HomeSmart Executive and Leadership Team

July, 2026

Leadership Overview

HomeSmart has 10 executives leading key functions including strategy, operations, finance, business development, marketing, and regional management.

Driven by innovation, HomeSmart is dedicated to empowering real estate professionals with cutting-edge systems and technologies, fostering efficiency and growth across the industry.

Leadership Roles at HomeSmart

  • Chief Executive Officer - Joel Tabak
  • Chief Financial Officer - Nina Lee
  • Chief Operating Officer - Sonya Bellson
  • President Gwinnett - Anne Boggs
  • President - James Brunen
  • President - Stacey Onnen
  • President, Real Estate & Broker & Owner - Christopher Carbone
  • Multifamily Division President - John Parramore
  • Daas At Solera Inc Business Strategy & Operational Excellence Chief of Staff (Nyseslh) - Marco Roman
  • Chief Industry Officer and Chief Marketing Officer - Todd Sumney
  • Joel Tabak - Chief Executive Officer

    Joel Tabak, the Chief Executive Officer at HomeSmart, directs the overarching corporate strategy and long-term vision. Tabak's leadership focuses on expanding market presence and enhancing the company's technological infrastructure to support its franchise model. Overseeing all major strategic initiatives, Joel Tabak ensures alignment with the company's mission to provide efficiency and innovation to the real estate industry. This executive role involves guiding the executive team in navigating market dynamics and identifying new growth opportunities. Tabak's strategic direction is crucial for maintaining HomeSmart's competitive edge and driving sustainable expansion across its franchise network. The Chief Executive Officer's responsibilities include fostering a culture of innovation and operational excellence throughout the organization.

    Nina Lee - Chief Financial Officer

    Nina Lee, the Chief Financial Officer at HomeSmart, oversees all financial aspects of the company, including budgeting, forecasting, and financial reporting. Lee's responsibilities encompass managing financial health, optimizing capital allocation, and ensuring fiscal compliance across the organization. Directing financial planning and analysis, Nina Lee provides critical insights to support strategic decision-making. This executive role involves managing investor relations and securing funding for growth initiatives. Lee's financial acumen is essential for maintaining the company's stability and supporting its expansion plans. The Chief Financial Officer ensures that financial strategies align with HomeSmart's mission to deliver value and innovation to its franchisees and the broader real estate market.

    Sonya Bellson - Chief Operating Officer

    Sonya Bellson, the Chief Operating Officer at HomeSmart, manages the day-to-day operational functions and ensures seamless execution of business strategies. Bellson's focus is on optimizing internal processes and enhancing the efficiency of the systems and technologies provided to franchisees. Overseeing operational departments, Sonya Bellson drives improvements in service delivery and operational scalability. This leadership position involves close collaboration with other executives to implement best practices across the organization. Bellson's operational oversight is critical for supporting the company's growth and maintaining high standards of service for its network. The Chief Operating Officer ensures that the company's operational framework effectively supports its mission of empowering real estate professionals.
    Sonya Bellson

    Anne Boggs - President Gwinnett

    Anne Boggs, the President Gwinnett at HomeSmart, oversees operations and strategic development within the Gwinnett region. Boggs' leadership focuses on expanding market share and enhancing service delivery to real estate professionals in this key geographic area. Directing regional initiatives, Anne Boggs ensures alignment with HomeSmart's national strategy while addressing local market needs. This role involves managing regional teams and fostering strong relationships with local stakeholders. Boggs' expertise in regional management is critical for driving growth and operational excellence within the Gwinnett territory. The President Gwinnett champions HomeSmart's mission of providing efficiency and innovation to real estate agents.

    James Brunen - President

    James Brunen, the President at HomeSmart, directs strategic operations and growth initiatives within assigned regions. Brunen's leadership emphasizes the implementation of HomeSmart's innovative systems and technologies to support real estate professionals. Overseeing regional performance, James Brunen ensures operational efficiency and market penetration. This executive role involves fostering strong relationships with franchisees and driving business development. Brunen's strategic oversight is crucial for expanding HomeSmart's footprint and reinforcing its position as a leader in the real estate brokerage industry. The President is dedicated to empowering agents through advanced tools and support systems.

