Leadership Overview
exp Realty has 10 executives leading key functions including strategy, operations, financial oversight, team leadership, and regional brokerage management.
By leveraging a cloud-based infrastructure, exp Realty empowers real estate professionals across North America through advanced digital tools, comprehensive training programs, and a scalable brokerage model designed for modern market demands.
By leveraging a cloud-based infrastructure, exp Realty empowers real estate professionals across North America through advanced digital tools, comprehensive training programs, and a scalable brokerage model designed for modern market demands.
Leadership Roles at exp Realty
Leo Pareja - Chief Executive Officer
Leo Pareja, the Chief Executive Officer at exp Realty, directs the overarching strategic vision for the cloud-based brokerage platform. Pareja architects growth initiatives across the United States and Canada, ensuring the firm maintains a competitive edge in the residential real estate sector. By overseeing the integration of proprietary technology, the Chief Executive Officer optimizes the digital experience for thousands of agents and brokers. This leadership role involves constant collaboration with the board to refine market expansion tactics and enhance service delivery. Through the implementation of data-driven decision-making, Leo Pareja drives operational efficiency and long-term value for shareholders. The Chief Executive Officer maintains a focus on scaling the brokerage network while providing agents with the necessary resources to succeed in a rapidly evolving property market. Ultimately, Pareja secures the firm's position as a leader in modern real estate services.

Sarah Newman - Chief Executive Officer of The Elevate Team, Team Lead and Realtor
Sarah Newman, the Chief Executive Officer of The Elevate Team, Team Lead and Realtor at exp Realty, directs the performance and growth of a specialized residential sales unit. Newman architects localized marketing strategies that leverage the company's cloud-based tools to capture market share. By overseeing team operations, the Chief Executive Officer of The Elevate Team, Team Lead and Realtor ensures that every client interaction meets the high standards of the broader brokerage. This role involves mentoring agents and refining sales funnels to improve conversion rates across regional markets. Sarah Newman drives team success by integrating proprietary technology into daily workflows, allowing for more efficient property listings and buyer searches. Through the management of team-specific training, the Chief Executive Officer of The Elevate Team, Team Lead and Realtor fosters a culture of professional development. Newman consistently delivers results that contribute to the overall success of the firm's agent network.
Marcia Souers - Chief Executive Officer, Bella Villa Group
Marcia Souers, the Chief Executive Officer, Bella Villa Group at exp Realty, leads a dedicated real estate group focused on residential property transactions. Souers architects client acquisition strategies that utilize the company's digital platform to connect buyers and sellers effectively. By overseeing the group's daily operations, the Chief Executive Officer, Bella Villa Group ensures that all transactions adhere to the firm's professional standards. This leadership role involves managing agent productivity and optimizing the use of collaborative tools provided by the brokerage. Marcia Souers drives growth by identifying emerging market trends and adjusting the group's service approach accordingly. Through the implementation of targeted marketing campaigns, the Chief Executive Officer, Bella Villa Group enhances the visibility of property listings within the regional market. Souers maintains a focus on delivering exceptional consumer-centric experiences, thereby strengthening the reputation of the brokerage and supporting the company's broader mission of innovation.
Helen Talia - Chief Financial Officer
Helen Talia, the Chief Financial Officer at exp Realty, governs the financial health and fiscal strategy of the organization. Talia manages capital allocation, financial reporting, and budgetary planning to support the company's cloud-based brokerage expansion. By overseeing the financial infrastructure, the Chief Financial Officer ensures that resources remain directed toward high-growth areas within the United States and Canada. This leadership position involves rigorous analysis of revenue streams generated through the firm's proprietary technology services. Helen Talia drives fiscal discipline by monitoring the costs associated with third-party support contracts and internal training programs. Through the development of long-term financial models, the Chief Financial Officer provides the board with the insights necessary to navigate market fluctuations. Talia maintains a focus on maximizing shareholder value while ensuring the brokerage possesses the liquidity required to sustain its innovative, agent-centric business model in a competitive real estate landscape.
Wendy Forsythe - Chief Operating Officer
Wendy Forsythe, the Chief Operating Officer at exp Realty, manages the daily execution of brokerage operations and agent support services. Forsythe oversees the deployment of collaborative tools and training modules that define the company's cloud-based value proposition. By streamlining internal processes, the Chief Operating Officer ensures that brokers across North America receive consistent, high-quality support for their residential transactions. This role requires close coordination with technology teams to maintain the proprietary service platform. Wendy Forsythe drives operational excellence by identifying bottlenecks in the agent onboarding process and implementing scalable solutions. Through the management of third-party service contracts, the Chief Operating Officer guarantees that the brokerage maintains a robust infrastructure for its expanding network. Forsythe consistently monitors performance metrics to ensure that operational output aligns with the broader corporate mission of providing a seamless, technology-enabled real estate experience.
