerb, oversees all financial operations, strategic financial planning, and fiscal management for the company. Cody directs the financial strategies that support iHerb's rapid expansion and its commitment to offering the best overall value for healthy products. This leadership encompasses budgeting, forecasting, financial reporting, and capital allocation to drive sustainable growth. Michael Cody's responsibilities include managing investor relations and ensuring financial compliance across domestic and international markets. The Chief Financial Officer plays a critical role in evaluating new business opportunities and optimizing resource allocation to enhance profitability and operational efficiency. By maintaining strong financial discipline, Cody ensures iHerb's continued success in delivering high-quality nutritional supplements and health products globally.

    Miriee Chang - Chief Operating Officer

    Miriee Chang, the Chief Operating Officer at iHerb, manages the day-to-day operational activities that support the company's extensive product catalog and global distribution. Chang oversees the complex logistics involved in sourcing, warehousing, and delivering a wide array of nutritional supplements and health products to customers worldwide. This leadership ensures the efficiency and scalability of iHerb's operations, crucial for a rapidly expanding business. Miriee Chang's focus includes optimizing supply chain management and enhancing the overall customer fulfillment process. The Chief Operating Officer is instrumental in maintaining the integrity of the company's commitment to providing high-quality products and superior online shopping experiences. By driving operational excellence, Chang directly contributes to iHerb's ability to offer the best overall value for healthy products across domestic and international markets.

    Marci Cibella - Chief of Staff

    Marci Cibella, the Chief of Staff at iHerb, facilitates strategic initiatives and ensures seamless operational coordination across executive functions. Cibella manages key projects that advance the company's mission, bridging communication between departments and driving efficiency. This role involves supporting the Chief Executive Officer in executing strategic priorities and optimizing internal processes. Marci Cibella's responsibilities include overseeing cross-functional team efforts to enhance the online shopping experience and expand iHerb's global reach. The Chief of Staff plays a crucial part in maintaining the company's commitment to offering a vast selection of high-quality nutritional products. By streamlining workflows and fostering collaboration, Cibella ensures that iHerb continues its rapid expansion and upholds its reputation for delivering exceptional value in the health and wellness market.

    Bt Bitarafan - Chief Technology Officer

    Bt Bitarafan, the Chief Technology Officer at iHerb, architects and directs the company's technological infrastructure and digital innovation strategies. Bitarafan leads the development and maintenance of the e-commerce platform, ensuring a robust, scalable, and user-friendly online shopping experience for iHerb's global customer base. This involves overseeing all aspects of technology, including data management, cybersecurity, and the implementation of advanced analytics to support business growth. Bt Bitarafan's vision guides the technological advancements that enable iHerb to carry one of the largest selections of high-quality nutritional products. The Chief Technology Officer ensures that technology serves as a key enabler for the company's mission to enhance customer value and expand its international reach. By driving technological excellence, Bitarafan solidifies iHerb's position as a leader in online health product retail.

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    Frequently Asked Questions Regarding iHerb Top Executives and Leadership Team

    Who leads iHerb?
    iHerb is led by Emun Zabihi (Chief Executive Officer), along with executives such as Michael Cody (Chief Financial Officer) and Miriee Chang (Chief Operating Officer).
    Who is part of iHerb’s executive team?
    The executive team of iHerb includes leaders such as Emun Zabihi (Chief Executive Officer), Michael Cody (Chief Financial Officer), Miriee Chang (Chief Operating Officer) and other senior executives.
    How many executives does iHerb have?
    iHerb has 5 executives leading key business areas.
    What roles are included in iHerb’s leadership team?
    The leadership team of iHerb includes roles such as Chief Executive Officer, Chief Financial Officer, Chief Operating Officer, Chief of Staff, Chief Technology Officer.