iCrossing Executive and Leadership Team

Eye Crossing, the Chief Executive Officer of Everything at iCrossing, directs the overarching strategic vision for the agency. This leadership role involves aligning creative output with advanced data analytics to ensure market dominance. Eye Crossing maintains a focus on integrating Hearst Magazines resources into client campaigns to maximize engagement. By overseeing the entire organizational structure, the Chief Executive Officer of Everything drives operational excellence across all departments. This executive manages high-level partnerships and ensures the agency remains at the junction of technology and creativity. Through constant evaluation of market trends, the Chief Executive Officer of Everything secures long-term growth for the firm. This position requires balancing complex client needs with internal resource allocation. Ultimately, the Chief Executive Officer of Everything fosters a culture of innovation that defines the agency's reputation in the competitive marketing landscape.

Dmitry Klebanov, the Global President at iCrossing, directs the agency's international expansion and overall market strategy. This role involves architecting partnerships that leverage the vast content and data resources of Hearst Magazines on a global scale. Klebanov ensures that the agency maintains a consistent brand presence while adapting to regional market nuances. By overseeing global business development, the Global President drives revenue growth and identifies new opportunities for service expansion. Dmitry Klebanov also coordinates with regional leaders to ensure operational synergy across all international offices. This position requires a deep understanding of the global marketing landscape and the ability to navigate complex business environments. Through the implementation of strategic growth initiatives, the Global President enhances the agency's competitive position. Klebanov secures the long-term viability of the firm by fostering strong relationships with major global clients and stakeholders.

Guillermo Fellenberg, the Chief Technology Officer Latinamerica Y España at iCrossing, directs the technological infrastructure and digital innovation strategies across these specific regions. This role involves architecting scalable platforms that support data-driven marketing initiatives. Fellenberg ensures that the agency utilizes cutting-edge tools to analyze consumer behavior and optimize campaign performance. By overseeing technical teams, the Chief Technology Officer Latinamerica Y España drives the integration of new software solutions into existing client workflows. Guillermo Fellenberg also collaborates with global leadership to ensure regional technology stacks align with international standards. This position requires constant monitoring of emerging digital trends to maintain a competitive edge in the market. Through the development of proprietary data tools, the Chief Technology Officer Latinamerica Y España enhances the agency's ability to deliver personalized content. Fellenberg secures the technical foundation necessary for sustained growth and operational efficiency within the Latin American and Spanish markets.

Ma Lucianowilliams, the Chief People Officer at iCrossing, directs all human capital strategies and organizational development initiatives. This role involves architecting talent acquisition programs that attract top-tier creative and technical professionals. Lucianowilliams ensures that the agency maintains a high-performance culture by implementing comprehensive training and professional development frameworks. By overseeing employee engagement and retention efforts, the Chief People Officer drives the internal alignment of staff with the company's core mission. Ma Lucianowilliams also manages diversity, equity, and inclusion initiatives to foster a collaborative workplace environment. This leadership function requires balancing the needs of a diverse workforce with the agency's strategic business objectives. Through the optimization of performance management systems, the Chief People Officer supports the growth of individual contributors and leadership teams alike. Lucianowilliams secures the organizational health necessary for the agency to thrive at the junction of creativity, technology, and data.

Raquel Casciato, the Managing Director at iCrossing, oversees daily agency operations and client service delivery. This role involves architecting efficient workflows that bridge the gap between creative teams and data analysts. Casciato ensures that every project meets the high standards expected by clients while maintaining profitability. By managing cross-functional teams, the Managing Director drives the execution of complex marketing campaigns. Raquel Casciato also coordinates with other C-suite leaders to refine service offerings and expand the agency's footprint. This leadership function requires deep knowledge of digital marketing trends and a commitment to operational agility. Through the implementation of robust project management frameworks, the Managing Director optimizes resource utilization across the organization. Casciato maintains a focus on client retention and satisfaction, ensuring that the agency consistently delivers measurable business outcomes in a fast-paced, technology-driven environment.