HutsonWood Executive and Leadership Team

May, 2026

Leadership Overview

HutsonWood has 4 executives leading key functions including strategy, marketing, information technology, and human resources.

Driven by a commitment to compassion, integrity, and excellence, HutsonWood enhances lives and provides vital support across its 22 communities, focusing on senior living, affordable housing, and services for the developmentally disabled to create pillars for long-term health and housing solutions.

Leadership Roles at HutsonWood

  • President & Chief Executive Officer - Doug Smith
  • Chief Marketing Officer - Hoppy Sell
  • Chief Information Officer - Brian Peters
  • Chief People Officer - Chrisula Watts
  • Doug Smith - President & Chief Executive Officer

    Doug Smith, the President & Chief Executive Officer at HutsonWood, directs the overarching strategy and governance for the organization. Smith architects the long-term vision, ensuring HutsonWood's 22 communities consistently enhance lives and provide vital support across senior living, affordable housing, and services for the developmentally disabled. This leadership role involves driving operational excellence and asset oversight, aligning all functions with the company's core mission of compassion, integrity, and excellence. Smith's strategic direction ensures the creation of communities that serve as pillars for long-term health and housing solutions. By focusing on robust governance frameworks, Doug Smith solidifies HutsonWood's position as a leader in providing essential housing and care services, directly impacting the well-being of residents and the sustainability of the organization.

    Hoppy Sell - Chief Marketing Officer

    Hoppy Sell, the Chief Marketing Officer at HutsonWood, spearheads all marketing initiatives and brand strategy. Sell drives the communication efforts that highlight HutsonWood's dedication to enhancing lives and providing vital support across its diverse portfolio of senior living, affordable housing, and developmentally disabled services. This role involves developing targeted campaigns that resonate with each specific market, ensuring the company's commitment to compassion, integrity, and excellence is clearly conveyed. Hoppy Sell oversees market analysis and customer engagement, identifying opportunities to expand the reach and impact of HutsonWood's communities. By crafting compelling narratives, Sell ensures the company's mission of creating pillars for long-term health and housing solutions gains broad recognition and support. The marketing strategies executed by Sell directly contribute to community growth and resident acquisition.

    Brian Peters - Chief Information Officer

    Brian Peters, the Chief Information Officer at HutsonWood, manages the company's technology infrastructure and digital transformation efforts. Peters architects and implements robust IT solutions that support HutsonWood's mission of enhancing lives and providing vital support across its 22 communities. This leadership position involves ensuring the seamless integration of technology for operations oversight, asset management, and human resources functions, thereby reinforcing the company's commitment to integrity and excellence. Brian Peters oversees the development and maintenance of systems that facilitate efficient service delivery in senior living, affordable housing, and for individuals with developmental disabilities. By leveraging technology, Peters strengthens HutsonWood's capacity to serve as a pillar for long-term health and housing solutions, driving innovation and operational efficiency throughout the organization.

    Chrisula Watts - Chief People Officer

    Chrisula Watts, the Chief People Officer at HutsonWood, directs all human resources strategies and talent management initiatives. Watts cultivates a culture grounded in compassion, integrity, and excellence, essential for supporting HutsonWood's mission across its 22 communities. This critical role involves overseeing recruitment, employee development, and retention programs designed to attract and retain dedicated professionals serving the senior living, affordable housing, and developmentally disabled markets. Chrisula Watts ensures that HR policies align with the company's goal of creating communities that serve as pillars for long-term health and housing solutions. By focusing on employee well-being and professional growth, Watts strengthens the human capital that drives HutsonWood's success and commitment to exceptional care and support.

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    Frequently Asked Questions Regarding HutsonWood Top Executives and Leadership Team

    Who leads HutsonWood?
    HutsonWood is led by Doug Smith (President & Chief Executive Officer), along with executives such as Hoppy Sell (Chief Marketing Officer) and Brian Peters (Chief Information Officer).
    Who is part of HutsonWood’s executive team?
    The executive team of HutsonWood includes leaders such as Doug Smith (President & Chief Executive Officer), Hoppy Sell (Chief Marketing Officer), Brian Peters (Chief Information Officer) and other senior executives.
    How many executives does HutsonWood have?
    HutsonWood has 4 executives leading key business areas.
    What roles are included in HutsonWood’s leadership team?
    The leadership team of HutsonWood includes roles such as President & Chief Executive Officer, Chief Marketing Officer, Chief Information Officer, Chief People Officer.