    Stacey Onnen - President

    Stacey Onnen, the President at HomeSmart, leads strategic planning and operational execution for key market segments. Onnen's focus is on driving growth through the adoption of HomeSmart's advanced technology and business support systems. Managing regional operations, Stacey Onnen ensures that franchisees receive optimal support and resources to succeed. This leadership position involves cultivating strong partnerships and identifying opportunities for market expansion. Onnen's commitment to innovation and operational excellence is vital for HomeSmart's continued success. The President is dedicated to empowering real estate agents with the tools needed to thrive in a dynamic market.
    Stacey Onnen

    Christopher Carbone - President, Real Estate & Broker & Owner

    Christopher Carbone, the President, Real Estate & Broker & Owner at HomeSmart, drives strategic growth and operational management within the real estate brokerage sector. Carbone's leadership focuses on enhancing the value proposition for brokers and owners by leveraging HomeSmart's innovative systems and technologies. Overseeing key aspects of real estate operations, Christopher Carbone ensures seamless integration of services and support for franchise partners. This executive role involves fostering strong relationships with brokers and owners, driving adoption of best practices. Carbone's expertise is critical for expanding HomeSmart's market reach and reinforcing its commitment to efficiency and innovation in the real estate industry.
    Christopher Carbone

    John Parramore - Multifamily Division President

    John Parramore, the Multifamily Division President at HomeSmart, spearheads the strategic development and operational oversight of the company's multifamily business. Parramore's leadership is focused on expanding market presence and enhancing service offerings within the multifamily real estate sector. Directing the multifamily division, John Parramore ensures alignment with HomeSmart's core mission of providing efficiency and innovation. This role involves cultivating key relationships with property managers and investors, driving growth through specialized strategies. Parramore's expertise in the multifamily market is crucial for HomeSmart's targeted expansion and success in this specialized segment of the real estate industry.

    Marco Roman - Daas At Solera Inc Business Strategy & Operational Excellence Chief of Staff (Nyseslh)

    Marco Roman, the Daas At Solera Inc Business Strategy & Operational Excellence Chief of Staff (Nyseslh) at HomeSmart, drives strategic initiatives and operational improvements. Roman's role involves translating high-level business objectives into actionable plans and ensuring their effective implementation across departments. Overseeing key strategic projects, Marco Roman enhances operational efficiency and fosters a culture of continuous improvement. This position requires close coordination with executive leadership to align strategic priorities with daily operations. Roman's expertise in business strategy and operational excellence is vital for HomeSmart's ongoing development and market adaptation. The Chief of Staff ensures that strategic goals are met through rigorous operational execution.

    Todd Sumney - Chief Industry Officer and Chief Marketing Officer

    Todd Sumney, the Chief Industry Officer and Chief Marketing Officer at HomeSmart, leads initiatives focused on industry engagement and brand promotion. Sumney's dual role involves shaping the company's market positioning and driving marketing strategies to attract new franchisees and support existing ones. Directing marketing campaigns and industry relations, Todd Sumney ensures HomeSmart's value proposition is effectively communicated. This executive position requires a deep understanding of the real estate market and consumer trends. Sumney's leadership is instrumental in building brand awareness and fostering strong relationships within the real estate ecosystem. The Chief Industry Officer and Chief Marketing Officer champions innovation and market growth for HomeSmart.

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    Frequently Asked Questions Regarding HomeSmart Top Executives and Leadership Team

    Who leads HomeSmart?
    HomeSmart is led by Joel Tabak (Chief Executive Officer), along with executives such as Nina Lee (Chief Financial Officer) and Sonya Bellson (Chief Operating Officer).
    Who is part of HomeSmart’s executive team?
    The executive team of HomeSmart includes leaders such as Joel Tabak (Chief Executive Officer), Nina Lee (Chief Financial Officer), Sonya Bellson (Chief Operating Officer) and other senior executives.
    How many executives does HomeSmart have?
    HomeSmart has 10 executives leading key business areas.
    What roles are included in HomeSmart’s leadership team?
    The leadership team of HomeSmart includes roles such as Chief Executive Officer, Chief Financial Officer, Chief Operating Officer, President Gwinnett, President.