iHerb Executive and Leadership Team

June, 2026

Leadership Overview

iHerb has 6 executives leading key functions including strategy, operations, technology, finance, revenue, and staff coordination.

Driven by a commitment to value and customer experience, iHerb enhances online shopping for high-quality nutritional products, offering the best overall value for healthy items globally.

Leadership Roles at iHerb

  • Chief Executive Officer - Emun Zabihi
  • Chief Financial Officer - Michael Cody
  • Chief Operating Officer - Miriee Chang
  • Chief of Staff - Marci Cibella
  • Chief Technology Officer - Bt Bitarafan
  • Chief Revenue Officer - Hyeyoung Moon
  • Emun Zabihi - Chief Executive Officer

    Emun Zabihi, the Chief Executive Officer at iHerb, directs the company's overarching strategy and market expansion. Overseeing global operations, the Chief Executive Officer ensures alignment with iHerb's mission to provide the best overall value for healthy products. This leadership role involves driving growth through enhanced online shopping experiences and expanding the selection of high-quality nutritional products. By optimizing business development, Emun Zabihi directly impacts the company's market position. Ultimately, Zabihi secures long-term financial stability and operational excellence for iHerb.

    Michael Cody - Chief Financial Officer

    Michael Cody, the Chief Financial Officer at iHerb, manages the company's financial strategy and fiscal health. Directing all financial operations, the Chief Financial Officer ensures robust fiscal management and optimizes resource allocation to support iHerb's rapid expansion. This leadership role involves overseeing budgeting, forecasting, and financial reporting to maintain the company's position as a provider of the best overall value for healthy products. By driving financial discipline and strategic investment, Michael Cody directly impacts profitability and long-term sustainability. Ultimately, Cody safeguards iHerb's financial integrity and supports its global market reach.

    Miriee Chang - Chief Operating Officer

    Miriee Chang, the Chief Operating Officer at iHerb, oversees the company's day-to-day operational execution and supply chain management. Directing global logistics and fulfillment, the Chief Operating Officer ensures the efficient delivery of high-quality nutritional products to customers worldwide. This leadership role involves optimizing operational processes to enhance the online shopping experience and support iHerb's extensive product selection. By driving operational excellence and managing complex supply chains, Miriee Chang directly contributes to customer satisfaction and market competitiveness. Ultimately, Chang strengthens iHerb's capacity to scale and maintain its value proposition.

    Marci Cibella - Chief of Staff

    Marci Cibella, the Chief of Staff at iHerb, coordinates strategic initiatives and operational efficiency across departments. Working closely with the Chief Executive Officer, the Chief of Staff ensures seamless execution of company objectives and facilitates cross-functional collaboration. This role involves managing key projects and driving process improvements to enhance the online shopping experience for nutritional supplements. By streamlining internal communications and resource allocation, Marci Cibella directly supports the company's rapid expansion. Ultimately, Cibella strengthens iHerb's operational framework and strategic alignment.

    Bt Bitarafan - Chief Technology Officer

    Bt Bitarafan, the Chief Technology Officer at iHerb, architects the company's technological infrastructure and digital innovation. Overseeing all aspects of technology, the Chief Technology Officer ensures the scalability and security of iHerb's global e-commerce platform. This leadership role involves driving advancements in online shopping experiences and supporting the expansion of high-quality nutritional product offerings. By implementing cutting-edge solutions, Bt Bitarafan directly enhances operational efficiency and customer engagement. Ultimately, Bitarafan secures iHerb's technological advantage in the competitive health and wellness market.

    Hyeyoung Moon - Chief Revenue Officer

    Hyeyoung Moon, the Chief Revenue Officer at iHerb, spearheads strategies to maximize revenue generation and market penetration. Overseeing sales and business development, the Chief Revenue Officer drives initiatives to expand iHerb's customer base both domestically and internationally. This leadership role focuses on enhancing the overall value proposition for healthy products and optimizing revenue streams from the company's vast selection. By forging strategic partnerships and refining sales channels, Hyeyoung Moon directly fuels iHerb's rapid growth. Ultimately, Moon ensures sustained financial performance and strengthens iHerb's market leadership.
    Hyeyoung Moon

    Explore Leadership Teams in Retail

    Frequently Asked Questions Regarding iHerb Top Executives and Leadership Team

    Who leads iHerb?
    iHerb is led by Emun Zabihi (Chief Executive Officer), along with executives such as Michael Cody (Chief Financial Officer) and Miriee Chang (Chief Operating Officer).
    Who is part of iHerb’s executive team?
    The executive team of iHerb includes leaders such as Emun Zabihi (Chief Executive Officer), Michael Cody (Chief Financial Officer), Miriee Chang (Chief Operating Officer) and other senior executives.
    How many executives does iHerb have?
    iHerb has 6 executives leading key business areas.
    What roles are included in iHerb’s leadership team?
    The leadership team of iHerb includes roles such as Chief Executive Officer, Chief Financial Officer, Chief Operating Officer, Chief of Staff, Chief Technology Officer.