Dan Gorfinkle - President
Dan Gorfinkle, the President at exp Realty, oversees the strategic execution of brokerage initiatives across the organization. Gorfinkle directs the alignment of regional operations with the company's cloud-based service model. By managing the interface between corporate leadership and the agent network, the President ensures that the firm's technology-enabled services reach brokers efficiently. This role involves evaluating the effectiveness of training programs and support services provided to the field. Dan Gorfinkle drives organizational growth by fostering partnerships and expanding the brokerage's footprint in key North American markets. Through the coordination of cross-functional teams, the President maintains a focus on operational agility and service quality. Gorfinkle consistently reviews performance data to refine the company's approach to residential real estate, ensuring that the brokerage remains a preferred choice for agents seeking a modern, scalable, and highly supportive professional environment.
Tonya Meche - Realtor eXp Realty. 2022 President Board of Directors Southwest Louisiana Association of Realtors
Tonya Meche, the Realtor eXp Realty. 2022 President Board of Directors Southwest Louisiana Association of Realtors at exp Realty, manages residential property transactions while providing leadership within the regional real estate community. Meche architects client-focused strategies that leverage the company's cloud-based brokerage tools to facilitate seamless buying and selling experiences. By overseeing local market activities, the Realtor eXp Realty. 2022 President Board of Directors Southwest Louisiana Association of Realtors ensures that clients receive professional guidance backed by the firm's proprietary technology. This role involves active participation in industry associations to promote best practices and ethical standards. Tonya Meche drives regional engagement by utilizing the company's training resources to enhance service delivery. Through the application of advanced digital marketing, the Realtor eXp Realty. 2022 President Board of Directors Southwest Louisiana Association of Realtors expands the reach of property listings, directly contributing to the brokerage's success in the local market.
Jeffrey Matheson - Shareholder eXp Realty and President At Matheson Group Realty
Jeffrey Matheson, the Shareholder eXp Realty and President At Matheson Group Realty at exp Realty, directs the operations of a specialized real estate group within the broader brokerage framework. Matheson architects sales strategies that utilize the company's cloud-based infrastructure to optimize property listings and buyer searches. By overseeing the group's performance, the Shareholder eXp Realty and President At Matheson Group Realty ensures that all transactions align with the firm's commitment to professional, consumer-centric service. This role involves managing agent workflows and integrating proprietary technology into daily operations to increase efficiency. Jeffrey Matheson drives market expansion by identifying opportunities for growth within the residential sector. Through the application of collaborative tools, the Shareholder eXp Realty and President At Matheson Group Realty enhances the group's ability to serve clients effectively. Matheson maintains a focus on delivering high-quality results that support the overall mission of the brokerage.

Jonathan Wornardt - Realtor and President of AskForhomes.com
Jonathan Wornardt, the Realtor and President of AskForhomes.com at exp Realty, directs the operations of a digital-first real estate practice. Wornardt architects online marketing strategies that utilize the company's cloud-based brokerage services to connect with potential buyers and sellers. By overseeing the AskForhomes.com platform, the Realtor and President of AskForhomes.com ensures that property listings receive maximum visibility through the firm's proprietary technology. This role involves managing the integration of digital tools to streamline the transaction process for clients. Jonathan Wornardt drives growth by optimizing the user experience on the website and providing professional guidance to clients throughout the residential real estate process. Through the application of the company's training and support services, the Realtor and President of AskForhomes.com maintains a high standard of service delivery. Wornardt consistently focuses on leveraging digital innovation to achieve successful property transactions and support the brokerage's mission.
Marie Coleman - Realtor
Marie Coleman, the Realtor at exp Realty, manages residential real estate transactions by leveraging the company's cloud-based brokerage platform. Coleman architects personalized strategies for buyers and sellers, utilizing the firm's proprietary technology to facilitate efficient property searches and listings. By overseeing the end-to-end transaction process, the Realtor ensures that clients receive professional support and access to the company's extensive network of agents. This role involves continuous engagement with the brokerage's training services to stay updated on market trends and digital tools. Marie Coleman drives client satisfaction by providing data-driven insights and responsive communication throughout the buying and selling journey. Through the effective use of the company's collaborative resources, the Realtor enhances the quality of service provided to the local market. Coleman maintains a focus on achieving successful outcomes for clients, thereby contributing to the firm's reputation for excellence in the residential real estate sector.
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