iHerb Executive and Leadership Team

October, 2026

Leadership Overview

iHerb has 5 executives leading key functions including strategy, technology, operations, organizational management, and robotics.

Driven by a commitment to global wellness, iHerb delivers high-quality nutritional supplements to customers worldwide while maintaining a focus on exceptional value and an optimized digital shopping experience.

Leadership Roles at iHerb

  • Chief Executive Officer - Emun Zabihi
  • Chief Operating Officer - Miriee Chang
  • Chief Technology Officer - Bt Bitarafan
  • Chief of Staff - Marci Cibella
  • Chief Robotics & Automation Officer - Esmaeil Nabei
  • Emun Zabihi - Chief Executive Officer

    Emun Zabihi, the Chief Executive Officer at iHerb, directs the overarching corporate strategy and global market expansion. Overseeing the entire organizational trajectory, the Chief Executive Officer ensures alignment between product procurement and international consumer demand. This leadership role involves managing high-level partnerships and driving the long-term vision for the health and wellness platform. By prioritizing operational excellence, Emun Zabihi directly impacts the company's ability to scale across diverse geographic regions. The Chief Executive Officer maintains rigorous standards for product quality while fostering a culture of innovation. Through constant evaluation of market trends, Zabihi secures the competitive position of the firm within the global retail landscape. Ultimately, the Chief Executive Officer guides the executive team toward sustainable growth and enhanced customer satisfaction, ensuring the brand remains a leader in the nutritional supplement industry.

    Miriee Chang - Chief Operating Officer

    Miriee Chang, the Chief Operating Officer at iHerb, directs the internal business processes and global logistics network. Overseeing the fulfillment centers and inventory management systems, the Chief Operating Officer ensures the timely delivery of nutritional products to a worldwide customer base. This leadership role involves streamlining operational workflows to maximize efficiency and reduce overhead costs. By coordinating with regional distribution hubs, Miriee Chang directly impacts the company's ability to maintain high service levels across diverse markets. The Chief Operating Officer monitors key performance indicators to identify bottlenecks and implement corrective measures. Chang manages the cross-functional teams responsible for supply chain stability and warehouse productivity. Ultimately, the Chief Operating Officer drives the operational strategy, ensuring that the logistical framework supports the company's rapid expansion and commitment to providing the best overall value for healthy products.

    Bt Bitarafan - Chief Technology Officer

    Bt Bitarafan, the Chief Technology Officer at iHerb, architects the digital infrastructure supporting the global e-commerce platform. Managing the software engineering and data analytics departments, the Chief Technology Officer ensures the seamless functionality of the online shopping experience. This leadership role involves implementing scalable cloud solutions and robust cybersecurity measures to protect consumer data across international markets. By optimizing the digital interface, Bt Bitarafan directly impacts the efficiency of the supply chain and the speed of order processing. The Chief Technology Officer collaborates with other C-suite leaders to integrate advanced machine learning tools into the customer recommendation engine. Bitarafan drives the technological roadmap, ensuring the platform remains responsive to evolving consumer needs. Ultimately, the Chief Technology Officer maintains the technical integrity of the business, supporting the company's mission to provide accessible health products through a reliable digital ecosystem.

    Marci Cibella - Chief of Staff

    Marci Cibella, the Chief of Staff at iHerb, coordinates executive communications and facilitates strategic initiatives across the leadership team. Overseeing the alignment of departmental goals, the Chief of Staff ensures that corporate objectives remain the primary focus of all internal projects. This leadership role involves managing the flow of information between the C-suite and the broader organization to maintain operational transparency. By streamlining decision-making processes, Marci Cibella directly impacts the agility of the company in responding to market shifts. The Chief of Staff acts as a liaison for the Board, preparing critical reports and tracking progress on key business milestones. Cibella manages the executive office operations, ensuring that resources are allocated effectively to support the company's mission. Ultimately, the Chief of Staff drives organizational cohesion, enabling the leadership team to execute the long-term vision for the health and wellness brand.

    Esmaeil Nabei - Chief Robotics & Automation Officer

    Esmaeil Nabei, the Chief Robotics & Automation Officer at iHerb, architects the advanced mechanical systems within the global fulfillment network. Overseeing the integration of automated sorting and packing technologies, the Chief Robotics & Automation Officer ensures the rapid processing of high-volume orders. This leadership role involves designing scalable robotic solutions that enhance warehouse throughput and reduce manual labor requirements. By implementing cutting-edge automation, Esmaeil Nabei directly impacts the accuracy and speed of the supply chain. The Chief Robotics & Automation Officer collaborates with the technology team to synchronize hardware performance with software requirements. Nabei drives the innovation agenda for physical infrastructure, ensuring that the company remains at the forefront of logistics efficiency. Ultimately, the Chief Robotics & Automation Officer optimizes the physical operations of the business, supporting the company's goal of delivering nutritional products with unmatched speed and precision.
    Esmaeil Nabei

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    Frequently Asked Questions Regarding iHerb Top Executives and Leadership Team

    Who leads iHerb?
    iHerb is led by Emun Zabihi (Chief Executive Officer), along with executives such as Miriee Chang (Chief Operating Officer) and Bt Bitarafan (Chief Technology Officer).
    Who is part of iHerb’s executive team?
    The executive team of iHerb includes leaders such as Emun Zabihi (Chief Executive Officer), Miriee Chang (Chief Operating Officer), Bt Bitarafan (Chief Technology Officer) and other senior executives.
    How many executives does iHerb have?
    iHerb has 5 executives leading key business areas.
    What roles are included in iHerb’s leadership team?
    The leadership team of iHerb includes roles such as Chief Executive Officer, Chief Operating Officer, Chief Technology Officer, Chief of Staff, Chief Robotics & Automation Officer.