iHerb Executive and Leadership Team

May, 2026

Leadership Overview

iHerb has 5 executives leading key functions including strategy, technology, revenue, operations, and finance.

Driven by a commitment to customer value, iHerb enhances online shopping experiences by offering a vast selection of high-quality nutritional products, aiming to provide the best overall value for healthy products globally.

Leadership Roles at iHerb

  • Chief Executive Officer - Emun Zabihi
  • Chief Financial Officer - Michael Cody
  • Chief Technology Officer - Bt Bitarafan
  • Chief Revenue Officer - Hyeyoung Moon
  • Chief of Staff - Marci Cibella
  • Emun Zabihi - Chief Executive Officer

    Emun Zabihi, the Chief Executive Officer at iHerb, directs the company's overarching strategy and operational execution. Zabihi guides iHerb's rapid expansion, ensuring the business effectively scales its domestic and international operations. This leadership role involves optimizing the company's global reach and solidifying its position as a premier provider of nutritional supplements. By focusing on enhancing the online shopping experience, Zabihi drives initiatives that align with iHerb's mission to offer superior value. The Chief Executive Officer ensures all departments function cohesively to meet market demands and uphold product quality standards. Emun Zabihi's strategic vision is central to iHerb's continued growth and market leadership in the health and wellness sector.

    Michael Cody - Chief Financial Officer

    Michael Cody, the Chief Financial Officer at iHerb, directs the company's financial planning, management, and reporting functions. Cody oversees all fiscal operations, including budgeting, forecasting, and capital allocation, ensuring the financial health and stability of iHerb's expanding business. This leadership role involves managing financial risks, optimizing investment strategies, and ensuring compliance with all relevant financial regulations across domestic and international markets. The Chief Financial Officer provides critical financial insights to guide strategic decision-making and support iHerb's growth objectives. By maintaining rigorous financial controls, Michael Cody ensures the company's resources are effectively utilized to deliver maximum value to customers and stakeholders. This position is fundamental to iHerb's sustained profitability and market expansion.

    Bt Bitarafan - Chief Technology Officer

    Bt Bitarafan, the Chief Technology Officer at iHerb, architects and oversees the company's entire technology infrastructure. Bitarafan drives innovation in the digital platform, ensuring a seamless and robust online shopping experience for customers worldwide. This involves managing the development and implementation of cutting-edge technological solutions that support iHerb's extensive product selection and global distribution. The Chief Technology Officer ensures system scalability and security, critical for handling international transactions and vast inventory data. By leading the technology division, Bt Bitarafan directly contributes to iHerb's ability to enhance customer engagement and operational efficiency. This role is fundamental to maintaining iHerb's competitive edge in the rapidly evolving e-commerce landscape.

    Hyeyoung Moon - Chief Revenue Officer

    Hyeyoung Moon, the Chief Revenue Officer at iHerb, spearheads all revenue-generating activities and strategies across the organization. Moon directs global sales initiatives, focusing on expanding market share and driving top-line growth for iHerb's diverse range of nutritional products. This leadership position involves optimizing pricing strategies, sales channel performance, and customer acquisition efforts to maximize revenue streams. The Chief Revenue Officer collaborates closely with marketing and operations to ensure a unified approach to customer engagement and value delivery. By analyzing market trends and customer behavior, Hyeyoung Moon identifies new opportunities for revenue enhancement and business development. This role is pivotal in achieving iHerb's financial objectives and sustaining its rapid international expansion.
    Hyeyoung Moon

    Marci Cibella - Chief of Staff

    Marci Cibella, the Chief of Staff at iHerb, provides strategic support and operational oversight to the executive leadership team. Cibella enhances organizational efficiency by streamlining internal processes and facilitating cross-departmental collaboration, ensuring alignment with iHerb's core mission. This role involves managing key projects, driving strategic initiatives, and acting as a liaison between various business units to foster cohesive operations. The Chief of Staff supports the Chief Executive Officer in executing strategic priorities and optimizing resource allocation across the company. By ensuring effective communication and coordination, Marci Cibella plays a crucial part in iHerb's ability to navigate its rapid growth and maintain its commitment to customer value. This position is essential for driving operational excellence and strategic execution.

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    Frequently Asked Questions Regarding iHerb Top Executives and Leadership Team

    Who leads iHerb?
    iHerb is led by Emun Zabihi (Chief Executive Officer), along with executives such as Michael Cody (Chief Financial Officer) and Bt Bitarafan (Chief Technology Officer).
    Who is part of iHerb’s executive team?
    The executive team of iHerb includes leaders such as Emun Zabihi (Chief Executive Officer), Michael Cody (Chief Financial Officer), Bt Bitarafan (Chief Technology Officer) and other senior executives.
    How many executives does iHerb have?
    iHerb has 5 executives leading key business areas.
    What roles are included in iHerb’s leadership team?
    The leadership team of iHerb includes roles such as Chief Executive Officer, Chief Financial Officer, Chief Technology Officer, Chief Revenue Officer, Chief of Staff.